The State of the Raisin Industry address was once again a big hit at Malcolm Media’s recent Grape, Nut & Tree Fruit Expo. In addition to hearing from Raisin Bargaining Association representatives, Steve Loftus from Sun-Maid Growers shared his perspective of 2024 raisin harvest, how the global raisin market is performing, and what Sun-Maid is doing to build demand for California raisins with new product development and consumer outreach. Watch his brief interview with Matthew Malcolm on California Ag Network and read the full report in the coming issue of American Vineyard Magazine.
Sun-Maid Growers Report Success in New Product Development & Global Demand for Calfornia Raisins
2024 Raisin Crop American Vineyard Magazine California Ag Network California Raisin Harvest California Raisin Price California Raisin Production California Raisins dried fruit market farmstand reserve sunmaid Fresno Ag Expo Grape Expo grape grower Grape Nut and Tree Fruit Expo Malcolm Media Malcolm Media Ag Expos Malcolm Media Expo Matthew Malcolm Steve Loftus Sun-Maid Sun Maid Growers of California Sun Maid President Sun-Maid Growers Sun-Maid Growers President sunmaid products Turkey Raisin Production
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