The State of the Raisin Industry address was once again a big hit at Malcolm Media’s recent Grape, Nut & Tree Fruit Expo. In addition to hearing from Raisin Bargaining Association representatives, Steve Loftus from Sun-Maid Growers shared his perspective of 2024 raisin harvest, how the global raisin market is performing, and what Sun-Maid is doing to build demand for California raisins with new product development and consumer outreach. Watch his brief interview with Matthew Malcolm on California Ag Network and read the full report in the coming issue of American Vineyard Magazine.
Tag: California Raisin Price
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Sun-Maid Leadership Changes, Overly Takes New Role
There have been rumors that Sun-Maid Growers’ CEO has left to take the position as CEO of another snacking food company. Watch this video interview with outgoing CEO Harry Overly as he clarifies his position at Sun-Maid. Read more about it in the coming issue of American Vineyard Magazine.
Please thank this video’s sponsor Suterra for their industry support.
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State of the California Raisin Industry with Sun-Maid
The last few years have been quite challenging for California raisin growers. Grower returns have been lower despite increasing input costs, but the tide appears to be changing to their favor as shared at Malcolm Media’s recent Grape, Nut & Tree Fruit Expo. Watch this brief interview with Sun-Maid Growers’ CEO Harry Overly as he explains, and read more about it in the upcoming issue of American Vineyard Magazine.Please thank this video’s sponsor Suterra for their industry support.