The State of the Raisin Industry address was once again a big hit at Malcolm Media’s recent Grape, Nut & Tree Fruit Expo. In addition to hearing from Raisin Bargaining Association representatives, Steve Loftus from Sun-Maid Growers shared his perspective of 2024 raisin harvest, how the global raisin market is performing, and what Sun-Maid is doing to build demand for California raisins with new product development and consumer outreach. Watch his brief interview with Matthew Malcolm on California Ag Network and read the full report in the coming issue of American Vineyard Magazine.
Tag: Sun Maid Growers of California
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Sun-Maid Growers Evolve to Meet Consumers Where They are Today
At the annual meeting of Sun-Maid Growers of California in downtown Fresno, grower members gathered for a nice brunch while listening to the cooperative’s leadership on the current performance of the iconic brand and how California raisins can continue to command a premium market share around the world. Watch this video with Sun-Maid President Steve Loftus, and read more in American Vineyard Magazine.
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Reinforcing Buy American Food Act in California School Districts
Finding that California school districts have not been following the Buy American Act regarding food purchases, Ag Council of California sponsored legislation to reinforce the provision with successful results. Watch this brief interview with Emily Rooney, President of Ag Council, for more details and how this will support California agriculture and the local economy.
Please thank this video’s sponsor Suterra for their industry support.
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State of the California Raisin Industry with Steve Kister
From the Annual Meeting of Sun-Maid Growers, watch this brief interview with Chairman of the Board Steve Kister as he reports on the results of the 2022 crop and State of the Raisin Industry. Read more about it in the coming issue of American Vineyard Magazine.
Please thank this video’s sponsor Suterra for their industry support.
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Introducing the New President of Sun-Maid Growers
Sun-Maid Growers of California has recently gone through some leadership changes, and at their annual meeting in December, growers were introduced to a new President of the cooperative, Steve Loftus. Watch this brief interview to get to know Steve and what he plans to bring to Sun-Maid. Read more about it in American Vineyard Magazine.
Please thank this video’s sponsor Suterra for their industry support.
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Sun-Maid Leadership Changes, Overly Takes New Role
There have been rumors that Sun-Maid Growers’ CEO has left to take the position as CEO of another snacking food company. Watch this video interview with outgoing CEO Harry Overly as he clarifies his position at Sun-Maid. Read more about it in the coming issue of American Vineyard Magazine.
Please thank this video’s sponsor Suterra for their industry support.