Prune growers enjoyed a more sizable harvest than last year, with excellent quality despite the early start. It now comes down to getting the word out about buying and consuming California prunes. Kiaran Locy from the California Prune Board spoke with Matthew Malcolm with California Ag Network to discuss efforts to promote and market their crop. Watch this quick video and learn more in California Fruit & Vegetable Magazine.
Tag: Matthew Malcolm
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Cherry Growers Have Down Year in 2026
It was a rough year for cherry growers. High temperatures in March caused bloom to occur weeks earlier than normal and in a shortened window, leading to inadequate pollination that slashed the crop to half its normal size. Chris Zanobini, executive director for the California Cherry Board, spoke to Matthew Malcolm with California Fruit & Vegetable about the harvest. Watch this quick video and learn more in California Fruit & Vegetable Magazine.
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California Blueberries Harvested at the Right Moment
California blueberry growers had a good season, with the crop arriving at the right time to get a good price. Kasey Cronquist of the U.S. Highbush Blueberry Council and North American Blueberry Council spoke with Matthew Malcolm from California Fruit & Vegetable about some of the ways his organizations are promoting American blueberries and helping growers, including September’s Blueberry Convention in Monterey. Watch this quick video and learn more in California Fruit and Vegetable Magazine.
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California Growers Have a New Enemy That’s Spreading Fast
Golden Mussels have been a silent threat California growers since they arrived in the Delta in 2024. These mollusks reproduce at an alarming rate and don’t require saltwater, meaning they are now clogging up irrigation systems and depriving crops of an already scarce water supply. Jason McKee from Greenleaf Ag spoke with Matthew Malcolm from Malcolm Media Ag Publishing to discuss this latest threat to orchards. Watch this quick video and learn more in Pacific Nut Producer Magazine.
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California Water Alliance Fights for Access to Growers
Getting the water needed for growers to produce their crops is always an issue in California. Despite the water being available, getting it moved to rural communities is hindered by state politics. California Water Alliance CEO William Bourdeau spoke to Matthew Malcolm at Malcolm Media Ag Publishing to go over the challenges growers face and what is being done to help. Watch this quick video and learn more in Pacific Nut Producer Magazine.
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How Pistachios Created a New Word in Mexico
American Pistachio Growers is marketing at the international level, and it’s bearing fruit across the globe. This includes Mexico, where excitement over pistachios resulted in a new word in the country’s vocabulary. Ines Masallach from Imalinx spoke with Matthew Malcolm about how American pistachios have exploded onto the Mexican market. Watch this quick video and learn more in Pacific Nut Producer Magazine.
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2026 Pistachio Week Kicks Off August 10th
Pistachio Week is returning for its fifth year. Restaurants across California are creating new dishes to showcase American-grown pistachios with everything from desserts, to drinks and main entrees. Hannah Young of American Pistachio Growers spoke with Matthew Malcolm from California Ag Network to talk about the event and some of the creations that will be available. Watch this quick video and read more in Pacific Nut Producer Magazine
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Mike Forbes Named Next CEO of American Pistachio Growers
Mike Forbes will take over as CEO of American Pistachio Growers on Sept. 1, bringing over 20 years of experience in the food, ag and health and wellness industries. Forbes spoke with Matthew Malcolm at the 2026 APG Pistachio Industry Insights Day in Visalia to talk more about his incoming role with promoting American-grown pistachios. Watch this quick video and learn more in Pacific Nut Producer Magazine.
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Almond Alliance Gives Growers a Seat at the Table
The California almond industry is resilient, but input cost, labor and water access remain constant worries for growers. The Almond Alliance is working at the state and federal level to give a voice to the growers of over 80% of the world’s almond supply. Matthew Malcolm with California Ag Network took the time to talk with Alliance Chair Blake Vann to learn about what’s going on in their organization. Watch this quick video and learn more in Pacific Nut Producer Magazine.
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WUSATA Offers Assistance to Growers on the Global Market
Growers looking to showcase and export their products face numerous hurdles and challenges, but the Western United States Agricultural Trade Association (WUSATA) is working with growers to get their products onto the international market. Hayden Romig from WUSATA spoke with Matthew Malcolm of Malcolm Media Ag Publishing to discuss the work his organization does. Watch this quick video and learn on California Ag Network.