The wine industry continues to struggle with fewer buyers, while tariffs threaten to shrink the market further. A boycott by provincial governments in Canada is costing vineyards their second-most important wine market and some wineries are at risk of going out of business. At the Unified Wine & Grape Symposium, The Wine Economist editor Mike Veseth spoke with Matthew Malcolm of California Ag Network about the impact of tariffs on the American Wine Industry. Watch this quick video and learn more in American Vineyard Magazine.
Tag: grape grower
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Bright Spots for the Wine Market
The wine industry has been struggling since the pandemic, but there are some bright spots. The premium side of the market is doing relatively better than the value end, and there are opportunities with packaging and the ready-to-drink beverage category. Danny Brager with Azur Associates spoke with Matthew Malcolm from Malcolm Media Ag Publishing at the Unified Wine & Grape Symposium to discuss the silver linings in the market. Watch this quick video and learn more in American Vineyard Magazine.
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Wine Grape Growers Experienced Difficult Year with Fruit Left on Vine
Wine grape growers had a difficult year despite favorable weather conditions through much of the season. There were a high number of rejections, with many grapes never making their way to the tank and vineyards getting mothballed. Mike Needham from Turrentine Brokerage discussed the state of wine grape growers at Malcolm Media’s Tree & Vine Expo in Turlock and in an interview with Matthew Malcolm on California Ag Network. Watch this brief video and learn more in American Vineyard Magazine.
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More Consistent Year-Round Availability of Table Grapes Builds Global Demand
Despite a lighter crop, California table grape growers enjoyed a good season in 2025, and the global appetite for grapes is increasing. In an interview with Matthew Malcolm on California Ag Network, David Magaña from RaboResearch at Rabobank discusses the state of table grape industry with global market insights. Watch this brief interview and read more in American Vineyard Magazine.
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Glassy-Winged Sharpshooter Outbreak in Turlock has Regional Grape Growers on High Alert
A Glassy-Winged Sharpshooter find in Turlock back in August 2024 has led to an expanding quarantine in Stanislaus County. The primary vector for the grapevine-killing Pierce’s Disease, this insect pest is a top concern for the regional grape industry and the Stanislaus County Ag Department. At Malcolm Media’s Tree & Vine Expo in Turlock and in an interview with Matthew Malcolm on California Ag Network, Stanislaus County Ag Commissioner Linda Pinfold shared the details of the quarantine and their efforts with the community in eradicating this invasive pest from the county. Watch this brief interview and read more about it in the January issue of American Vineyard Magazine.
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2025 California Wine Grape Crop Forecast & Path to Balance in the Market
How much longer is the wine industry going to be in the tanks? California wine grape growers anticipate delivering a high quality crop to the wineries this year; however, many are concerned whether there will be a home for their grapes, due to the global decline in demand for wine and other alcoholic beverages. At the annual meeting of Allied Grape Growers, President Jeff Bitter shared that the industry will likely see some grapes go unharvested again this year. Watch this brief interview, as Jeff meets with Matthew Malcolm on California Ag Network to discuss the expectations for this year’s crop and where the industry needs to be supply-wise in order to return to balance with the decline in demand. Read more details in the August issue of American Vineyard Magazine.
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Why California is the Coldest State in the Nation
At the annual Conference of the California Fresh Fruit Association, keynote speaker Nicola Twilley visited with Matthew Malcolm on California Ag Network to share insights the fresh produce industry in California can learn from a recent book she authored “Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves”. From the history of refrigeration and food preservation to the evolving consumer perception of what is considered fresh, watch this brief interview on an unexpectedly compelling topic.