The State of the Raisin Industry address was once again a big hit at Malcolm Media’s recent Grape, Nut & Tree Fruit Expo. In addition to hearing from Raisin Bargaining Association representatives, Steve Loftus from Sun-Maid Growers shared his perspective of 2024 raisin harvest, how the global raisin market is performing, and what Sun-Maid is doing to build demand for California raisins with new product development and consumer outreach. Watch his brief interview with Matthew Malcolm on California Ag Network and read the full report in the coming issue of American Vineyard Magazine.
Tag: Sun-Maid Growers President
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Sun-Maid Growers Evolve to Meet Consumers Where They are Today
At the annual meeting of Sun-Maid Growers of California in downtown Fresno, grower members gathered for a nice brunch while listening to the cooperative’s leadership on the current performance of the iconic brand and how California raisins can continue to command a premium market share around the world. Watch this video with Sun-Maid President Steve Loftus, and read more in American Vineyard Magazine.
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Barry Kriebel Takes the Helm as President of the Raisin Bargaining Association
Former Sun-Maid President Barry Kriebel has returned to industry leadership as the new President of the Raisin Bargaining Association (RBA). Approved by the association board of directors on the evening of Feb. 2, watch this brief interview with Barry and Chairman of the selection committee Mitch Sangha to learn more. Read about it in the next issue of American Vineyard Magazine.
Please thank this video’s sponsor Ranch Systems for their industry support.
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Introducing the New President of Sun-Maid Growers
Sun-Maid Growers of California has recently gone through some leadership changes, and at their annual meeting in December, growers were introduced to a new President of the cooperative, Steve Loftus. Watch this brief interview to get to know Steve and what he plans to bring to Sun-Maid. Read more about it in American Vineyard Magazine.
Please thank this video’s sponsor Suterra for their industry support.