Category: Non-Video

  • Strong Endorsement from Growers and Processors Results in Continuation of California Prune Board

    Following a successful public hearing and comment period, the California Prune Board (CPB) has been authorized by the California Department of Food and Agriculture (CDFA) to continue for another five years through July 31, 2030, reaffirming the industry’s collective commitment to market leadership, innovation, and long-term success. The decision follows a review conducted by CDFA to evaluate whether the Marketing Order should remain in effect. Testimony and evidence from prune growers and handlers overwhelmingly supported the continuation, highlighting CPB’s critical role in delivering impact to the industry.

    The Marketing Order guides strategic promotion, research, and issue management initiatives designed to strengthen the position of California Prunes in an increasingly competitive global marketplace. The program is funded by mandatory assessments from California prune growers and handlers, with activities directed by an industry-elected board under CDFA oversight.

    “This outcome is a reflection of our industry’s shared belief in the future of California Prunes,” said George Sousa, Jr., Chairman of the California Prune Board. “We remain united in our pursuit to promote, protect and grow the value of California Prunes by supporting a stable industry to drive long-term success.”

    The continuation — without requiring a referendum — reflects not only confidence in the board and staff but also trust in the strategic direction it provides. It reinforces the industry’s ability to invest exponentially more in market development, brand value, and consumer demand than any other prune-producing region of the world, setting California Prunes apart through quality, innovation, and sustained consumer demand.

    This renewal ensures that:

    • Promotional programs will continue to be tailored to consumer preferences in key markets around the world, helping to drive consideration and purchase intent for California-origin prunes.
    • California Prunes remains a premium offering to retailers, importers, and food professionals, with a clear value proposition: unmatched quality, consistency, and brand support.
    • Marketing efforts will continue to strengthen the category, by highlighting health, taste, and versatility—inviting new audiences while deepening engagement with loyal consumers.
    • Trade partners benefit from the strength of a fully aligned industry, with growers, handlers, and a dedicated Board actively investing in innovation, nutrition research, and marketing to ensure long-term supply, quality, and market relevance.

    California’s Difference, Backed by Action

    This continuation affirms California’s unique position: no other origin matches its combination of scientific investment, consumer-driven promotion, and strategic trade support. It also underscores the industry’s resolve to lead, not just compete, in an evolving global food landscape.

    “We stand with our trade partners in delivering a product and a program that adds value to their business,” said Donn Zea, Executive Director for the California Prune Board. “This renewal reinforces our commitment to growing the category, protecting premium positioning, and staying responsive to consumer trends—now and into the future.”

    ABOUT THE CALIFORNIA PRUNE BOARD

    The California Prune Board was established in 1980 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of premium prunes with orchards across the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.

  • California Walnut Board & Commission Target Young Shoppers with New ‘Feel Good’ Campaign

    California walnuts are shedding their traditional image and emerging as a must-have ingredient for health-conscious young consumers. The California Walnut Board & Commission has launched its bold new “Feel Good” campaign – an integrated marketing effort designed to drive consumer demand and reposition walnuts as a vibrant, versatile offering within the fresh produce space.

    Grounded in extensive consumer research, the campaign introduces a modern, energetic look and feel designed to connect with millennials and Gen Z audiences, demographics that increasingly shape food trends and purchasing behaviors. At its core, “California Walnuts. Feel Good.” reintroduces walnuts as a fresh, versatile produce item that supports feel-good eating moments across consumers’ lifestyles.

    “This isn’t just a new marketing campaign – it’s a complete repositioning of California walnuts for a new generation of consumers who prioritize nutrition and versatility in their food choices,” said Christine Lott, director of integrated communications for the California Walnut Board & Commission. “By reaching younger consumers, we’re building future generations of walnut consumers and supporting California farmers for decades to come.”

    The cornerstone of the campaign is relationships with social media influencers. With 77% of Gen Z and 50% of millennials following social media personalities who strongly shape their purchasing decisions, according to KS&R Entercom Landscape Tracker, this strategy is intended to reach consumers where they spend their time: social media. As part of the campaign, the California Walnut Board & Commission is partnering with more than 20 cooking, wellness, lifestyle and hosting influencers who collectively reach millions of potential consumers.

    The California Walnut Board & Commission will also showcase trend-driven, authentic content designed to resonate with younger consumers. Paid media efforts will extend the campaign’s reach across social platforms, streaming services and online video – channels where these shoppers spend their time.

    Beyond digital, the campaign includes experiential marketing with sampling at wellness events nationwide, allowing potential consumers to taste and experience the convenience and versatility of California walnuts in environments that reflect their values and lifestyles.

    Discover recipes, industry insights and the latest on California walnuts at walnuts.org.

    About the California Walnut Board and Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California.

    The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • Variety and Neighboring Crops are Predictors of Leaffooted Bug Risk in Almond

    Leaffooted bug is a sporadic pest in almond, but damage can be significant in years when pest pressure is high. The pest may evade early detection by growers and PCAs because it overwinters as adults in vegetation outside of the orchard and tends to colonize the upper tree canopy, rendering it generally out of sight. As a result, pest pressure is often realized after damage has occurred. The damage may vary considerably between almond varieties, adding yet another challenge for diagnosis.

    In Tulare County, heavy leaffooted bug damage was observed in May 2025 in almond orchards surrounded by citrus.  Adult leaffooted bugs (Figure 1A) overwintered in the citrus and then entered the neighboring almond orchards in March and April. By early May, symptoms of infestation included extensive nut drop (Figure 2A) and gummosis on the nuts (Figure 2B). Although the adults were not observed in the orchard, the pest was identified based on the observation of the characteristic egg strands of leaffooted bug (Figure 1B). In orchards with Nonpariel and Aldrich, both varieties were affected; however, the nut drop was more extensive in Aldrich than Nonpareil (Figure 2A).

    The full impact of the pest may not be realized until harvest because the quality of affected nuts remaining on the tree may also be compromised, thus reducing crop value. Nuts that are stung in late April to early July can be severely shriveled, have sunken lesions, or a brown spot depending on how developed the kernel was prior to feeding (Fig. 3, row 2-5).  These nuts stay in the tree, are harvested, and can significantly increase the percentage of nuts classified as inedible during nut quality assessments.  When examining a library sample of damaged kernels at harvest, nuts damaged by leaffooted bug fall into the same category as stink bug damage, as kernels damaged by these two pests are indistinguishable.

    In 2007, UCCE Kern County Farm Advisors David Haviland and Mario Viveros had the opportunity to evaluate the relative susceptibility of 15 almond varieties to leaffooted bug damage. That year, leaffooted bug invaded a Kern County variety trial research block that included 15 varieties planted in replicated, randomized blocks. This unique situation allowed for unbiased evaluation of the performance of varieties under equivalent pest pressure. Results indicated that the average number of aborted nuts per tree ranged from 0 to 33% of the total crop. Additionally, at harvest, the estimated rejects from leaffooted bug damage ranged from 0 to 30% of the harvested yield. Researchers also noted that crop loss varied by variety, with Fritz exhibiting the highest crop loss at 63%, followed by Sonora, Aldrich, Livingston, Monterey and Carmel.  The other varieties in the block had 3% or less total damage from the pest.

    The underlying basis for the differential susceptibility of almond varieties to leaffooted bug is unknown. Damage does not appear to be related to harvest date or shell hardness at harvest. Other factors such as plant volatiles, hull thickness, or shell hardness in April and May when the bugs are present may play a role in varietal susceptibility. Haviland and Viveros also noted that varietal susceptibility is somewhat relative, explaining that Wood Colony exhibited low susceptibility to leaffooted bug in the research plot, but significant damage was reported on Wood Colony in commercial orchards when combined with less susceptible varieties (ie. Nonpariel and Carmel).  These observations indicate that leaffooted bug prefers certain varieties, but in the absence of a preferred variety, the pest will remain in the orchard and feed on the most preferable variety of the less-preferred varieties present in the orchard.

    The 2025 observations in Tulare County, taken in consideration with the 2007 data from the UCCE variety trial suggest that the best way to monitor leaffooted bug is to focus attention on the most susceptible variety in the field. Gummosis and nut drop in the most susceptible variety will serve as an indicator of pest pressure in a given orchard. Growers with Fritz, Sonora, Aldrich, and Livingston should be extra vigilant in monitoring pest pressure.  Haviland and Viveros note that orchards composed of relatively unsusceptible varieties will have characteristically lower risk of leaffooted bug damage. Additionally, growers and PCAs should consider pest pressure from surrounding orchards and landscape plants that may serve as overwintering sites for the adults, thus contributing to the cryptic nature of the pest.

    Management programs for leaffooted bug consist of monitoring for the pest and spraying primarily with pyrethroids, when needed. Pest management guidelines for leaffooted bug and other pests can be found at www.ipm.ucanr.edu and reports of Almond Board of California-sponsored research can be found at https://www.almonds.com/research-database. — By Elizabeth Fichtner, UCCE Farm Advisor, Tulare County, and David Haviland, UCCE Entomology Advisor, Kern County

    Figure 2. Aborted nuts were prevalent on Aldrich, but the neighboring Nonpareil exhibited minimal damage (A). Gummosis and egg strands on aborted nuts indicated leaffooted bug damage (B).

    Figure 3. Leaffooted bug predation affects the quality of nuts remaining on the tree. Unaffected nuts are represented in row 1; affected nuts of varying quality are represented in rows 2-5.

    Figure 1. Leaffooted bug adults (A) are difficult to scout. Pest pressure is evident by the gummosis at feeding sites and the deposition of eggs in strands (B). Alternate hosts may harbor overwintering populations of leaffooted bug (C and D). Photos A, C, and D: W. Bentley.
    Figure 2. Aborted nuts were prevalent on Aldrich, but the neighboring Nonpareil exhibited minimal damage (A). Gummosis and egg strands on aborted nuts indicated leaffooted bug damage (B).
    Figure 3. Leaffooted bug predation affects the quality of nuts remaining on the tree. Unaffected nuts are represented in row 1; affected nuts of varying quality are represented in rows 2-5.
  • California Ag Leadership Welcomes Chico State as New University Partner

    The California Agricultural Leadership Foundation (CALF) is proud to announce that California State University, Chico has been formally added as a partner university for the California Ag Leadership Program (CALP). This strategic collaboration marks a significant expansion of CALP’s reach, strengthening its statewide network dedicated to cultivating the next generation of agricultural leaders.

    The California Ag Leadership Program, operated by the California Agricultural Leadership Foundation (CALF) is one of the premier leadership development experiences in the United States, designed to equip fellows with the advanced skills necessary to amplify their impact across various sectors. With over 1,400 distinguished alumni, the program consistently produces influential leaders and active contributors in agriculture, community development, government, business, and other vital areas.

    Chico State joins an esteemed group of existing university partners, including California Polytechnic State University, San Luis Obispo; California State Polytechnic University, Pomona; California State University, Fresno; and the University of California, Davis. The sustained engagement of these universities with CALF is critical to ensuring a continuous pipeline of highly skilled graduates, essential for meeting the evolving demands of enlightened leadership within agriculture.

    “The addition of Chico State significantly strengthens our collaborative network with agricultural institutions across the state,” stated Lesa Eidman, CALF President and CEO. “By extending our presence into Northern California, we gain a unique opportunity to share invaluable leadership insights and collectively foster the continued growth and impact of our program.”

    For nearly seven decades, the College of Agriculture at California State University, Chico has played a pivotal role in enhancing the quality of life throughout California and across the nation by educating and empowering agricultural leaders. This new partnership with the California Ag Leadership Program will further amplify this shared objective of developing leaders who are poised to make a profound difference.

    “Chico State is honored to join the California Ag Leadership Program as a partner university,” said Chico State President Steve Perez. “Our College of Agriculture and University Farm are cornerstones of our academic excellence and community impact. For decades, they’ve shaped future leaders across sectors like crop science, horticulture, animal science, ag education, business, land management, and more. This partnership will allow us to deepen that legacy and expand our reach, preparing the next generation to lead with purpose across the agricultural landscape.”

    ABOUT  

    CALF is dedicated to growing leadership in agriculturalists who have the capacity and potential to advance, benefit and promote California agriculture. Since 1970, more than 1,400 California Agricultural Leadership Program fellows have become lifelong leaders who individually and collectively act as a catalyst for a vibrant agricultural community and make a significant difference in the agricultural industry, their businesses, communities, and families. agleaders.org.

  • Popular Grape Camp Returns to Sonoma County

    Sonoma County Winegrowers has just announced it is bringing back one of its most popular programs this fall when Grape Camp returns.  This three-day immersion in all thing’s agriculture, wine and food in Sonoma County is an experience of a lifetime.  From vineyard immersions led by growers to sommelier-led wine tastings to unforgettable farm to table gatherings, the camp allows participants to learn first-hand why Sonoma County is a wine and food mecca.

    “Grape Camp is much loved by past campers because it is true wine country immersion! The best part is getting to meet so many of our local family farmers and winemakers,”  said Karissa Kruse, president and chief executive officer of the Sonoma County Winegrowers.  She added, “We took a few years off, but we regularly received inquiries asking if Grape Camp was going to return, so we are thrilled to bring back this ‘bucket list’ experience for wine lovers.”

    Grape Camp is more than an event — it is a celebration of community, craftsmanship, and connection to the land. From picking grapes alongside multi-generational farmers to blending wines and dining under the stars, guests will savor the region’s bounty in its most authentic form. Grape Camp offers a unique blend of Sonoma County’s luxurious hospitality and its grassroots winegrowing heritage.

    Sonoma County is home to more than 495 wineries, over 100 wine grape varieties and 19 distinct wine growing appellations, as well as 50 miles of coastline—more than any other wine region in California.  The region’s dynamic landscape and commitment to sustainability make it the perfect place to learn, sip, and savor. Whether you’re a seasoned connoisseur or simply wine-curious, Sonoma County Winegrowers invites you to be part of the story — from vine to glass.

    Grape Camp will be held September 28 through October 1, 2025. Space is limited, so reserve your space now by visiting https://sonomawinegrape.org/grape-camp-2025/.

    About Sonoma County Winegrowers: Sonoma County Winegrowers (SCW), was established in 2006, evolving from the Sonoma County Grape Growers Association, which was first launched in 1983 by local grapegrowers inspired to work together to elevate the region. SCW is a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality, sustainability and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers and influencers around the world. In 2014, Sonoma County’s winegrowing community embarked on a major initiative to have all Sonoma County vineyards certified sustainable. Today, 99% of the vineyard acreage in Sonoma County has completed certification by a third-party auditor making Sonoma County the most sustainable winegrowing region in the world. In addition, in 2020, SCW became the exclusive pilot partner for the California Land Stewardship’s Climate Adaptation Certification. In 2022, SCW began envisioning a Farm of the Future which it officially introduced in 2023. SCW’s sustainability efforts have been recognized with California’s highest environmental honor, the 2016 Governor’s Environmental and Economic Leadership Award (GEELA).

  • AI can Empower Agriculture Retailers, Farm Supply Cooperatives

    New artificial intelligence technology is enabling agricultural retailers and farm supply cooperatives to optimize their operational performance while strengthening all-important customer relationships. In addition to broad-based AI platforms that can be leveraged to simplify everyday business operations, farm suppliers now have access to AI apps specifically designed to support field agronomy and crop production.

    According to a new research brief from CoBank’s Knowledge Exchange, AI technology offers ag retailers a new set of tools to optimize workflows, inventory management, employee performance and other key business functions. Farm supply businesses that rise to the challenge of adopting AI can also enhance their position as trusted advisors and essential partners in the ag supply chain.

    “AI in agriculture can be utilized in a company’s back office, front office as well as within agronomy and supply chain operations divisions,” said Jacqui Fatka, farm supply and biofuels economist with CoBank. “Early adoption and reliable partnerships will provide an advantage for those willing to test the AI landscape. Ag retailers should research companies and pick AI partners who understand agriculture and promise value beyond just lofty ROIs.”

    Agricultural cooperatives and retailers serve as a critical relationship bridge between farmers and input providers. The potential erosion of those relationships due to alternative distribution models, disruptive technologies or other competing forces is one of the biggest challenges ag retailers face moving forward. Early adoption of AI can help the ag retailer sector stay ahead of competitors while maintaining and strengthening customer relationships.

    Fatka suggested ag retailers start with easy-to-implement, low-stakes AI applications for things like email and presentation assistance and customer interaction summaries before tackling more complex tasks. “Testing out different pathways to gain internal acceptance can lead to greater long-term success. For instance, an easy initial test might be recording virtual meetings with CoPilot. Within minutes, it can deliver an AI-generated summary of the meeting with key takeaways, immediate action items and future tasks.”

    Ag retailers can also start leveraging AI to optimize workflows for standard business functions like human resources, accounting, operations and sales. Using AI to evaluate and streamline these functions offers a high return on investment relative to the efforts required to build or implement such tools. Fatka stresses, however, that companies should establish guardrails for the use of customer information and understand privacy changes with the use of AI tools.

    While AI is unlikely to eliminate ag retail jobs, it can help simplify tasks and reduce human error or bias. In addition, as labor continues to be a challenge for many rural enterprises, it can provide continuity during labor turnover. AI can also help agronomists and other staff cover more acres or customers. Apps like AgPilot enable agronomists to interact with AI verbally while traveling between customers, allowing them to input crop protection recommendations and smoothly advance potential sales from one stage to another.

    “The stakes are high for agribusinesses operating in an environment where margins are tight,” said Fatka. “However, ag retailers will need to ensure AI costs do not outweigh the benefits. The cost of experimentation is minimal and delaying a trial adoption of these promising tools could result in missed opportunities for growth.”

    Read the research brief, How AI is Empowering Agriculture Retailers.

    About CoBank

    CoBank is a cooperative bank serving vital industries across rural America. The bank provides loans, leases, export financing and other financial services to agribusinesses and rural power, water and communications providers in all 50 states. The bank also provides wholesale loans and other financial services to affiliated Farm Credit associations serving more than 78,000 farmers, ranchers and other rural borrowers in 23 states around the country. CoBank is a member of the Farm Credit System, a nationwide network of banks and retail lending associations chartered to support the borrowing needs of U.S. agriculture, rural infrastructure and rural communities.

  • CA GROWN Launches New Website to Connect Visitors with State’s Rich Agritourism Experiences

    CA GROWN has unveiled a new digital destination—Experience California Agriculture—to spotlight the state’s diverse and dynamic agritourism offerings. From u-pick orchards and vineyard tours to farm stays and farm-to-table restaurants, the website serves as a gateway to authentic California farm-fresh food and farm experiences.

    The Vegetable Shop at Chino Farm in San Diego County, May 2025

    The newly launched platform offers interactive maps, regional guides, and curated directories for farm stands, farm stores, u-pick farms, family-friendly destinations, educational programs, and more. Designed for travelers, educators, and food lovers alike, the site emphasizes sustainability, accessibility, and the deep connection between California’s agricultural communities and those who want to experience them firsthand.

    “California is more than the country’s leading agricultural state—it’s a living classroom and a place where food, family, and farming intersect in powerful ways,” said California Secretary of Agriculture Karen Ross. “This new website makes it easier than ever for people to connect with the people and places who grow our food and steward our land.”

    Visitors can browse by region or category, explore detailed listings with real-time updates for everything from coastal farm tours to inland olive oil tastings. The site also features seasonal content, trip ideas, and tips for responsibly enjoying California’s working landscapes. CA GROWN partnered with MJR Creative Group of Fresno, CA to develop the site.

    “Agritourism is how we bring the story of CA GROWN to life,” said Cherie Watte, Executive Director of the Buy California Marketing Agreement/CA GROWN. “This site is not just a tool for travel—it’s a way to build understanding and appreciation for the incredible diversity of crops, communities, and experiences found across the Golden State.”

    The Harbor House Inn, Restaurant & Farm, Elk CA – Mendocino County with Chef Matthew Kammerer and Farm Manager Amy Smith

    The launch of Experience California Agriculture comes at a time when interest in local food, outdoor travel, and hands-on learning continues to grow. By bridging the gap between consumers and producers, the site helps ensure that the benefits of agritourism flow directly to California’s family farms and rural economies.

    About CA GROWN
    CA GROWN is an initiative of the California Department of Food and Agriculture, promoting the people and products behind California’s diverse agricultural bounty. Learn more at californiagrown.org.

    Funding for Experience California Agriculture was made possible by a grant from the U.S. Department of Agriculture (USDA) Agricultural Marketing Service. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

  • Placer County Team Demonstrates Value of Participating in 4-H

    4-H is America’s largest youth development organization. Its hands-on approach has been proven to foster life skills like confidence and independence as members learn by doing.

    For proof, look no further than the livestock judging team from Placer County, just north of Sacramento. The Ophir 4-H Club team started from scratch just five years ago and won the 4-H state championship in both 2023 and 2024. Most of the members were too young in 2023 to compete in the national competitions, but the 2024 team passed the age test and headed to the National Western Roundup in Denver, Colo., this January to take on teams from all over the country.

    “We started (the team) when we realized that not many 4-H kids were doing judging in California,” said team coach Liza Stefani, who along with her husband, Jonathan, has been a 4-H volunteer for more than 20 years. “FFA is heavily involved in competitions, but you have to go to a school with an FFA program and several of our kids don’t. 4-H allows kids to participate who otherwise wouldn’t have access to do so.”

    Junior Moriah Marshall is an original team member. She recalls that the team came together quickly.

    “Liza called us up a week before a contest and asked if I wanted to do it with her son, Joey. I said sure, we watched two videos and then did the contest. We didn’t do that bad – we did better than some of the older kids. But looking at my scores then compared to 2024 is crazy. None of us knew what reasons were,” Moriah said.

    “Now I can look at a class of livestock and know what I see and come up with a set of reasons. It’s more fun now that we actually know something.”

    Livestock judging consists of two primary components – placing (or ranking) a group of animals and orally justifying your decision, or as it’s commonly known, giving reasons.

    Joey Stefani said he first started judging because his parents were launching the program but found he really liked it.

    “When I found out that I could raise animals and do speaking contests, I stuck with it,” he said. “I wanted to get better at picking out animals to raise, and I also like the competitive aspect of the public speaking and the leadership involved.”

    Ella Miller, a high school senior, joined the team after another girl transitioned out of 4-H. Now in her eighth year in 4-H, she was interested in judging to raise her market lambs better and select the best animal to show. It apparently paid off as her market lamb placed third overall at the Gold Country Fair last year.

    Miller said teams are typically split up into groups and have 10-15 minutes to judge each pen of four animals, pigs or cattle, for market or breeding. Groups normally judge between seven and 10 pens, and after each judge fills out an evaluation, they take notes for the oral presentations.

    “For 30 minutes, you give your reasons and explain to your judge – who typically is someone who bought one of the animals – why you placed each class the way you did. You have to memorize your reasons and can’t look at notes,” she said.

    The team’s fourth member is Gabriel Kitchen.

    Tiffany Lionudakis, Senior Relationship Manager with American AgCredit, said the Placer County team reflects the important values youth learn in 4-H.

    “They develop public speaking skills and leadership skills that are invaluable in life,” Lionudakis said. “In addition to judging, some members have the opportunity to raise and market livestock. Raising project animals allows them to learn how to manage time and money at a young age – with some students completing their first income and expense statement as early as 9 years old. Those financial skills are critical, and with skills like these, it’s no wonder 4-H alumni are true leaders.”

    Moriah, Elsa and Joey also plan on pursuing careers in ag-related fields. Moriah wants to become a cloven-hoof animal veterinarian, Ella is considering being a vet or studying embryology and Joey is thinking about ag mechanics – or even becoming a professional livestock judge.

    Kevin Ralph, AgWest Farm Credit’s California President, said it’s important that young people pursue careers in California agriculture.

    “Farm Credit proudly supports organizations like 4-H that help shape the next generation of leaders as they develop industry expertise, leadership competencies and advocacy skills,” Ralph said. “It’s encouraging that outstanding youth like the members of the Placer County team will help keep California agriculture a world leader for decades to come.”

    Farm Credit associations AgWest Farm Credit, American AgCredit, CoBank, Colusa-Glenn Farm Credit and Fresno Madera Farm Credit sponsor California 4-H. The organizations are part of the nationwide Farm Credit System – the largest provider of credit to U.S. agriculture.

    Liza Stefani said the public speaking part of the competition is crucial and contestants must have the ability to think on their feet, adapt and change. She noted that one junior team member at a competition completely forgot what he was going to say.

    “He said he just made it up as he went and actually scored one of the highest scores on the team for that section because he was as confident as he could be. You just fake it ‘till you make it sometimes,” she said.

    The team members were glad to have had the experience of competing in one of 4-H’s three national competitions. Liza Stefani said it was a great learning experience – which was what everyone had expected from the event in January – one of three national 4-H competions.

    “The kids did great at nationals. They came in 25th, which, of course, is not what they would’ve hoped for, but they learned a lot. It was a very steep competition,” she said. And because of the successes the team has had, last year they added a junior team that shows great progress.

    While the team loves raising animals, it’s never easy to say goodbye to one they have raised and trained for several years. But Joey sees a practical side as well.

    “It is really hard to sell them. Especially the first few days, it’s really difficult to know they are gone – you miss working with them. But after a few weeks, when you get your money for selling them, that’s when you start to feel better. And knowing you’re feeding families is good as well,” he said.

    About Farm Credit: 

    AgWest Farm Credit, American AgCredit, CoBank, Colusa-Glenn Farm Credit and Fresno Madera Farm Credit are cooperatively owned lending institutions providing agriculture and rural communities with a dependable source of credit. For more than 100 years, the Farm Credit System has specialized in financing farmers, ranchers, farmer-owned cooperatives, rural utilities and agribusinesses. Farm Credit offers a broad range of loan products and financial services, including long-term real estate loans, operating lines of credit, equipment and facility loans, cash management and appraisal and leasing services…everything a “growing” business needs. For more information, visit www.farmcreditalliance.com

    About the California 4-H Program:

    The University of California 4-H Youth Development Program promotes hands-on, experiential learning for all youth ages 5-19. We provide meaningful opportunities for youth and adults to work together to create sustainable community change in the areas of Civic Engagement, Leadership, Healthy Living and STEM (Science, Technology, Engineering and Math). Our 4-H programs are delivered locally through the county University of California Cooperative Extension offices, where youth participate in 4-H through clubs, schools, military clubs, camps and more. Each year, approximately 100,000 youth and over 10,000 volunteers participate in the California 4-H Youth Development Program.

  • California Agricultural Leadership Foundation Hires New Marketing and Communications Manager

    The California Agricultural Leadership Foundation (CALF) has hired Jessica Lara as its new Marketing and Communications manager, effective June 16.

    In her role, Lara will be responsible for planning, developing, and executing comprehensive marketing and communication strategies that align with CALF’s mission. She will engage with both internal and external stakeholders to support the foundation’s initiatives.

    CALF President and CEO Lesa Eidman said, “We are absolutely delighted to welcome Jessica to CALF. Her energy, creativity and proven track record in strategic communications make her an incredible addition to our team. I’m confident she will play a key role in amplifying our message and connecting even more people to the mission and impact of Ag Leadership.”

    Lara brings over nine years of experience in marketing and communications, including her most recent role as a marketing communications specialist at the California Strawberry Commission, where she contributed to successful marketing campaigns. Her expertise encompasses content creation, social media management, video production, and community engagement. Skills valuable in supporting CALF’s marketing plan.

    “I’m excited to start this position with CALF,” Lara shared. “My deep appreciation for California agriculture drives me, and I’m truly looking forward to using my skills to advance CALF’s mission.”

    ABOUT

    California Agricultural Leadership Foundation (CALF) is dedicated to growing leadership in agriculturalists who have the capacity and potential to advance, benefit and promote California agriculture. Since 1970, more than 1,400 California Agricultural Leadership Program fellows have become lifelong leaders who individually and collectively act as a catalyst for a vibrant agricultural community and make a significant difference in the agricultural industry, their businesses, communities, and families. agleaders.org

  • UC Davis Launches Small-Batch Wine Label

    The UC Davis cabernet sauvignons and a sauvignon blanc from Hilgard631. (Jael Mackendorf / UC Davis)

    For the first time in its storied history, the University of California, Davis, is selling wines to the public made by students, staff and faculty from grapes they grow in the Napa Valley and around campus in Yolo County.

    Hilgard631 has been in the works for more than 10 years and was made possible by a 2021 state law that allows the transfer of as much as 20,000 gallons of Department of Viticulture and Enology wines to a nonprofit that will handle public sales. With this release, the department bottled roughly 500 gallons of wine to sell.

    The vineyard behind the Robert Mondavi Institute of Wine and Food Science at UC Davis. (Gregory Urquiaga / UC Davis)

    Money from the sales will support student scholarships. By using the grapes and wines produced through teaching, the department is enhancing sustainability. Prior to these sales, wines made by students, including in a 10-week winemaking course, had to be discarded.

    “These wines represent our students, their knowledge, creativity and learning,” said Ben Montpetit, chair of the Department of Viticulture and Enology. “From vine to bottle, our students are involved in every step.”

    Students participating in a grape crush. (Gregory Urquiaga / UC Davis)

    The wine label name pays homage to Eugene Hilgard, founding director of the university’s Agricultural Experiment Station, and 631, which is the address of the Teaching and Research Winery on campus.

    The wines sold under Hilgard631 include a 2020 cabernet sauvignon and 2024 sauvignon blanc made from grapes at Oakville Station, a research and teaching vineyard in the heart of Napa County.

    Grapes grown by students in the Department of Viticulture and Enology as part of a winemaking class. (Karin Higgins / UC Davis)

    Twelve other wines made by students in the product development class, known as VEN 127L, also will be for sale, including albariño, chardonnay, cabernet sauvignon and petite sirah.

    VEN 127L has traditionally been focused on blending, wine stabilization, bottling and the design of labels, and this launch broadens the class to include the consideration of selling, said Professor David Block, who created the course in 2017 when he was chair of the department.

    Empty bottles being filled with sauvignon blanc on a mobile bottling line, which students learn to use as part of a winemaking course. (Jael Mackendorf / UC Davis)

    “The wines are made by students who are still learning and getting to try out things they may not have done before,” Block said. “It’s a new aspect of the program. It’s more sustainable than pouring it down the drain.”

    In VEN 127L, student winemakers are divided into three groups and charged with developing a red and white wine. Each group also gets help from a professional consultant and department alum who offers advice throughout the class.

    Students walking a vineyard and learning about different grape varieties as part of a viticulture class. (Gregory Urquiaga / UC Davis)

    “It’s absolutely fascinating,” said Leticia Chacón-Rodríguez, the winemaker and winery manager. “The students get to connect everything that they learn — all the chemistry, regulations, marketing and blending. The blending piece is where you really put your senses into play.”

    Students also design their own labels. Master’s student Bainian Chen designed the Oakville Station labels, which are a mix of vibrant colors and some familiar campus sights such as the water tower and a bike.

    Labels of the Oakville Station sauvignon blanc being affixed to bottles. (Jael Mackendorf / UC Davis)

    “I usually love my pictures to be very colorful, full of imagination,” said Chen, who is known to give artwork to friends and professors. “I wanted to leave something for the viticulture and enology department.”

    The student winemakers also helped label and bottle the wines, working a commercial mobile bottling line in a trailer behind the winery.

    “To see it being bottled is coming full circle for all of us,” master’s student Megan Hill said.

    Block feels the same way. “I want to buy the first bottle of wine,” he said.

    Winemaker Leticia Chacón-Rodríguez working with students in the Teaching and Research Winery. (Karen Block / UC Davis)

    Wines will range in price from $30 to $40 per bottle for student labels and from $50 to $125 per bottle for the Oakville wines. The winery is bonded and meets federal regulations for commercial wine sales. More information can be found at the Hilgard631 website. – By Emily C. Dooley, UC Davis

    Students taking wine bottles off a mobile bottling line and placing them in boxes for future use. (Jael Mackendorf / UC Davis)