Category: Non-Video

  • The 2026 Blueberry Convention Is in Your Backyard

    The 2026 Blueberry Convention, Sept. 22-25, is taking place right in your backyard in Monterey!

    Since it’s so close to home, this is an excellent (and convenient) opportunity to connect in-person with industry colleagues, gain valuable insights during education sessions and keynotes, and help shape the future of our industry.

    Here’s what you can look forward to:

    • Get the latest category data and economic outlooks to guide your operations.
    • See the latest tech and ag solutions on Blueberry Lane and Blueberry Row.
    • Find out how our Blueberries GO BIG campaign is driving demand.
    • Learn about our health research focus on cognitive health.
    • Experience the excitement of the Blueberry Boost Accelerator live pitch competition.
    • Attend Blueberry Night at a California gem – the Monterey Bay Aquarium.
    • Join the USHBC Council and NABC Board meetings on Wednesday.

    Get a glimpse into the experience here: youtube.com/watch?v=iH988J9kvss&t=2s

    Then check out the full schedule to plan your experience (like adding the Blueberry Data & Intelligence Summit), then sign up to join us!

    [REGISTER NOW]

    More Ways to Stay in Monterey

    The 2026 Blueberry Convention will take place at the Hyatt Regency Monterey. While the deadline for our group rate has passed, you can contact the Hyatt Regency Monterey directly to check availability and pricing. Be sure to mention the NABC Convention!

    With strong interest in this year’s convention, we’ve expanded our housing options throughout Monterey. See the full list on the “Travel Information” tab on our Blueberry Convention webpage.

  • Sun World International Celebrates 50 Years

    Sun World International, a global leader in fruit genetics and licensing, celebrated its 50th anniversary during its 2026 Symposium and Field Days, marking five decades of innovation that have helped shape the fresh produce industry. The company also honored Board Chairman, David Marguleas, for his 40 years of leadership and contributions to Sun World, establishing the David Marguleas Endowed Research Fund in support of UC Davis Viticulture & Enology and dedicating the David Marguleas Tasting Room at the Sun World Center for Innovation.

    Founded in 1976 by David’s father, Howard Marguleas, along with Carl Maggio and Domenick Bianco, Sun World began as a California produce marketing company, but over five decades, they have introduced the first commercialized seedless watermelon, seedless table grapes and lemons, and have become a global fruit genetics and licensing business with brands recognized in markets around the world.

    “Fifty years ago, Sun World was founded on a simple but ambitious idea: fruit can be better,” said David Marguleas. “That idea has guided the company through every stage of its evolution, from early product introductions to the genetics, brands and global connections that define Sun World today. This anniversary is a celebration of the people who built that foundation and the opportunity we have to carry it forward.”

    More than 450 growers, licensees, marketers, retailers, researchers and industry leaders gathered for the company’s Symposium and Field Days, where attendees explored the next generation of Sun World innovation and the future of fresh produce. The anniversary celebration also brought former breeders to the stage alongside Marguleas, recognizing the scientific talent, shared expertise and long-standing relationships that have shaped Sun World’s programs across generations.

    Marguleas joined Sun World in 1986 and held leadership roles across the company for four decades. He became president and CEO in 2019 and assumed the role of executive chair in January 2025. During his tenure, Sun World evolved from a diversified produce marketing company into a global fruit variety development and licensing business, expanding its presence in key growing regions and building a broader portfolio of proprietary fruit offerings.

    The David Marguleas Endowed Research Fund will provide support for UC Davis students, faculty and researchers whose work advances California’s grape industry, while fostering stronger connections among research, education, and the industry. The David Marguleas Tasting Room dedication recognizes his vision, leadership and lasting impact on Sun World’s culture of discovery, collaboration and innovation. This will be a dedicated space where Sun World teams and guests can evaluate fruit, exchange perspectives and continue developing new consumer experiences.

    “David’s deep industry knowledge and commitment to discovery have helped shape who we are today,” said Bernardo Calvo, president and chief executive officer at Sun World International. “He has helped set a standard for how Sun World approaches innovation: stay curious, bring the right people together and keep raising the bar for what fresh produce can deliver. The research fund and tasting room reflect that legacy while creating spaces and opportunities that will help inspire the next generation.”

    Marguleas influence extends beyond the company’s business evolution. He has championed the relationships that link breeding and research with growers, licensees, marketers and retailers, helping Sun World build programs around both commercial performance and the consumer experience.

    “Sun World’s story has been written by people willing to ask what can be improved and then work together to make it happen,” said Marguleas. “I am deeply honored by these recognitions, and grateful to the many colleagues, growers, researchers and industry leaders who have contributed to the company’s success over the past 50 years.”

    — Story contributed by Sun World International

  • Colin O’Neil Joins Organic Trade Association Leadership Team to Head Public Affairs

    The Organic Trade Association (OTA) has hired Colin O’Neil as Senior Vice President to lead public affairs where he will direct legislative and regulatory efforts, political advocacy, and stakeholder engagement for the membership-based trade association representing organic farmers and businesses throughout North America. In this new role, O’Neil will help drive growth of the $76 Billion organic sector by leading public affairs initiatives to build trust in organic, reduce barriers to adoption, strengthen the credibility of the USDA Organic seal, and expand opportunities for organic farmers and businesses. He will also oversee OTA’s political action committee.
    The Organic Trade Association (OTA) has hired Colin O’Neil as Senior Vice President to lead public affairs where he will direct legislative and regulatory efforts, political advocacy, and stakeholder engagement for the membership-based trade association representing organic farmers and businesses throughout North America. In this new role, O’Neil will help drive growth of the $76 Billion organic sector by leading public affairs initiatives to build trust in organic, reduce barriers to adoption, strengthen the credibility of the USDA Organic seal, and expand opportunities for organic farmers and businesses. He will also oversee OTA’s political action committee.
    Based in the Washington, DC area, O’Neil is an accomplished public affairs strategist and coalition builder across the food, agriculture, environmental, and public health sectors. Throughout his nearly 20-year career, O’Neil has brought together businesses, policymakers, advocates, and other stakeholders to advance federal policies addressing organic agriculture, agricultural conservation and climate change, food labeling, chemical regulation, and food safety.
    Some of O’Neil’s early priorities at OTA will be to advance the association’s Farm Bill priorities and key policy initiatives such as the Domestic Organic Investment Act (DOIA). Introduced in 2025, O’Neil will help advance the bipartisan, bicameral DOIA legislation that aims to establish a permanent USDA program to expand and modernize the US organic supply chain by providing grants to support domestic organic production.
    “Having known Colin for years, based on his successful track record leading policy and advocacy work, we are thrilled to have him join OTA’s leadership team as his expertise and passion for the organic sector will bring tremendous value to our members,” said Matthew Dillon, Co-CEO, Organic Trade Association. “With strong consumer demand and momentum for organic food and fiber, Colin is joining OTA at an excellent time to help us accelerate growth and drive meaningful results.”
    — Story contributed by the Organic Trade Association
  • LA Times Report Highlights Corruption in Mexico’s Avocado Region

    The California Avocado Commission said a new Los Angeles Times report detailing pervasive violence and intimidation in Mexico’s major avocado-producing region underscores the urgent need for USMCA import limits on Mexican avocados to protect US growers, safeguard the U.S. food supply and prevent criminal organizations from destroying a vitally important sector of American agriculture.

    The Times report, “Avocados were a lifeline — and then a bitter fruit,” chronicles the experience of families in San Ángel Zurumucapio, Michoacán, where avocado production brought new economic opportunity but where growers have also faced extortion, kidnappings and violence. Residents ultimately organized armed self-defense groups to protect their community.

    “The human toll described by the Los Angeles Times is heartbreaking, and Mexican farmers being threatened, extorted, or caught in cartel violence deserve our sympathy and support. California growers should not have to compete against a Mexican avocado supply chain exploited by cartels that can distort markets and undermine U.S. production,” said Ken Melban, president of the California Avocado Commission. “When criminal organizations can extort growers and influence the supply chain, American farmers are left competing in a market shaped by forces far outside normal agricultural competition. That’s why CAC is calling for a seasonal TRQ, to keep trade open while protecting American growers from market-disrupting import surges during our harvest season.”

    — Story contributed by the California Avocado Commission 
  • Huanglongbing Quarantine Boundary Expands in Riverside, SD Counties

    Effective September 11, 2026, the Department is expanding the citrus greening disease boundary in the Murrieta area of Riverside County and into San Diego County (grids 484, 499, and 510). A map of the expanded boundary can be found at https://www.cdfa.ca.gov/citrus/pests_diseases/hlb/regulation.html. 

    Also effective September 11, 2026, the Department is expanding the Asian Citrus Psyllid Bulk Citrus Regional Quarantine Zone 6 in these areas to reflect the HLB quarantine boundary expansion. A map of the expanded boundary can be found at https://www.cdfa.ca.gov/citrus/pests_diseases/acp/regulation.html.

    Regulated articles and conditions for intrastate movement under the quarantine can be found at Title 3 of the California Code of Regulations (CCR) section 3435 & 3439. Pursuant to 3 CCR § 3435 &3439, any interested party or local entity may appeal a quarantine area designation. 

    Process to Appeal the Expanded Boundary 

    The appeal must be submitted to the Department in writing and supported by clear and convincing evidence. The appeal must be filed no later than ten (10) working days from the date of this notification. During the pending of the appeal, the designated quarantine boundary under appeal shall remain in effect. 

    Mail Appeals to: CDFA – Citrus Division 1220 N Street Sacramento, CA 95814 

    Electronic Notification of Boundary Changes 

    California Code of Regulation allows interested parties to be notified of quarantine area boundary changes, as well as the opportunity to submit quarantine boundary appeals. If interested in receiving notifications, please sign up for regulatory updates through the email notification at: https://public.govdelivery.com/accounts/CADFA/subscriber/new 

    For questions regarding the regulations or map, please email Raymond Niem (Raymond.Niem@cdfa.ca.gov) or call 916-274-6300. — Story contributed by the California Department of Food and Ag

  • Almond Market Looks Strong Going Into 2027

    The almond industry is entering the new crop year from a solid position according to a recent market update from Blue Diamond Growers. This is thanks in no small part to exports to India.

    The 470.7-million-pound carry-in (of which only 447.1 million pounds is estimated as edible) is down from prior year and confirms the tightness in supply from one crop to the next. Downward pressure on crop potential and overall supply and demand fundamentals continue to support a stable-to-firm market outlook. Export demand remains healthy with the coming weeks expected to provide clarity on crop size, kernel sizing, and the degree to which rapidly appreciated pricing can be absorbed by end markets.

    The 2026 crop year started on a positive note, meeting strong industry expectations. August shipments totaled 190 million pounds. Exports reached 143.2 million pounds, an increase of 31%, while the domestic market shipped 46.8 million pounds at a modest -3.3% decrease versus last year. With six of the last seven last months’ total shipments outpacing previous year, the industry continues to experience strength in global demand.

    India was the clear standout in August, receiving 44.3 million pounds, up approximately 170% from 16.4 million pounds last year. The increase reflects stronger replenishment ahead of the festival season and a normalization from the unusually low August 2025 shipment level. The magnitude of the increase is notable given elevated pricing and confirms India’s continued importance as the primary outlet for California inshell almonds. Local consumption will become increasingly important ahead of festival season as buyers will begin to replenish stocks that dwindled at the end of the 2025 crop year.

    August domestic shipments totaled 46.8 million pounds, down 3.3% year over year. While this may not have been the start to the year the industry had hoped for, the improvement in shipment performance over the last six months provides optimism that the market has stabilized. As prices rose over the last month, purchasing activity slowed and shifted to closer, strategic locations. This cautious approach is expected to continue. Looking ahead, domestic demand is expected to remain steady, with a pipeline of commitments providing support for shipments in the next few months.

    The 2026 crop is progressing rapidly with current receipts for August coming in at 401.9 million pounds. The pacing of receipts is 55% above August 2025 due to harvest beginning approximately 2 weeks earlier than prior year. The increase in receipts over last year is not a reflection of projected crop receipts for 2026.
    Nonpareil and Independence varieties are largely harvested with pollinizer varieties following closely behind. In some of the most advanced areas, growers have completed orchard harvest activities and are focusing on post-harvest practices and minimizing water stress to support next season’s crop.

    Current Nonpareil reject levels are the lowest in several years, though ticking up slightly, driven by a third flight of navel orangeworm. Independence rejects are trending higher than last year, mainly due to brown spot from leaf-footed plant bugs.

    Yields are variable in Nonpareil and Independence depending on the region. Speculation on smaller kernel sizes coming into harvest are beginning to be realized. Yields in Nonpareil and Independence receipts are signaling a lower 2026 crop than 2025, as forecasted. There is continued downward pressure on crop potential, which will be informed by pollinizer varieties that hullers are beginning to process. Next month’s report may reflect further shifts to the forecast as pollinizer volume comes in and is accounted for.

  • The Meat Institute Issues Statement on Executive Order

    The Meat Institute issued the following statement regarding President Trump’s Executive Order to explore implementing Mandatory Country-of-Origin-Labeling (mCOOL) for beef products.

    “The Meat Institute appreciates the Administration’s continued focus on strengthening the U.S. beef supply chain and exploring ways to bring beef prices down for consumers.  However, the President’s Executive Order to explore implementation of mCOOL raises concerns about revisiting a failed policy that the United States has already tried and that Congress ultimately repealed in 2015. We should allow the free market to work, rather than have the government mandate how beef must be marketed to consumers.

    “Mandatory COOL is all cost, with no demonstrated increase in demand or added value. USDA’s own Chief Economist reached that conclusion in 2015 after the previous mCOOL program imposed roughly $1.5 billion in implementation costs and $200 million in annual ongoing costs.

    “The Meat Institute’s recent economic analysis shows the same concerns remain today. Reinstating mCOOL for beef would cost $721 million in first-year implementation costs and add an estimated $835 million annually to consumers’ beef purchases.

    “With beef supplies at a 75-year low and demand strong, now is not the time to add unnecessary costs and complexity to the beef supply chain or risk putting further upward pressure on prices.  Additional consumer costs could jeopardize the strong beef demand the industry has enjoyed. The U.S. Department of Agriculture has implemented a robust voluntary ‘Product of USA’ label that identifies beef from animals born, raised and processed in the United States. The voluntary label should be given a chance to succeed before Congress repeats a burdensome and costly regulatory mistake.”

    Story contributed by The Meat Institute

  • Applications Available for Class X of Jersey Youth Academy

    The tenth Jersey Youth Academy will be held July 11-16. The application period for the class is open until Dec. 1. 

    Jersey Youth Academy provides a unique educational experience that motivates youth of high school and college age to prepare for and succeed in their adult careers in some aspect of the dairy industry, but specifically working with Jersey cattle and/or Jersey products.

    Program Objectives

    The program is designed around three broad objectives for participants:

    • First, to learn why and how the Jersey breed has grown and prospered, and what the future holds for the Jersey business;
    • Second, to meet leaders from the Jersey community and from across the support industry, to gain their unique insights about the dairy business with a specific focus on the Jersey cow; and
    • Third, to learn about the range of career opportunities that involve the Jersey breed and Jersey products, and begin the journey that will take them to success working in the Jersey dairy business.

    The program is conducted every two years, with participants chosen from a national pool of applicants. Selection is based on merit, motivation and preparation for the program as reflected in experiences, accomplishments and goal statement of the applicants. All program costs, including round-trip transportation for participants, are paid by the Academy.

    Eligibility

    Applications will be accepted from Jersey youth who are juniors and seniors in high school or enrolled in an accredited two-year or four-year vocational school, college, or university. Applicants under the age of 22 who have completed a high school degree or equivalent and are currently employed in dairy herd management will also be considered.

    Applications are accepted only from legal residents of the 50 United States and the District of Columbia.

    A youth can participate in Jersey Youth Academy only once. 

    — Story provided by the American Jersey Cattle Association 

  • APHIS Expands the Citrus Greening (Huanglongbing) Quarantined Area in California

    The Animal and Plant Health Inspection Service (APHIS), in cooperation with the California Department of Food and Agriculture (CDFA), is expanding the citrus greening (Huanglongbing; HLB) quarantined area in California. APHIS is adding one square mile to the Santa Paula quarantined area in Ventura County, which impacts 151.7 acres of commercial citrus. APHIS is adding 10 square miles to the quarantined area in Riverside and San Diego Counties, which impacts 121.5 acres of commercial citrus. This measure parallels the intrastate quarantine that CDFA established on July 15, 2026. APHIS is taking this action because plant tissue samples from residential properties tested positive for Candidatus Liberibacter asiaticus, the causal agent of HLB.

    APHIS is applying safeguarding measures outlined in 7 Code of Federal Regulations (CFR) 301.76 through 301.76-11 and associated Federal Orders that govern interstate movement of regulated articles from the quarantined areas. This action helps prevent HLB from spreading to areas that are not currently infested.

    For updated maps and details, visit the APHIS Citrus Greening and Asian Citrus Psyllid webpage. APHIS will also publish a notice of this change in the “Federal Register.”

    For additional information contact Abby R. Stilwell at 919-323-6296 or abby.r.stilwell@usda.gov

    — Story contributed by the USDA Animal and Plant Health Inspection Service

  • Almond Award Nominations Open

    The Almond Board of California honors two industry or allied industry members annually. The nomination deadline for the 2026 awards is October 9, 2026. The winner of the Almond Achievement Award and the Almond Technical Achievement Award will be announced at the Wednesday, Dec. 9 luncheon at The Almond Conference.

    Almond Achievement Award

    Beginning in 2011, the goal of the Almond Achievement Award is to recognize an industry member who has added value through long-term service for the betterment of the California almond industry. Award recipients are individuals with long-standing and direct involvement, who demonstrate lasting impact on, and commitment to, the California almond industry.

    Ross Blackburn received the 2025 Almond Achievement Award at The Almond Conference in December.

    Nominate someone for the Almond Achievement Award here.

    Almond Technical Achievement Award

    Beginning in 2021, the goal of the Almond Technical Achievement Award is to recognize an industry or allied industry member who has contributed a significant technical advancement for the betterment of the California almond industry through research, innovation or facilitated adoption of practices. Award recipients have contributed significant research, facilitated an innovative practice, or assisted in the adoption of a practice for the betterment of the industry.

    Christine Gemperle was awarded the 2025 Almond Technical Achievement Award at The Almond Conference in December.

    Nominate someone for the Almond Technical Achievement Award  here.