Category: News

  • California Department Of Food And Agriculture Now Accepting New Proposals On Management Practices For Healthy Soils Program

    Sacramento, Calif., (November 7, 2017) – CDFA’s  Office of Environmental Farming and Innovation (OEFI), in coordination with the agency’s Environmental Farming Act Science Advisory Panel, is now accepting newproposals for soil carbon sequestration management practices for inclusion in its Healthy Soils Program (HSP).

    As part of program development, CDFA identified specific soil management practices eligible for initial funding through the HSP. Some of these practices include no or reduced tillage, planting cover crops and compost application. Earlier this summer, CDFA announced that it will begin accepting new proposals in order to provide additional opportunities to stakeholders.

    “As we continue to develop the Healthy Soils Program, we want to consider new and innovative contributions from our stakeholders,” said CDFA Secretary Karen Ross. “Improving soil health in California must be a collaborative effort, and our continued efforts with stakeholder groups, sister agencies and federal partners is instrumental to the program’s success.”

    The  HSP stems from the California Healthy Soils Initiative, a collaboration between state agencies to support the development of healthy soils in California. By providing funds to incentivize management practices and on-farm demonstration projects, HSP helps build soil organic carbon and reduce atmospheric greenhouse gases (GHG’s).

    Proposal requirements, process for consideration and other details on the submission process can be found at: https://www.cdfa.ca.gov/oefi/efasap/docs/HSP_NewPractices_RFP.pdf.

    Proposals are due by 5:00 p.m. PST on December 18, 2017 and must be submitted to cdfa.oefi@cdfa.ca.gov

  • Digging Deep: Exploring the Diversity of Soils in the Sacramento Valley

    Sacramento, Calif., (November 7, 2017) – Not more than three months on the job and Konrad Mathesius is hard at work bringing farmers together to discuss the unique challenges that Sacramento Valley farmers face. As the new UCCE agronomy advisor for Sacramento, Solano and Yolo counties, his role is designed specifically to help growers with their crop issues – pests, disease and fertility – but with a strong background in soil science, Mathesius hopes to shed light on the diversity of soils in the region and the unique management considerations that each necessitates.

    Participants gather around the first soil pit of the field tour, as Toby O’Geen provides a brief natural history of the land.

    In hopes of highlighting this diversity of soils and encouraging growers to dig a little deeper to better inform their management practices, Konrad enlisted the help of UCCE soil resource specialist Toby O’Geen to lead a field tour of three major soils in the southern Sacramento Valley. The event included three pit stops on two Yolo County farms and brought out a diversity of participants from USDA Natural Resources Conservation Service agents, to resource conservationists, to farmers and crop advisors.

    Kicking things off at Rominger Brother’s Ranch — a diversified family farm in Winters that grows everything from wine grapes to processing tomatoes to rice, wheat, corn, onions, alfalfa and hay — O’Geen took the audience on a journey back in time, describing the rich natural history of the former floodplain that has given rise to the rich, productive soils that support California agriculture today. After introducing himself as a pedologist, or a scientist who studies the nature and properties of soil, he went on to introduce the five soil forming factors and their role in molding initial (1) parent material (i.e. rocks), under the influence of (2) climate, (3) topography and (4) organisms and over a given period of (5) time into soils.

    Yolo County farmers and UC Cooperative Extension specialist Toby O’Geen, right,peer deep into the processes that formed the land just beneath their feet.

    Proving that soil scientists take the term “pit stop” literally, Mathesius shifted the conversation to a 1.5-meter deep hole in the ground, dug out the day before with a back hoe. Step by step, he walked participants through the process of analyzing a soil pit – cleaning the face, identifying horizons or individual layers and using the senses to assess soil properties and determine function. As he struck the face of the pit with a rock hammer, an audible difference was detected between the surface layers and the subsurface.

    Working backwards from the sound, he explained that the subsurface was significantly harder, which he attributed to a finer texture and ultimately identified as a clay pan, a restrictive layer that prevents roots from penetrating deeply and has the capacity to waterlog soils, due to poor drainage. O’Geen offered some tangible advice as to how to manage these soils, quipping that a deep rip would be no better than cutting butter with a knife (eventually it all just settles back into place) while likening a slip plow to a giant shank that just inverts the soil, mixing things to about a depth of 6 feet and permanently eliminating the problem.

    UCCE agronomy advisor Konrad Mathesius, left, talks soil texture and water-holding capacity.

    From there, Mathesius segued into a hands-on exercise to determine the soil texture, or percent distribution of various size particles, allowing participants to work on their pottery skills making balls and ribbons with the clay-rich soils.  Discussing the many functions that soil texture controls, led the conversation down a rabbit-hole around water holding capacity and how to calculate the range of plant available water for your soil.

    With the demos out of the way, they voyaged to the next pre-dug pit, bringing participants face to face with the harsh reality of soil heterogeneity. Just 300 feet away and it was as if we had ventured into another environment altogether, yet these soils formed in the same place, under the same climate and similar vegetation, but in a completely different time with slightly different starting material.

    By changing just a couple of the ingredients in the special sauce of soil formation the results are completely different featuring a clay dominant surface soil and entirely different water management challenges. And these aren’t just any clays, but a special class that swell and shrink as they wet and dry, oftentimes shearing roots under the pressure and creating a hospitable environment for disease to thrive.  O’Geen suggested trying to keep them in the sweet spot where they are consistently moist, but not wet, and never allowed to dry out. Unfortunately, there is no precise measurement to that formula, “you just have to be almost like an artist. It’s a lot of feel to it and the numbers sometimes just don’t work out. It just comes with years of experience. Its one of those native intelligence things that you just have to feel your way through,” he noted.

    Up close and personal with a soil pit, showing participants how to use basic tools of observation to assess soils!

    Caravanning 20 miles back towards Davis, the tour arrived at the third and final pit, located at Triad Farms, a tomato operation in Dixon. Well-drained, young and fertile, Yolo loam soils are the poster children of agriculture, owing in large part to regular deposits of silts from past flood events. With not many management challenges to speak of, conversation immediately shifted towards an undocumented challenge that farmers on the eastern side of the Sacramento Valley are all too familiar with – the unavailability of potassium, even under intensive fertilization regimes. While the jury is still out on the cause and while it contradicts what soil scientists expect to find in those regions, possible explanations were tossed around and O’Geen used the opportunity to stress the importance of speaking up about things growers or advisors see going on in their area. Turns out the USDA-NRCS is working on updating its inventory of soil surveys, documenting soils across the nation and is currently seeking input on what’s working for growers and where things are differing on the ground.

    Ultimately, in closing, Mathesius called for more engagement between the university, extension and growers. O’Geen reminded everyone that “You can really learn a lot by digging a hole, looking at stuff, and developing theories.  Sometimes you’re wrong, but they’re kind of fun to talk about.”

  • Fresno State Thanks The Community For A D.O.G. Well Fed

    Fresno, Calif., (November 7, 2017) – Fresno State and the community rallied together on Nov. 2 to make the University’s first-ever online Day of Giving (D.O.G.) a success as 1,138 unique donors from 29 states and 3 countries participated.

    When the 24-hour campaign ended at 11:59 p.m., 168 digital ambassadors had helped secure 1,316 gifts totaling $431,395.

    The social media reach was equally impressive with more than 23 million Twitter impressions on tweets with the campaign hashtags #FresnoStateDOG and #FeedTheDOG. The hashtags were used more than 2,800 times, and the University posts on Facebook reached more than 350,000 people.

    “I love the fact that so many people got involved — alumni and friends from all over the country and the world,” said Fresno State President Joseph I. Castro. “It gave people a chance to support the University in the areas they care about most and to encourage their friends and neighbors to do the same.”

    With the theme “Time to Feed the D.O.G.,” the digital fundraising campaign encouraged donors to make a gift to one of Fresno State’s eight schools and colleges or the program of their choice.

    A live leaderboard tracked the money raised throughout the day, providing minute-by-minute updates on the campaign’s website, https://dayofgiving.fresnostate.edu.

    The Department of Athletics won a friendly competition for the highest number of donors with 186 gifts, followed by the College of Arts and Humanities with 179 and the Kremen School of Education and Human Development with 146.

    Daily and hourly challenges throughout the day provided various cash incentives drawn from a $75,000 challenge fund: the Office of the President allocated $60,000 for daily challenges and the Fresno State Alumni Association Board of Directors donated $15,000 for hourly challenges. (See https://dayofgiving.fresnostate.edu/giving-day/3991/leaderboards for a complete list of hourly challenge winners).

    Day of Giving digital ambassadors — volunteers who helped push out the campaign’s message to their own networks via personal social media posts and emails to secure donors — created their own unique URLs to track their progress throughout the campaign.

    Students also were involved in events held throughout the day, including a rally along Shaw Avenue outside the Save Mart Center to increase awareness of the campaign and express gratitude to the community. Students, faculty and staff also wrote thank you notes reinforcing the purpose of philanthropy. These appreciation messages will culminate into a thank you video shared with all the donors who participated.

    “The Day of Giving campaign focused on participation,” said Paula Castadio, Fresno State’s vice president for University Advancement. “By working together, our University can empower students to excel through scholarships, research, internship programs, enhanced learning environments and campus-life.”

    Fresno State’s Day of Giving was a part of a growing national trend for dedicated giving days that have become popular at many universities across the nation. The model can be traced back to the Case Foundation’s America’s Giving Challenge in 2007, which encouraged people to rally their online networks to make giving easier and a part of their daily lives. Fresno State’s Day of Giving was the most successful 24-hour giving day campaign in the California State University system this year.

    “The Day of Giving is going to accelerate our progress,” Castro said. “We’ve been getting a lot of positive attention for our student success efforts and, yet, there’s a lot more work to do. Part of that is in support of student scholarships and in further enhancing the quality of our programs. I’m confident that with the University and the community working together, we’re going to keep heading upward.”

    For more information, contact Jennifer Mariucci at 559-278-8493 or jenmariucci@mail.fresnostate.edu, or see the D.O.G. Frequently Asked Questions page: https://dayofgiving.fresnostate.edu/giving-day/3991/faq.

     

  • California Farm Bureau, John Deere Announce New Discount Partnersh

    Sacramento, Calif., (November 6, 2017) – Farm Bureau members in California will qualify for special access to the John Deere GreenFleetTM Loyalty Rewards program, under a new partnership between the California Farm Bureau Federation and John Deere.

    The program provides Farm Bureau members with a free, two-year Platinum 2 membership. Along with equipment discounts, GreenFleet Loyalty Rewards Platinum members are eligible for special parts savings, Home & Workshop Products discounts and other members-only promotions.

    Typically, a customer must initially purchase five pieces of qualifying equipment within 12 months to reach Platinum 2 status. Farm Bureau members will automatically qualify by signing up through JohnDeere.com/FarmBureau for these benefits:

    • Equipment Discounts: Savings on everything from mowers to tractors to Gator™ Utility Vehicles purchased at an authorized John Deere dealer.
    • Special Parts Savings: Money-saving parts coupons and offers to help keep Deere equipment at its best.
    • Home & Workshop Product Discounts: A 10 percent discount off MSRP on eligible John Deere tools and workshop equipment—air compressors, generators, pressure washers and more.
    • Exclusive Member Promotions: New, exclusive offers and promotions, along with insider tips and ideas for enhancing members’ equipment experience.

    To participate, Farm Bureau members can visit the CFBF website at www.cfbf.com/member-benefits or JohnDeere.com/FarmBureau. Once registered, the member will receive a GreenFleet member number and can instantly access program benefits. Members can purchase online at JohnDeere.com/BuyOnline or by visiting a local John Deere dealer. To find out more about GreenFleet Loyalty Rewards, visit JohnDeere.com/GreenFleet.

    Founded in 1837, Deere & Company is a world leader in providing advanced products and services, and is committed to the success of customers whose work is linked to the land—those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure.

  • Tree Fruit and Nut Growers Invited to Two-Week UC Orchard Management Course

    Davis, Calif., (November 6, 2017) – Tree fruit and nut growers are invited to attend the “Principles of Fruit and Nut Tree Growth, Cropping and Management” course offered by the UC Fruit and Nut Research and Information Center. The annual two-week course will be held from Feb. 19, 2018, through March 1, 2018, at the UC Davis Activities and Recreation Center (ARC).

    Kevin Day, center, discusses tree development with course participants in a young orchard.

    Understanding the fundamentals of tree biology is essential to making sound orchard management and business decisions in the fruit and nut industries. However, access to educational courses on basic fruit and nut tree biology, and how it relates to horticultural practices, is limited. This course incorporates lecture, lab exercises and field demonstrations to provide information on all aspects of plant biology and the relationship between tree physiology and orchard management.

    Week 1 (Feb. 19 – Feb. 23) – Five days of lectures, hands-on exercises, demonstrations and field tour at the UC Davis Activities and Recreation Center and UC Davis teaching orchards.

    Week 2 (Feb. 26 –March 1) – A four-day field tour throughout tree fruit and nut growing regions in Northern and Central California. The field tour includes visits to current UC experiments, processing facilities and orchards in a wide range of tree fruit and nut crops.

    Ted DeJong examines the root structure of an established tree.
    Lecture topics include:

    This course is designed by UC Cooperative Extension and UC Davis Department of Plant Sciences scientists for tree fruit and nut growers and professionals. People who have small acreage farms or who are new to the fruit and nut business are also welcome.

    • The basics of how trees work
    • Ideal climatic and soil conditions for tree fruit and nut crops
    • Dormancy, chill requirements and rest breaking
    • How trees grow and what determines architecture
    • Understanding cropping, pollination and fruit set
    • How trees use water and nutrients
    • Fruit growth and development
    • Harvest and harvest indices
    • Postharvest quality and technology

    Hands-on exercises and field demonstrations include:

    • Bearing habits
    • Measuring fruit quality and fruit tasting
    • Pruning, training and light management
    • Measurement of plant water status and irrigation scheduling
    • Measurement of plant nutrient status and fertilization scheduling

    The course instructors are experts in fruit and nut tree production:

    • Ted DeJong, professor in the Department of Plant Sciences at UC Davis
    • Carlos Crisosto, UCCE specialist and director of the Fruit and Nut Research and Information Center
    • Patrick Brown, professor in the Department of Plant Sciences at UC Davis
    • Astrid Volder, professor in the Department of Plant Sciences at UC Davis
    • Kevin Day, UC Cooperative Extension farm advisor in Tulare County
    • Ken Shackel, professor in the Department of Plant Sciences at UC Davis

    There is no known comparable course in the United States that provides instruction by faculty and Cooperative Extension researchers in university research facilities. The course provides a UC Davis pomology education in a shorter time frame and at a reduced cost than is currently available through traditional university classes.

    In previous years, participants have included first-time growers as well as established members of the California fruit and nut tree industries, growing almonds, walnuts, pistachios, stone fruit, pome fruit, and specialty tree crops. In course evaluations, participants stated that the course was “superb,” “an amazing opportunity” and “an interesting week of fruit tree wisdom.

    Attendees will receive a certificate after completing the course.

     

    The fee is $2,850 for the entire course (plus the lodging cost for the field trips), or $1,850 for the first week only. A scholarship is available for California growers under specific criteria.

    Visit http://fruitandnuteducation.ucdavis.edu/education/principles to register and for more information about the program and instructors.

    If you have any questions, please contact Julie Jacquemin at the Fruit and Nut Research Center at fruitsandnuts@ucdavis.edu or (530) 754-9708.

  • California State Board Of Food And Agriculture To Discuss Wildfire Disaster Assistance And Waterfix At November 7th Meeting

    Sacramento, Calif., (November 6, 2017) – The California State Board of Food and Agriculture will hear about federal and state resources available to communities impacted by the October wildfires in Northern California at its upcoming meeting on Tuesday, November 7th. The meeting will be held from 10:00 a.m. to 2:30 p.m. at the California Department of Food and Agriculture (CDFA), 1220 N Street – Main Auditorium, Sacramento, CA 95814.

    “The devastating impact of these fires to local communities is heartbreaking,” said CDFA Secretary Karen Ross. “Farms and farmers are integral to this region, so we are working very closely with our state and federal partners to get them the information they need on assistance programs to help them rebuild. Recovery is not only about assistance, but also returning to normal business operations. The Wine Country is an important economic driver for the region, and many establishments are open and welcoming visitors.”

    The board will also be discussing California WaterFix, the Administration’s plan to modernize the state’s water delivery system and maintain a reliable clean water supply for 25 million Californians.

    Invited speakers for the meeting include: Dan Bout, Governor’s Office of Emergency Services; Jacque Johnson, USDA Farm Service Agency; Jim Spear, USDA Natural Resources Conservation Service; Cynthia Cowell, US Small Business Administration; Karla Nemeth, California Natural Resources Agency; Jay Lund, UC Davis Center for Watershed Sciences; Randy Record, Metropolitan Water District of Southern California; and Jason Phillips, Friant Water Authority.

    The California State Board of Food and Agriculture advises the governor and the CDFA secretary on agricultural issues and consumer needs. The state board conducts forums that bring together local, state and federal government officials, agricultural representatives and citizens to discuss current issues of concern to California agriculture.

    All meetings are open to the public and attendance is welcome.

  • California Fresh Fruit Magazine – November/December Issue – Read It Here!

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    You can read the PDF version of the November/December Issue of California Fresh Fruit Magazine HERE!

    • Orchard Views
      Hope Rising From the Ashes of Despair
    • Bridging the Gape Between Farmer & Consumer
      Rodin Farms Providing Fresh Produce & Ag Education
    • Lake County Enjoys Strong Pear Harvest
      Scully Packing Reports Quality Crop
    • Advances in Cytospora Canker Management
      Bacterial Canker Experience in the Sacramento Valley
  • Fresno State: Growing From Agrarian Roots to Cultivate Tomorrow’s Leaders

    Fresno, Calif., (November 3, 2017) – For California State University, Fresno (Fresno State), located in one of the most bountiful agricultural regions in the world, it was inevitable that agriculture would become one of the university’s key academic components.

    Fresno State was founded in 1911 with 150 students as Fresno State Normal School, largely to prepare teachers. Historical documents show that since 1914, a full range of agricultural courses were available and even mandated as graduation requirements. The first director of agriculture was appointed in 1919. In 1921, the school was renamed Fresno State Teachers College and began offering bachelor’s degrees. Advanced degrees have been offered since 1949.

    “Agriculture was always an important part of the college,” said Associate Vice President for University Communications Shirley Melikian Armbruster. “The growth of the university and growth of agriculture have been on parallel paths since the beginning.”

    Early faculty and staff believed in providing practical, hands-on learning for students. They knew that for the program to continue to grow, this would be a necessary component of the education provided. The first school farm was established in 1929.

    The evolution of Fresno State’s farm makes it unlike other universities. Today, the farm is just over 1,000 acres and one of the most diverse to be found on any college campus in the United States. Additionally, the working farm is located at the site of the campus, which enhances the education students receive in the classroom.

    The Ag One Foundation at Fresno State has played an important role in supporting the Jordan College. Established in 1979, this 501(c)3 was developed by several faculty, alumni and friends to benefit and support the college and its programs. Over the years, the Ag One Foundation has raised more than $17 million in endowment funds and has provided more than 3,500 students with scholarships and grants.

    In 2009, the Jordan family, of Hayward, made a $29.4 million donation to Fresno State, then the largest of its kind in the history of the university. To recognize the family’s generosity, the college was renamed the Jordan College of Agricultural Sciences and Technology.

    “The Jordan College is unique because we are so inclusive of every part of the food and agriculture chain – we like to describe it as ‘farm to fork and everything in between,” said Dr. Sandra Witte, who has been at Fresno State since 1992 and was appointed dean of the college earlier this year. “Whether it’s teaching soil management to grow a better crop of tomatoes or understanding the family dynamic that promotes healthy food choices, we do it all.”

    In addition to the Jordan College, Fresno State offers education through a variety of schools and divisions, including: College of Arts and Humanities; Craig School of Business; Kremen School of Education and Human Development; Lyles College of Engineering; College of Health and Human Services; College of Science and Mathematics; College of Social Sciences; Division of Graduate Studies; and Division of Continuing and Global Education.

    The university’s primary service area is composed of the four surrounding counties: Fresno, Kings, Madera and Tulare. However, students from across the state and country and around the world attend Fresno State.

    “In fall 2016, we will enroll about 900 international students [university-wide],” said Armbruster. “This is helpful in giving all students exposure to international colleagues and ideas.”

    Fresno State employs more than 2,300 full- and part-time faculty and staff. More than 24,000 students are enrolled. In the Jordan College alone, there are more than 2,400 undergraduate students and 100 graduate students.

    “Student success is always our first goal,” said Armbruster. “Our mission statement is ‘To boldly educate and empower students for success.’ That means helping students move through their work and graduate in a timely manner.”

    Armbruster said Fresno State is a university of opportunity for first-generation students as well as those whose families have a long history of college. Approximately two-thirds of the students are the first in their families to work toward a degree in higher education.

    Another hallmark of the university is its connection to the community and the region through student volunteer service and internships. Fresno State is nationally recognized for its community service.

    Leadership has ties to the Valley

    Fresno State President Joseph I. Castro has strong roots in the Valley. He is a native of Hanford. His grandparents immigrated from Mexico to the United States. His wife, Mary, is also from the Valley community of Laton.

    In one of his first speeches as president, he said, “It’s great to be back! I know the Valley…I don’t need a GPS to find my way around.” The family still has close ties to the area.

    After graduating from high school in Hanford, Castro attended the University of California, Berkeley and Stanford University for his advanced degrees. He was the first in his family to graduate from college. He worked at several UC campuses prior to his appointment in 2013 at Fresno State as the eighth university president.

    “President Castro is a wonderful fit for the university and the community,” said Armbruster. “Since he began at Fresno State, his focus has been on lifting up the agricultural program. He’s dedicated to making sure it is the best. We want to be the premiere agricultural university in the world.”

    University research and technology leading the way

    At Fresno State, there is major focus on water research and technology. The International Center for Water Technology (WET) and the Center for Irrigation Technology (CIT) are recognized globally. Educators, researchers and scientists from throughout the world visit Fresno State to learn best practices in water management and irrigation. The Jordan College recently received a $5 million grant from the California Energy Commission to establish the Central Valley Regional Energy Cluster. The focus will be to significantly expand incubation services for entrepreneurs developing energy technologies for water and agriculture sectors and connecting them with business and economic development organizations in the Central Valley and Northern California.

    Additionally, the Jordan Agricultural Research Center was opened on May 13, 2016. The 30,000-square-foot facility offers an area to investigate and discover advanced concepts and practices of agriculture, food and natural resources, while fostering collaboration between agriculture, engineering, science and mathematics.

    The research center is the first of its kind in the California State University system. Dry and wet research laboratories, flexible space and meeting rooms are available for Fresno State students and faculty to conduct advanced studies in agriculture, food and water.

    “Fresno State became a Friends of the Family Farm premium member because of the strong agricultural focus at the University,” said Armbruster. “Partnering with the Farm Bureau in promoting agriculture to the fullest extent is important to the University and our entire region.”

  • A look at year-round lettuce production – from California’s Leafy Greens Marketing Agreement

    Sacramento, Calif., (November 3, 2017) – According to production statistics compiled by the USDA’s National Agricultural Statistics Service and released by CDFA, lettuce is the fifth largest commodity in California, with a value of nearly $2 billion. Roughly 75 percent of the nation’s lettuce and leafy greens are grown in California.

    There are three main growing regions.  The Central Coast, which includes both the Salinas Valley and the Santa Maria/Oxnard region, is the largest with 75 percent of production for the state, the Desert region is the second largest with 19 percent of production and the Central Valley – which acts as a seasonal transition region between the other two – produces the final 6 percent.
    Monterey County is, by far, the largest county of leafy greens production.  Located on the Central Coast, Monterey County produced over 100,000 acres of lettuce valued at $1.5 billion in 2015.  The next biggest lettuce producer is Imperial County.  In 2015 Imperial County produced over 30,000 acres valued at over $2 million.

    Lettuce is produced year-round in California, but this crop does demand good weather.  Ideal conditions for leafy green crops are high temperatures in the 60s or 70s and lows in the 40s.  Because of this, the Central Coast is a huge growing region that produces lettuce between the months of April and November.  Winter in the hot Desert Region is perfect for leafy greens from November through March.  And the Central Valley covers the transition period in Spring and Fall.

    California is not the only source of leafy greens in the U.S.  Arizona is another substantial producer. It is estimated that combined the two states produce nearly 95 percent of US leafy green crops.

    There are 14 different leafy greens covered by the California’s Leafy Greens Marketing Agreement. While lettuce is the most heavily-produced, some of the others include spinach, kale and cabbage.

  • Sun-Maid Growers Announce New CEO

    Kingsburg, Calif., (November 2, 2017) – The Sun-Maid Board of Directors is pleased to announce the selection of Mr. Harry Overly to lead Sun-Maid as its president and CEO effective October 31. Mr. Overly replaces Barry F. Kriebel who has served as Sun-Maid’s president since February 1986.

    “The Sun-Maid Board wants to thank Barry Kriebel for his leadership which has guided Sun-Maid’s success for nearly 32 years, and we wish Barry and his wife Pam the very best for their future,” said Jeffrey Jue, chairman of the Sun-Maid board. “The Sun-Maid Board of Directors has been working deliberately and carefully during the last eight months to recruit the best candidate to lead Sun-Maid into the future and we are delighted with Harry as our selection.”

    Harry Overly most recently served as the CEO of North America for Deoleo, the seller of the largest olive oil brands in the world and best known in the United States for Bertolli olive oil. His passions for product innovation and brand connections have driven him throughout his nearly 20-year career through several consumer-packaged goods organizations spanning both the largest to some with an entrepreneurial/high growth focus.

    “I’m thrilled to be working with such an iconic brand with an incredible heritage. I look forward to joining the Sun-Maid team and connecting with all the employees, growers, and families to lead our next phase of growth,” said Overly.

    Prior to joining Deoleo, Mr. Overly was Chief Customer Officer of TreeHouse Foods, the largest private label focused food manufacturer in the United States with sales of approximately $7 billion, and crafted the consultative model to work with the country’s leading retailers to refine their brand portfolios via innovation, merchandising, and product design. While at TreeHouse, he held several positions, including SVP of Marketing over 30 product categories, with examples such as snack mixes, beverages, soups, and salad dressings. He is best known for leading the development and execution of company’s successful single serve coffee business as well as deploying key brand management strategies throughout the company’s product innovation pipelines.

    Prior to joining TreeHouse, Harry worked at Kraft Foods, the Wm. Wrigley Jr Co, and BestSweet, Inc, holding various positions between brand management and global innovation leading major brands like Extra and “5” Gum. He was co-leader of the “5”

    Gum brand proposition at Wrigley and led this brand from the concept level to full commercialization to what is today’s largest gum brand.

    Harry holds a Bachelor of Science degree in Food Science from the University of Wisconsin-Madison, in addition to some graduate-level business education at the University of Chicago. Harry, and his wife, Cristina, will be relocating from Dallas, Texas, to the Fresno area within the coming months and are both excited to join the Sun-Maid family.

    Founded in 1912, Sun-Maid Growers of California is the world’s largest producer and processor of raisins and other premium quality dried fruits with sales of $360 million. Sun-Maid’s products are approximately half “Sun-Maid” retail consumer products and half ingredient products for such items as cereals, breads, and a variety of other food products. Located in Kingsburg, California in the heart of the San Joaquin Valley’s raisin producing district, Sun-Maid products are distributed throughout the United States and in more than 50 countries.

    For more information about Sun-Maid Growers, visit www.sunmaid.com.

    Source: Sun-Mad Growers of California, Press Release, October 26, 2017