Category: Dairy Industry

  • Fact vs. Fiction: Correcting Myths About California Dairy Methane Reduction Efforts

    Dairy Cares — Over the past eight years, California’s dairy farms have collectively achieved an annual reduction of 5 million metric tons of methane (CO2e) and counting. This is important, as scientists agree that reductions in methane emissions are critical to slowing global warming. The world-leading effort has drawn some well-deserved attention. Unfortunately, there are several common myths and misconceptions about California dairy’s methane reduction programs. Let’s explore the misnomers and the facts.

    Myth #1: California’s methane reduction efforts are focused on digesters.

    One common misconception is that digesters are the primary strategy being deployed to reduce dairy methane emissions in California. There are in fact several strategies being deployed, which are all equally important to ensuring success across all dairy farms, large and small. Here are the main strategies in no particular order:

    Strategy #1: Methane Avoidance – California dairy farms are avoiding the creation of methane via alternative manure management projects. This includes manure separators, compost pack barns, manure scrape and vacuum systems, conversion to pasture-based operations, and other practices. Through its Alternative Manure Management (AMMP) and Dairy Plus programs, the state has funded a total of 209 alternative manure management (methane avoidance) projects, more than the 142 state-funded digester projects. Estimated total annual reductions from alternative manure management projects operating to date are 252,000 MTCO2e, according to the California Department of Food and Agriculture (CDFA).

    Strategy #2: Methane Capture and Utilization – California has 168 dairy digesters operating with about 75 more projects in development. 142 of these projects received funding from the state via the Dairy Digester Research and Development Program (DDRDP). Digesters capture methane from manure storage and put it to productive use as carbon-negative transportation fuel or other renewable energy needs. Estimated total annual reductions from operating California dairy digester projects to date are 2.53 million MTCO2e, according to information from CDFA and digester developers.

    Strategy #3: Milk Production Efficiency/Herd Attrition – California dairy farms continue to shrink their environmental footprint by producing more milk (or consistent total milk volume) with fewer cows. Milk production efficiencies continue to be gained in many ways, including improved animal nutrition, selective breeding, and enhanced animal care and comfort. Overall, while total milk production has remained relatively stable, the number of dairy cows in California has continued to shrink since 2008, resulting in far fewer emissions. Estimated total annual reductions achieved to date are 2.13 million MTCO2e, based on herd numbers from the California Air Resources Board’s California Dairy and Livestock Database. These reductions are from both manure management and enteric methane (methane emitted directly from cows).

    Strategy #4: Methane-Reducing Feed Ingredients – Additionally, a newer strategy is now also being deployed to directly address enteric methane emissions. On a growing number of farms, methane reducing feed ingredients are included in feed rations, helping reduce enteric methane emissions.

    Strategy #5: Ongoing Research – Perhaps the most important strategy continues to be research. The California dairy sector supports ongoing research efforts to validate practices and identify additional strategies for further reducing methane emissions.

    Myth #2: California’s methane reduction policies are encouraging dairy farms to grow larger.

    Another harmful myth is that California’s methane reduction programs are incentivizing farms to grow larger. While it’s true that digester projects are more financially viable on larger dairies (including those that have experienced consolidation), the financial benefits of having a digester do not incentivize growth. This myth is based on the flawed assumption that dairies receive all revenue generated by a digester and therefore increase cows to increase revenues. In practice, digesters are substantial capital investments that are not financed, operated, and owned by the dairy farm. Most digesters are owned by specialized companies and investors that have access to capital, technology, and current natural gas infrastructure.

    A 2024 analysis performed by ERA Economics found there is no evidence that digesters cause consolidation. Additionally, econometric analysis of county- and state-level farm digester data provides empirical evidence that digesters are not causing consolidation. While the California dairy sector has consolidated over the last several decades, the underlying drivers for consolidation are broad and pre-date digesters. The report from ERA Economics confirms analysis performed by the California Air Resources Board, which shows no linkage between digesters and herd growth on dairy farms.

    Myth #3: CA policies encourage the creation of more methane for digester capture.

     A similar myth is that digesters encourage dairy farms to create more methane so that more energy can be created and sold. This claim is counter to how California’s digesters are designed and operated. Nearly all California dairy digesters have a covered lagoon design. On a dairy with this kind of digester, manure is collected via flushing barn floors with recycled water that is sent to a storage lagoon before being used to irrigate forage fields. Manure stored without oxygen (in wet conditions) creates methane, which is why a plastic tarp is used to cover the lagoon, capturing methane for use as an energy source.

    As solid separator (right) removes much of the manure solids before the stream enters covered-lagoon digester.

    For best maintenance outcomes, there is a critical step that occurs before the stream enters the lagoon: separating out much of the solids via a manure separator. Installation of a mechanical separator is typically part of every farm’s digester project investment. Reducing the amount of solids that enter the lagoon reduces the amount of methane that is created and available for capture. However, it also helps prevent solids from building up in the lagoon, reduces odors, and minimizes the need for costly lagoon cleanouts. Therefore, digester projects technically use both the methane avoidance and methane capture strategies, to most effectively manage manure and reduce emissions.

    Myth #4: California dairy farms operate without regulation.

    A final myth is one that is sometimes claimed by opponents of dairy farming or uniformed media outlets: that California’s dairies operate with little to no regulation. This could not be further from the truth. California dairies operate under the strictest environmental regulations in the nation and must comply with the nation’s most stringent air quality protection rules. Dairies are already subject to multiple environmental permits and regular inspections by regional water quality authorities, regional air agencies, and county land use authorities. Each California dairy and cattle operation submits extensive, detailed reports on their operations to state authorities on an annual basis. While California’s dairies are not currently directly regulated for methane emissions, they are doing their part to voluntarily meet the state’s target for a 40% reduction by 2030. The state’s dairy methane reduction programs (DDRDP, AMMP, and Dairy Plus) are persistently over-subscribed with farm applications.

    Fact: Despite misrepresentations, dairy farmers remain dedicated.

    Dairy farmers continue to participate in important conversations about the environment, and more importantly, they continue to take action to reduce emissions. By correcting misinformation and busting harmful myths, their world-leading efforts can be better understood and supported. Achieving the full 40% reduction in dairy methane emissions by the 2030 target is within reach if additional funding is made available to continue the state’s successful programs.

    California’s dairy farmers are committed to doing their part to reduce methane in ways that benefit local communities. 

  • California Milk Advisory Board Welcomes Adrienne Daniels as EVP of Marketing

    The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Adrienne Daniels as  Executive Vice President of Marketing. In this role, Daniels will lead strategic marketing initiatives to expand awareness, engagement, and sales of Real California dairy products across domestic and international markets.

    Daniels brings over two decades of marketing leadership experience in the consumer packaged goods industry, having built, grown, and revitalized brands across a broad spectrum of categories. Most recently, she served as Senior Marketing Director at Gallo, where she managed a portfolio of more than 60 brands, including Black Box Wines, Apothic Wines, and Carlo Rossi Wines. Under her leadership, Daniels led brand turnarounds, launched innovative campaigns with record-breaking ROI, and launched over 15 new wines.

    Before beginning her more than 11-year tenure at Gallo, Daniels spent over 13 years at General Mills, holding multiple marketing leadership positions across iconic brands such as Cheerios, Pillsbury, and Progresso. Her strategic and creative leadership helped modernize legacy brands, drive multicultural marketing initiatives, and pioneered new approaches to health-focused consumer engagement.

    Daniels earned her MBA from Stanford University and a B.A. in Political Science from the University of Pennsylvania.

    An active community leader, she has supported education and literacy as a past mentor to Learning Quest through the Stanislaus Community Foundation’s Profit with Purpose program.

    Daniels is dedicated to championing women in business and has held numerous leadership roles advancing this cause throughout her career. In her previous role, she served as a key leader within Gallo’s Women of Wine & Spirits group, an organization committed to promoting and recognizing the achievements of women across the industry. Daniels also engaged in women’s networks while in her position at General Mills.

    “Adrienne brings a wealth of strategic marketing expertise, creative insight, and a deep understanding of consumer engagement,” said Bob Carroll, CEO of the CMAB. “Her proven ability to grow and reposition major brands will be instrumental as CMAB continues to drive demand and build connections with today’s dairy consumers.”

    California is the number one dairy state with more than 1,000 family dairy farms focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.

  • California Milk Advisory Board Offers Opportunity For Student Ambassadors With International Audiences


    The California Milk Advisory Board (CMAB) has announced the return of its student internship program where young agriculture ambassadors will represent Real California Milk internationally. Applications are now open for summer representatives in  CMAB’s partner countries.

    The interns, selected from students enrolled in agriculture-related programs at colleges and universities throughout the state, will be chosen based on academic achievement, connection to the dairy industry and a willingness to travel abroad and learn more about international dairy sales and marketing, as well as a plan to work in the California dairy industry in the future.

    Over the six-week period, interns will spend time with CMAB marketing organizations overseas in order to gain a better understanding of these markets, consumer buying habits and promotional efforts on behalf of California’s dairy industry.

    “Over the last decade, the CMAB has worked closely with partners in Mexico and Asia to develop markets for California dairy products. This program is focused on providing insight into international marketing for future leaders who will work in the dairy business and one day serve on dairy industry boards and lead industry groups,” said Glenn Millar, Vice President of International Business Development for the CMAB.

    Interested candidates must submit a completed application, essay, and other requirements by Friday, November 14, 2024. Additional information is available here.

    California is the nation’s leading milk producer, and makes more butter, ice cream and nonfat dry milk than any other state. California is the second-largest producer of cheese and yogurt. California is the leading U.S. state in dairy production. Its family dairy farms are focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com.

  • Unused Assessments Collected By The Dairy Marketing Branch Now Available To Fund Ca Dairy Industry-Focused Research

    The California Department of Food and Agriculture (Department) recently conducted a referendum among California Market Milk Producers to consider whether the Quota Implementation Plan (QIP) should be terminated. The deadline to vote in the referendum was September 10, 2025.

    On September 9, 2025, prior to the end of the voting period for the referendum, over 50 ballots were hand-delivered to the Department by a third party. Visual inspection upon receipt confirmed that the ballots had been removed from their sealed envelopes. Due to these unusual circumstances, the Department has decided to reissue the affected ballots and grant a special extension to vote to the producers whose ballots were received open. These new ballots are going out in the mail today; only properly completed and signed ballots, postmarked or otherwise received by the Department in a sealed envelope no later than October 24, 2025, will be counted.

    The Department will announce and notify all California Market Milk producers of the referendum results following tabulation of the ballots. Tabulation of ballots will not begin until the special extension period for receiving ballots has concluded.

    A copy of the notice to industry regarding the “Petition to Terminate the QIP #5” resubmitted by StopQIP on August 6, 2024 can be viewed here: https://www.cdfa.ca.gov/dairy/pdf/notices/2025_QIP_Petition_for_Referendum_Notice.p

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    The current QIP can be viewed here: https://www.cdfa.ca.gov/dairy/pdf/QuotaImplementationPlan.pdf.

    If you have any questions regarding the referendum, please contact the Quota Administration Program at pooling@cdfa.ca.gov or (916) 900-5012.

  • Unused Assessments Collected By The Dairy Marketing Branch Now Available To Fund Ca Dairy Industry-Focused Research

    In November 2018, following California’s entry into the Federal Milk Marketing Order (FMMO) the operations of CDFA’s Dairy Marketing Branch were terminated. In order to ensure the availability of funds to offset closing costs, terminated programs are required to keep unused funds in State Treasury for three fiscal years. Additionally, in the case of the Dairy Marketing Branch, the approval of the Legislature was required for CDFA to regain access to the unspent balance after the waiting period. The required thresholds have been met resulting in $3,595,000 becoming available for CDFA to conduct research to benefit both dairy farmers and milk processors.

    In the next few months CDFA plans to issue a Request for Proposals (RFP) to perform industry-focused research projects. As part of that process, we are asking the California dairy industry to help us identify their top research priorities. Accordingly, all members of the California dairy industry are invited to attend a workshop to discuss research priorities, project criteria and scope:

    Date: Thursday, October 23, 2025

    Time: 10:00 am

    Location: CDFA Headquarters Auditorium

    1220 N Street, Sacramento, CA 95814

    You may join the workshop online by using the link below:

    Join by Zoom: https://us02web.zoom.us/j/82016929719

    Meeting ID: 820 1692 9719

    Passcode: G265+hC4

    Please direct any questions about the workshop or the unused funds to Kacie Fritz at Kacie.fritz@cdfa.ca.gov with CDFA’s Marketing Services Division.

  • New Dairy Funding Opportunities For Innovation Open Through Oct. 31

    Dairy farmers, producers, and more: The Pacific Coast Coalition-Dairy Business Innovation Initiative (PCC-DBII) is now accepting grant applications through October 31, 2025.  As outlined by federal guidelines: priority areas are for projects that:

    – Diversify dairy product markets to reduce risk and develop higher value uses for dairy products,

    – Promote business development that diversifies farmer income through processing and marketing innovation, and

    – Encourage the use of regional milk production.

    The PCC-DBII will consider all applications, with higher priority given to proposals that address and uplift regional milk usage, e.g. milk sheds. Total available dollars will be either $155,550 or $500,550, depending on the current government shutdown.

    Click here for the application form:  https://forms.gle/Q7kNftvgVGPPzvay8.

    Timing (subject to the duration and results of the US Government Shutdown) includes a virtual “office hour” for prospective applicants:

    ·      October 31, 2025 – Applications due

    ·      November 1-30, 2025 – Review of applications; contractual paperwork

    ·      December 1, 2025 – proposed start date subject to contractual paperwork being completed

    ·      FRIDAY July 31, 2026ALL grant award spending must be completed

    For more information: See previous grant winners from funding rounds 1 – 5. Additional funding opportunities are also available through the PCC-DBII Internship and Technical Assistance programs. Please contact PCC-DBII with any questions or call Nancy Van Leuven, (206) 919-8694.

  • Exciting New Products Designed to Increase Dairy Demand Announced with Real California Milk Excelerator 2025 Cohort

    The California Milk Advisory Board (CMAB), in partnership with VentureFuel, today announced the 14 companies selected to participate in the 7th Annual Real California Milk (RCM) Excelerator and Incubator programs. One of the most active dairy innovation programs in the U.S., the Excelerator recently evolved into two tracks to support brands at various stages of growth: the Excelerator for growth-stage companies and an Incubator for earlier-stage products. This year, each track will feature seven companies providing access to programming, mentorship, and stipends to help accelerate company and product growth.

    This year’s Excelerator cohort companies showcase how brands are leveraging the natural benefits of real dairy to meet today’s consumer demands. With products delivering on high protein, clean label, sustainability, and indulgence, the 2025 cohort reflects the growth and versatility of real dairy in fueling the next generation of food innovation.

    The cohort includes:

    Foggy Bottom’s Boys’ Jersey Scoops (Loleta, CA) – Organic, lactose-free, carbon-negative farm-to-scoop ice cream with 16g of protein, crafted from A2 Jersey cow’s milk by a sixth-generation North Coast dairy farm.

    Joseph Farms’ String Cheese (Atwater, CA) – 99% lactose-free string cheese with 7g protein per stick.

    Kea Wellness (Huntington Beach, CA) – Shelf-stable, 100% natural liquid collagen creamers providing a delicious and convenient way to support skin health and joint wellness.

    King Cheese’s Spirella Minis (Monrovia, CA) – Hand-crafted high-quality artisanal meat and Oaxaca cheese rolls.

    Mavens Creamery (San Jose, CA) – Asian-inspired indulgent ice cream made with rich, exotic ingredients in flavors like Thai Tea, Durian, and Black Sesame.

    Pioneer Pastures (Bozeman, MT) – Ultra Filtered, A2 whole milks crafted for superior nutrition and taste with higher protein and lower sugar for easier digestion.

    Sweet Craft Dessert Cups (Oceanside, CA) – Clean-label, Italian-inspired dessert cups in BPA-free packaging.

    The seven companies selected for the Incubator track have products that highlight the next wave of dairy innovation: Clover Sonoma, Coney Island Creamery, Jonzo Inc.’s Frosty Cream Donut, Maazah, Marlene’s Milk, Nalwaya Foods, and Proof Pudding. Their concepts range from compostable single-serve yogurt cups to functional puddings, aseptic Southeast Asian-inspired creamers, indulgent frozen donuts, probiotic-rich yogurt, and A2 ultra-filtered milkshakes.

    “The Real California Milk Excelerator continues to push the boundaries of dairy innovation, and this years’ cohorts showcase both market-ready products and bold early concepts,” said Bob Carroll, CEO of CMAB. “This year’s cohort represents exactly what today’s consumers are looking for — products that deliver wellness, indulgence, and sustainability.”

    The program will culminate in December at an exclusive pitch event in Napa, Calif where all seven Excelerator companies will present their businesses and products to a live judging panel. During this pitch event, four finalists will be selected to receive $30,000 in marketing support. Those four will then be tracked over the next 12 months for sales growth, competing for a $100,000 grand prize to be awarded in 2026. This year’s event will also reveal the $100,000 winner from the 2024 Real California Milk Excelerator finalist group.

    “For seven years, the Excelerator has been the launchpad turning dairy innovation into real-world sales,” said Fred Schonenberg, Founder and CEO of VentureFuel. “By connecting early-stage brands with the right buyers, investors, and mentors, we’ve helped bold new products not just get to market—but thrive. This year’s expanded program goes further, fueling commercialization at every stage of growth. The goal is simple: drive demand, create tangible business results, and unlock the full market potential of California dairy.”

    To learn more about this year’s cohorts and their products, visit realcamilkexcelerator.com.

    About Real California Milk/California Milk Advisory Board
    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com.

    About VentureFuel
    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, X, and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify, Simplecast or wherever you get your podcasts.

  • Cali (of Kerman, CA) Re-crowned as Grand Champion of the International Brown Swiss Show at World Dairy Expo

    Iroquois Acres Jong Cali brings home Senior and Grand Champion of the International Brown Swiss Show. Cali, the winning Component Merit Cow, is exhibited Brian Pacheco of Kerman, Calif., and received the Allen Hetts Grand Champion Trophy and Vid Vye Memorial Trophy. Following her as the Reserve Grand Champion is the Reserve Senior Champion and winning Six-Year-Old & Over Cow, Robland Norwin Bermuda-ET, exhibited by Tony Kohls and Goldfawn Farm, Arlington, Minn.

    Intermediate Champion went to the Junior Three-Year-Old cow, Jenlar Fc Whipsaw-ETV, owned by Iroquois Acres, Bridport, Vt. Whipsaw earned the Eugene Nelson Intermediate Champion Award. The second prize Junior Three-Year-Old, Fairdale Kickstart Figgy, was named Reserved Intermediate Champion. She is owned by Kylie and Micah Sparrow of Stamping Grounds, Ky.

    The Intermediate Champion of the International Brown Swiss Show, Jenlar Fc Whipsaw-ETV, is owned by Iroquois Acres, Bridport, Vt. Fairdale Kickstart Figgy was Reserve Intermediate Champion and exhibited by Kylie and Micah Sparrow of Stamping Ground, Ky.

    In the heifer show, Junior Champion honors went to the winning Fall Calf, Blessing Garbro Pistachio-ETV, owned by Logan & Chloe Duckett and Peter Vail of Rudolph, Wis. The Reserve Junior Champion was the second place Fall Calf, Jenlar Acclaimed Waikiki-ETV, exhibited by Brianna and Abby Meyer of Chilton, Wis.

    The Premier Breeder banner went home with Jenlar Holsteins and Brown Swiss from Chilton, Wis., while Pit-Crew Genetics of Cambridge, MN is named Premier Exhibitor. The Premier Sire of the show is Hilltop Acres Daredevil-ET

    Official judge Allyn Paulson of Rockford, Ill., along with his associate Brian Olbrich of Harvard, Ill., were charged with placing 384 head of Brown Swiss in the International Brown Swiss Show.

    Complete class results can be found at www.worlddairyexpo.com.

    Junior Champion honors went to Blessing Garbro Pistachio-ETV, owned by Logan and Chloe Duckett & Peter Vail of Rudolph, Wis. Following Pistachio as the Reserve Junior Champion was Jenlar Acclaimed Waikiki-ETV, exhibited by Brianna and Abby Meyer of Chilton, Wis.

    Serving as the meeting place of the global dairy industry, World Dairy Expo is the premier forum for the dairy community to learn, share, create commerce and showcase competition. The annual event is taking place in Madison, Wis. September 30 – October 3, 2025. Dairy producers can experience the world’s largest dairy-focused trade show, a world-class dairy cattle show, attend seminars, meetings and presentations highlighting the latest and greatest in the industry and connect with other producers. Download the World Dairy Expo mobile app, visit worlddairyexpo.com or follow WDE on Facebook, Instagram,LinkedIn, Spotify, or YouTube for more information.

  • Dairy Checkoff Unveils ‘Smart Swaps’ Initiative for Schools

    The dairy checkoff has introduced “Smart Swaps,” a dairy-focused initiative designed to help schools meet evolving nutrition standards and student expectations.

    The farmer-founded National Dairy Council (NDC) created Smart Swaps for school nutrition professionals to include dairy on breakfast menus and adapt to evolving meal standards. The program offers training resources along with kid-approved breakfast recipes featuring dairy.

    “We have reimagined what’s possible with delicious, dairy-centric menu items,” said Alyson Kirchner, senior vice president of youth and schools for Dairy Management Inc. “These menu options are aligned with the new added sugar and sodium guidelines while ensuring students receive the nutrient-rich foods they love and need.”

    School meal nutrition standards limit the amount of added sugar from foods such as cereal, yogurt and flavored milk. Additionally, there are upcoming nutrition requirements that will limit added sugars and sodium across all meals served weekly.

    Student preferences were included in the development of Smart Swaps recipes with 2,500 students nationwide testing 10 menu offerings. The recipes include Strawberry Pancake Yogurt Parfait, Cherry Lime Smoothie Bowland Broccoli, Egg, and Cheese Pizza, among others.

    Nutritional analysis also was conducted to ensure the recipes align with USDA nutrition standards.

    “With the changes coming to school meal standards, there is a real opportunity for dairy,” said Katie Bambacht, vice president of nutrition affairs for NDC. “Schools will need to adjust their menus in coming years to meet the changing standards. Our Smart Swaps menus make it easy with compliant breakfast menu offerings, menu efficiency ideas and tips on milk storage.”

    State and regional checkoff teams are making Smart Swaps resources available to school foodservice professionals across the country.

    For more information about how the dairy checkoff is driving sales and building trust, visit www.dairycheckoff.com.

    About Dairy Management Inc.

    Dairy Management Inc.™ (DMI) is funded by more than 24,000 dairy farmers and dairy importers. DMI manages the national checkoff program and collaborates with state and regional checkoff teams across the United States to boost domestic and global dairy sales through research, education and marketing initiatives. The checkoff also is focused on fostering consumer trust in dairy products and the farm families behind them. DMI manages National Dairy Council and founded the U.S. Dairy Export Council, Innovation Center for U.S. Dairy, Newtrient and GENYOUth.

  • New Marketing Manager at the CA Milk Advisory Board

    The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Cynthia Kindle as Marketing Manager, U.S Retail supporting the organization’s retail brand initiatives and consumer engagement strategies.

    Kindle brings more than five years of experience in managing and optimizing digital presence, executing integrated marketing campaigns, and coordinating cross-functional projects to drive brand alignment and growth. She joins CMAB from InnovAsian Cuisine, where she served as Associate Brand Manager, reporting monthly brand performance, leading e-commerce content optimization, agency management and executing shopper marketing campaigns. Prior to InnovAsian, Kindle contributed to marketing efforts at Nature’s Bakery and Nestle USA, where she gained valuable experience in reporting and analytics, cross-functional collaboration, and project and budget management.

    In addition to her corporate experience, Kindle has managed freelance digital marketing projects for clients where she created targeted marketing strategies, built customer personas, and maintained brand presence across social media and online platforms.

    Kindle holds a Bachelor’s degree in Business Management from Pepperdine University’s Graziado School of Business Management.

    “Cynthia’s ability to connect data-driven insights with creative marketing strategies makes her an extremely valuable addition to our team,” said Lizzie Werber, Director of U.S Retail of the CMAB. “Her expertise will help us further strengthen visibility for Real California Milk products and engage consumers in new and innovative ways.”

    “I’m passionate about real food and the way it connects people to health, tradition, and community,” said Kindle. “I’m thrilled to be joining CMAB and to play a role in sharing the story of California dairy while supporting the farm families who make it possible.”

    California is the number one dairy state with more than 1,000 family dairy farms focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.