California Ag Network

Category: Citrus Industry

  • Five Ways to Avoid Expensive Irrigation Repairs & DU Losses

    Irrigation systems today are amazing at getting just the right amount of water where it needs to be to meet a crop’s needs; however, if these systems are not well-maintained, things can go south pretty fast, resulting in distribution uniformity-related losses and expensive repairs. During his presentation at Malcolm Media’s recent Tree & Vine Expo, UC Cooperative Extension Irrigation & Soils Advisor Moneim Mohamed noted that regular and proper irrigation system maintenance can prevent expensive repairs.  Watch his video interview with Matthew Malcolm on California Ag Network for five key tasks for preventative maintenance.

    Please thank this video’s sponsor Simplot Grower Solutions for their industry support.

  • Why Do Some of My Peaches Stay Small and Never Fully Develop?

    Have you seen “nubbins” in your orchard? During a presentation at Malcolm Media’s recent Tree & Vine Expo, UC Cooperative Extension Farm Advisor Cameron Zuber described nubbins as occasional smaller sized fruit you may find on a peach tree that never fully develops. Watch this brief interview as Zuber meets with Matthew Malcolm on California Ag Network to explain nubbins and why you might be seeing them in your orchard.

    Please thank this video’s sponsor Simplot Grower Solutions for their industry support.

  • 2025-26 California Mandarin Forecast Down Significantly

    The 2025-26 California forecast for only the Tango and W. Murcott Afourer Mandarin varieties is 33.0 million 40-lb. cartons. This forecast is based on the results of the 2025-26 Mandarin Objective Measurement (O.M.) Survey, which was conducted from July 1 to August 28, 2025. Estimated fruit set per tree, fruit diameter, trees per acre, bearing acreage, and mandarins per box were used in the statistical models estimating production.

    Survey data indicated a fruit set per tree of 504, down 24% from the previous year. The average diameter from the survey was 1.359 inches, up 1% from last year for these varieties. Bearing acreage is estimated at 35,000, which results in a yield of 943 40-lb. cartons per acre.

    Funding for the survey was provided by the California Citrus industry.

    SURVEY HISTORY

    This is the third year the USDA, National Agricultural Statistics Service, Pacific Regional Office has published a production forecast of Tango and W. Murcott Afourer Mandarin varieties. Fruit counts and size measurements have been collected each year since 2020 to build the dataset for the statistical models.

    SURVEY SAMPLE

    A sample of 337 Tango and W. Murcott Afourer Mandarin groves were randomly selected proportional to county and variety bearing acreage, with 332 of these groves utilized in this survey. Once a grove was randomly chosen and grower permission was granted, two trees were randomly selected from each grove. For each randomly selected tree, its trunk was measured along with all connected branches. A random number table was then used to select a branch, and then all connected branches from the randomly selected branch were measured.

    This process was repeated until a branch was reached with no significant limbs beyond it. This randomly selected branch, called the terminal branch, was then closely inspected to count all fruit connected to it, as well as all fruit along the path from the trunk to the terminal branch. Since each selected path has a probability of selection associated with it, a probability-based method was then applied to estimate a fruit count for the entire tree.

    In the last week of the survey period, fruit diameter measurements were collected on the right quadrant of four trees surrounding the two sampled trees. These measurements were used to estimate an average fruit diameter per tree.

  • California Citrus and Ag Leader Passes

    Joel Andrew Nelsen unexpectedly passed away the morning of Tuesday, July 1, at the age of 78.

    Born in San Diego on September 27, 1946, to Walter and Lorraine Nelsen, Joel led a blessed life. He was known by all for his work ethic, starting as a produce clerk at Lucky Stores when he was 16. He served in the U.S. Navy from 1966 to 1970, serving four tours of duty in Vietnam.

    He returned home to graduate from Cal State University, Fullerton and married the love of his life, Suezette Wingfield, on June 23, 1972. Together, Joel and Suezette had two daughters, Nicole Reynolds and Laura Nelsen. His only grandchild, Conner Joel Reynolds, arrived on September 4, 2012 and became the absolute apple of Joel’s eye.

    After years as a produce manager for Lucky stores, he became CEO of the Fresh Produce Council for 10 years. In 1982, Joel, Suezette and the girls moved to Visalia, where Joel would dedicate the next 37 years of his professional life to leading California Citrus Mutual.

    Fighting never-ending battles on behalf of the citrus industry, Joel set industry standards and became known nationwide as a warrior for his constituency. Regular trips to Sacramento, Washington D.C. and internationally were all part of Joel’s service to the citrus industry. He woke up every morning ready to contribute.

    Thanks to Joel and a very supportive board of directors, CCM became the voice of California citrus. Joel mentored many, and his accomplishments were significant, including passage of the largest tax relief package ever for California agriculture, and preventing the importation of lemons from Argentina to protect California citrus from pest and disease infestations.

    His retirement in 2019 allowed him more time with Suezette and his daughters, enjoying adventures with Conner, playing golf, tasting wine and whiskey, enjoying the Cayucos beach, and walking his dog Katy. It was never lost on Joel how fortunate he was.

    During COVID-19, Joel saw the need for starting Chit Chat on the Cul-de-Sac, a neighborhood friendship and social group. The greatest neighborhood in Visalia continues Chit Chat to this day with get-togethers and events.

    In 2023, American Pistachio Growers asked him to guide their organization through a transition period. True to form, Joel stepped up. He left retirement and became the interim President and CEO for a year.

    The world has lost a great one. His absence will be felt by everyone in his life. He was generous with his time, wisdom, and guidance. Joel will be missed, thought of often, quoted regularly and especially cherished by his loved ones, too many friends to count, Visalia Country Club golf buddies, neighborhood groups, the citrus industry, and his colleagues in government.

    Joel was preceded in death by his mother and father and his nephew, Sean Nelsen.

    He is survived by his wife Suezette, his daughters Nicole (Robert) and Laura Nelsen, along with his wonderful grandson Conner Joel. He is also survived by his brother Steven, nephew Chad (Jennifer), and nieces Jennifer (Sean), Jennifer (Tom) and Jill (Kenny), numerous grand-nieces and grand-nephews, close family friend Darlene Loose, many others that became his family, and of course, Katy.

    In lieu of flowers, Suezette has asked for you to donate to Katy’s rescue, Paw Squad 559 at 1840 Shaw Ave, 105\48 Clovis CA 93611.

    A Celebration of Life for friends and family will be held on July 24, 2025, at 11:00 am at the Visalia Country Club – 625 N Ranch St, Visalia CA 93291.  — Obituary courtesy of Smith Family Chapel.

  • California Citrus, Table Grapes & Dairy Well-Represented in Upcoming Trade Mission to Dominican Republic

    The U.S. Department of Agriculture will lead a high-impact trade mission to Santo Domingo, Dominican Republic, from July 13–17 to expand market access and boost U.S. agricultural exports. The delegation includes 47 agribusinesses, trade organizations, and officials from Colorado, Montana, and Wisconsin departments of agriculture.

    “USDA is committed to growing export opportunities for American farmers, ranchers and agribusinesses,” said Deputy Under Secretary for Trade and Foreign Agricultural Affairs Michelle Bekkering, who will lead the mission. “This trade mission will connect U.S. exporters with key buyers, tapping into Latin America’s growing demand for high-quality American agricultural products, supporting rural prosperity and keeping American agricultural products globally competitive.”

    With an expanding middle class, economic growth and a burgeoning hotel and restaurant industry, the Dominican Republic offers U.S. producers a stable and sustainable market in the Caribbean Basin. The country is the fourth-largest market for U.S. agricultural exports in the Western Hemisphere and the top market within the Central America Free Trade Agreement-Dominican Republic (CAFTA-DR) region, which includes Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.

    Thanks to CAFTA-DR, U.S. exports to the Dominican Republic have increased from $800 million in 2007 to $2.2 billion in 2024, with the U.S. currently supplying 44 percent of the country’s agricultural imports, supporting around 15,000 American jobs. Between 2023 and 2024 alone, exports increased 6 percent.

    Participants will meet with buyers from the Dominican Republic, Haiti, and Jamaica to gain market insights and forge new partnerships. USDA’s Foreign Agricultural Service staff and regional experts will provide in-depth market briefings, site visits and networking events to maximize trade opportunities.

    Other participants include:

    1 Alaska Seafood Marketing Institute – Juneau, Alaska

    2 Boston Agrex LLC – Norwell, Mass.

    3 California Dairies – Visalia, Calif.

    4 California Table Grape Commission – Fresno, Calif.

    5 Colorado Department of Agriculture – Broomfield, Colo.

    6 Darigold Inc – Seattle, Wash.

    7 DoVen Foods LLC – Miami, Fla.

    8 Foodlink Group Inc. – Miami, Fla.

    9 Globex International – New York, N.Y.

    10 Grand Napa Vineyards – Napa, Calif.

    11 Hoogwegt U.S. Inc. – Lake Forest, Ill.

    12 IslandJon North America LLC – Atlanta, Ga.

    13 James Farrell & Co. – Bellevue, Wash.

    14 Lamex Agrifoods Inc. – Miami, Fla.

    15 Lawrence Wholesale LLC – Vernon, Calif.

    16 Leprino – Denver, Colo.

    17 Little Toad Creek LLC – Silver City, N.M.

    18 MacDonald Meat Company – Seattle, Wash.

    19 Merus LLC – Minneapolis, Minn.

    20 Metafoods LLC – Atlanta, Ga.

    21 Old Fashioned Cheese – Mayville, Wis.

    22 Pangea Growers Group – Boca Raton, Fla.

    23 Portal Pacific US – Rocklin, Calif.

    24 Prime International LLC – Logan, Utah

    25 Riceland – Stuttgart, Ark.

    26 Salt River Sisters – Harrodsburg, Ky.

    27 Scout & Zoe’s – Anderson, Ind.

    28 Scratch Food Group – Atlanta, Ga.

    29 SMAA Food Exports LLC – Charlotte, N.C.

    30 Stewco Farms – Bloomfield, Mo.

    31 Supreme Rice – Crowley, La.

    32 Sure Good Foods USA – Atlanta, Ga.

    33 Talmera USA Inc. – Los Angeles, Calif.

    34 Tropical Foods LLC – Miami, Fla.

    35 Trutana Foods – Great Falls, Mont.

    36 U.S. Dairy Export Council – Arlington, Va.

    37 U.S. Grains Council – Washington, D.C.

    38 U.S. Soybean Export Council – Chesterfield, Mo

    39 US Agricom Inc. – Doral, Fla.

    40 US Commodity Food Sales LLC– Doral, Fla.

    41 US Dry Bean Council – Frankenmuth, Mich.

    42 US Rice Producers Association – Katy, Texas

    43 USA Rice – Arlington, Va.

    44 Washington Apple Commission – Wenatchee, Wash.

    45 Western United States Agriculture Trade Association – Vancouver, Wash.

    46 Wisoman Foods Inc. – Hayward, Calif.

    47 Wonderful Citrus – Delano, Calif.

    USDA’s trade mission to the Dominican Republic is part of USDA’s broader 2025 export promotion strategy. So far this year, USDA has led trade missions to Hong Kong, Thailand, Peru, and Guatemala. Missions to Taiwan and Mexico are planned in the coming months.

    For more information on USDA trade missions, visit https://www.fas.usda.gov/topics/trade-missions.

  • Funding Available for California Citrus Growers to Fight Asian Citrus Psyllid, Prevent Citrus Disease

    Huanglongbing (HLB), the deadly citrus disease that decimated the Florida citrus industry has shown up in Southern California and is now threatening the nation’s number one citrus state.  HLB is primarily spread by the invasive Asian Citrus Psyllid, so managing this insect is key to preventing the spread of the disease. Pest mitigation practices may be costly, the California Citrus Research Board (CRB) introduced the California Citrus Research and Field Trials program (CA-CRaFT) to help fund commercial growers (both conventional and organic) to implement these practices. CRB representative Ivan Milosavljevic met with Matthew Malcolm on California Ag Network to share details. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

  • Asian Citrus Psyllid Infestation in California: A Guide for California Citrus Growers

    SPONSORED CONTENT

    California’s vibrant citrus industry, renowned for its oranges, lemons, and limes, is under threat from the Asian citrus psyllid (Diaphorina citri , ACP). This small invasive pest not only jeopardizes the health of citrus trees but also acts as a carrier of Huanglongbing (HLB), a bacterial disease that causes citrus greening. Here’s what growers need to know about ACP, its impact, and how Kemin Crop Technologies can help with effective botanical solutions to manage and prevent infestations.

    Understanding the Asian Citrus Psyllid

    The Asian citrus psyllid is a sap-sucking insect native to Asia, Africa, and the Saudi Arabian Peninsula. It was first detected in the United States in 2005 in Florida and in California in 2008 and has continued to spread across the major citrus growing regions. This insect’s feeding behavior damages citrus trees by causing leaves to curl and blacken. However, the real threat lies in ACP’s role as a vector for Huanglongbing (HLB). HLB is one of the most devastating diseases affecting citrus crops worldwide. HLB is caused by the bacteria Candidatus Liberibacter asiaticus, which infects the phloem of citrus trees, disrupting nutrient flow. Once a tree is infected, there is no cure, and the disease eventually leads to the tree’s death. Infected trees can be stunted, have reduced fruit yield, blotchy mottled leaves, and produce misshapen, bitter fruit, rendering them unmarketable. The economic and ecological impact of ACP and HLB is profound, putting California’s multibillion-dollar citrus industry at significant risk.

    Identifying an ACP Infestation

    Early detection of ACP infestations is crucial for effective management. Growers should regularly inspect their orchards for the following:

    • Adult Psyllids: Small (3-4 mm long), brown, winged insects perched at a 45-degree angle on leaves.
    • Nymphs: Tiny (0.25-2 mm long), yellowish-orange immature psyllids found on new growth.
    • Honeydew: Sticky substance excreted by psyllids, often leading to sooty mold development.
    • Leaf Curling: Deformed leaves caused by psyllid feeding.

    Regular monitoring and application during ACP’s active growth stages can significantly reduce infestations and aid in limiting the spread of HLB through psyllid vectors.

    Unlock Superior Protection with TetraCURB™ MAX: Kemin’s botanical-oil based Solution

    For growers seeking a sustainable and effective solution, Kemin’s botanical oil-based biopesticide, TetraCURB MAX, offers a promising option. TetraCURB MAX is a rosemary, peppermint, clove and castor oil-based contact miticide-insecticide and repellent specifically designed to target soft-bodied insects like ACP. Its unique composition is formulated from a proprietary blend of essential oils and synergizers to have multiple modes of action that paralyze, suffocate, desiccate, repel, and disrupt the pest’s feeding and reproductive cycles.

    Here are the key benefits of TetraCURB MAX, and excellent tool for citrus growers to leverage:

    • Smart Blend for Maximum Impact: TetraCURB MAX is formulated with a proprietary blend of active ingredients, including castor oil, rosemary oil, clove oil, and peppermint oil. It also contains an adjuvant, soap and emulsifiers ensuring optimal spray contact, spread, and improves active ingredients efficacy without phytotoxicity. This unique combination ensures multiple modes of action, such as neurotoxic effects, contact suffocation, desiccation, and repellency aiding in fast pest knockdown. The multiple modes of action also help to reduce the likelihood of pests developing resistance.
    • Broad-Spectrum: TetraCURB MAX is effective against a range of pests, being specially formulated to target small, soft-bodied insects. ACP fits perfectly into this category, and we see excellent ACP knockdown in 3rd party assays.
    • TetraCURB MAX Kills on contact with a quick knockdown thanks to the smart blend technology.
    • Safety for Labor, Workers, and Consumers: TetraCURB MAX is made from safe-to-use ingredients, providing peace of mind for laborers and workers. Use of TetraCURB MAX requires minimal personal protective equipment (PPE) and allows a zero-hour restricted-entry interval (REI)
    • Minimal Disruption to Harvest Activities: With a zero-day pre-harvest interval (PHI) TetraCURB MAX can be applied at any time during the season, including on the day of harvest.
    • Versatility: TetraCURB MAX is labeled for use on all crops and has no restrictions on the number of applications per growing cycle.
    • Environmental Safety: TetraCURB MAX does not cause phytotoxicity in plants when used according to the label direction.
    • Easy Application: Applying TetraCURB MAX is simple. It can be used as a stand-alone or in a tank mix. Shake well before use, dilute in water, and apply as a foliar spray with standard equipment ensuring full plant coverage until runoff. ​ With a recommended spray volume of 100 gallons per acre and a treatment interval of 5-10 days, TetraCURB MAX fits seamlessly into your crop protection routine.
    • Exemption from Food Tolerance Requirements: These biopesticides are exempt from Maximum Residue Limits (MRLs) in the United States, as the pesticide residue expected to remain on crops after application is minimal.

    Proven Efficacy in Lab and Field Trials

    Recent studies conducted at the University of Florida and in Oviedo, Florida have demonstrated the efficacy of TetraCURB MAX against ACP. First, in lab bioassays, TetraCURB MAX at a 1% rate achieved a 59% mortality rate of ACP nymphs within just three days of the application, outperforming the positive control Spinosad-based product. ​A field trial on sweet orange trees showed that two applications of TetraCURB MAX at 0.5% 21 days apart, significantly reduced the nymphal population by 86%, matching the performance of conventional insecticides like Cyazypyr at 16 fl.oz/100 gal. ​ Download the crop sheet to see the full data set HERE:

    Protecting California’s Citrus Legacy

    The battle against ACP and HLB is ongoing, but with vigilance and innovative solutions like TetraCURB MAX, California’s citrus growers can protect their orchards and ensure the industry’s longevity. By adopting sustainable practices, we can safeguard the future of citrus farming for generations to come.

    Don’t let ACP infestations compromise your citrus yield. ​Add TetraCURB™ MAX to your rotation in an IPM program and experience the benefits of superior pest control. ​

    For more information, visit kemin.com/tetracurbmax or contact your Kemin Sales representative today.

  • Amanda Felder of Taylor Farms Among New Appointees to National Organic Standards Board

    The U.S. Department of Agriculture has announced the appointment of five new members to the National Organic Standards Board (NOSB). The NOSB is made up of 15 members from the organic sector. The new members announced today will serve five-year terms, from January 2025 through January 2030.

    “The National Organic Standards Board plays a key role in bringing together the organic community, and we are thrilled to welcome our five new members. They bring a wide diversity of experience and expertise; and will help guide the sector as it continues to grow.” said Under Secretary for Marketing and Regulatory Programs Jenny Lester Moffitt. “We also appreciate and extend our gratitude to the outgoing members of the board for their dedication and work on behalf of the entire organic community.”

    Please join us in welcoming to the Board:

    Kathryn DeschenesKathryn Deschenes (Colorado) is appointed to the Handler seat. She is the Director of Regulatory Affairs at Danone, which produces dairy, plant-based products, and infant food, including the Happy Family Organics brand. She holds both master’s and bachelor’s degrees in Food Science and Technology.
    Felder.AAmanda Felder (California) is appointed to the Handler seat. She is the Organic Integrity and Environmental Compliance Manager at Taylor Farms, a leading producer of organic salads, where she oversees the organic compliance of a network of farming, food processing and manufacturing operations. She holds a bachelor’s degree in Business Administration.
    Andrea HatziyannisAndrea Hatziyannis (Arizona) is appointed to the Retailer seat. She is the Category Strategy Manager for Sprouts Farmers Market, a supermarket chain that specializes in organic foods and fresh produce. She brings 20 years of industry experience in product development, retail, and research. She holds both master’s and bachelor’s degrees in Food Science.
    McCluskey2Cathleen McCluskey (Wisconsin) is appointed to the Environmental Protection and Resource Conservation seat. She is the Policy and Advocacy Director for Organic Seed Alliance, a national organization that conducts research and training with seed producers and develops policies for organic seed, food, and farming systems. She holds a Doctorate in Environment and Resources and a bachelor’s degree in Agricultural Systems Analysis.
    Corie Pierce Corie Pierce (Vermont) is appointed to the Farmer seat. She’s the owner and operator of Bread & Butter Farm, a 600- acre diversified organic vegetable and grass-fed beef and pork farm in Vermont. She also teaches organic farming at the University of Vermont. She holds a bachelor’s degree and a certificate in AgroEcology.


    About the NOSB

    The NOSB is a Federal Advisory Board established under the Organic Foods Production Act of 1990. The Board operates in accordance with the Federal Advisory Committee Act to assist in developing standards for substances used in organic production and to advise the Secretary on aspects of the National Organic Program.  Learn more about NOP and the Board on our website at www.ams.usda.gov/organic.

  • Fresno Chamber Honors Harold McClarty as Agriculturalist of the Year

    The Fresno Chamber of Commerce, in collaboration with the Fresno County Farm Bureau, is delighted to unveil the recipients of the 2024 Ag Awards, a cherished tradition that pays tribute to the outstanding leaders within our local agricultural industry. These distinguished individuals and organizations will be honored at the Ag Awards Celebration on November 7th, hosted at Pardini’s Banquet and Catering.

    The 2024 Ag Awards Honorees are as follows:

    Agriculturalist of the Year: Harold McClarty, HMC
    Harold is an innovator in the fresh fruit industry, using technology to enhance safety and productivity on the farm. His investments in innovation, including new trellises and automation, are shaping the future of agriculture. A past chair of CFFA, he also serves on the board of Western Growers, working closely with F3 to improve the lives of farm employees.

    Moss Adams Agribusiness of the Year: Trinity Company
    Trinity Company, a family-owned and operated company, was founded in 1991 by David E. White. Since then, Trinity Company has become a vertically integrated organization with a complete year-round portfolio. As grower, packer, and shipper, they feature fruit for every season. They also offer sales and logistics to make Trinity Company a full-service partner.
    AGvocate of the Year: Jeff and Jill Aiello 18THIRTY Entertainment
    Emmy Award-winning filmmaker Jeff and his wife Jill are passionate advocates for agriculture. Their work includes the documentary series American Grown and Tapped Out, which highlights critical issues in agriculture and water. Their storytelling and videography educate the public and inspire trust and engagement in agricultural narratives.

    Agricultural Employee of the Year: Silverio Madrigal, P-R Farms
    With 48 years of dedicated service, Silverio has risen from a tree fruit picker to a Farm Manager. He exemplifies loyalty and commitment, emphasizing safety training and communication with fellow employees. His long-term contributions showcase his value to the employer and family.

    “These awards symbolize vital facets of Fresno’s agricultural community,” remarked Scott Miller, CEO & President of Fresno Chamber of Commerce. “The Ag Awards Celebration has expanded its recognition to include those who play pivotal roles in the prosperity of our local industry and the broader Central Valley.”

    For more information about the event and sponsorship opportunities, please contact Tatevik Hovhannisyan, Events Manager at the Fresno Chamber of Commerce, at thovhannisyan@fresnochamber.com or 559-905-6090.

    To view the list of past recipients of the Agriculturalist of the Year and Moss Adams Agribusiness of the Year awards, visit https://fresnochamber.com/.

    The Fresno Chamber of Commerce is one of the largest business organizations in the Central Valley, with approximately 1,200 member businesses representing over 77,000 employees. The Chamber’s mission is to “promote and support the success of the regional business community through effective advocacy, education and relationship building.

  • UC Davis Enters New International Strawberry Licensing Agreements

    The University of California, Davis, has reached new agreements to license more than a dozen of its world-renowned strawberry varieties to growers in countries across the world.

    The agreements ensure that nurseries and fruit growers in Mexico, South America, Europe, Asia and the Middle East have access to all available varieties developed by the UC Davis Public Strawberry Breeding Program.

    Strawberry plant varieties developed at UC Davis produce about 60% of all strawberries consumed around the world.

    UK-based Global Plant Genetics, or GPG, will add 15 legacy varieties of UC Davis strawberry plants to its existing portfolio in China, South America, Europe, the Middle East and North Africa. GPG, which has been a UC Davis master licensee since 2018, already oversees licensing of a dozen of the more recently developed UC Davis varieties in those markets.

    Fresa Fortaleza, or F2, is the new master licensee for the legacy varieties in Mexico. Since 2020, the San Diego-based company has been the master licensee in Mexico for the more recently developed UC Davis varieties.

    Earlier this year, UC Davis severed ties with former master licensee Eurosemillas as to these legacy varieties.

    “We are pleased to have expanded our agreements with GPG and Fresa Forteleza,” said Helene Dillard, dean of the UC Davis College of Agricultural and Environmental Sciences. “We appreciate the shared commitment to maintaining outstanding relationships with our nurseries and growers and providing vigorous support for the UC Davis Public Strawberry Breeding Program.”

    The new agreements cover:

    • The European Union, Switzerland and the United Kingdom
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay
    • China
    • Egypt, Israel, Jordan, Morocco and Turkey.

    The UC Davis Public Strawberry Breeding Program seeks to address the needs of growers by developing strawberries for positive characteristics including greater yield, flavor, disease resistance, and adaptation to different growing conditions. The university directly licenses strawberry varieties to nurseries in Canada and the U.S. and offers California strawberry growers a competitive advantage through exclusive access to new varieties for two years and reduced royalty rates.

    The program, funded primarily by revenue from licensing strawberry varieties, also trains students and postdoctoral researchers to be leaders in the field.