Tag: USDA

  • California Dairies and US Dairy Export Council Represented in Upcoming USDA Trade Mission to Peru

    The U.S. Department of Agriculture will lead a high-impact trade mission to Lima, Peru from June 9 -12 aimed at expanding market access and boosting U.S. agricultural exports to address the $3.66 billion trade deficit with Peru. The delegation includes more than 50 agribusinesses, trade organizations and representatives from five state departments of agriculture working to strengthen economic ties and improve the trade balance.

    “USDA is committed to enhancing export opportunities for American farmers, ranchers and agribusinesses,” said Foreign Agricultural Service Administrator Daniel Whitley, who will lead the mission. “This trade mission will connect U.S. producers with key buyers in South America, improving economic opportunities, supporting rural prosperity and keeping American agricultural products globally competitive.”

    Peru is the fourth-largest market for U.S. agricultural exports in South America, and the U.S. is Peru’s second-largest agricultural supplier. Despite bilateral agricultural trade growing 263% to $5.3 billion since 2009, the $3.66 billion agricultural trade deficit persists. This mission aims to build on this growth, bridge the gap and increase U.S. exports.

    Trade mission participants will engage in business-to-business meetings with buyers from Peru and Ecuador, gaining market insights and fostering new business partnerships. Foreign Agricultural Service (FAS) staff and regional experts will provide in-depth market briefings, site visits and networking events to maximize trade opportunities.

    Administrator Whitley will be joined by Maryland Secretary of Agriculture Kevin Atticks, Montana Director of Agriculture Jillien Streit, and representatives from Indiana, Georgia, and Wisconsin, alongside a delegation of agribusiness leaders.

    1 Aero-Cos International – Marlboro, N.J.

    2 Alaska Seafood Marketing Institute – Juneau, Alaska.

    3 American Foods International Inc. – Doral, Fla.

    4 Ampac Seed Company – Tangent, Ore.

    5 Andes Global International LLC – Miami, Fla.

    6 Attebury Grain LLC – Amarillo, Texas

    7 Bear Fiber Inc. – Morganton, N.C.

    8 BioUrja – Houston, TX

    9 Boston Agrex LLC – Norwell, Mass.

    10 California Dairies Inc. – Visalia, Calif.

    11 Commercial Lynks Inc. – Alexandria, Va.

    12 Cotton Council International – Washington, D.C.

    13 Darigold Inc. – Seattle, Wash.

    14 Erie Foods International Inc.– Erie, Ill.

    15 G&C Food Distributors & Brokers Inc. – Doral, Fla.

    16 George F. Brocke & Sons Inc. – Kendrick, Idaho

    17 Great Northern Ag – Plaza, N.D.

    18 Heartland Essentials, LLC – Gilbert, Ariz.

    19 Hoogwegt US Inc. – Lake Forest, Ill.

    20 IND Hemp – Benton, Mont.

    21 Intervision Foods – Atlanta, Ga.

    22 James Farrell & Co. – Bellevue, Wash.

    23 JBS Food USA – Greeley, Colo.

    24 Kane County Agriculture Economic Development Corporation – Chicago, Ill.

    25 KIT International Inc. – Hackensack, N.J.

    26 Leprino – Denver, Colo.

    27 MAVIGA North America – Spokane, Wash.

    28 National Industrial Hemp Council – Washington, D.C

    29 Neil Jones Food Company – Vancouver, Wash.

    30 New World Trading LLC – Miami, Fla.

    31 Old Fashioned Cheese – Mayville, Wis.

    32 Pear Bureau Northwest – Milwaukie, Ore.

    33 Schreiber Foods Inc. – Green Bay, Wis.

    34 SMART Reproduction – Jonesboro, Ark.

    35 Sysco International Food Group – Jacksonville, Fla.

    36 Tedford/Tellico Inc. – Knoxville, Tenn.

    37 Texas Grain Sorghum Producers Board – Lubbock, Texas

    38 Tropical Foods LLC – Miami, Fla.

    39 Tyson Foods – Springdale, Ark.

    40 U.S. Dairy Export Council – Arlington, Va.

    41 U.S. Dry Bean Council – Frankenmuth, Mich.

    42 U.S. Grains Council – Washington, D.C.

    43 U.S. Highbush Blueberry Council – Folsom, Calif.

    44 U.S. International Foods LLC – St. Louis, Mo.

    45 U.S. Livestock Genetics Export Inc. – Mount Horeb, Wis.

    46 U.S. Meat Export Federation – Denver, Colo.

    47 U.S. Rice Producers Association – Katy, Texas

    48 U.S. Soybean Export Council – Chesterfield, Mo.

    49 USA Dry Pea and Lentil Council – Moscow, Idaho

    50 USA Rice – Arlington, Va.

    51 Western United States Agriculture Trade Association – Vancouver, Wash.

    The Peru trade mission is part of USDA’s broader 2025 export promotion strategy. Recent trade missions to Thailand and Guatemala generated nearly $23 million in 12-month projected sales for U.S. exporters. Looking ahead, USDA will soon announce application details for planned missions to Côte d’Ivoire, Mexico, and Taiwan.

    For more information on USDA trade missions, visit https://www.fas.usda.gov/topics/trade-missions.

  • June USDA Lending Rates for Ag Producers

    The U.S. Department of Agriculture (USDA) announced loan interest rates for June 2025, which are effective June 2, 2025. USDA Farm Service Agency (FSA) loans provide important access to capital to help agricultural producers start or expand their farming operation, purchase equipment and storage structures or meet cash flow needs.               

    Operating, Ownership and Emergency Loans      

    FSA offers farm ownership, operating and emergency loans with favorable interest rates and terms to help eligible agricultural producers obtain financing needed to start, expand or maintain a family agricultural operation.      

    Interest rates for Operating and Ownership loans for June 2025 are as follows:

    Farm Operating Loans (Direct): 5.000%

    Farm Ownership Loans (Direct): 5.750%

    Farm Ownership Loans (Direct, Joint Financing): 3.750%

    Farm Ownership Loans (Down Payment): 1.750%

    Emergency Loan (Amount of Actual Loss): 3.750%    

    FSA also offers guaranteed loans through commercial lenders at rates set by those lenders.  To access an interactive online, step-by-step guide through the farm loan process, visit the Loan Assistance Tool on farmers.gov.

    Commodity and Storage Facility Loans

    Additionally, FSA provides low-interest financing to producers to build or upgrade on-farm storage facilities and purchase handling equipment and loans that provide interim financing to help producers meet cash flow needs without having to sell their commodities when market prices are low.  Funds for these loans are provided through the Commodity Credit Corporation (CCC) and are administered by FSA.

    Commodity Loans(less than one year disbursed): 5.000%

    Farm Storage Facility Loans:

    •Three-year loan terms: 3.875%

    •Five-year loan terms: 4.000%

    •Seven-year loan terms: 4.125%

    •Ten-year loan terms: 4.375%

    •Twelve-year loan terms: 4.500%

    Sugar Storage Facility Loans(15 years): 4.750%         

    More Information

    To learn more about FSA programs, producers can contact their local USDA Service Center. Additionally, producers can use online tools, such as the Loan Assistance Tool and Debt Consolidation Tool to explore loan options.

  • USDA Secretary Rollins Leads Trade Delegation to Italy, Continues Aggressive Travel Agenda to Promote US Ag Worldwide

    U.S. Secretary of Agriculture Brooke L. Rollins will visit Rome, Italy, on June 2-3. During her visit, Secretary Rollins will reinforce the Administration’s expectations for improved agricultural market access to Italy and the European Union and will encourage the United Nations organizations in Rome to prioritize American interests, reduce costs, and focus on their core mandates.

    “The United States’ relationships with Italian buyers and consumers foster tens of billions in bilateral trade and investment. However, U.S. agricultural stakeholders have been unfairly left behind for far too long by the European Union and Italy’s high tariffs on U.S. agricultural products and numerous non-tariff barriers,” said Secretary Brooke Rollins. “In coordination with Ambassador Tilman Fertitta, we at USDA will continue working to level the playing field and increase market opportunities with the EU and Italy for hard-working U.S. farmers, ranchers, foresters, and food processors.”

    Secretary Rollins will meet with senior Italian government and International Organization officials, including the Italian Minister of Agriculture, Food Sovereignty, and Forests Francesco Lollobrigida, Deputy Chief of Mission and Charge d’Affaires for the U.S. Embassy Marta Youth, Charge d’Affaires for the U.S. Mission to the UN Agencies in Rome Rodney Hunter, UN Food and Agriculture Organization Director General Qu Dongyu, and UN World Food Programme Executive Director Cindy McCain.

    Secretary Rollins has made it a top priority to advocate on behalf of American agriculture on the world stage. This means increasing access for American products in existing markets, opening new markets with strong demand for our products, and making sure trading partners are treating American farmers, ranchers, and producers fairly. This comes after four years of inaction by the Biden Administration, which caused America’s agricultural trade balance to go from a surplus under President Trump’s first term, to a significant deficit under President Biden.

    This trade mission follows Secretary Rollins’s trip to the U.K. in May, and precedes future trade travel to India, Vietnam, Japan, Peru, and Brazil over the next four months. Other USDA Trade Missions this year include Peru, the Dominican Republic, Taiwan, Côte d’Ivoire, and Mexico.

    United Kingdom: The U.K. is the United States’s fourteenth largest agricultural export market. U.S. producers face disproportionately high tariffs, small tariff-rate quota volumes, and unjustified non-tariff barriers when exporting to the U.K.

    India: The United States is India’s sixth largest supplier of agricultural products. The U.S. has a $1.3 billion agricultural trade deficit with India.

    Brazil: The United States has a $7 billion agricultural trade deficit with Brazil.

    Japan: Japan is a top five market for many key U.S. commodities, including corn, beef, pork, wheat, rice, and soybeans.

    Vietnam: Vietnam is the United States’s tenth largest agricultural export market. The U.S. has no trade agreement with Vietnam while major competitors like China do.

    Peru: Peru is the United States’s third largest South American market for agricultural exports, and the U.S. remains Peru’s second largest agricultural supplier. Key prospects for U.S. agricultural exports to Peru include ethanol, dairy products, meat, tree nuts, and pulses.

  • USDA Forecasts Slightly Larger Almond Crop

    Almond Board of California — The 2025 California Almond Subjective Forecast, published May 12 by the U.S. Department of Agriculture’s National Agricultural Statistics Service (USDA-NASS), estimates that the crop harvested in 2025 will come in at 2.8 billion pounds, 3 percent above last year’s 2.73 billion pounds.

    Forecasted yield is 2,010 pounds per acre, up 30 pounds from the 2024 harvest.

    “This larger crop estimate is what the industry expected after a solid water winter and generally good weather during bloom, but it’s also a testament to the hard work done by almond farmers throughout California,” said Clarice Turner, president and CEO of the Almond Board of California. “Demand for California almonds around the globe continues to grow and our almond farmers constantly deliver, producing high quality California almonds to meet that demand.”

    The report shared that the 2025 almond bloom began the first week of February in the Sacramento Valley and peaked during the middle of the month. The weather during bloom varied throughout the state, with storms bringing heavy rainfall, wind and hail. Crop development in the San Joaquin Valley was slower than normal due to cool temperatures and lower bee flight hours. However, conditions improved in early March with warm temperatures accelerating the crop’s progress through the end of bloom.

    There were also reports of significantly lower yields in the Nonpareil variety due to an overall lighter flower set than their pollinators. The impact on orchards from the intense summer heat in 2024 continues to be assessed. Growers are actively irrigating, fertilizing and treating their orchards for pests and diseases. Water is not expected to be an issue this year.

    This Subjective Forecast is the first of two production reports from USDA-NASS for the coming crop year. It is an estimate based on opinions from a survey conducted from April 21 to May 7 of 500 randomly selected California almond growers. The sample of growers, which changes every year, is spread across regions and different sized operations, and they had the option to report their data by mail, online or phone.

    On July 10, USDA-NASS will release its second production estimate, the 2025 California Almond Objective Report, which will be based on actual almond counts in approximately 1,000 orchards using a more statistically rigorous methodology to determine yield.

    This Subjective Forecast comes two weeks after Land IQ’s 2025 Standing Acreage Initial Estimate found that bearing almond acreage in California has slightly increased about 6,000 acres from the previous year to 1.389 million bearing acres.

    USDA-NASS conducts the annual Subjective Forecast and Objective Report to provide the California almond industry with the data needed to make informed business decisions. These reports are the official industry crop estimates.

  • USDA Announces New Agricultural Marketing Service Administrator

    U.S. Secretary of Agriculture Brooke Rollins has announced the appointment of Erin Morris as the next Administrator of the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS), which operates under the Department’s Marketing and Regulatory Programs mission area.

    “My fellow Fightin’ Texas Aggie Erin Morris brings a strong track record of leadership, technical knowledge, and dedication to the agricultural community,” said Secretary Rollins. “She has spent over 25 years advancing the work of AMS and has earned the trust of her peers and stakeholders across the industry. I’m confident that under her leadership, AMS will continue to deliver for farmers, ranchers, and American consumers. We are deeply grateful to Bruce Summers for his four decades of tireless service to American agriculture. His leadership has shaped AMS into a cornerstone of USDA’s mission, and his legacy will have a lasting impact on farmers, ranchers, and consumers for years to come.”

    Morris will succeed Bruce Summers, who is retiring at the end of this month following a 40-year career at USDA.

    AMS supports the fair, efficient, and transparent marketing of U.S. agricultural products across domestic and international markets. AMS delivers a wide range of services including quality grading, auditing, and laboratory testing that help producers demonstrate the value and integrity of their goods. The agency also operates the USDA Market News Service, providing objective pricing and market data to inform business decisions throughout the supply chain. AMS also enforces fair trade practices through oversight of the livestock, produce, and organic sectors, and administers the Packers and Stockyards Act and National Organic Program.

  • Secretary Rollins Leads UK Trade Delegation, Kicks Off Aggressive Travel Agenda to Promote American Ag Worldwide

    U.S. Secretary of Agriculture Brooke Rollins will visit the United Kingdom May 12-14. This comes after President Donald J. Trump announced on the 80th anniversary of Victory in Europe, a new trade agreement in principle that will lower tariffs, remove trade barriers, increase market access, and strengthen cooperation on economic security. The President secured major wins for American agriculture. This deal provides significant expansion in U.S. market access in the UK, creating a $5 billion opportunity for new exports for U.S. stakeholders, including U.S. farmers, ranchers, and producers.

    “President Trump has made a historic deal with the UK that secures increased access for American agricultural products, including unprecedented access for American beef and ethanol. The President’s trade strategy is working. We are working every day to increase American economic exceptionalism and that includes selling the bounty of American agriculture around the world,” said Secretary Rollins. “I am traveling to the UK next week on my first foreign mission to meet with my counterparts and discuss the commitments of this deal. Our strong cultural and political ties between our countries have led to incredible economic prosperity. It is our goal to achieve even closer relations, and we are thankful for a deal that benefits both countries and gives American farmers, ranchers, foresters, and food processors better access to the UK market and the ability to compete for this business.”

    Secretary Rollins will meet with senior UK government officials, visit facilities importing US agricultural products, and hear from U.S. cooperators and UK importers on how the Administration can best position U.S. agricultural products in this important and high value market.

    Secretary Rollins has made it a top priority to advocate on behalf of American agriculture. This means increasing access for American products in existing markets, opening new markets with strong demand for our products, and making sure trading partners are treating American farmers, ranchers, and producers fairly. This comes after four years of inaction by the Biden Administration that caused agriculture to go from a trade surplus under President Trump, to a significant trade deficit under President Biden.

    Following Secretary Rollins’ trip to the UK in May, she will travel to Japan, Vietnam, Brazil, Peru, Italy, and India over the next five months. Other USDA Trade Missions this year include Hong Kong, the Dominican Republic, Taiwan, Côte d’Ivoire, and Mexico.

    United Kingdom: The UK is the United States’ fourteenth largest agricultural export market. U.S. producers face disproportionately high tariffs and small tariff rate quota volumes, and unjustified non-tariff barriers when exporting to the UK.

    India: The United States is India’s sixth largest supplier of agricultural products. The U.S. has a $1.3 billion agricultural trade deficit with India.

    Brazil: The United States has a $7 billion agricultural trade deficit with Brazil.

    Japan: Japan is a top five market for many key U.S. commodities, including corn, beef, pork, wheat, rice, and soybeans.

    Vietnam: Vietnam is the United States’ tenth largest agricultural export market. The U.S. has no trade agreement with Vietnam while major competitors like China do.

    Peru: Peru is the United States’ third largest South American market for agricultural exports, and the U.S. remains Peru’s second largest agricultural supplier. Key prospects for U.S. agricultural exports to Peru include ethanol, dairy products, meat, tree nuts, and pulses.

    Italy: American farmers and ranchers face a number of arbitrary non-tariff barriers that prevent larger export opportunities to Italy.

  • USDA Secretary Rollins Cracks Down on SNAP Benefits, Requiring States to Provide Records

    The U.S. Department of Agriculture’s Food & Nutrition Service (FNS) will require States to make certain all records associated with Supplemental Nutrition Assistance Program (SNAP) benefits and allotments are shared with the federal government.

    “President Trump is rightfully requiring the federal government to have access to all programs it funds,” said Secretary Rollins, “and SNAP is no exception. For years, this program has been on autopilot, with no USDA insight into real-time data. The Department is focused on appropriate and lawful participation in SNAP, and today’s request is one of many steps to ensure SNAP is preserved for only those eligible.”

    On March 20, 2025, President Trump signed Executive Order 14243, Stopping Waste, Fraud, and Abuse by Eliminating Information Silos, requiring agency heads to “take all necessary steps, to the maximum extent consistent with law, to ensure the federal government has unfettered access to comprehensive data from all State programs that receive federal funding, including, as appropriate, data generated by those programs but maintained in third-party databases.” The Supplemental Nutrition Assistance Program is federally funded, administered by States, and includes relationships with processors and retailers, among others, all of which are information siloes. Today’s guidance prioritizes program integrity and will allow FNS, for the first time, transparency into the data long only held by States and Electronic Benefits Transfer (EBT) processors.

  • USDA Secretary Rollins Works to Make America Healthy Again

    In the first 100 days of the Trump Administration, U.S. Secretary of Agriculture Brooke Rollins has taken bold action to support the leadership of President Donald J. Trump and work to Make America Healthy Again (MAHA) at the United States Department of Agriculture (USDA).

    “President Trump has made fixing our chronic health problems a main priority. Our farmers and ranchers produce the safest, most abundant food supply in the world, and we are working every day to ensure our kids and families are eating the healthiest foods. We have made great strides in the last 100 days to Make America Healthy Again,” said Secretary Rollins.

    On her first full day in office, Secretary Rollins sent a letter to the nation’s governors (PDF, 88.8 KB), outlining her vision for the Department and inviting them to participate in a new “laboratories for innovation” initiative to create bold solutions to long-ignored challenges. She has supported the leadership of states who are submitting waivers to Make America Healthy Again. The MAHA movement at USDA has also supported major voluntary changes to make food healthier, including applauding the dairy industry for voluntarily removing artificial colors from the National School Lunch Program.

    At the direction of President Trump, USDA and the U.S. Department of Health and Human Services (HHS) are ensuring programs work harder to encourage healthy eating and lifestyle habits. As part of the MAHA Commission led by HHS Secretary Robert F. Kennedy Jr., this work will not only research and report the many reasons children face unbelievable rates of diet-related disease like obesity and diabetes but also how government can implement change through things like revised dietary policy, state innovation, and less regulation. Secretary Kennedy and Secretary Rollins collaborated on their first MAHA event during a visit to Ferdinand T. Day Elementary School in Alexandria, VA where they participated in a healthy snack time with students and met facility staff. The event was an opportunity to learn more about the impact that federally funded nutrition programs have on children and signaled their strong partnership to work together to effectuate their vision for a healthier America. The Secretaries also wrote an opinion piece in USA Today outlining their plan to MAHA.

    The Secretaries most recently visited Texas to discuss food security and learn how America’s farmers are working to Make America Healthy Again by visiting cutting-edge laboratories at the Texas A&M Norman E. Borlaug Building and receiving a briefing on the Grand Nutrition Challenge at the Institute for Advancing Health Through Agriculture (IHA). The Secretaries then toured the Automated Precision Phenotyping Greenhouse in addition to touring the fourth-generation Sawyer Farms who are utilizing stewardship practices to ensure healthy production of a robust barley, rye, corn, and wheat crop. The visit to Texas A&M IHA included amplifying the HHS and USDA commitment to a timely and consumer-facing update to Dietary Guidelines for Americans (DGA). On March 11, 2025, after the inaugural meeting of the Make America Healthy Again Commission, Secretary Rollins and Secretary Kennedy announced a commitment to a final DGA no later than Dec. 31, 2025.

  • May USDA Lending Rates for Ag Producers

    The U.S. Department of Agriculture (USDA) announced loan interest rates for May 2025, which are effective May 1, 2025. USDA Farm Service Agency (FSA) loans provide important access to capital to help agricultural producers start or expand their farming operation, purchase equipment and storage structures or meet cash flow needs.       

    Operating, Ownership and Emergency Loans      
    FSA offers farm ownership, operating and emergency loans with favorable interest rates and terms to help eligible agricultural producers obtain financing needed to start, expand or maintain a family agricultural operation.   

    Interest rates for Operating and Ownership loans for May 2025 are as follows:

    FSA also offers guaranteed loans through commercial lenders at rates set by those lenders. To access an interactive online, step-by-step guide through the farm loan process, visit the Loan Assistance Tool on farmers.gov.

    Commodity and Storage Facility Loans
    Additionally, FSA provides low-interest financing to producers to build or upgrade on-farm storage facilities and purchase handling equipment and loans that provide interim financing to help producers meet cash flow needs without having to sell their commodities when market prices are low.  Funds for these loans are provided through the Commodity Credit Corporation (CCC) and are administered by FSA.

    More Information
    To learn more about FSA programs, producers can contact their local USDA Service Center. Additionally, producers can use online tools, such as the Loan Assistance Tool and Debt Consolidation Tool to explore loan options.

  • USDA Announces Four Ag Trade Promotion Programs for 2025

    The U.S. Department of Agriculture (USDA) is launching agricultural trade promotion programs for 2025 and accepting applications for four export market development programs. USDA’s Foreign Agricultural Service has opened funding opportunities for the Market Access Program (MAP), Foreign Market Development Program (FMD), Technical Assistance for Specialty Crops Program (TASC), and Emerging Markets Program (EMP) that will help U.S. agricultural producers promote and sell their goods internationally. This action follows U.S. Secretary of Agriculture Brooke Rollins’ Friday announcement detailing six international trade trips in the next six months to promote U.S. agricultural exports. The Secretary will visit Vietnam, Japan, India, Peru, Brazil, and the United Kingdom.

    “Our job at USDA is to open new markets for our farmers, ranchers, and producers. The previous administration left agriculture with a $50 billion trade deficit. President Trump and I will not sit idly by – we are actively working to open new markets and remove existing barriers,” said Secretary Rollins. “We are putting farmers first. These programs are a crucial step in sustaining long lasting economic growth in rural America.”

    Background:

    The application deadline for the four programs is June 6, 2025.

    The Market Access Program (MAP), at $200 million annually, allocates funds to ag industry organizations across the United States to promote U.S. fruits, vegetables, nuts, processed products, and bulk and intermediate commodities to global consumers. The average MAP participant provides more than $2.50 in contributions for every $1 in federal funding it receives through the program. More information about the program and the FY 2026 funding opportunity.

    The Foreign Market Development (FMD) program awards $34.5 million annually to benefit U.S. farmers, processors, and exporters by addressing long–term foreign market import constraints and by identifying new markets or new uses for U.S. agricultural commodities. FMD recipients, which contribute on average more than $2.50 for every $1 in federal funding they receive through the program, will conduct activities that help maintain or increase demand for U.S. agricultural commodities overseas. More information about the program and the FY 2026 funding opportunity.

    The Technical Assistance for Specialty Crops program (TASC) makes available $9 million annually to fund projects that address sanitary, phytosanitary, and technical barriers that prohibit or threaten the export of U.S. specialty crops. More information about the program and the FY 2026 funding opportunity.

    The Emerging Markets Program (EMP) uses $8 million annually to support assessment and technical assistance activities intended to develop, maintain, or expand opportunities for U.S. agricultural exports in emerging markets. More information about the program and the FY 2026 funding opportunity.

    Through MAP, FMD, TASC, and EMP, FAS establishes public-private partnerships with non-profit U.S. agricultural trade associations, farmer cooperatives, non-profit state-regional trade groups, state agencies, and small businesses to open markets and conduct overseas marketing and promotional activities on behalf of U.S. agricultural producers and processors.

    These programs are funded by mandatory statutory funding per the direction of Congress. USDA takes seriously the disbursement of taxpayer dollars and will closely follow the program to ensure good return on investment.