California Ag Network

Tag: Matthew Malcolm

  • American Pistachio Marketing Plans for 2019 to Include India

    With the largest pistachio crop ever in the west last year coupled with international trade issues, some might be concerned about prices and how to move such a large inventory; however, American Pistachio Growers (APG) reported that the demand is out there at their annual conference, and APG unveiled some exciting new marketing plans for the coming year, including a new market in India.  Watch this brief interview with Judy Hirigoyen from APG, and read more about it in Pacific Nut Producer Magazine.

  • Navel Orangeworm Management in Figs

    Navel Orangeworm is widely known as a serious pest in tree nuts; however, it is also becoming quite the nuisance in California’s fig crop as well.  Check out this brief interview with Brad Higbee, now Field Research & Development Manager for Trece, Inc. as he talks about the work they are doing to help fig growers, and read more about it in California Fresh Fruit Magazine.

  • Sterile Insect Facility to Aid Growers with Navel Orangeworm Management

    Researchers and growers are tackling the formidable tree nut pest Navel Orangeworm from all fronts.  One method underway is in utilizing the same sterile insect technology and facility that eradicated pink bollworm from the cotton industry years ago.  There have been some challenges in adapting the system for Navel Orangeworm, as shared by Bob Klein from the Pistachio Research Board; however there is great potential for this program to aid growers in managing this pest.  Watch this brief interview with Bob and read more about it in Pacific Nut Producer Magazine.

  • Concern for Navel Orangeworm Mating Disruption

    Navel Orangeworm has become a serious pest in California for many agricultural commodities, especially for tree nuts.  Mating disruption technology has proven to be a critical tool in managing this pest; however some growers may have concerns with utilizing this technology on their farms.  Check out this brief interview with Brad Higbee, now Field Research & Development Manager for Trece, Inc. as he works with growers to overcome concerns and clear up any misconceptions regarding this novel technology in the nut industry.

  • How to Control Thrips in Blueberries

    Bennett Water Systems

    Citrus thrips have been a major nuisance for California blueberry growers, but how do you keep them under control and when should you apply crop protection materials? Is there an organic treatment available? Watch this brief interview UC Cooperative Extension Farm Advisor David Haviland as he answers all these questions. Read more about blueberry pest management in California Fresh Fruit Magazine.

  • CA Red Scale Resurfaces in Citrus Due to Asian Citrus Psyllid Treatments

    Bennett Water Systems

    With the threat of the deadly Huanglongbing citrus greening disease coming to the state, California citrus growers are doing all they can to keep the disease vector asian citrus psyllid out of their orchards; however, these treatments are also taking out natural enemies for red scale, causing a resurgence of the pest in California orchards. Watch this brief video as researcher David Holden explains, and read more about it in California Fresh Fruit Magazine.

  • Undeniably Dairy to Boost Milk Sales with Consumer Engagement

    Remember the old got milk commercials that got consumers excited about dairy?  Today, the big dairy campaign is known as “Undeniably Dairy”.  This is funded through the National Dairy Checkoff program, managed by Dairy Management, Inc (DMI).  Watch this brief interview with DMI Chair, Marilyn Hershey, and read more about DMI’s efforts to promote the industry in California Dairy Magazine.

  • How to Bring the Dairy to the Classroom & Educate Students

    With so many misconceptions about the dairy industry among the public and the growing gap between the consumer and the farmer, it is more critical than ever for the industry to reach out and educate consumers in their youth true facts about the dairy.  But we can’t very well bring all California students onto the dairy.  So how do we reach out to them?  One great way the Dairy Council of California has been reaching out is through the Mobile Dairy Classroom program.  Watch this brief interview with classroom instructor Mishael McDougal from the Dairy Council as she describes how they bring the dairy to the classroom.  Read more about it in California Dairy Magazine.

  • Nutritional Benefits of Dairy & Factual Resources Consumers Should Know About

    At several recent California dairy conferences, dairy producers have been urged to share their stories with the consumer public, rather than have their stories told incorrectly by those that know nothing about dairy.  One great aspect to share with the public is the great health benefits associated with consuming dairy products.  The Dairy Council of California is a great resource for sharing dairy nutritional facts.  Watch this brief interview with James Winstead from the Dairy Council as he shares a few simple points consumers should know, and read more about it in California Dairy Magazine.

  • California Milk Advisory Board Promotes Dairy through Food Service Industry

    The California Milk Advisory Board does a lot to promote California dairy consumption, not only through consumer marketing, but also through the food service industry.  Watch this brief interview with Jennifer Giambroni as she shares their latest efforts and successes with the food service industry, and read more about it in California Dairy Magazine. Don’t currently receive the magazine?  Subscribe for FREE at: https://malcolmmedia.com/california-dairy-magazine-subscriptions/