California Ag Network

Tag: CWB

  • California Walnut Board Announces Board Election Results

    The California Walnut Board is announcing a new Board of Directors, which has been certified by the U.S. Secretary of Agriculture. The Board of Directors consists of 10 growers and 8 handlers, which include three new individuals, who will serve a two-year term beginning Sept. 1, 2025, and ending Aug. 31, 2027:

    DISTRICT 1

    Grower Member: William D. Carriere, Glenn

    Grower Alternate: Jeff Gallagher, Rio Oso

    Grower Member: Ben Walsh, Orland

    Grower Alternate: Michael Petz, Tracy

    Handler Member: Jack Mariani, Winters

    Handler Alternate: John Aguiar, Winters

    Handler Member: Eric Heidman, Stockton

    Handler Alternate: Dick Wolf, Stockton

    DISTRICT 2

    Grower Member: Brent Barton, Escalon

    Grower Alternate: Daniel Bays, Westley (New)

    Grower Member: Greg Wiersma, Visalia

    Grower Alternate: Benjamin Crane, Merced

    Handler Member: Frank Guerra, Hollister

    Handler Alternate: Brock Middleton, Hughson

    Handler Member: Mike Poindexter, Selma

    Handler Alternate: Aaron Martella, Hughson (New)

    AT LARGE

    Grower Member: Michael Machado, Linden

    Grower Alternate: John Heier, Live Oak (New)

    “These newly elected board members bring valuable experience and fresh perspectives to the table,” said Robert Verloop, executive director of the California Walnut Board. “Importantly, they are not only committed to their own operations, but also to the broader success of the walnut industry. Their leadership will be critical as we work to create new opportunities for growth and ensure the long-term sustainability of the industry through our strategic plan developed in 2023, which aims to make California walnuts craved around the globe.”

    The board certification concludes the election process that began in February when nominations opened for board positions. Growers and Handlers across California received nomination petitions, followed by ballots in mid-April listing eligible candidates for their respective districts and statewide positions.

    The California Walnut Board members will help shape the future of the California walnut industry and guide its ambitious strategic plan, which focuses on six key priorities: product quality, global sales and marketing, innovation, sustainability, goal-oriented production and post-harvest research, and revitalizing the board and commission for industry cohesion.

    About the California Walnut Board

    The California Walnut Board (CWB) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • California Walnut Board & Commission Target Young Shoppers with New ‘Feel Good’ Campaign

    California walnuts are shedding their traditional image and emerging as a must-have ingredient for health-conscious young consumers. The California Walnut Board & Commission has launched its bold new “Feel Good” campaign – an integrated marketing effort designed to drive consumer demand and reposition walnuts as a vibrant, versatile offering within the fresh produce space.

    Grounded in extensive consumer research, the campaign introduces a modern, energetic look and feel designed to connect with millennials and Gen Z audiences, demographics that increasingly shape food trends and purchasing behaviors. At its core, “California Walnuts. Feel Good.” reintroduces walnuts as a fresh, versatile produce item that supports feel-good eating moments across consumers’ lifestyles.

    “This isn’t just a new marketing campaign – it’s a complete repositioning of California walnuts for a new generation of consumers who prioritize nutrition and versatility in their food choices,” said Christine Lott, director of integrated communications for the California Walnut Board & Commission. “By reaching younger consumers, we’re building future generations of walnut consumers and supporting California farmers for decades to come.”

    The cornerstone of the campaign is relationships with social media influencers. With 77% of Gen Z and 50% of millennials following social media personalities who strongly shape their purchasing decisions, according to KS&R Entercom Landscape Tracker, this strategy is intended to reach consumers where they spend their time: social media. As part of the campaign, the California Walnut Board & Commission is partnering with more than 20 cooking, wellness, lifestyle and hosting influencers who collectively reach millions of potential consumers.

    The California Walnut Board & Commission will also showcase trend-driven, authentic content designed to resonate with younger consumers. Paid media efforts will extend the campaign’s reach across social platforms, streaming services and online video – channels where these shoppers spend their time.

    Beyond digital, the campaign includes experiential marketing with sampling at wellness events nationwide, allowing potential consumers to taste and experience the convenience and versatility of California walnuts in environments that reflect their values and lifestyles.

    Discover recipes, industry insights and the latest on California walnuts at walnuts.org.

    About the California Walnut Board and Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California.

    The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • Strong California Walnut Crop Anticipated Following Ideal Spring Conditions

    In the midst of favorable growing conditions, California walnut growers are reporting outstanding early-season conditions that point to a positive outlook for the 2025 crop, according to industry experts monitoring the state’s orchards.

    Following three consecutive years of average to above-average rainfall and snowpack in the Sierra Nevada mountains, California walnut orchards are beginning the growing season with adequate surface water and replenished soil profiles. These favorable conditions, coupled with ideal spring temperatures, have created an environment for strong bloom and early shoot development.

    “Things are shaping up to be a tremendously good start to California’s walnut growing season,” said Davin Norene, owner of Big Time Farming and walnut growing specialist. “We are predicting good things ahead of this year’s crop.”

    Early walnut varieties began bud break in mid-April, with all varieties, including Chandler, now showing strong shoot growth throughout California’s prime growing regions. The orchards are currently in a critical growth phase, setting the stage for healthy nut development throughout the season.

    “The exceptional start to this growing season is a welcome and energizing reprieve after navigating a series of tough seasons that demonstrated the resilience and adaptability of California’s walnut industry,” said Robert Verloop, executive director and CEO of the California Walnut Board & Commission. “This spring, growers are well-positioned to capitalize on ideal soil moisture and perfect temperatures, setting the stage for strong yield and quality in the 2025 crop.”

    For more information on the California walnut industry, visit walnuts.org.

    About the California Walnut Board & Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California.

    The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • California Walnut Board Opens Nominations for Board Positions

     

    The California Walnut Board will begin accepting nominations for its governing board, calling on both established growers and handlers, and next-generation farmers to help guide the industry’s strategic transformation.

    Members and alternates will be elected for the next two-year term beginning on September 1, 2025 and ending on August 31, 2027. Walnut growers are eligible to petition the California Walnut Board to have the name of their candidate included on the 2025 nomination ballot.

    Nomination petitions are being sent to growers this month, allowing growers to propose candidates for the upcoming election. In mid-April, ballots listing the eligible candidates for grower positions will be mailed to all walnut growers in California. Growers will vote for two members and two alternates to represent their district as well as one member and one alternate for the statewide position. The nominees who receive the most votes will be presented to the Secretary of Agriculture for appointment consideration.

    “Two years ago, the industry created a strategic plan designed to move the industry forward, and while we’ve made significant strides, there is more work to be done,” said Robert Verloop, executive director of the California Walnut Board. “We’re seeking leaders who can think beyond their individual operations to collaborate with us for industry success.”

    While all growers and handlers are encouraged to get involved, engaging younger industry members is increasingly important.

    “We’re looking to attract the next generation of industry leadership ready to roll up their sleeves to positively shape the future,” said Verloop. “Their fresh perspectives and energy can help shape the future and drive positive change as multi-generational family farms evolve.”

    Elected board members play a critical role in guiding the industry, offering their unique knowledge and expertise, representing the interests of farmers in their regions and statewide, and providing oversight and governance functions. Importantly, board members will also help drive the industry’s strategic plan developed in 2023, for growers and by growers. The plan outlines an ambitious vision of making California Walnuts craved around the globe and focuses on six priorities, including product quality; global sales and marketing; innovation; sustainability; goal-oriented research; and revitalizing the board and commission.

    Industry members unable to commit to board service can still contribute through committees focused on marketing, production and post-harvest research, issues management and grades and standards.

    For more information, contact Suzanne Wuehler at the California Walnut Board office at (916) 932-7070 or swuehler@walnuts.org.

    About the California Walnut Board
    The California Walnut Board (CWB) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • 2024 California Walnut Crop Forecast Down Significantly

    The USDA’s National Agricultural Statistics Service (NASS) released the official 2024 California Walnut Industry Objective Measurement Report on Wednesday, September 4, 2024. The 2024 California walnut production is forecasted at 670,000 tons (607,814 MT), down 19% from 2023’s production of 824,000 tons (747,520 MT). The forecast is based on 370,000 bearing acres, down 4% from 2023’s estimated bearing acreage of 385,000 acres.

    The September 4th announcement from USDA provides the industry with an objective crop volume estimate. Using scientific methodologies, USDA field staff counted, measured, weighed, and evaluated thousands of walnuts from major growing regions in July and August for use in a statistical acreage model to establish the annual walnut crop estimate.

    In addition to the updated acreage and crop estimate, the CA walnut industry is finalizing the close out of the 2023 crop year. While final shipment and inventory figures will be released later this month, preliminary data indicates that the 2023 crop is virtually sold out.

    As anticipated, the upcoming 2024 crop is lower than the historic record crop of 2023 and will deliver the high quality that defines California walnuts globally,” said Robert Verloop, Executive Director and CEO of the California Walnut Board and Commission. “The 2024 estimated crop size, while moderate, is similar to the 2019 crop. In addition, due to strong summer demand, we expect the end of season shipment report to show the carry-in volume to be substantially less than last year. Combined, the carry in and new 2024 crop volumes are very manageable, providing improved seller and buyer confidence and stable markets.

    “As an industry, based on the favorable crop statistics and overall market conditions, we feel confident about the upcoming crop year. We continue to focus on delivering quality all the way to the consumer, with enhanced handling of walnuts through the supply chain and increasing our demand-building initiatives to drive more sales and excitement for California walnuts. We continue to work to make walnuts more relevant to consumers as a nut for every day eating occasions and partnering with retailers, bringing visibility and excitement to walnuts with expanded offerings of package size options, flavors, and more walnut products. Together as an industry, we are focused on building more consumer demand while delivering high-quality California walnuts around the world.”

    About the California Walnut Board  and Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 4,600 California walnut growers and nearly 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • Growers Optimistic about Pre-Season 2023 California Walnut Outlook

    What a difference a year makes! The California walnut industry is gearing up for a stellar 2023 harvest and shipping season after several years of drought, record low grower returns, COVID disrupted markets with supply chain challenges and a devastating heat wave in September 2022 that negatively impacted the entire crop. Here’s why this season is lining up to be a different story.

    Quality is expected to be excellent due to favorable growing conditions.

    Last winter’s prolonged heavy rains in the California walnut growing regions helped restore deep soil moisture and provided for healthy root zones, enabling trees to better tolerate late season high temperatures. The state also benefitted from an extensive snowpack which has provided all growing regions with sufficient water to support the trees and the crops through this season.

    The much-needed chilling hours were at normal levels, placing the trees into a much-needed deep winter dormancy and a prolonged “rest and recuperation” period. Mild spring temperatures were ideal and produced full, vibrant, vigorous tree canopies which supported strong pollination, resulting in robust nut sets throughout the orchards.

    “This year, our trees are more capable of handling higher temperatures than the previous years when the trees were under stress due to long-term deficit irrigation,” commented fourth-generation grower and handler Bill Carriere of Glenn, California. “Long-time growers have commented that the trees have not looked this strong and healthy in at least six to seven years. The full leaf canopy provided excellent temperature control and sun protection during the spring and summer months, allowing the walnuts to grow evenly with minimal sunburn. I am very optimistic that this year will mark a return to the premium quality walnuts we are known for in California.”

    Acreage adjustments

    Record low prices, brought on by an oversupply of darker than normal walnut kernels and weak demand in international markets, have taken a toll on growers, some opting to remove orchards from production. “Our family decided to pull out a productive orchard planted by my father in the early 2000s, it was a difficult decision, but the numbers told the story,” said Don Barton, a fourth-generation family farmer in Escalon, California. “We pulled a few acres with legacy varieties that are no longer desired by the broader buying community. Further south, walnut growers had removed trees due to new water restrictions that resulted in a lack of long-term availability to groundwater. Overall, the last few years have been devastating for growers and we are making some difficult decisions.”

    The extent of the acreage shift became more evident in an acreage survey conducted by the California Walnut Board between October 1, 2022, and June 30, 2023. For the first time ever, the acreage of California walnuts declined with 23,000 acres removed during the nine-month period. The industry will likely see additional reductions between July and December 2023, as more growers decide to shift to other crops and the needed tree removal equipment becomes available.

    Favorable New Crop Volumes and Inventory levels

    However, even with the removal of these orchards, the industry has a strong production base with approximately 380,000 producing acres and 37,000 younger non-bearing acres. USDA/National Agricultural Statistics Service Information (NASS) is currently conducting the annual walnut crop objective evaluation which counts and measures walnuts in a representative cross-industry sampling protocol. Incorporating the recently updated acreage report with the sampling results. USDA will release the official California walnut industry crop estimate on September 1, 2023.

    “This week, the California Walnut Board released the monthly and year-to-date shipment report which highlighted an additional reason why I am bullish about the upcoming season,” remarked Martin Mariani, a grower/processor from Winters, California, “The data shows that we have shipped the equivalent of 730,488 tons this season from an available inventory of 880,000 tons.” He went on to explain that when taking into consideration the high sales commitments going into the fall, “we are virtually sold out of available inventory, which bodes well for the industry. I can’t wait to bring the new crop to market.”

    Global and Domestic Market Outlook

    With a focus on inshell markets, Chile is anticipated to be sold out by the time the new California crop starts shipping this fall. With minimal inventories of export-quality walnuts on hand, coupled with the current limited supply of walnut halves in global markets, the fresh California crop of premium quality walnuts, inshell and kernels, will be in high demand.

    “Domestically, sales have increased 28% which helped our industry work through the high inventory numbers we saw at the start of the season” said Mike Poindexter of Poindexter Nut Company in Selma, California. “Major US retailers significantly increased their promotional efforts, which stimulated consumer sales.  This is continuing through the fall and will provide nice momentum going into the U.S. holiday season for new crop kernels and inshell sales.”

    Market Development and Sales Expansion

    Acknowledging the difficulty California walnut industry growers have faced in recent years, Robert Verloop, CEO and Executive Director for the California Walnut Commission (CWC) and Board, said the organization has taken several steps to aid growers.

    Robert Verloop, CEO and Executive Director, California Walnut Commission (CWC) and Board

    “There have been successful efforts during the season to respond to the heat wave impacted crop, yet with low prices and high input costs, the squeeze on family farms has been relentless. Through the Commission, we continue to work with our representatives in Washington, D.C. and Sacramento for emergency relief for growers,” he said.

    “Also, working with the CWC Board of Directors, industry handlers/processors, many volunteer leaders and elected officials and regulators, we have successfully secured a record USDA Section 32 purchase this season for up to $90 million; this funding is being used to help move the current crop out of our storage and into 1,400 food banks across the U.S., providing additional nutrition to thousands of families. In addition, the 20% reduction in tariffs recently announced by India will help us regain our footing in the Indian market.”

    About the California Walnut Board

    The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    About the California Walnut Commission 

    The California Walnut Commission, established in 1987, is funded by mandatory assessments of the growers. The Commission is an agency of the State of California that works in concurrence with the Secretary of the California Department of Food and Agriculture (CDFA). The CWC is mainly involved in health research and export market development activities. For more industry information, health research and recipe ideas, visit www.walnuts.org.

  • CA Walnut Board Federal Marketing Order Amendatory Referendum Takes Next Steps

    In August 2021, the California walnut industry initiated a process to modernize the (California Walnut Board) Federal Marketing Order rules governing grades, standards, inspections, and certifications.

    In April 2022, USDA conducted an open hearing in order to collect input from the CWB, growers, handlers, and public at large. Since the hearing, USDA conducted a thorough evaluation of the requested amendments and published the proposed rule on October 25, 2022, in the Federal Register.

    A 30-day comment period is provided to allow interested persons to respond to this proposal. All written exceptions received within the comment period will be considered, and a producer referendum will be conducted before any of these proposals are implemented.

    Summary from the Federal Register:

    This recommended decision proposes amendments to Marketing Order No. 984 (Order), which regulates the handling of walnuts grown in California. The proposed amendments are based on the record of a public hearing held via videoconference technology on April 19 and 20, 2022. The California Walnut Board (Board), which locally administers the Order, recommended proposed amendments that would eliminate mandatory inspection and certification of inshell and shelled walnuts, and of shelled walnuts for processing; create a new mechanism for determining and collecting handler assessments; add authority to charge interest for late payments; establish an assessment rate of $0.0125 per inshell pound of walnuts; expand the definition of “to handle” to include “receive”; and remove volume control authority. In addition, the Agricultural Marketing Service (AMS) proposed to make any such changes to the Order as may be necessary to conform to any amendment that may result from the hearing.

    About the California Walnut Board

    The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

  • Robert Verloop Named CEO of California Walnut Board and California Walnut Commission

    The California Walnut Board (CWB) and the California Walnut Commission (CWC) are pleased to announce that Robert Verloop has been named executive director and chief executive officer, effective July 11, 2022. The CWB and CWC represent over 4,500 California walnut growers and nearly 90 handlers, producing over 1.4 billion pounds of walnuts in 2021 that ship to more than 50 countries around the world.

    “We are excited to bring onboard an experienced strategic leader such as Robert, his background will well serve the California walnut industry. He has the unique experience of leadership roles as a grower/shipper of highly perishable produce and in commodity organizations. Robert understands the challenge to ‘move the crop.’ In addition, he has extensive knowledge and creativity as a marketer working in complex domestic and international markets,” said Bill Tos, the California Walnut Board’s Executive Committee Chairperson.

    Mr. Verloop recently held the position of COO for Coastline Family Farms, a family-owned vegetable grower/shipper. Previously, he held executive/ leadership roles with Naturipe Farms/Naturipe Brands, Sunkist Growers Inc., and the California Avocado Commission. In those capacities, Robert worked in such areas as marketing and sales promotions in retail, foodservice and ingredient channels in domestic and global markets; issues management; strategic planning; and government relations, working with various state and federal agencies, including USDA, FAS/ATO, CDFA, and FDA.

    “When he was a member of the then-Produce Marketing Association Board of Directors, Robert showed a true drive to help find and create solutions for the global produce and floral community. His focus on disciplined marketing and uncovering the implications in challenges and opportunities helped us immensely, and I expect the walnut industry will realize these same leadership benefits,” said International Fresh Produce Association CEO Cathy Burns.

    “I am looking forward to working with the staff, the two Boards (CWB and CWC), and the growers and handlers that make up the California walnut industry. Walnuts are highly versatile and nutritious, ideal for plant-based eating. In collaboration with the growers and handlers we must respond to rapidly evolving market conditions with a sense of urgency and purpose and continue to build an ongoing dialogue with key customer segments in order to drive sales in all market segments,” added Verloop. “I am also keenly aware of the multi-generational nature of an industry dating back more than a century. The new generations are inheriting a dynamic industry that continues to evolve through innovation, starting with new advances in orchard management practices, post-harvest management, and developing exciting new consumer products that showcase the versatility and delicious taste of nutritious California walnuts.”

    The CWB and the CWC play a vital role in expanding walnut usage occasions and understanding walnuts’ health benefits, solving for production and post-harvest challenges, protecting the industry against burdensome regulations, and building demand for California walnuts globally. Despite current supply-chain challenges, there is rising demand for walnuts given their versatility and wide range of studied health benefits. Interest in plant-based eating around the globe is an opportunity for walnuts, which contain protein and fiber, and are the only nut that is an excellent source of essential plant-based omega-3 ALA.[1]

    “We look forward to Robert and the CWB and CWC staff working in collaboration with the industry to address the near-term challenges in supply chain logistics, port congestion and rising costs. At the same time, we will refresh and refocus our long-term strategies given the evolving marketplace and not waiver our focus on the mission of market development and increasing consumer demand globally for our future crops,” added Tos.

    About the California Walnut Board

    The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    About the California Walnut Commission

    The California Walnut Commission, established in 1987, is funded by mandatory assessments of the growers. The Commission is an agency of the State of California that works in concurrence with the Secretary of the California Department of Food and Agriculture (CDFA). The CWC is mainly involved in health research and export market development activities. For more industry information, health research and recipe ideas, visit www.walnuts.org.

  • CA Walnut Board Leverages Plant-Based Eating & Taco Night Trends to Drive Consumer Demand for Walnuts

    As consumers seek more plant-based options and creative recipes for at-home cooking, the California Walnut Board encouraged consumption of walnuts by linking to the ever-popular taco. The recent campaign capitalized on a timely and trending food holiday: National Taco Day (October 4). Americans are eating 4.5 billion tacos annually, providing an opportunity to build demand for walnuts. Two appealing walnut meat taco recipes were placed in consumer magazines and newspapers, with an estimated 177 million views.
     
    Adding walnuts to a taco recipe is a simple and enticing way to help build demand, especially as many Americans (about a third of the population) are also following a flexitarian diet – primarily vegetarian, with the occasional incorporation of meat and fish. October 4 marked National Taco Day, providing the timely moment to appeal to consumers searching for new and exciting ways to celebrate the holiday at home.
     
    “To inspire and encourage consumers to do more with walnuts, the Board utilized the timeliness of National Taco Day to bring attention to the versatility of walnuts as a nutritious, plant-forward option for consumers to celebrate,” said Jennifer Olmstead, senior director of U.S. marketing and communications.
     
    In order to leverage the holiday to help drive consumption, the Board shared a recipe press release with a simple prompt and two walnut-meat taco recipes. The release was sent to hundreds of online and print media publications, inviting readers across the country to spice up their favorite taco dishes by making walnuts the star ingredient. Walnut-Stuffed Korean Street Tacos and Walnut “Chorizo” Tacos were highlighted as two tasty and nutritious meal options, loaded with all the goodness of California walnuts.
     
    In less than a month, the recipe press release earned media coverage with outlets like Yahoo!, International Business Times, the Boston Herald and Minneapolis’ Star Tribune. In California, recipes touted as a plant-forward way to rethink family taco night were placed in the Huntington Beach News, Napa Valley Register, Sonoma West Times and News, Malibu Times, The San Fernando Sun, Santa Maria Times and more.
     
    In total, in the first month of publication, more than 892 outlets shared these walnut-centric recipes and mouthwatering photos to nearly 180 million people.
     
    In addition to the earned media and in an effort to build an increased awareness of walnuts as a taco meat alternative, CA Walnuts also shared a blog post titled “3 Must-Try Plant-Forward Taco Recipes” that was shared on Facebook, Twitter, Instagram and IG Stories utilizing the hashtag #NationalTacoDay. The post reached 82,800 people, generating 26,400 video views.

  • Walnut Growers Vote To Continue CA Walnut Board Marketing Order

    Since the 1940’s, the California Walnut Board (CWB) has helped drive industry growth and development with marketing and research programs.  California walnut growers recently voted to continue their marketing order, which means the Board will continue its efforts to advance the industry and drive demand for walnuts. The continuance referendum vote was held from December 6-31, 2021 for eligible growers and is required by its Federal Marketing Order every six years.

    “The vote represents the California walnut industry’s confidence in the Board and the many programs it implements,” said Bill Toss, CWB Executive Committee Chairman. “As a Board, our mission is to cultivate industry prosperity through walnut promotion, education, and research. While the industry has faced headwinds, we benefit from Board-funded marketing and research programs that deliver results to our growers and handlers, as well as the centralized structure it provides.”

    Programs funded by the CWB in recent years have included in-store supermarket promotions to drive sales, innovative production/post-harvest research to help growers and handlers stay competitive, and collecting and reporting data to enable a cohesive place for all industry members to get statistics.

    “We are honored that this vote will allow the Board to continue working to benefit industry,” said Michelle Connelly, Executive Director of the California Walnut Board. “The efforts by growers and handlers, in partnership with staff, to drive consumption and improve production practices are proof positive that we are stronger together to address both current and future business opportunities and challenges. We can often do more together than one operation can do on its own.”

    Tos added “on behalf of the Board, we are very grateful that growers acknowledged the important work that has been done and are committed to continuing these efforts moving forward.”

    Looking ahead, the CWB will continue to update the Federal Marketing Order rules governing inspections to increase efficiencies and address market disruptions. In September, the CWB voted to suspend the mandatory outbound inspections of walnuts to mitigate market disruptions like labor shortages or shipping constraints, while reducing redundancies. While this referendum vote confirms grower wishes to continue the CWB’s walnut promotional efforts, assessments will not be collected until the completion of the order revision process.

    Growers who want to learn more about how the CWB is doing more for the walnut industry are encouraged to sign up for newsletters to hear directly from the Board, follow its social channels on LinkedIn and GrowCAWalnuts on Facebook, and learn more at walnuts.org/walnut-industry.

    About the California Walnut Board

    The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.