The California Milk Advisory Board (CMAB) has announced the return of its student internship program where young agriculture ambassadors will represent Real California Milk internationally. Applications are now open for summer representatives inCMAB’s partner countries.
The interns, selected from students enrolled in agriculture-related programs at colleges and universities throughout the state, will be chosen based on academic achievement, connection to the dairy industry and a willingness to travel abroad and learn more about international dairy sales and marketing, as well as a plan to work in the California dairy industry in the future.
Over the six-week period, interns will spend time with CMAB marketing organizations overseas in order to gain a better understanding of these markets, consumer buying habits and promotional efforts on behalf of California’s dairy industry.
“Over the last decade, the CMAB has worked closely with partners in Mexico and Asia to develop markets for California dairy products. This program is focused on providing insight into international marketing for future leaders who will work in the dairy business and one day serve on dairy industry boards and lead industry groups,” said Glenn Millar, Vice President of International Business Development for the CMAB.
Interested candidates must submit a completed application, essay, and other requirements by Friday, November 14, 2024. Additional information is available here.
California is the nation’s leading milk producer, and makes more butter, ice cream and nonfat dry milk than any other state. California is the second-largest producer of cheese and yogurt. California is the leading U.S. state in dairy production. Its family dairy farms are focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.
About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com.
The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Cynthia Kindle as Marketing Manager, U.S Retail supporting the organization’s retail brand initiatives and consumer engagement strategies.
Kindle brings more than five years of experience in managing and optimizing digital presence, executing integrated marketing campaigns, and coordinating cross-functional projects to drive brand alignment and growth. She joins CMAB from InnovAsian Cuisine, where she served as Associate Brand Manager, reporting monthly brand performance, leading e-commerce content optimization, agency management and executing shopper marketing campaigns. Prior to InnovAsian, Kindle contributed to marketing efforts at Nature’s Bakery and Nestle USA, where she gained valuable experience in reporting and analytics, cross-functional collaboration, and project and budget management.
In addition to her corporate experience, Kindle has managed freelance digital marketing projects for clients where she created targeted marketing strategies, built customer personas, and maintained brand presence across social media and online platforms.
Kindle holds a Bachelor’s degree in Business Management from Pepperdine University’s Graziado School of Business Management.
“Cynthia’s ability to connect data-driven insights with creative marketing strategies makes her an extremely valuable addition to our team,” said Lizzie Werber, Director of U.S Retail of the CMAB. “Her expertise will help us further strengthen visibility for Real California Milk products and engage consumers in new and innovative ways.”
“I’m passionate about real food and the way it connects people to health, tradition, and community,” said Kindle. “I’m thrilled to be joining CMAB and to play a role in sharing the story of California dairy while supporting the farm families who make it possible.”
California is the number one dairy state with more than 1,000 family dairy farms focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.
About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.
Following a bake-off competition where 12 professional chefs crafted innovative pizzas highlighting California cow’s milk cheeses, the California Milk Advisory Board (CMAB) announced three new pizza champions in the 2025 Real California Pizza Contest, the premier national search for the best pizza recipes that feature Real California Cheeses.
Chef Salvatore Trupiano, CEO of Mangia e Bevi in Oceanside, Calif. won the contest’s Grand Prize and the Big Cheese category award for his Creamery Crown recipe. TheCreamery Crown combines Real California Mozzarella, Cream Cheese, Carmody, Dry Jack, and Crème Fraîche in a decadent balance of creamy, tangy, and nutty flavors.
Chef Salvatore Trupiano’s award-winning pizza
Photo Caption: Chef Salvatore Trupiano’s award-winning pizza
Trupiano took home $10,000 – $5,000 as a category winner, plus $5,000 for the Grand Prize distinction.
In the On the Menucategory, Chef Edward Stalewski of Mercurio’s in Pittsburgh, Pa., took home the $5,000 category prize for his Iron Crust pizza – a bold, flavor-packed creation prepared in a cast iron pan featuring cupping pepperoni and layered with Real California Mozzarella, Provolone and white Cheddar cheeses, topped with whipped Ricotta and grated Gouda.
Chef Marcus Medinaof Hella Pie Pizza in Tracy, Calif. won the $5,000 Innovation category prize for his Hellapeno Za’pper, apizza that pairs four Real California cheeses – Mozzarella, Cheddar, Cream Cheese, and Dry Jack – with maple bacon, fresh jalapeños, and smoked hot honey.
Each of the nine remaining finalists received $1,000 for advancing to the pizza bake-off.
“Each year, this contest demonstrates how chefs across the country continue to use California dairy products to push culinary boundaries,” said Mike Gallagher, Business and Market Development Consultant for the CMAB. “This year’s pizza recipes were especially exciting with bold, authentic flavors and inventive spirit. The judges were impressed by the versatility of Real California cheeses and how they were highlighted.”
Now in its seventh year, the contest, which was open to professional chefs and culinary students across the U.S., received a record number of participants, leading to the most competitive finalist selection in its history. The bake-off final was held at the Culinary Institute of America (CIA) at Copia in Napa, Calif.
The judging panel included renowned industry leaders such as Tony Gemignani, 13-time World Pizza Champion and owner of 22 culinary concepts; Glenn Cybulski, certified pizzaiolo and award-winning executive chef; and Laura Meyer, International pizza champion, restaurant owner and co-founder of Fork to Future. Pizzas were scored based on taste, texture, visual appeal, and the inventive use of Real California cheese.
“California remains the leading producer of milk and Mozzarella in the U.S., and it’s clear that chefs nationwide recognize the value of our state’s sustainable, high-quality dairy products,” said Bob Carroll, CEO of the CMAB. “From bulk Mozzarella to artisan cheese, Real California dairy products continue to raise the bar on flavor and performance throughout the foodservice industry.”
The 2025 Real California Pizza Contest winners and finalists are as follows:
The Big Cheese Category
WINNER: Salvatore Trupiano – Mangia e Bevi, Oceanside, Calif.
Finalist: Kira Zabrowski – Much Ado About Pizza, Pleasanton, Calif.
Finalist: Randy Lewis – Hearth Wood Fired Pizza & Catering, San Leandro, Calif.
Finalist: Charles Cullison – Charlie and the Pizza Factory, Kingman, Ariz.
On the Menu Category
WINNER: Edward Stalewski – Mercurio’s, Pittsburgh, Pa.
Finalist: David Goldy – Wild West Pizza, Lompoc, Calif.
Finalist: Adam Sachs – Toscano Brothers, San Francisco, Calif.
Finalist: Ryan Mondragon – Sanctuary Pizza, Modesto, Calif.
Additional details, videos, and recipes from the bake-off event will be available in an online recipe book launching this October that will feature all finalist pizzas and tips for working with Real California Cheese in foodservice. For further information, visit https://realcaliforniamilkfoodservice.com/pizza-contest/.
California’s reputation as the leading dairy state continues to inspire chefs with more than 200 varieties and styles of cow’s milk cheeses and a full catalogue of dairy ingredients made with sustainably sourced milk from California dairy farm families. Learn more at https://realcaliforniamilkfoodservice.com/.
About Real California Milk / The California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S., and around the world through advertising, public relations, research, and retail and foodservice promotional programs.
The Foodservice Division of the CMAB supports foodservice operators and distributors that use Real California dairy products. The CMAB offers marketing and promotional support for foodservice operators that purchase dairy products with the Real California Milk seal, which means they are made with milk from California’s more than 1,000 family dairy farms, using some of the most sustainable dairy practices in the nation.
The California Milk Advisory Board (CMAB) has announced the launch of the 2025 Real California Grilled Cheese Sandwich Contest, a national foodservice recipe competition inviting professional chefs to reimagine the classic grilled cheese sandwich using California’s rich array of artisan cheeses and butter.
Following the success of the Great Mozzarella Showdown and other virtual competitions, this latest online contest celebrates the beloved grilled cheese in two creative categories:
California Classic: Featuring up to three California cheeses, no additional ingredients.
California Freestyle: Featuring one to three California cheeses plus unlimited additional ingredients (as long as cheese makes up at least 50% of the sandwich).
Influential foodservice judges will select eight winning recipes from the online submissions based on strict criteria, including use of California cheese, recipe innovation, and flavor expectations. CMAB’s team of professional chefs will conduct a cook-off of the winning recipes and grand prize champions will be named for each category.
Each chef finalist will receive $1,000, with the two winning dishes receiving an additional $1,000 for a total of $2,000 to each category winner. In total, the CMAB will award $10,000 in prize money.
“Grilled cheese continues to grow as a creative and profitable opportunity for chefs and restaurants looking to offer something familiar, yet elevated. California’s high-quality cheeses are the ideal foundation for innovation, helping chefs craft flavorful sandwiches that stand out on any menu,” said Mike Gallagher, Business and Market Development Consultant for the CMAB. “We’re excited to see the original recipes chefs submit in this contest and how they showcase the versatility of California dairy.”
The recipe submission period is August 1- September 19, 2025. The eight final recipes/chefs will be announced on October 13, 2025, with two grand champions named in mid-November. For more information, including entry details, visit https://realcaliforniamilkfoodservice.com/grilled-cheese-contest/.
California is a reliable, consistent source of sustainable dairy products used by chefs and culinary professionals throughout the world. As the nation’s largest dairy state, California boasts an impressive lineup of award-winning cheesemakers and dairy processors that are helping to drive dining innovation.
California is the leading producer of fluid milk, butter, and ice cream as well as Mozzarella and Monterey Jack. California milk and dairy foods can be identified by the Real California Milk seal, which means they are made with sustainably sourced milk from the state’s dairy farm families.
About Real California Milk / The California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S., and around the world through advertising, public relations, research, and retail and foodservice promotional programs.
The Foodservice Division of the CMAB supports foodservice operators and distributors that use Real California dairy products. The CMAB offers marketing and promotional support for foodservice operators that purchase dairy products with the Real California Milk seal, which means they are made with milk from California’s more than 1,000 family dairy farms, using some of the most sustainable dairy practices in the nation.
The California Milk Advisory Board (CMAB), the marketing order representingCalifornia dairy producers, today announced the addition of Selina Lopes as Producer Relations Coordinator.
Lopes brings a deep-rooted passion for the dairy industry and a diverse background in agriculture to the CMAB. She joins the organization from her most recent role as an Agriculture Instructional Support Specialist at Modesto Junior College (MJC). Her professional experience also includes serving as Development and Donor Relations Coordinator at the St. John Student Center, and working as a Business Communications Intern at Corteva Agriscience. In a previous role at World Wide Sires Ltd. , she supported advertising and public relations efforts for dairy clients across international markets.
Raised on a dairy farm in Gustine, Calif., Lopes has been actively engaged in the industry from an early age showing dairy cattle through 4-H and FFA and participating in the California Junior Holstein Association. While attending MJC, Lopes was President and Vice President of the Dairy Science Club, the contest chairperson for the MJC Field Day Dairy Judging Contest, and the chairperson of the MJC Biannual Heifer Sale. During this time, she also held the title of District Six Dairy Princess from 2021 to 2022, representing the industry with enthusiasm and pride.
Lopes pursued her education in agriculture, earning an associate degree in Agricultural Business from MJC, followed by a bachelor’s degree in Agricultural Communications from Oklahoma State University (OSU), graduating in 2024. While at OSU, she was actively involved in campus organizations including the Dairy Science Club and Agricultural Communicators of Tomorrow, further solidifying her commitment to advancing the dairy community.
“As a farmer-funded organization dedicated to driving demand for products made with milk from California dairy farms, we greatly value Selina’s extensive relationships and comprehensive understanding of the dairy industry. Her insight is an exceptional asset to our team,” said Bob Carroll, CEO of the CMAB.
California is the number one dairy state. Its more than 1,000 family dairy farms are focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.
About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department
of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.
The California Milk Advisory Board (CMAB) and innovation consultancy VentureFuel have announced the opening of applications for the seventh Real California Milk Excelerator, one of the largest dairy-specific startup competitions in the world, along with the formalization of an Incubator track for early-stage products.
The competition, which focuses on accelerating value-added products using real milk, features an immersive mentorship program and access to non-dilutive capital and an innovation ecosystem for brand growth. Since launching in 2019, the Real California Milk Excelerator has supported more than 50 startups, helping to drive multi-million-dollar growth and national retail expansion across Whole Foods, Sprouts, Costco and more. The addition of the official Incubator track, piloted in 2024, represents a deepened commitment to driving dairy innovation and supporting a broader ecosystem of entrepreneurs across all stages of growth.
“From concept to commercialization, our expanded program meets innovators where they are and helps them scale by tapping into the powerful benefits of California milk and our support system for brands that use the Real California Milk seal,” said Bob Caroll, CEO of the California Milk Advisory Board. “By formalizing the Incubator alongside the Excelerator, we’re helping even more startups realize their potential and doubling down on our long-term commitment to reimagining what’s possible with real milk from our dairy farm families.”
The Excelerator and Incubator tracks will run for 10 weeks and offer stipends to support program participation—from formulation and production to marketing and retail strategy, along with providing elite mentorship, hands-on support, and connections across the dairy supply chain. The program will culminate in an in-person event in California where Incubator and Excelerator participants will sample their products and the Excelerator cohort will compete in a live pitch competition with up to four finalists taking home $30,000 in marketing support. Those four will then compete over the following 12 months to unlock an additional $100,000 in support based on in-market performance.
The Real California Milk Excelerator is open to growth-stage companies already demonstrating product traction and revenue, while the Incubator track is built for early-stage startups, including pre-revenue concepts. Applicants will be evaluated through a single submission and placed into the track that best aligns with their business stage, traction, and goals.
The program’s return comes amid renewed momentum for dairy. According to Circana, real milk sales rose 4.6% year-over-year in dollar terms through May 2025, underscoring consumer interest in real milk for its taste, nutrition, and versatility.
“Dairy is experiencing a powerful resurgence as consumers seek authentic, nutritious options—and the opportunity for innovation has never been greater,” said Fred Schonenberg, Founder and CEO of VentureFuel. “In year seven of the Real California Milk Excelerator, we continue to unlock new commercial growth for visionary entrepreneurs who are building with dairy, no matter what stage their products are in. By connecting bold ideas with the resources, expertise, and network they need, we are proud to work with CMAB to help shape the future of dairy and drive the next wave of category-defining products.”
Applications are open through August 4, 2025. Startups and entrepreneurs developing high-growth dairy products made with at least 50% dairy are encouraged to apply. Categories of interest include beverages, snacks, cheeses, yogurts, butter, confections, and even non-edible items such as personal care or pet products with a specific interest in GLP-1 friendly, gut health, high protein, lactose-free and reduced sugar products.
Interested parties can apply or learn more aboutcompetition rules, key dates, the application process, and RSVP for a virtual information session on July 15, 2025 at 12 PM PST at realcamilkexcelerator.com.
The 2025 Real California Milk Excelerator celebrates the state’s role as the number one producer of dairy in the United States. California, also known for innovation, has a reputation for quality dairy products and leads the nation in sustainable dairy farming practices. More than 1,000 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.
About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.
About VentureFuel
VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, X, and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify, Simplecast or wherever you get your podcasts.
The California Milk Advisory Board (CMAB) announce 12 professional chef finalists for the 2025 Real California Pizza Contest, a nationwide competition to find the most innovative foodservice pizza recipes featuring Real California dairy products.
In its seventh year, the contest attracted more than 200 entries from chefs across the U.S., each vying for a share of $30,000 in prize money and recognition as the best of the best in pizza. Finalists will compete in a live bake-off July 29th at the Culinary Institute of America at Copia in Napa, Calif., showcasing their recipes across three new categories: On the Menu, The Big Cheese, and Innovative Wildcard.
Each category winner will receive $5,000, with one selected as the Grand Prize Winner and awarded an additional $5,000. All other finalists will receive $1,000 each.
The 2025 contest categories and finalists are as follows:
On the Menu: An innovative pizza recipe currently featured on the entrant’s regular or seasonal menu, using two or more Real California cheeses or dairy products.
Edward Stalewski – Mercurio’s, Pittsburgh, Pa.
David Goldy – Wild West Pizza, Lompoc, Calif.
Sean Dempsey – Dempsey’s Brewery Pub & Restaurant, Watertown, S.D.
Sergio Balderas – Truly Pizza, Dana Point, Calif.
The Big Cheese: A creative take on America’s favorite – the cheese pizza – featuring Real California Mozzarella and at least two additional Real California cheeses.
Salvatore Trupiano – Mangia e Bevi, Oceanside, Calif.
Kira Zabrowski – Much Ado About Pizza, Pleasanton, Calif.
Randy Lewis – Hearth Wood Fired Pizza & Catering, San Leandro, Calif.
Charles Cullison – Charlie and the Pizza Factory, Kingman, Ariz.
Innovative Wildcard: A unique and original pizza recipe that showcases Real California Mozzarella and highlights the chef’s creativity in a cheese-forward pizza.
Adam Sachs – Toscano Brothers, San Francisco, Calif.
Ryan Mondragon – Sanctuary Pizza, Modesto, Calif.
“This year’s Real California Pizza Contest drew a record number of chef entries, highlighting the incredible versatility and appeal of California-made cheeses and dairy products in the pizza category,” said Mike Gallagher, Business and Market Development Consultant for the CMAB. “Chefs and pizzaioli nationwide continue to choose California dairy for its superior quality and consistency. As the country’s leading producer of Mozzarella and the second largest cheese producer overall, California is at the forefront of innovation in foodservice. We’re excited to see how this year’s finalists bring that innovation to life across our new contest categories.”
At the July 29 bake-off finals, chefs will prepare their pizzas onsite for blind judging by a panel of acclaimed pizza experts:
Tony Gemignani – Chef, restaurateur, international pizza authority, and President of the World Pizza Champions
Glenn Cybulski – Certified pizzaiolo and award-winning executive chef
Laura Meyer – International pizza champion, restaurant owner and co-founder of Fork to Future
The judging panel selected the 12 finalists from over 200 blind-judged entries from across the United States. All finalist recipes incorporate cheeses made with sustainably sourced milk from California’s more than 1,000 family dairy farms. Chefs selected from over 200 varieties and styles of Real California cheeses, each bearing the Real California Milk seal.
About Real California Milk / The California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S., and around the world through advertising, public relations, research, and retail and foodservice promotional programs.
The Foodservice Division of the CMAB supports foodservice operators and distributors that use Real California dairy products. The CMAB offers marketing and promotional support for foodservice operators that purchase dairy products with the Real California Milk seal, which means they are made with milk from California’s more than 1,000 family dairy farms, using some of the most sustainable dairy practices in the nation.
Afternoon snacking is becoming more prevalent than ever, with 35% of consumers now snacking between 2 and 5 p.m.* For most, the dreaded afternoon slump typically hits at 3 p.m. To help consumers snap out of the slump, Real California Milk is declaring 3:00 p.m. the official snacking hour for Californians!
When it comes to delicious, satisfying snacks, nothing beats California dairy – but with so many options, how to choose? The culinary experts at Real California Milk created a snacking guide to assist Golden State denizens in selecting the perfect snack. From retro to healthy to indulgent, take this journey to identify the best snack for every craving this summer.
“California dairy foods are not only delicious and on-trend but packed with the essential nutrients you look for when choosing an afternoon snack,” said Jennifer Giambroni, VP of Communications at Real California Milk. “There’s an option for everyone and every occasion.”
According to California dietitian Patricia Bannan, MS, RDN, “that afternoon energy dip is real – and it’s not just in your head. Our circadian rhythms naturally slow in the afternoon and many people feel a drop in energy or focus a few hours after lunch. A good snack can turn your whole afternoon around—especially when it tastes great and helps you feel more focused and energized. The right dairy-based snack can satisfy your cravings and give your brain and body the fuel they need to power through the rest of the day.”
Bannan also suggests pairing your dairy-based snack selection with a fruit or vegetable to help boost fiber and overall nutrient density.
About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.
U.S. consumers are increasingly recognizing the health benefits of milk in their daily lives, and enjoying a greater variety of dairy products in the grocery store — thanks in part to the dedicated efforts of the California Milk Advisory Board (CMAB). Watch this brief interview as CMAB’s Jennifer Giambroni shares some exciting insights on their work with Matthew Malcolm on California Ag Network. Read more in California Dairy Magazine.
The California Milk Advisory Board (CMAB) announced that CEO John Talbot will retire by the end of 2025 after more than a decade of leadership of the dairy marketing organization. Bob Carroll, CMAB’s current Vice President of Business Development, has been selected as his successor.
The decision, communicated during the March CMAB Board of Directors meeting, marks the end of a term highlighted by growth in dairy innovation and expansion in export markets as well as a focus on leveraging California dairy farmer leadership in sustainability as a point of differentiation.
Talbot joined the CMAB in 2014 and guided a multi-year evolution of the organization – implementing operational efficiencies and prioritizing a shift in mindset, driven by data, from a commodity orientation to a focus on building a culture of innovation. He articulated a new vision for the CMAB, to “Nourish the World with the Wholesome Goodness of Real California Milk” and put the people and processes in place to bring that vision to life, including hiring Bob Carroll to lead a team focused on retail, foodservice and international business development.
During his tenure, he envisioned and directed the creation of the California Dairy Innovation Center, supporting innovation at the product, processing and packaging level by tapping into California’s existing college and university systems and the Real California Milk Excelerator innovation competition, now in its sixth year, which has supported more than 50 startups using dairy ingredients in value-added brands. Under his leadership, CMAB expanded international market focus, adding personnel and shifting financial resources to grow export distribution of Real California Milk products to more than 580 items across at least a dozen countries. During this time, fluid milk exports were up 64 percent, and cheese exports expanded by 51 percent. To streamline focus and budgets, Talbot consolidated offices, retired the Real California Cheese seal and oversaw a shift in communications focus from national to local and an increased concentration on digital and social media.
“John has a deeply strategic mindset, which has served our industry well. His focus on collaboration, team building and innovation has established a solid foundation for the CMAB’s future,” said CMAB Board Chairman, Noel Rosa.
“It has been an honor leading the CMAB and serving our dairy community. After 11 years of market evolution, industry challenges, and organizational adjustments, I’m extremely proud of the team we’ve built and what we’ve achieved together. I’m confident in the CMAB’s direction today and the plan in place for future success under Bob’s leadership,” said Talbot.
Carroll joined CMAB in 2015 with a wealth of domestic and international consumer brand experience including leadership of international strategy and development efforts for Blue Diamond Growers and brand management for Kraft Foods. A U.S. Army veteran, Carroll’s strong leadership skills and expertise in brand marketing, corporate strategic planning and international market development helped to build a Business Development team focused on growth for California dairy at retail, in foodservice and across export markets in Mexico, Latin America, and Asia.
“I accepted my position at CMAB ten years ago for two reasons: first, I knew I wanted to continue working on behalf of California farmers, and second because of the trust and respect I have for John Talbot,” said Carroll. “Over the last ten years, that respect and admiration has grown exponentially. John is a strategic leader and team-builder who is deeply dedicated to our mission and truly cares about people. Under his leadership, our organization has built a foundation of excellence and results that I’m excited to build upon. With our dairy farmers at the center of everything we do, processors who are increasingly willing to invest in innovation and the future, our passionate and professional team, and consumers who are increasingly returning to real dairy, I could not imagine a better place to serve in leadership.”
Talbot and Carroll will work closely together during the transition period with Carroll assuming the role of CEO at the CMAB’s May board meeting. Talbot will continue at a reduced capacity over the balance of the year working on a variety of strategic projects.
The CMAB was founded in 1969 by the state’s dairy farmers. An instrumentality of the California Department of Food and Agriculture, the CMAB continues to be funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs.
