With oncoming groundwater regulations and an increasingly tight water supply, California farmers are searching for alternative crops that require less water, not to mention lower labor costs, and Madera grower Steve Schafer has more recently invested in the fresh fig market for those reasons. Watch his brief interview here and read more about growing figs in California Fresh Fruit Magazine.
Tag: California Fresh Fruit Magazine
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California & Georgia Blueberry Crops Down this Year
The 2018 California blueberry crop is well underway; however, freeze events have had a significant impact on blueberry production in both California and Georgia. Watch this brief interview with outgoing Executive Director of the California Blueberry Commission, Alex Ott as he explains the current status of the crop. Read more in California Fresh Fruit Magazine.
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California Fresh Fruit Magazine – April/May Issue – Read It Here!
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What Growers Should know about the New CA Water Bond

Special Thanks to This Video’s Sponsor! There is a new California Water Bond coming down the pipeline for the November elections, with much promise to benefit California farmers. Watch this interview with California Fresh Fruit Association President George Radanovich at their annual conference as he briefly shares what the bond comprises.
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California Fresh Fruit Magazine – March Issue – Read It Here!
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You can read the PDF version of the March Issue of California Fresh Fruit Magazine HERE!
- Good Time to Be an Olive Grower
Spanish Influence in California at Ternero Olive Oil - Water Stress in Olives
Estimate of Olive Crop Water Use in Imperial Valley - Navel Orange Nitrogen Fertilization
Spring is the Best Time to Apply Nitrogen
- Good Time to Be an Olive Grower
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California Fresh Fruit Magazine – January/February Issue – Read It Here!
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You can read the PDF version of the January/February Issue of California Fresh Fruit Magazine HERE!
- Goldbud Farms Finds its Niche
Top Quality Apples and Stone Fruit - Citrus Display Pleases the Senses
CCPP Brings Value & Security to the Citrus Industry - Late Winter Orchard Tasks
Prune Bloom Management Considerations
- Goldbud Farms Finds its Niche
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CA Citrus Clonal Protection Program Plays a Key Role in Fighting HLB
As the CA citrus industry works to fight the HLB disease carrying Asian Citrus Psyllid from destroying the industry, the California Citrus Clonal Protection Program is playing a key role in preparing the industry for battle. Watch this interview with Georgios Vidalakis, Director of the program as he explains. Read more in California Fresh Fruit Magazine.
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CA Citrus Clonal Protection Program Plays a Key Role in Fighting HLB
As the CA citrus industry works to fight the HLB disease carrying Asian Citrus Psyllid from destroying the industry, the California Citrus Clonal Protection Program is playing a key role in preparing the industry for battle. Watch this interview with Georgios Vidalakis, Director of the program as he explains. Read more in California Fresh Fruit Magazine.
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California Fresh Fruit Magazine – November/December Issue – Read It Here!
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You can read the PDF version of the November/December Issue of California Fresh Fruit Magazine HERE!
- Orchard Views
Hope Rising From the Ashes of Despair - Bridging the Gape Between Farmer & Consumer
Rodin Farms Providing Fresh Produce & Ag Education - Lake County Enjoys Strong Pear Harvest
Scully Packing Reports Quality Crop - Advances in Cytospora Canker Management
Bacterial Canker Experience in the Sacramento Valley
- Orchard Views
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Tree & Vine Expo, Nov. 7th
November has come and growers & PCAs are anticipating the annual Tree & Vine Expo on November 7th at the Stanislaus County Fairgrounds, held by American Vineyard, California Fresh Fruit, and Pacific Nut Producer Magazines. The Expo will feature educational grower seminars, and state of the grape, nut, and tree fruit industry addresses by Jennifer Williams from the California Walnut Board, Kelly Covello from the Almond Alliance of California, Amy Uber for the California Department of Food & Agriculture, and Erica Moyer from Turrentine Brokerage. A complimentary breakfast and lunch will be provided. The expo provides a great environment for the industry to get together, celebrate the harvest, enjoy some good food, gain continuing education credits and network at an industry trade show with over 130 vendors. DPR has approved 4 hours of PCA credits for the expo, including 1 hr of Laws & Regs. Five hours of CCA credits have also been approved (1.5 hr Soil & Water Management, 1.5 hr IPM, 1.5 hr Crop Management, 1 hr Professional Development). Registration is FREE and will begin at 7:00 a.m., and the meeting will conclude at 2 p.m. Learn more about the Tree & Vine Expo and pre-register here.