Tag: California Agriculture

  • California Walnut Board Announces Board Election Results

    The California Walnut Board is announcing a new Board of Directors, which has been certified by the U.S. Secretary of Agriculture. The Board of Directors consists of 10 growers and 8 handlers, which include three new individuals, who will serve a two-year term beginning Sept. 1, 2025, and ending Aug. 31, 2027:

    DISTRICT 1

    Grower Member: William D. Carriere, Glenn

    Grower Alternate: Jeff Gallagher, Rio Oso

    Grower Member: Ben Walsh, Orland

    Grower Alternate: Michael Petz, Tracy

    Handler Member: Jack Mariani, Winters

    Handler Alternate: John Aguiar, Winters

    Handler Member: Eric Heidman, Stockton

    Handler Alternate: Dick Wolf, Stockton

    DISTRICT 2

    Grower Member: Brent Barton, Escalon

    Grower Alternate: Daniel Bays, Westley (New)

    Grower Member: Greg Wiersma, Visalia

    Grower Alternate: Benjamin Crane, Merced

    Handler Member: Frank Guerra, Hollister

    Handler Alternate: Brock Middleton, Hughson

    Handler Member: Mike Poindexter, Selma

    Handler Alternate: Aaron Martella, Hughson (New)

    AT LARGE

    Grower Member: Michael Machado, Linden

    Grower Alternate: John Heier, Live Oak (New)

    “These newly elected board members bring valuable experience and fresh perspectives to the table,” said Robert Verloop, executive director of the California Walnut Board. “Importantly, they are not only committed to their own operations, but also to the broader success of the walnut industry. Their leadership will be critical as we work to create new opportunities for growth and ensure the long-term sustainability of the industry through our strategic plan developed in 2023, which aims to make California walnuts craved around the globe.”

    The board certification concludes the election process that began in February when nominations opened for board positions. Growers and Handlers across California received nomination petitions, followed by ballots in mid-April listing eligible candidates for their respective districts and statewide positions.

    The California Walnut Board members will help shape the future of the California walnut industry and guide its ambitious strategic plan, which focuses on six key priorities: product quality, global sales and marketing, innovation, sustainability, goal-oriented production and post-harvest research, and revitalizing the board and commission for industry cohesion.

    About the California Walnut Board

    The California Walnut Board (CWB) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • California Walnut & Ag Industry Leader Jonathan Field Passes

    California’s agriculture industry is mourning the loss of Jonathan W. Field who served as Manager of the California Tree Fruit Agreement for over a decade, led the Walnut Bargaining Association and served as the Compliance Officer for the California and Arizona Leafy Greens Marketing Agreements and the California Cantaloupe Advisory Board.

    Field, 77, of Lincoln, California, passed away peacefully August 5, 2025, surrounded by his loving family.

    Field’s passion for agriculture began at age six when he received his first sheep on Christmas morning. A lifelong 4-H member, he spent nine months in Kenya, Africa with the 4-H and Peace Corps, teaching crop rotation and agricultural best practices. He always maintained his own sheep and cattle, fulfilling his lifelong dream of farming.

    He attended California Polytechnic State University, San Luis Obispo where he earned an undergraduate degree in Agricultural Business and then a master’s degree in Agricultural Economics from University of California, Davis.

    Field’s professional journey as part of California’s agricultural industry was as expansive as it was impactful. He began his career with California Agricultural Statistics Service and then as an economist for the California Department of Food and Agriculture (CDFA) where he worked on programs for iceberg lettuce, fresh tomatoes, carrots, celery, potatoes, cling peaches and processing pears. While at CDFA, Field wrote the first Marketing Agreement program and was the economist assigned to the first Commission laws created in California.

    In 1981, Field became Assistant Manager for the California Tree Fruit Agreement (CTFA), a conglomerate of marketing order programs representing California-grown peaches, plums, nectarines and pears. He became Manager in 1987, serving until 2000 where he championed growers, strengthened industry standards and left a lasting mark on California’s tree fruit sector. Importantly, he was integrally involved in the litigation which went successfully to the U.S. Supreme Court upholding the legality of mandatory commodity programs.

    “During the 1990s, the California Tree Fruit Agreement was extremely fortunate to have Jonathan Field as its Manager,” said Melvin Enns, a tree fruit grower-shipper who served on the CTFA Board for many years.  “Jon was well-versed in the intricacies of government regulations. He formed a diverse team of experts in the areas of merchandising, export development, communications and grower relations to create programs that complied with these directives. And, together with the 1500+ growers of California peaches, pears, plums, and nectarines, Jonathan and his team built a federal and state marketing order that was the envy of tree fruit growers in every other state.”

    Not only did Field leave a lasting impression on the California fruit industry, but he championed several causes impacting California agriculture in general. Working with a group of marketing order and commission managers (who are now retired) including:  Bruce Obbink, California Table Grape Commission; Dennis Balant, California Walnut Board; Rich Peterson, California Prune Board; Terry Stark, California Raisin Advisory Board, and Dave Riggs, California Strawberry Commission, Field was instrumental in founding the Alliance for Food and Farming, the Agricultural Issues Forum, the Minor Crop Farmer Alliance, the California Specialty Crop Council and the Buy California Marketing Agreement, or “California Grown”.

    After leaving CTFA, Field formed Paradigm Consulting Company where he worked for several organizations including as Executive Director of the Walnut Bargaining Association, a cooperative of California walnut growers.

    “Jon Field was a true representative for our industry,” said Donald Norene, Chairman of the Walnut Bargaining Association (now known as the Walnut Alliance of California.). “He was committed to empowering walnut growers with the financial information necessary to successfully negotiate a fair return for their walnut crop and his analysis was highly regarded by bankers, growers and handlers.”

    In 2007, Field began working as the first Compliance Officer for the newly formed California Leafy Greens Marketing Agreement (LGMA) and its sister organization the Arizona Leafy Greens Marketing Agreement to help ensure leafy greens growers are following stringent food safety practices. In 2012, he began performing these same functions as the Compliance Officer for the California Cantaloupe Advisory Board. Field finally retired in 2023.

    “I had known Jon for many years prior to bringing him on at the LGMA as our very first Compliance Officer,” said Scott Horsfall, former president and CEO of the California LGMA. “He was the perfect person for this role with his strong background in working with CDFA, his knowledge of marketing orders and agreements and his strong desire to help the agricultural industry through challenges. He will be missed.”

    Jon is survived by his wife, Christine, of 52 years; and children Erin, Jonathan and Heather; seven grandchildren, sister, Shirley and many nieces, nephews and cousins.  The family will provide more information about a Celebration of Life at a later date.

  • Ag Council Testifies, shares Critical Concerns with SB 54 Impacting Ag Packaging

    Photo L-R: Rick Tomlinson w/the CA Strawberry Commission, Melissa Koshlaychuk w/Western Growers Assoc., & Emily Rooney w/Ag Council.

    Ag Council of California President Emily Rooney recently testified at a meeting of the California Department of Food and Agriculture’s (CDFA) State Board of Food and Agriculture regarding SB 54, the Plastic Pollution Prevention and Packaging Producer Responsibility Act. Panel speakers included Melissa Koshlaychuk with Western Growers Association and Rick Tomlinson with the California Strawberry Commission. Representatives from the California Grocers Association and California Chamber of Commerce also spoke on a subsequent panel during the meeting, which was held earlier this summer.

    SB 54 requires that 100 percent of single use plastics be compostable or recyclable by 2032, along with other provisions. Reliable packaging is vital to our industry, and this regulation creates potential challenges for the food and agriculture community when it comes to protecting products for food safety purposes and preventing the spread of pests and diseases in some of our agricultural commodities. Ag Council staff has remained heavily engaged in the legislative and regulatory process since the bill’s inception.

    “Maintaining food safety and protecting the public and our environment from the potential spread of pests and disease are paramount when considering what type of package is utilized for various food and agricultural products,” Rooney stated. “It is imperative that the current language in the draft regulation highlighting certain exclusions is maintained and that we build more flexibility within the system so that the industry can continue to provide the safest quality products while conducting R&D in an effort to find alternatives.”

    Rooney noted that replacing packaging comes at significant cost, as well. Changing machinery can cost from $30 million to $100 million. Additionally, it takes several years to research and create packaging that is functional and safe for consumers.

    “Some businesses cook or pasteurize their products within the package to ensure the product does not get contaminated in the process. This method keeps the product and the inside of the package completely pristine.”

    “If this type of package is changed, millions of dollars in commodities will be bought, pasteurized, tested, validated and then destroyed. Many products that are in the experimental process for testing validation cannot be sold for human or animal consumption; therefore, resulting in excessive food waste. Changing packaging for this process would result in millions of dollars of lost capital and substantial food waste,” Rooney said.

    Melissa Koshlaychuk highlighted the benefits of plastic bags which bring shelf stability to leafy greens. Rick Tomlinson discussed the extensive efforts the Strawberry Commission has taken to ensure the plastic clamshell is recyclable. Several state board members asked questions of the panelists and explored potential workable solutions.

    Ag Council appreciates the invitation to speak to the state board about this important issue and thanks the board and Secretary Karen Ross for the opportunity.

    CalRecycle is in the process of drafting the final regulation, and CDFA has worked with the ag sector to highlight concerns with their sister agency. Ag Council will continue to be actively engaged on this issue on behalf of our members.

  • California Fresh Fruit Association Announces New Director of Government Relations

    The California Fresh Fruit Association (CFFA) is pleased to announce the hiring of Clayton Smith, as its new Director of Government Relations. He comes to the Association after serving as a Legislative Assistant in the United States House of Representatives.

    CFFA Board Chairwoman Melissa Frank of the Wonderful Company stated, “On behalf of CFFA’s leadership, we are thrilled to welcome Clayton to the Association. His experience working in Washington, DC, along with his background and education will be of great value to our membership.”

    Association President Daniel Hartwig added, “I am delighted to welcome Clayton to the CFFA team. He brings extensive professional experience working on issues such as water, labor and trade and I am confident he will be a strong voice for our membership in Sacramento and Washington, DC. I am confident that Clayton will work collaboratively in conjunction with our current staff to continue to serve the needs of the California fresh fruit industry.“

    Clayton is a graduate of Oklahoma State University, where he earned his bachelor’s degree in Agricultural Business. He served as an intern for CFFA the summer following his college graduation. Clayton’s first day at the Association was Monday, July 7.

  • California State Fair Honors Generations Announcing 2025 Ag Heritage Awards

    The California State Fair proudly recognizes the legacy, resilience, and contributions of multi-generational farming and ranching families as part of the 2025 Agricultural Heritage Awards. This year’s honorees include families whose operations span over a century of dedication to California’s rich agricultural landscape, with two families celebrating an extraordinary 175 years of continuous farming.

    The honorees were celebrated for their remarkable contributions and unwavering commitment to California agriculture at the Ag Heritage Awards Ceremony, Wednesday, July 16th at the Clubhouse at the Michelob Ultra Racetrack Grandstand. The Friends of the State Fair were also acknowledge their scholarship recipients.

    “These families represent the spirit and perseverance of California agriculture,” said Tom Martinez, CEO of the California Exposition & State Fair. “They’ve remained committed to working the land and feeding their communities and the world.”

    175-Year Honorees

    Locke Ranch Inc. – Lockeford, CA

    Founded in 1850 by Dr. Dean Jewett Locke, Locke Ranch is a testament to six generations of agricultural innovation and perseverance. From cattle and dairy to wine grapes and walnuts, the Locke family has continuously adapted to the times, overcoming floods, failed crops, and economic shifts. Today, the ranch spans 600 acres and remains under the stewardship of Chris and Elliot Locke, with a strong focus on sustainability and innovation.

    Hoskins/Pleasants Ranch – Pleasants Valley, CA

    Settled in 1850, the Hoskins/Pleasants Ranch helped give Pleasants Valley its name. Through generations, the family raised livestock, grew orchards, and now focuses on queen bee production and regenerative agriculture. Despite the destruction of historic buildings during the 2020 LNU Lightning Complex Fire, including an original 1880 barn, the ranch was rebuilt. Under the care of Ethel Hoskins and the Joyful Ranch Foundation, this historic homestead is preserved for future generations and recognized on both the National and State Registers of Historic Places.

    125-Year Honorees

    Gowan’s Family Orchard – Philo, CA

    Established in 1876, Gowan family orchards are located in Philo, California, near the Mendocino coast, in the heart of Anderson Valley. Gowan’s Heirloom Cider is California’s pre-eminent premium cider, estate grown, produced, and bottled. Gowan’s Heirloom Cider is self-distributed in California, and available online throughout most of the US.

    Tyron Ranches – Del Norte County

    The Tryon family first settled in Del Norte County in the early 1800s. In November 1883, George Tryon purchased the original ranch property, laying the foundation for a multi-generational legacy in agriculture. Today, the ranch is proudly owned and operated by his great-niece, Rose Tryon. Rose acquired the ranch from her father, Presley Scott Tryon. Rose attributes her deepest inspiration to her grandmother, Celia W. Tryon, the matriarch of the ranch who passed on a profound respect for the land and her family’s heritage. Rose is honored to farm the same fields today where she once fed hay alongside her grandmother as a child. A lifelong advocate of agriculture, Rose Tryon has dedicated herself to advocacy and leadership. She is a former State President of California Women for Agriculture and currently serves as the National President of American Agri-Women.

    100-Year Honorees

    Heinke’s Family Farm – Paradise, CA

    Founded in 1925, Heinke’s Family Farm has evolved from fruit preserves to organic juice and specialty crops. Known for launching the U.S. kiwi industry, the farm faced devastating loss during the 2018 Camp Fire—but the orchard and vineyard survived. Today, Heinke’s stands as a powerful symbol of resilience and renewal, continuing to grow and distribute organic produce nationwide.

    San Gabriel Nursery & Florist – San Gabriel, CA

    Established in 1923 by Japanese immigrants Fred and Mitoko Yoshimura, this beloved nursery overcame immense adversity. In 1942, the Yoshimura family—American citizens—were forcibly relocated to an internment camp during World War II. After the war, they returned and rebuilt across the street, growing the nursery into a flourishing business and cultural landmark. Fred was a pioneer of the California Bonsai Society, and the family introduced unique plant varieties like the “Mission Bell” azalea.

    About the California State Fair Ag Heritage Program:

    The Agricultural Heritage Club was established in 1948 to honor California farm families who have maintained continuous family ownership and operation of their land for 100 years or more. The awards are a cherished State Fair tradition celebrating the vital role agriculture plays in California’s identity and economy.

    The California State Fair runs through July 27. Gates open at 4 p.m. Monday through Thursday and at 10 a.m. Friday through Sunday. For tickets, schedules, and updates, visit castatefair.com.

    About the California State Fair

    The California State Fair is an international award-winning fair, receiving top honors at the International Association of Fairs and Expositions out of more than 1,100 fairs world-wide. The California State Fair is dedicated as a place to celebrate the best the state has to offer in agriculture, technology, and the diversity of its people, traditions, and trends that shape the Golden State’s future.

  • Real California Milk Excelerator Competition Returns with New Incubator Track

    The California Milk Advisory Board (CMAB) and innovation consultancy VentureFuel have announced the opening of applications for the seventh Real California Milk Excelerator, one of the largest dairy-specific startup competitions in the world, along with the formalization of an Incubator track for early-stage products.

    The competition, which focuses on accelerating value-added products using real milk, features an immersive mentorship program and access to non-dilutive capital and an innovation ecosystem for brand growth. Since launching in 2019, the Real California Milk Excelerator has supported more than 50 startups, helping to drive multi-million-dollar growth and national retail expansion across Whole Foods, Sprouts, Costco and more. The addition of the official Incubator track, piloted in 2024, represents a deepened commitment to driving dairy innovation and supporting a broader ecosystem of entrepreneurs across all stages of growth.

    “From concept to commercialization, our expanded program meets innovators where they are and helps them scale by tapping into the powerful benefits of California milk and our support system for brands that use the Real California Milk seal,” said Bob Caroll, CEO of the California Milk Advisory Board. “By formalizing the Incubator alongside the Excelerator, we’re helping even more startups realize their potential and doubling down on our long-term commitment to reimagining what’s possible with real milk from our dairy farm families.”

    The Excelerator and Incubator tracks will run for 10 weeks and offer stipends to support program participation—from formulation and production to marketing and retail strategy, along with providing elite mentorship, hands-on support, and connections across the dairy supply chain. The program will culminate in an in-person event in California where Incubator and Excelerator participants will sample their products and the Excelerator cohort will compete in a live pitch competition with up to four finalists taking home $30,000 in marketing support. Those four will then compete over the following 12 months to unlock an additional $100,000 in support based on in-market performance.

    The Real California Milk Excelerator is open to growth-stage companies already demonstrating product traction and revenue, while the Incubator track is built for early-stage startups, including pre-revenue concepts. Applicants will be evaluated through a single submission and placed into the track that best aligns with their business stage, traction, and goals.

    The program’s return comes amid renewed momentum for dairy. According to Circana, real milk sales rose 4.6% year-over-year in dollar terms through May 2025, underscoring consumer interest in real milk for its taste, nutrition, and versatility.

    “Dairy is experiencing a powerful resurgence as consumers seek authentic, nutritious options—and the opportunity for innovation has never been greater,” said Fred Schonenberg, Founder and CEO of VentureFuel. “In year seven of the Real California Milk Excelerator, we continue to unlock new commercial growth for visionary entrepreneurs who are building with dairy, no matter what stage their products are in. By connecting bold ideas with the resources, expertise, and network they need, we are proud to work with CMAB to help shape the future of dairy and drive the next wave of category-defining products.”

    Applications are open through August 4, 2025. Startups and entrepreneurs developing high-growth dairy products made with at least 50% dairy are encouraged to apply. Categories of interest include beverages, snacks, cheeses, yogurts, butter, confections, and even non-edible items such as personal care or pet products with a specific interest in GLP-1 friendly, gut health, high protein, lactose-free and reduced sugar products.

    Interested parties can apply or learn more about  competition rules, key dates, the application process, and RSVP for a virtual information session on July 15, 2025 at 12 PM PST at realcamilkexcelerator.com.

    The 2025 Real California Milk Excelerator celebrates the state’s role as the number one producer of dairy in the United States. California, also known for innovation, has a reputation for quality dairy products and leads the nation in sustainable dairy farming practices. More than 1,000 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.

    About VentureFuel

    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, X, and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify, Simplecast or wherever you get your podcasts.

  • California Walnut Board & Commission Target Young Shoppers with New ‘Feel Good’ Campaign

    California walnuts are shedding their traditional image and emerging as a must-have ingredient for health-conscious young consumers. The California Walnut Board & Commission has launched its bold new “Feel Good” campaign – an integrated marketing effort designed to drive consumer demand and reposition walnuts as a vibrant, versatile offering within the fresh produce space.

    Grounded in extensive consumer research, the campaign introduces a modern, energetic look and feel designed to connect with millennials and Gen Z audiences, demographics that increasingly shape food trends and purchasing behaviors. At its core, “California Walnuts. Feel Good.” reintroduces walnuts as a fresh, versatile produce item that supports feel-good eating moments across consumers’ lifestyles.

    “This isn’t just a new marketing campaign – it’s a complete repositioning of California walnuts for a new generation of consumers who prioritize nutrition and versatility in their food choices,” said Christine Lott, director of integrated communications for the California Walnut Board & Commission. “By reaching younger consumers, we’re building future generations of walnut consumers and supporting California farmers for decades to come.”

    The cornerstone of the campaign is relationships with social media influencers. With 77% of Gen Z and 50% of millennials following social media personalities who strongly shape their purchasing decisions, according to KS&R Entercom Landscape Tracker, this strategy is intended to reach consumers where they spend their time: social media. As part of the campaign, the California Walnut Board & Commission is partnering with more than 20 cooking, wellness, lifestyle and hosting influencers who collectively reach millions of potential consumers.

    The California Walnut Board & Commission will also showcase trend-driven, authentic content designed to resonate with younger consumers. Paid media efforts will extend the campaign’s reach across social platforms, streaming services and online video – channels where these shoppers spend their time.

    Beyond digital, the campaign includes experiential marketing with sampling at wellness events nationwide, allowing potential consumers to taste and experience the convenience and versatility of California walnuts in environments that reflect their values and lifestyles.

    Discover recipes, industry insights and the latest on California walnuts at walnuts.org.

    About the California Walnut Board and Commission

    The California Walnut Board (CWB) and California Walnut Commission (CWC) represent more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California.

    The CWB, established in 1948, promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research. The CWC, established in 1987, is involved in health research with consuming walnuts as well as domestic and export market development activities.

    To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.

  • California Ag Leadership Welcomes Chico State as New University Partner

    The California Agricultural Leadership Foundation (CALF) is proud to announce that California State University, Chico has been formally added as a partner university for the California Ag Leadership Program (CALP). This strategic collaboration marks a significant expansion of CALP’s reach, strengthening its statewide network dedicated to cultivating the next generation of agricultural leaders.

    The California Ag Leadership Program, operated by the California Agricultural Leadership Foundation (CALF) is one of the premier leadership development experiences in the United States, designed to equip fellows with the advanced skills necessary to amplify their impact across various sectors. With over 1,400 distinguished alumni, the program consistently produces influential leaders and active contributors in agriculture, community development, government, business, and other vital areas.

    Chico State joins an esteemed group of existing university partners, including California Polytechnic State University, San Luis Obispo; California State Polytechnic University, Pomona; California State University, Fresno; and the University of California, Davis. The sustained engagement of these universities with CALF is critical to ensuring a continuous pipeline of highly skilled graduates, essential for meeting the evolving demands of enlightened leadership within agriculture.

    “The addition of Chico State significantly strengthens our collaborative network with agricultural institutions across the state,” stated Lesa Eidman, CALF President and CEO. “By extending our presence into Northern California, we gain a unique opportunity to share invaluable leadership insights and collectively foster the continued growth and impact of our program.”

    For nearly seven decades, the College of Agriculture at California State University, Chico has played a pivotal role in enhancing the quality of life throughout California and across the nation by educating and empowering agricultural leaders. This new partnership with the California Ag Leadership Program will further amplify this shared objective of developing leaders who are poised to make a profound difference.

    “Chico State is honored to join the California Ag Leadership Program as a partner university,” said Chico State President Steve Perez. “Our College of Agriculture and University Farm are cornerstones of our academic excellence and community impact. For decades, they’ve shaped future leaders across sectors like crop science, horticulture, animal science, ag education, business, land management, and more. This partnership will allow us to deepen that legacy and expand our reach, preparing the next generation to lead with purpose across the agricultural landscape.”

    ABOUT  

    CALF is dedicated to growing leadership in agriculturalists who have the capacity and potential to advance, benefit and promote California agriculture. Since 1970, more than 1,400 California Agricultural Leadership Program fellows have become lifelong leaders who individually and collectively act as a catalyst for a vibrant agricultural community and make a significant difference in the agricultural industry, their businesses, communities, and families. agleaders.org.

  • CA GROWN Launches New Website to Connect Visitors with State’s Rich Agritourism Experiences

    CA GROWN has unveiled a new digital destination—Experience California Agriculture—to spotlight the state’s diverse and dynamic agritourism offerings. From u-pick orchards and vineyard tours to farm stays and farm-to-table restaurants, the website serves as a gateway to authentic California farm-fresh food and farm experiences.

    The Vegetable Shop at Chino Farm in San Diego County, May 2025

    The newly launched platform offers interactive maps, regional guides, and curated directories for farm stands, farm stores, u-pick farms, family-friendly destinations, educational programs, and more. Designed for travelers, educators, and food lovers alike, the site emphasizes sustainability, accessibility, and the deep connection between California’s agricultural communities and those who want to experience them firsthand.

    “California is more than the country’s leading agricultural state—it’s a living classroom and a place where food, family, and farming intersect in powerful ways,” said California Secretary of Agriculture Karen Ross. “This new website makes it easier than ever for people to connect with the people and places who grow our food and steward our land.”

    Visitors can browse by region or category, explore detailed listings with real-time updates for everything from coastal farm tours to inland olive oil tastings. The site also features seasonal content, trip ideas, and tips for responsibly enjoying California’s working landscapes. CA GROWN partnered with MJR Creative Group of Fresno, CA to develop the site.

    “Agritourism is how we bring the story of CA GROWN to life,” said Cherie Watte, Executive Director of the Buy California Marketing Agreement/CA GROWN. “This site is not just a tool for travel—it’s a way to build understanding and appreciation for the incredible diversity of crops, communities, and experiences found across the Golden State.”

    The Harbor House Inn, Restaurant & Farm, Elk CA – Mendocino County with Chef Matthew Kammerer and Farm Manager Amy Smith

    The launch of Experience California Agriculture comes at a time when interest in local food, outdoor travel, and hands-on learning continues to grow. By bridging the gap between consumers and producers, the site helps ensure that the benefits of agritourism flow directly to California’s family farms and rural economies.

    About CA GROWN
    CA GROWN is an initiative of the California Department of Food and Agriculture, promoting the people and products behind California’s diverse agricultural bounty. Learn more at californiagrown.org.

    Funding for Experience California Agriculture was made possible by a grant from the U.S. Department of Agriculture (USDA) Agricultural Marketing Service. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

  • Placer County Team Demonstrates Value of Participating in 4-H

    4-H is America’s largest youth development organization. Its hands-on approach has been proven to foster life skills like confidence and independence as members learn by doing.

    For proof, look no further than the livestock judging team from Placer County, just north of Sacramento. The Ophir 4-H Club team started from scratch just five years ago and won the 4-H state championship in both 2023 and 2024. Most of the members were too young in 2023 to compete in the national competitions, but the 2024 team passed the age test and headed to the National Western Roundup in Denver, Colo., this January to take on teams from all over the country.

    “We started (the team) when we realized that not many 4-H kids were doing judging in California,” said team coach Liza Stefani, who along with her husband, Jonathan, has been a 4-H volunteer for more than 20 years. “FFA is heavily involved in competitions, but you have to go to a school with an FFA program and several of our kids don’t. 4-H allows kids to participate who otherwise wouldn’t have access to do so.”

    Junior Moriah Marshall is an original team member. She recalls that the team came together quickly.

    “Liza called us up a week before a contest and asked if I wanted to do it with her son, Joey. I said sure, we watched two videos and then did the contest. We didn’t do that bad – we did better than some of the older kids. But looking at my scores then compared to 2024 is crazy. None of us knew what reasons were,” Moriah said.

    “Now I can look at a class of livestock and know what I see and come up with a set of reasons. It’s more fun now that we actually know something.”

    Livestock judging consists of two primary components – placing (or ranking) a group of animals and orally justifying your decision, or as it’s commonly known, giving reasons.

    Joey Stefani said he first started judging because his parents were launching the program but found he really liked it.

    “When I found out that I could raise animals and do speaking contests, I stuck with it,” he said. “I wanted to get better at picking out animals to raise, and I also like the competitive aspect of the public speaking and the leadership involved.”

    Ella Miller, a high school senior, joined the team after another girl transitioned out of 4-H. Now in her eighth year in 4-H, she was interested in judging to raise her market lambs better and select the best animal to show. It apparently paid off as her market lamb placed third overall at the Gold Country Fair last year.

    Miller said teams are typically split up into groups and have 10-15 minutes to judge each pen of four animals, pigs or cattle, for market or breeding. Groups normally judge between seven and 10 pens, and after each judge fills out an evaluation, they take notes for the oral presentations.

    “For 30 minutes, you give your reasons and explain to your judge – who typically is someone who bought one of the animals – why you placed each class the way you did. You have to memorize your reasons and can’t look at notes,” she said.

    The team’s fourth member is Gabriel Kitchen.

    Tiffany Lionudakis, Senior Relationship Manager with American AgCredit, said the Placer County team reflects the important values youth learn in 4-H.

    “They develop public speaking skills and leadership skills that are invaluable in life,” Lionudakis said. “In addition to judging, some members have the opportunity to raise and market livestock. Raising project animals allows them to learn how to manage time and money at a young age – with some students completing their first income and expense statement as early as 9 years old. Those financial skills are critical, and with skills like these, it’s no wonder 4-H alumni are true leaders.”

    Moriah, Elsa and Joey also plan on pursuing careers in ag-related fields. Moriah wants to become a cloven-hoof animal veterinarian, Ella is considering being a vet or studying embryology and Joey is thinking about ag mechanics – or even becoming a professional livestock judge.

    Kevin Ralph, AgWest Farm Credit’s California President, said it’s important that young people pursue careers in California agriculture.

    “Farm Credit proudly supports organizations like 4-H that help shape the next generation of leaders as they develop industry expertise, leadership competencies and advocacy skills,” Ralph said. “It’s encouraging that outstanding youth like the members of the Placer County team will help keep California agriculture a world leader for decades to come.”

    Farm Credit associations AgWest Farm Credit, American AgCredit, CoBank, Colusa-Glenn Farm Credit and Fresno Madera Farm Credit sponsor California 4-H. The organizations are part of the nationwide Farm Credit System – the largest provider of credit to U.S. agriculture.

    Liza Stefani said the public speaking part of the competition is crucial and contestants must have the ability to think on their feet, adapt and change. She noted that one junior team member at a competition completely forgot what he was going to say.

    “He said he just made it up as he went and actually scored one of the highest scores on the team for that section because he was as confident as he could be. You just fake it ‘till you make it sometimes,” she said.

    The team members were glad to have had the experience of competing in one of 4-H’s three national competitions. Liza Stefani said it was a great learning experience – which was what everyone had expected from the event in January – one of three national 4-H competions.

    “The kids did great at nationals. They came in 25th, which, of course, is not what they would’ve hoped for, but they learned a lot. It was a very steep competition,” she said. And because of the successes the team has had, last year they added a junior team that shows great progress.

    While the team loves raising animals, it’s never easy to say goodbye to one they have raised and trained for several years. But Joey sees a practical side as well.

    “It is really hard to sell them. Especially the first few days, it’s really difficult to know they are gone – you miss working with them. But after a few weeks, when you get your money for selling them, that’s when you start to feel better. And knowing you’re feeding families is good as well,” he said.

    About Farm Credit: 

    AgWest Farm Credit, American AgCredit, CoBank, Colusa-Glenn Farm Credit and Fresno Madera Farm Credit are cooperatively owned lending institutions providing agriculture and rural communities with a dependable source of credit. For more than 100 years, the Farm Credit System has specialized in financing farmers, ranchers, farmer-owned cooperatives, rural utilities and agribusinesses. Farm Credit offers a broad range of loan products and financial services, including long-term real estate loans, operating lines of credit, equipment and facility loans, cash management and appraisal and leasing services…everything a “growing” business needs. For more information, visit www.farmcreditalliance.com

    About the California 4-H Program:

    The University of California 4-H Youth Development Program promotes hands-on, experiential learning for all youth ages 5-19. We provide meaningful opportunities for youth and adults to work together to create sustainable community change in the areas of Civic Engagement, Leadership, Healthy Living and STEM (Science, Technology, Engineering and Math). Our 4-H programs are delivered locally through the county University of California Cooperative Extension offices, where youth participate in 4-H through clubs, schools, military clubs, camps and more. Each year, approximately 100,000 youth and over 10,000 volunteers participate in the California 4-H Youth Development Program.