Category: Non-Video

  • New California Walnuts Advertising Campaign Offers Solutions When “Life Isn’t Always Simple”

    The California Walnut Board announced today the launch of the “Life Isn’t Always Simple” The California Walnut Board advertising campaign, created to show consumers how walnuts can be an easy way to add nutrition, crunch and variety to any meal and snack. The new campaign, which focuses on the importance of small daily “wins,” like getting an easy and delicious meal on the table, marks a conscious shift to a more lifestyle-focused creative strategy than in years past. In developing the creative, the Board leaned into the emotional connection and role walnuts can play in people’s everyday lives.

     

    Segmentation research and a series of focus groups uncovered that women aged 25-54, primarily Millennials and Gen Xers, are optimistically embracing the challenges that accompany their full, active and busy lifestyles. Despite describing their days as ‘controlled chaos’, they are enthusiastic about life, laugh off small setbacks, and enjoy small daily victories. Lack of time is their greatest challenge and many are looking for simple solutions to make their days more manageable.

     

    The integrated campaign will reach 97% of adults over 18 an average of 32 times, garnering 3.7 million impressions across the U.S. The year-long campaign kicks off with national print adssix TV spots as well as digital ads. The TV spots feature relatable examples of how modern life can often be filled with chaotic moments (ever mistake school picture day for pajama day?) then reminds viewers that California walnuts are an easy solution for incorporating nutritious and delicious recipes into everyday routines.

     

    “In recent years, the California Walnut Board’s advertising was focused on promoting the functionality of walnuts, their versatility and added health benefits as an ingredient,” said Jennifer Williams, Marketing Director, Domestic Advertising at California Walnut Board. “California walnuts are not just in the business of food, but in making an emotional connection with our audiences through cooking, eating, and enjoying. This new campaign is a shift towards appealing to consumers on a more emotional level – portraying walnuts in a relatable way.”

     

    The media plan to support this new campaign leverages various platforms including print magazines, national TV, editorial integrations, digital and social activations, blog posts, and influencer programs. The entire plan is designed to encourage walnut consumption beyond the traditional holiday season.  This effort will be supported by an unprecedented investment at retail, to remind consumers to add California walnuts to their shopping cart.

     

    California Walnut Board

    The California Walnut Board was established in 1948 to represent the walnut growers and handlers of California.  The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

     

  • USDA Opens 2020 Enrollment for Dairy Margin Coverage Program

    Dairy producers can now enroll in the Dairy Margin Coverage (DMC) for calendar year 2020. USDA’s Farm Service Agency (FSA) opened signup today for the program that helps producers manage economic risk brought on by milk price and feed cost disparities.

    “We know it’s tough out there for American farmers, including our dairy producers,” said Bill Northey, Under Secretary for Farm Production and Conservation. “As Secretary Perdue said, farmers are pretty good at managing through tough times, and we know that more dairy farmers will be able to survive with this 2018 Farm Bill and its risk mitigation measures, like the Dairy Margin Coverage program.”

    The DMC program offers reasonably priced protection to dairy producers when the difference between the all-milk price and the average feed cost (the margin) falls below a certain dollar amount selected by the producer. The deadline to enroll in DMC for 2020 is Dec. 13, 2019.

    Dairy farmers earned more than $300 million dollars from the program in 2019 so far. Producers are encouraged to take advantage of this very important risk management tool for 2020.

    All producers who want 2020 coverage, even those who took advantage of the 25 percent premium discount by locking in the coverage level for five years of margin protection coverage are required to visit the office during this signup period to pay the annual administrative fee.

    “Dairy producers should definitely consider coverage for 2020 as even the slightest drop in the margin can trigger payments,” said Northey. “Dairy producers should consider enrolling in DMC to guard against what has been, for several years, an extremely unforgiving market.”

    More Information

    The 2018 Farm Bill created DMC, improving on the previous safety net for dairy producers. DMC is one of many programs that FSA and other USDA agencies are implementing to support America’s farmers.

    For more information on enrolling in DMC and taking advantage of an online dairy decision tool that assists producers in selecting coverage for 2020, visit the DMC webpage.

    For additional questions and assistance, contact your local USDA service center. To locate your local FSA office, visit farmers.gov/service-locator.

  • California Almond Growers Vote to Continue Almond Board of California

    The Almond Board of California (ABC) is pleased to announce that California almond growers recently voted to continue their almond federal marketing order program for five more years. The vote, held from August 5-16, 2019, resulted with 95 percent of eligible growers who voted, and 97 percent of the volume represented by those voting in the referendum, favoring continuation of the marketing order.

    The U.S. Department of Agriculture (USDA) is required to conduct a continuance referendum every five years (see USDA release). The last referendum was completed in 2014 and resulted in 91 percent of eligible growers who voted, and 94 percent of the volume represented, favoring continuation of the marketing order.

    The vote represents the California almond industry’s confidence in the Almond Board and the many programs it administers and funds with industry assessment dollars. Those programs include an extensive production and environmental research program coupled with education and outreach that has been funded to help growers continue to meet the challenges facing agriculture. This research was also fundamental to the launching of the Almond Orchard 2025 Goals, which demonstrate the California almond industry’s commitment to continuous improvement in four areas: reduce the amount of water used to grow a pound of almonds by 20%, increase adoption of environmentally friendly pest management tools by 25%, achieve zero waste in orchards by putting everything grown to optimal use and reduce dust during harvest by 50%.

    The 2025 Goals are only one of the innovative programs undertaken by ABC. The Honey Bee Best Management Practices, released in 2014, continue to educate industry members and affiliates on how to best protect and improve honey bee health. ABC has funded more than 120 research projects supporting honey bees since 1995. And, speaking of health, ABC’s commitment to human health and nutrition remains strong and is demonstrated through its over 100 projects funded to investigate almonds in relation to heart health, diabetes and metabolic syndrome, weight management, satiety and gut health, and even skin health and cognition.

    Other key program areas for ABC include domestic and international marketing, the collection and dissemination of industry statistics, and food quality and safety programs. The Almond Board, along with the growers and handlers who fund and support ABC through assessment dollars and by participating in committees and workgroups, has enabled the industry to develop the tools needed to assist growers, to build demand ahead of supply and to achieve the considerable success experienced over the years.

    Industry members with questions about the Almond Board’s programs or how assessment dollars are spent are encouraged to
    attend one of ABC’s many public committee and Board of Directors meetings held throughout the year. A meeting schedule may be found at Almonds.com/Events. Also, all industry and allied industry members are invited to join ABC at The Almond Conference 2019, held this year at Cal Expo in Sacramento on December 10-12. Register today and book your hotel at AlmondConference.com.

    ABC looks forward to continuing to work with and represent California almond growers and handlers!

     

  • USDA’s McKinney Leads Mission to Tap Trade Opportunities in Vietnam

    When Under Secretary for Trade and Foreign Agricultural Affairs Ted McKinney leads a U.S. Department of Agriculture trade mission to Vietnam Oct. 15-18, he’ll be accompanied by nearly 80 industry and government representatives seeking to expand agricultural exports to one of the fastest-growing regions of the world.

    The mission will be based in Ho Chi Minh City, and will also include buyer delegations from Thailand and Burma (Myanmar).

    “The size of this trade mission delegation speaks to the phenomenal potential that exists for U.S. exporters in Vietnam and surrounding countries,” McKinney said. “Since the United States normalized relations with Vietnam in 1995, our agricultural exports have grown exponentially, reaching a record $4 billion last year. Sales of U.S. food and farm products to Thailand and Burma also set records in 2018, topping $2.1 billion and $126 million, respectively.”

    Joining McKinney are the heads of six state departments of agriculture: Benjamin Thomas of Montana, Jeff Witte of New Mexico, Doug Goehring of North Dakota, Kim Vanneman of South Dakota, Sid Miller of Texas and Doug Miyamoto of Wyoming. Officials from the Georgia, Maine, Minnesota, Tennessee, Virginia, Wisconsin and Washington departments of agriculture will participate as well.

    In addition, representatives from the following companies and organizations will attend:

    1. Agri Export International LLC, Columbia, S.C.
    2. All Berry and Fruits, Portland, Ore.
    3. Almond Board of California, Modesto, Calif.
    4. American Feed Industry Association, Arlington, Va.
    5. Appellations Cellar, Napa, Calif.
    6. Bard Valley Date Growers, Yuma, Ariz.
    7. Blue Diamond Growers, Sacramento, Calif.
    8. Bridgepathway LLC, Jericho, N.Y.
    9. California Blueberry Commission, Clovis, Calif.
    10. California Prune Growers Marketing Association, Yuba City, Calif.
    11. Clark Lumber Company, Red Boiling Springs, Tenn.
    12. Coconut King Miami Beach Inc., Miami Beach, Fla.
    13. Commercial Lynks Inc., Alexandria, Va.
    14. East West International Group, Inc, Moreland, Ohio
    15. Fidelis Forest Management, LLC, Baxter, Tenn.
    16. Food Export Association of the Midwest USA, Chicago, Ill.
    17. Food Export USA – Northeast, Philadelphia, Pa.
    18. Ginseng Board of Wisconsin, Marathon, Wis.
    19. Global Processing Inc., Kanawha, Iowa
    20. Graceland Fruit, Inc., Frankfort, Mich.
    21. Herr Foods Inc, Nottingham, Pa.
    22. Hess Brother’s Fruit Company, Lancaster, Pa.
    23. International Market Brands, Bellevue, Wash.
    24. International Nutrition, Omaha, Neb.
    25. Isa Beefmasters, San Angelo, Texas
    26. MEM Fairway Inc., Irvine, Calif.
    27. Nargo Industries USA Inc., San Ramon, Calif.
    28. Oregon Berry Packing, Inc., Hillsboro, Ore.
    29. Organic Valley, La Farge, Wis.
    30. Pacific Cheese, Co., Hayward, Calif.
    31. PacRim Wine & Spirits, San Rafael, Calif.
    32. Redwood Trading Group, Inc, Novato, Calif.
    33. Thompson Appalachian Hardwoods, Huntland, Tenn.
    34. U.S. Dairy Export Council, Arlington, Va.
    35. U.S. Grains Council, Washington, D.C.
    36. US International Foods LLC, St. Louis, Mo.
    37. U.S. Livestock Genetics Export, Inc., Mount Horeb, Wis.
    38. U.S. Soybean Export Council, Chesterfield, Mo.
    39. U.S. Wine Exports Company, Ltd., Ravenna, Ohio
    40. United Dairy Ingredients Group LLC, Montebello, Calif.
    41. United Natural Foods Inc., Tacoma, Wash.
    42. USA Foods, Oakland, Calif.
    43. Western United States Agricultural Trade Association, Vancouver, Wash.
    44. Wholesome Direct, Inc., Ridgefield, N.J.
    45. World Import/Export Trading Co., Belmont, Calif.

  • Real California Milk Accelerator Competition to Drive Innovation in Dairy Milk Category

    Milk-based beverages for active kids and ready-to-drink lattes with collagen are among the nine finalists announced recently in the California Milk Advisory Board’s (CMAB) Real California Milk Accelerator dairy startup competition designed to inspire ideas integrating the values of fluid milk into contemporary products and provide resources to help bring them to market.  The competition, launched in 2019, aims to inspire innovation and investment in fluid milk products, packaging and capacity within California by connecting manufacturers, producers, investors, ideas and entrepreneurs for high quality, sustainable dairy beverages.

    The nine innovators will receive up to $25,000 of support each to develop protocepts while receiving elite mentorship from marketing, packaging, and distribution experts, including a business development trip the week of October 14 to tour California dairy farms and production facilities and meet with industry leaders to help facilitate their new ventures. The final competition will take place live on Thursday, November 7 in the San Francisco Bay Area, culminating in a grand prize winner who will receive up to $250,000 worth of additional support to deliver their new product to market.

    Finalists include:

    1. Bears Nutrition Daily Nutritional Milk Beverage for Active Kids
    2. WheyUp Protein Dairy Beverage with 12 Live and Active Probiotic Cultures and Whey Protein
    3. Good Citizens Ready to Drink Latte with Collagen
    4. Thai Star Brewing Co. Thai Star Iced Tea
    5. Nutraberry Upcycled High Fiber Polyphenol Milk Protein Beverage
    6. NAICHA Milk Tea w/Probiotics and Vitamins
    7. ALLPUR FIZZA Sparkling Dairy Nutrient Refresher
    8. Cheese Yogurt Fermented Dairy Beverage
    9. Stuyt Dairy Dairy-Based Dessert Beverage

    “The number and quality of entries received is a testament to the vibrancy of the beverage category and proves the desire of product developers to tap into the unique natural goodness of milk to meet consumer cravings for beverages that are not only healthy but taste great,” said John Talbot, CEO of the CMAB.

    VentureFuel, Inc., a leading innovation consultancy, is working with CMAB to find, identify and mentor the best emerging startups from their global network of investors, founders and academics to drive first-to-market innovation for the dairy space.

    “This competition has created an opportunity for cutting-edge technologies and dynamic entrepreneurs to drive innovation for a product that has been a household staple for generations,” said Fred Schoenberg, CEO and Founder of VentureFuel. “CMAB’s vision, combined with the ingenuity of the nine selected pioneering startups, sets the stage to educate the public regarding milk’s true nutritional benefits, and re-introduce it to the marketplace in inspired and engaging ways that connect with the public’s current and evolving tastes.”

    More than 1,200 family dairy farms produce the California milk found in fluid milk, cheese, butter, yogurt, ice cream and other dairy products identified by the Real California Milk seal. California is the nation’s largest dairy producer.

    Competition information is available at: https://www.venturefuel.net/milk-accelerator.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families and is one of the largest agricultural marketing boards in the United States. With a mission to increase demand for products made with Real California Milk, the CMAB is celebrating 50 years in 2019 promoting California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com,Facebook, YouTube, Twitter, Instagram and Pinterest.

     About VentureFuel, Inc.
    VentureFuel helps established companies around the world unlock growth by partnering with emerging startups and breakthrough technologies. Our innovation programs solve specific challenges, deliver tangible results and discover first-to-market opportunities from the Museum of Ice Cream to the latest pioneering technologies. We are 100% independent, sourcing from our global network of the best investors, scouts, founders and academics. Learn more at: www.venturefuel.net.

  • California Crop Weather Report (For Week Ending: October 6, 2019)

    Weather

    Temperature highs ranged from the low 50s to low 80s in the mountains, low 60s to high 80s in the valley, low 60s to high 90s along the coast, and mid 60s to high 90s in the desert. Temperature lows ranged from the low 20s to low 40s in the mountains, mid 20s to mid 60s in the desert, mid 30s to mid 50s along the coast, and high 30s to mid 60s in the valley.

    Field Crops

    In Tulare County, cotton harvest began. Alfalfa continued to be cut, dried, and baled. Corn and sorghum harvest was wrapping up. Black-eyed peas were being harvested. In the valley, rice harvest continued at a steady pace and corn harvest was underway.

    Fruit Crops

    Stone fruit orchards were irrigated. Apricot, peach, plum, pluot, and nectarine harvest continued to wind down for the season. Some stone fruit orchards were pruned and topped.Olive, pomegranate, and Asian pear harvest continued. Persimmons and quince were showing color. Wine grape harvest continued. Marginal sugar levels were reported for some producers in Tulare County. Valencia oranges and kiwi continued to be harvested. Raisins were being rolled and picked up for processing in some areas. Lemon and lime harvest continued steadily. Citrus groves were pruned, hedge rowed, and skirted. Old citrus trees were being pushed out and replaced with new plantings.

    Nut Crops

    Orchards continued to be irrigated. Almond harvest continued to wrap up smoothly with hardshell varieties coming in slightly below the Nonpareil variety for a few producers. Walnut and pistachio harvest continued at a steady pace.

    Vegetable Crops

    In Monterey County, most lettuce and leafy greens production declined. Brassica harvest is continuing for a few more months. Fresno County reported processed tomato harvest finished, but is still ongoing in other parts of the State.

    Livestock

    Foothill rangeland and non-irrigated pasture were reported to be in fair to poor condition. Irrigated pasture was in good to excellent condition. Supplemental feeding of cattle was ongoing.

  • Genome-Edited Bull Passes on Hornless Trait to Calves

    For the past two years, researchers at the University of California, Davis, have been studying six offspring of a dairy bull, genome-edited to prevent it from growing horns. This technology has been proposed as an alternative to dehorning, a common management practice performed to protect other cattle and human handlers from injuries.

    UC Davis scientists have just published their findings in the journal Nature Biotechnology. They report that none of the bull’s offspring developed horns, as expected, and blood work and physical exams of the calves found they were all healthy. The researchers also sequenced the genomes of the calves and their parents and analyzed these genomic sequences, looking for any unexpected changes.

    All data were shared with the U.S. Food and Drug Administration. Analysis by FDA scientists revealed a fragment of bacterial DNA, used to deliver the hornless trait to the bull, had integrated alongside one of the two hornless genetic variants, or alleles, that were generated by genome editing in the bull. UC Davis researchers further validated this finding. 

    “Our study found that two calves inherited the naturally occurring hornless allele and four calves additionally inherited a fragment of bacterial DNA, known as a plasmid,” said corresponding author Alison Van Eenennaam, with the UC Davis Department of Animal Science.

    Plasmid integration can be addressed by screening and selection, in this case, selecting the two offspring of the genome-edited hornless bull that inherited only the naturally occurring allele.  “This type of screening is routinely done in plant breeding where genome editing frequently involves a step that includes a plasmid integration,” said Van Eenennaam.

    Van Eenennaam said the plasmid does not harm the animals, but the integration technically made the genome-edited bull a GMO, because it contained foreign DNA from another species, in this case a bacterial plasmid.  “We’ve demonstrated that healthy hornless calves with only the intended edit can be produced, and we provided data to help inform the process for evaluating genome-edited animals,” she said. “Our data indicates the need to screen for plasmid integration when they’re used in the editing process.”

    Since the original work in 2013, initiated by the Minnesota-based company Recombinetics, new methods have been developed that no longer use donor template plasmid or other extraneous DNA sequence to bring about introgression of the hornless allele. 

    Scientists did not observe any other unintended genomic alterations in the calves, and all animals remained healthy during the study period. Neither the bull, nor the calves, entered the food supply as per FDA guidance for genome-edited livestock.

    Why the Need for Hornless Cows?

    Many dairy breeds naturally grow horns. But on dairy farms, the horns are typically removed, or the calves “disbudded” at a young age. Animals that don’t have horns are less likely to harm animals or dairy workers and have fewer aggressive behaviors. The dehorning process is unpleasant and has implications for animal welfare. Van Eenennaam said genome-editing offers a pain-free genetic alternative to removing horns by introducing a naturally occurring genetic variant, or allele, that is present in some breeds of beef cattle such as Angus.

    Other authors in the study include Amy Young, Tamer Mansour, Bret McNabb, and C. Titus Brown, with the UC Davis School of Veterinary Medicine; and Joseph Owen, and Josephine Trott, with the UC Davis Department of Animal Science. This work was supported by Biotechnology Risk Assessment Grant Program from the U.S. Department of Agriculture to ALV, the Gordon and Betty Moore Foundation’s Data-Driven Discovery Initiative, and the California Agricultural Experiment Station of the University of California, Davis.

    By Amy Quinton, UC Davis, Food & Agriculture

  • AgSafe Salutes Departing President and Launches Candidate Search

    AgSafe (agsafe.org), a leading provider of health and safety education to the agricultural community, has announced that President & CEO Amy Wolfe will be leaving the organization and that a search for her replacement is underway. Wolfe, who has led the organization for more than a decade, will vacate her position in June 2020.

    “Amy has been a remarkable leader, and both our organization and the employers and workers that we serve owe her a tremendous debt of gratitude for her dedicated service and guidance,” said Don Winn, Board Chairman of AgSafe. “We’ve launched an exhaustive search to find the candidate best qualified to take the reins at AgSafe and continue our mission of providing practical health and safety education to the agricultural community.”AgSafe is leveraging many platforms in its search for a new president and CEO, whose responsibilities will include providing strategic direction for the organization, managing the AgSafe leadership team, ensuring regulatory compliance and representing the organization as its lead public spokesperson.“My work at AgSafe has been extremely fulfilling and rewarding,” said Wolfe. “It’s not easy to leave but doing so is the right thing for me and my family at this stage of life. And, I’ll move on knowing that this incredible organization is in good hands with an outstanding leadership team who will find an exceptional agriculture industry professional to take on the president/CEO role.”AgSafe is seeking candidates with backgrounds that include:

    • Minimum six to eight years of non-profit management and fund development experience, preferably within a comparable business environment
    • Expertise in occupational safety and health, human resources, agricultural business management and/or workforce development
    • Expertise in cultivating and stewarding partnerships and other collaborative business agreements
    • Strong communication skills including written, verbal and listening
    • Proven track record in fund and resource development, including traditional and emerging strategies
    • Minimum of a bachelor’s degree from an accredited university with major course work in business administration/management, public policy and/or a related field
    • Professional certifications, licenses and/or accreditations specific to fund development, agriculture, human resources and/or occupational safety and health desirable

    They must also exhibit leadership competencies that include confidence, organizational awareness, trustworthiness, initiative, optimism, empathy and achievement orientation. Interested parties can apply by sending a cover letter, resume and contact information for five individuals who can speak to their accomplishments and potential for success to:

    Don Winn, Chairman
    AgSafe
    PO Box 1011
    Modesto, CA 95353
    (209) 526-4400 business
    (209) 526-4404 fax

    About AgSafe:

    AgSafe is a membership-based, non-profit organization whose mission is to provide practical health and safety education to the agricultural community. Founded in 1991 and based in Modesto, CA, our organization has trained over 75,000 employers, supervisors and farm workers in the most critical issues impacting worker safety, human resources, pesticide safety and food safety. Visit agsafe.org for more information.

  • Cheese May Be Good for Blood Circulation

    Cheese is much more than just food. It is a part of the compelling story of ancient and modern human civilization. The huge range of cheeses today reflects the diversity of human taste and history. Cheese types also became a metaphor for public opinion. As Charles de Gaulle frustratingly said, “How can you govern a country (France), which has 246 varieties of cheese.” Adding to this impressive résumé of achievements, investigators recently demonstrated that natural cheese may also be good for blood circulation in older adults.

    A Brief History of Cheese

    People at the dawn of civilization realized that milk from livestock quickly spoiled and became unsuitable for human consumption. All that nutrition and energy in milk could be wasted at a time when the next meal was often uncertain. Cheese was the solution to this problem as it provided a convenient and long-term means of concentrated storage of the nutrients in milk. Cheese could be eaten when times were tough or traded when plentiful.

    About 20–30% of cheese is protein, which, when digested into its constituent amino acids, is the basic building material for human growth, development, and metabolism in the young, and body maintenance in adults. Cheese also has fats that provide energy. Why is cheese storable for long periods? Initially in the process, cheese makers add special bacterial species to milk, which live on the sugar (lactose) in milk and ultimately give each cheese type its characteristic taste. Depletion of the lactose in the milk by these added bacteria makes it hard for other spoilage bacteria to live. Later in the process, the cheese maker adds salt and removes moisture, which also prevents spoilage. Salt is an excellent food preservative, but today it is known that too much dietary salt is bad for a person’s health.

    Health Benefits of Dairy Products

    Multiple groups of investigators who examined results from many scientific experiments and clinical trials conclude that the currently recommended level of dairy food consumption is linked with decreased risk of cardiovascular disease (CVD). CVD is a broad class of diseases that affect the heart or blood vessels and includes coronary heart disease, stroke, heart failure, and high blood pressure. The American Heart Association recently reported that CVD in the USA affected nearly half of the adult population in 2016 and it is the leading cause of death in the world. Sobering statistics! The greatest risk factor for CVD is age, but diet and lifestyle are strong and modifiable risk factors. There is not much that can be done about ageing, but modifiable risk factors point toward practical ways of reducing the incidence of CVD. Most people eat far less than the recommended level of dairy products in their diets, especially the elderly, and hence are at greater risk of CVD.  Scientists have also demonstrated that eating the recommended amount of dairy food each day improves cardiovascular health by lowering blood pressure and reducing arterial stiffness.

    Health authorities may be able to reduce the incidence of CVD by better promoting their recommendation that people eat three dairy servings each day, with a focus on low-fat dairy products. But it’s not that simple. Some dairy products like cheese contain salt, which when present in non-dairy foods is a risk factor for CVD. Unexpectedly, a recent clinical trial demonstrated there is something special about cheese consumption. It preserves normal blood flow in very small blood vessels in healthy elderly people with normal blood pressure, despite their high-salt diet. Turophiles (cheese lovers) should celebrate!

    The Salt of It

    Scientists in many investigations conclude that too much dietary salt, or sodium chloride, reduces the kidneys’ ability to remove water, which results in extra fluid in the blood, increased blood pressure, and a chronic strain on major blood vessels. An excess of salt in a diet also independently affects the functions of very small blood vessels by reducing blood capillary density in tissues, changing the capillary internal structure, and altering the responsiveness of capillaries to normal chemical regulatory signals. Scientists suggest that these latter effects in small blood vessels are not well understood and could be a warning of future CVD risk for people who have normal blood pressure. The United States Department of Health and Human Services and the United States Department of Agriculture indicate that most people in the USA far exceed their recommended daily intake of salt. Although dairy products decrease the risk of CVD, scientists suggest that it is important to independently measure the effect of cheese consumption by elderly people on both low- and high-salt diets.

    Cheese is Good for Blood Circulation

    Billie Alba and five colleagues from Pennsylvania State University and the Ohio State University recently published results from a clinical trial assessing the impact of cheese on blood microcirculation in an elderly but healthy population averaging 64 years of age. Although the number of people assessed in the clinical trial was small, the results were very interesting, and potentially very useful.

    The clinical trial was a turophile’s dream come true. The participants in the trial who were lucky enough to be allocated to the right group on day one received a choice of excellent natural cheeses, four times a day and were also given a controlled diet containing either high or low quantities of salt. Others were initially not so lucky. They received only the high- or low-salt diet but no cheese, to rub salt into the wound. At the end of seven days on the diets, the investigators assessed the participants for their levels of a range of factors including blood pressure, urinary sodium, and several blood components. The investigators also measured dilation (expansion) of very small blood vessels in the arm in response to a range of concentrations of a normal signalling chemical, acetylcholine. They explained that the latter measurement assessed a normal function of small blood vessels, i.e., localized microvascular response to acetylcholine. The inability of very small blood vessels to dilate, possibly due to stiffness, may be an early indicator of increased risk of CVD. After a week’s rest, the groups were swapped to a different diet by the investigators and again assessed for their responses after seven days. In this way, each participant received each of the four diets (low-salt, low-salt with cheese, high-salt, and high-salt with cheese). Thankfully, all participants eventually sampled the variety of cheeses on offer.

    The investigators ensured that the four diets contained equal quantities of total fat, carbohydrate, and protein to control for the additional nutrients in cheese. Importantly, the clinical trial was “blinded” to the investigators, i.e., the core investigators did not know who was receiving a specific diet at any time in the trial. This design feature prevents inherent investigator bias creeping into the experimental data.

    The first result that captured the investigator’s attention was the amount of urinary sodium excreted by the trial participants on both high-salt diets. It was about three times greater than that for participants on the two low-salt diets. That’s a big difference. The kidneys of the elderly participants were certainly working well! Moreover, as the investigators reported that the blood pressure of the participants was largely unaffected by the high-salt diets, all the elderly participants except one were classed as “salt-insensitive.” This result independently confirmed an important selection criterion used for the original enlistment of participants in the clinical trial, i.e., the participant blood pressure had to be normal and unaffected by salt. The investigators removed the person who was salt-sensitive from the trial and one other person for noncompliance with the diets.

    The investigators then demonstrated that microvascular dilation in response to localized administration of acetylcholine in the arm was diminished on the high-salt diet compared with either the low-salt diet or the low-salt diet with cheese. This result demonstrated that the high-salt diet (without cheese) compromised normal microvascular function even though the participants had normal blood pressure. Perhaps this was an early warning sign. The exciting result was that microvascular function for the participant group receiving the high-salt diet and cheese was the same as for the groups on the low-salt diet or the low-salt diet with cheese. Thus, consuming cheese with the high-salt diet somehow neutralized the adverse effects of the high-salt diet on microvascular function, despite the cheese containing salt. What’s so special in cheese?

    Alba and colleagues also investigated the mechanism underlying the beneficial effect of cheese in healthy people on a high-salt diet. Their experiments and results from other scientists led Alba and colleagues to conclude that dairy proteins in cheese prevented salt-induced oxidative stress in small blood vessels. Oxidative stress in the body results from an imbalance between free radicals and anti-oxidant chemicals. Free radicals are highly reactive small molecules that indiscriminately alter nearby molecules carrying out important biological functions. Cheese proteins tipped the oxidative balance against free radicals leading to less molecular damage and maintenance of normal biological function.

    Implications

    It’s hard to change a lifetime of dietary habits. Some are bad, like a high-salt diet. But there is hope. The incorporation of the recommended amount of natural cheese into a high-salt diet “may be an effective strategy to reduce cardiovascular disease in salt-insensitive, older adults” with normal blood pressure and no other health problems. The cheese résumé just became more impressive. Pass the Gouda and Edam, please!

    Contributed By Dr. Ross Tellam (AM), Research Scientist, International Milk Genomics Consortium

  • California Milk Advisory Board Announces 2019 Annual Meetings

    The California Milk Advisory Board (CMAB) and CMAB CEO, John Talbot, invite all California dairy families to attend annual meetings this fall, held in each district throughout the state of California. At the meeting, attendees will learn about ongoing activities to promote California dairy. The meeting will highlight the 2020 plan, the new Enter the Golden State consumer campaign and the continuing marketing activities the CMAB conducts to promote dairy products made with your California milk in the state, across the U.S. and around the world. Dairy farmers will also vote on open board member seats.  To RSVP for the Annual Meeting in your district, please email promotions@cmab.net, contact the office at 209.690.8248 or online at https://www.cmabcentral.net/cmabannualmeetings. Please be sure to RSVP no later than seven days prior to meeting date.