California Ag Network

Category: Grape Industry

  • Green Medal Winners Announced in Sustainable Winegrowing Leadership Awards

    Four wineries and vineyard companies received the 2026 California Sustainable Winegrowing Leadership Awards.

    The winners were based on a comprehensive judging process focused on viticulture and winemaking to assess their sustainability practices and innovation. Several California wine organizations devoted to sustainability presented the medals, which were awarded in the Leadership, Environment, Community and Business categories

    “Each year of the past dozen years, the California wine community has paused to pay tribute to four wineries and vineyards that demonstrate outstanding leadership and innovation in sustainable wine growing,” said Allison Jordan, Executive Director for the Alliance. “Not only do this year’s winners grow and make exceptional grapes and wine, they do so while preserving natural resources, protecting the environment, enhancing wine quality and enriching the lives of employees and wine country communities.”

    Winners of the 2026 Awards are:

    • St. Supéry Estate Vineyards & Winery — Leader Award
    • Clif Family Vineyard & Farm — Environment Award
    • Ironstone Vineyards — Community Award
    • Hobo Wine Company — Business Award

    Visit Greenmedal.org for more information.

  • Vine Mealybug Control in California Vineyards

    Vine mealybug (Planococcus ficus) has become one of the most economically damaging pests in California vineyards. Left unmanaged, infestations can reduce yield, weaken vines, lower sugar content and spread viruses like leafroll, which contribute to sudden grapevine collapse.

    The good news is effective control is possible with the right timing and integrated approach.

    In this guide, we break down proven strategies used by California growers to control vine mealybug based on field insights and expert interviews featured on the California Ag Network channel.

    What is Vine Mealybug?

    Vine mealybug is a small, sap-feeding insect that:

    ·      Hides under bark, in clusters and on roots

    ·      Produces sticky honeydew that attracts ants and encourages sooty mold

    ·      Reproduces rapidly in warm climates like California’s Central Valley

    Why it’s so dangerous?

    ·      Multiple generations per year.

    ·      Protected hiding spots make detection more difficult and contact sprays less effective.

    ·      Can vector or spread various vineyard diseases like grapevine leafroll disease and others.

    Signs of Vine Mealybug infestation

    ·      White, cottony masses under bark or on clusters

    ·      Sticky residue (honeydew) on leaves and fruit

    ·      Black sooty mold developing on vines

    ·      Increased ant activity (ants protect mealybugs)

    Ant presence is often your first indicator of vine mealybug. If you have ants in your vineyard, you probably have vine mealybug.

    So, you’ve scouted your vineyard and found vine mealybug: what next?

    Integrated Vine Mealybug Control Strategy

    The most effective approach combines timing, chemistry, biology and monitoring.

    ·      Dormant and early season control

    ·      Growth stage foliar sprays

    ·      Biological control (natural enemies)

    ·      Ant control

    ·      Monitoring and timing

    Dormant & Early Season Control

    Prevention is the best medicine. An insecticide spray during late dormancy or at bloom is usually enough to control their population all season long for milder infestations. There is a lot that goes into determining which chemistries to use such as soil conditions and specific regional climates. The UC Cooperative extension also recommends considering other pests in your treatment in strictly preventative situations. Broad spectrum pesticides can take care of more problems than just vine mealybug and reduce the number of passes through the vineyard. Be aware, however, that broad spectrum insecticides can also reduce beneficial insect populations so be sure to consult your Pest Control Advisor for the best dormancy and bloom treatments.

    Other helpful strategies include:

    ·      Remove loose bark to expose hiding populations

    ·      Apply delayed dormant insecticides if the pressure is high

    This stage is critical because you’re targeting populations before they explode

    In-Season Chemical Control

    While the vine mealybugs are developing, it’s essential to use systemic insecticides applied through drip irrigation where possible for the deepest control. Contact insecticides and foliar systemic sprays can contribute to control as well. The crawler stage is when they are most vulnerable so be sure to target early season.

    Biological Control

    Beneficial insects play a critical role in long -term suppression

    ·      Parasitic wasps

    ·      Mealybug destroyer

    It’s important to avoid broad spectrum sprays that kill beneficials, so be sure to consult your pest control adviser for the best in-season treatments.

    Ant Control

    Ant control is critical in managing growing vine mealybug infestations as ants will protect them in exchange for their honeydew. Without controlling ants, your biological control strategy becomes less effective, and infestations can spread more quickly. To control ants, you can:

    ·      Setup bait stations

    ·      Apply sticky trunk barriers

    ·      Apply targeted insecticides

    Monitoring and Timing

    Monitoring populations is essential as it allows you to time sprays effectively and reduce unnecessary applications thus improving ROI on inputs. Understanding the movements and stages of the infestation is essential for effective control. Growers often use a combination of pheromone traps and visual scouting under the bark to detect and track vine-mealybugs.

    Key Takeaways for Growers

    ·      Vine mealybug requires year-round management.

    ·      Timing of control methods is everything.

    ·      Combine chemical control, biological control, and ant management strategies.

    ·      Monitoring tools dramatically improve effectiveness.

    Vine mealybug is not a one-time fix; it’s a management system. Growers seeing the best results stay proactive, use integrated strategies and adjust based on monitoring data.

    Check out this video on control of Vine Mealybug HERE

    Check out our webcast on scouting for Vine Mealybug HERE

    —   By Hyrum Malcolm, Publisher

  • Impact of Tariffs on Wine Industry

    The wine industry continues to struggle with fewer buyers, while tariffs threaten to shrink the market further. A boycott by provincial governments in Canada is costing vineyards their second-most important wine market and some wineries are at risk of going out of business. At the Unified Wine & Grape Symposium, The Wine Economist editor Mike Veseth spoke with Matthew Malcolm of California Ag Network about the impact of tariffs on the American Wine Industry. Watch this quick video and learn more in American Vineyard Magazine.

  • 2025 California Grape Crush Report Reveals Further Drop

    Grape Crush Report Overview

    Information contained in this Report was supplied by processors to fulfill the reporting requirements of Section 55601.5 of the Food and Agricultural Code.

    The Grape Crush Report includes all grape tonnage crushed during the 2025 season. It also includes purchased tonnage and pricing information for grapes with final prices prior to January 31, 2026.

    Details of the crushed tonnage, degrees Brix, and weighted average prices were reported by grape type and variety, as well as by grape pricing districts. The 17 districts refer to the area in which the grapes were grown as defined in the Administrative Code. A district map is located on the inside of the front cover.

    Summary of Grape Tonnages and Prices

    The 2025 crush totaled 2,759,202 tons, down 6.2% from the 2024 crush of 2,942,673 tons. White wine varieties accounted for the largest share of all grapes crushed, at 1,316,716 tons, down 6.0% from 2024. Red wine varieties crushed totaled 1,306,727 tons, down 10.8% from 2024. Tons crushed of raisin type varieties totaled 11,541, down 51.2% from 2024, and tons crushed of table type varieties totaled 124,218, up 132.3% from 2024.

    The Grape Crush Report includes the total number of tons crushed for concentrate production. In determining grape tonnage crushed for concentrate production, each processor was required to report the estimated equivalent tons of grapes crushed for grape concentrate. For the 2025 season, this total was 337,705 tons, 12.2% of the 2025 grape crush total. This report provides only the aggregate figure for grapes crushed for concentrate production and does not include information by district, type, or variety.

    The 2025 average price of all varieties was $978.60, down 3.8% from 2024. Average prices for the 2025 crop by type were as follows: red wine grapes, $1,280.63, down 4.4% from 2024; white wine grapes, $707.12, down 0.9% from 2024; raisin grapes, $312.75, up 5.5% from 2024; and table grapes, $201.00, up 33.4% from 2024.

    Leading Grape Varieties and Districts

    In 2025, Chardonnay continued to account for the largest percentage of the total tonnage crushed at 17.8%. Cabernet Sauvignon accounted for the second largest percentage of the total crush at 15.7%. Raisin grape varieties crushed for wine accounted for 0.4% of the total crush and table varieties crushed for wine were 4.5% of the total crush.

    District 13 (Madera, Fresno, Alpine, Mono, Inyo Counties; and Kings and Tulare Counties north of Nevada Avenue (Avenue 192)), had the largest share of the State’s crush at 792,899 tons. The average price per ton in District 13 was $336.08.

    Grapes produced in District 4 (Napa County) received the highest average price at $6,767.53 per ton, down 2.6% from 2024. District 3 (Sonoma and Marin counties) received the second highest average price at $2,761.37 per ton, down 5.7% from 2024.

    The 2025 Chardonnay average price of $1,012.01 was down 4.2% from 2024 and the Cabernet Sauvignon average price of $2,127.33 was down 2.7% from 2024. The 2025 average price for French Colombard was $289.14, down 6.8% from 2024, while the Pinot Gris average price was down 0.3% from 2024, at $554.98 per ton.

    Read the full report from the California Department of Food and Agriculture here.

  • Land Tax Dispute

     

    Growers in Cochise County, Arizona are fighting back against a proposed tax increase on land used for permanent crops like pistachios, pecans and wine grapes. Growers like John Heuler have fought back and won in tax and appeals courts, but the county is taking the dispute to the State Supreme Court. At the American Pistachio Growers’ Annual Conference, Heuler spoke with Matthew Malcolm from Malcolm Media Ag Publishing to go over the latest details. Watch this quick video and learn more in Pacific Nut Producer Magazine.

    Please thank this video’s sponsor Kingman Ag for their industry support.

  • Bright Spots for the Wine Market

    The wine industry has been struggling since the pandemic, but there are some bright spots. The premium side of the market is doing relatively better than the value end, and there are opportunities with packaging and the ready-to-drink beverage category. Danny Brager with Azur Associates spoke with Matthew Malcolm from Malcolm Media Ag Publishing at the Unified Wine & Grape Symposium to discuss the silver linings in the market. Watch this quick video and learn more in American Vineyard Magazine.

  • New Bill To Help Small Wineries Sell Wine & Offer Tastings At California Farmers Markets

    State Senator John Laird (D-Santa Cruz) announced the introduction of Senate Bill 917 on January 27th that will create opportunities for small winemakers to connect with consumers face-to-face by expanding who can sell wine and offer tastings at certified farmers markets.

    “California’s wine industry is facing one of the most difficult periods in decades,” said Laird. “Small wineries are closing, vineyards are being removed, and growers are leaving fruit on the vine. This bill is about giving family-scale winemakers a fair chance to connect directly with consumers, while maintaining strong public safety standards.”

    Sponsored by the Family Winemakers of California and the California Association of Winegrape Growers, SB 917 modernizes existing law governing Type 79 farmers market wine permits to better reflect today’s wine economy and help small producers reach new consumers.

    “Independent, family-owned wineries are essential to California’s wine identity and are where innovation, sustainability, and authenticity thrive,” said GinaLisa Tamayo, Chair of the Family Winemakers of California Board of Directors. “Expanding access to farmers market sales is critical for small businesses who rely on direct-to-consumer opportunities and this bill provides a fair and accessible pathway for small producers to compete and thrive.”

    “Vine-to-glass speaks to the farm-to-fork and ‘buy local’ sentiment that brings folks to their farmers market,” said Michael Miiller, Director of Government Relations for the California Association of Winegrape Growers. “We are happy to work with Senator Laird on this important issue and thank him for his leadership.”   

    Under current law, winemakers may only sell wine at farmers markets if it is produced exclusively from “estate-grown” grapes, meaning all grapes must be grown on-site. This requirement excludes many small and boutique wineries that responsibly source grapes from California growers. In addition, existing law limits instructional tastings to only one Type 79 permit holder per farmers market, regardless of market size or capacity.

    Laird’s legislation would allow non-estate wineries to sell wine at farmers markets, which will ensure equitable market access for the over 700 winegrowers in Senate District 17 and empower farmers markets to decide how many permit holders to allow. It will also encourage consumers to buy locally made wine, supporting small businesses and regional economic growth.

    “Farmers markets are one of the most effective ways for small producers to tell their story, educate consumers, and build loyal customer relationships,” Laird said. “By removing outdated barriers and trusting local market operators, we can support small wine businesses, strengthen local economies, and preserve California’s agricultural heritage.”

  • Unified Wine & Grape Symposium Highlights Shift Toward Planning and Stabilization

    The 2026 Unified Wine & Grape Symposium concluded January 29th with signs of a broader shift in the American wine and grape industry, as conversations moved from acknowledging market disruption to planning for stabilization and future opportunity.

    “This year’s symposium reflected a grounded and forward-looking mindset,” said Natalie Collins, president of California Association of Winegrape Growers and co-host of the Unified Wine & Grape Symposium. “There was a clear willingness to confront difficult realities, but also a shared focus on problem-solving, collaboration and positioning the industry for what comes next.”

    In addition to the lineup of seminars and panel discussions hosted in Sacramento, the Unified Wine & Grape Symposium dedicates over 200,000 square feet at the convention center to supplier exhibits.  Featuring products ranging from corks, barrels, and vines to mammoth grape harvesters and everything in between, the trade show offers industry members a one-stop opportunity to explore new technology, services, and solutions, all under one roof.

    “We had strong, high-quality traffic and meaningful conversations,” said Dan Howard, executive director of the American Society for Enology and Viticulture and co-host of the Unified Wine & Grape Symposium. “Exhibitors were meeting the right people – the buyers, owners, and operational leaders who are making decisions. That is exactly what the trade show is designed to deliver.”

    The conversation will continue next year at the 2027 Unified Wine & Grape Symposium, held January 26-28 at the SAFE Credit Union Convention Center in Sacramento, California.

    Put on by the industry, for the industry, the Unified Wine & Grape Symposium serves as a clearinghouse of information for wine and grape industry professionals for more than 30 years. As the largest wine show of its kind in the Western Hemisphere, the show combines seminars and panel discussions with a massive trade show featuring more than 650 exhibitors and 800+ booths. For more information, visit www.unifiedsymposium.org.

  • New Legislation Aims to Boost Farmworker Pay and Support Ag Employers

    On February 2nd, Senators Shannon Grove (R-Bakersfield) and Melissa Hurtado (D-Bakersfield) introduced legislation to create a tax credit for agricultural employers to help cover the costs of providing overtime wages to farmworkers. SB 921, co-sponsored by California Association of Winegrape Growers (CAWG) and California Farm Bureau, aims to ensure farmworkers have more opportunities to earn overtime pay while also providing relief to struggling agricultural businesses.

    “I’m proud to introduce SB 921, a straightforward bill that gives California’s farm employers a payroll tax credit to help cover the extra cost of overtime pay for our hardworking farmworkers,” said Senator Shannon Grove. “This means more overtime hours and better take-home pay for the folks who put food on America’s tables. This is a win-win solution for both the business and our farmworkers who want to work more hours during their peak season. A huge thank-you to my friends at the California Farm Bureau and the California Association of Winegrape Growers for partnering with me on this common-sense solution.”

    Senator Melissa Hurtado added, “Behind every meal is a story of love, sacrifice and hard work in the fields. SB 921 honors the sweat and sacrifice behind our food with a modern, fair approach to wages — because in agriculture, farms, workers and families rise or fall together.”

    SB 921 would do the following:

    • Establish a payroll tax credit allowing agricultural employers to offset the cost of overtime wages paid to their ag employees. NOTE: “Overtime wages” means the difference between the employees’ overtime rate of pay and their regular rate of pay.
    • Help increase available overtime hours for farmworkers, boosting their take-home pay and supporting much-needed financial stability in rural California.

    “California lawmakers need to come together in a bipartisan manner, just as leaders have done in Oregon, Massachusetts, and New York, to ensure farmworkers can earn overtime pay while keeping farms viable,” said Natalie Collins, President of the California Association of Winegrape Growers.“Last year, California found $420 million to expand a tax credit for the entertainment industry. California invests in what it values, and agriculture is asking to be valued. CAWG thanks Senators Grove and Hurtado for their leadership on this important issue.”

    “Farmers warned the Legislature a decade ago that changes to the agricultural overtime law would reduce work hours and cost farmworkers wages, and those concerns have proven true,” said California Farm Bureau President Shannon Douglass. “Many farmworker families have seen hours and earnings decline, a reality farmworkers themselves shared with lawmakers in Sacramento last year in support of Senator Grove’s ag overtime tax credit bill, while family farms operating on thin margins have been forced to make hard choices just to avoid operating at a loss. This tax credit is a practical solution that puts money directly back into the hands of farmworkers, helps farms remain viable employers and strengthens the rural communities that grow our food. It’s an investment in California’s food security and the people who make it possible.”

    Recent research supports these concerns. A 2023 study by the University of California, Berkeley (“California’s Overtime Law for Agricultural Workers: What Happened to Worker Hours and Pay?” ARE Update 27(1): 1–4. University of California Giannini Foundation of Agricultural Economics) found that California farmworkers have been earning less since the “Phase-In Overtime for Agricultural Workers Act of 2016” became law. The study concluded, “This early evidence suggests that the law may not be benefiting the workers they aim to protect.”

    SB 921 builds on the success of the $420 million annual increase in California’s Film and Television Tax Credit Program in 2025. Recently, 52 film projects were selected for the latest round of film tax credits. Collectively, those productions will employ an estimated 8,900 cast & crew and 46,400 background performers statewide. Conversely, the effect of a tax credit for agricultural overtime could be much greater for those working in roughly 415,000 (full-time equivalent) jobs.

    SB 921 follows the lead of other states that have, in a bipartisan manner, recognized the unintended consequences of agricultural overtime laws and taken action to ensure farmworkers can still earn overtime pay:

    • Oregon offers a refundable personal or corporate income tax credit for employers based on overtime wages paid to agricultural workers through 2028.
    • New York offers a similar tax credit through 2032, based on the eligible overtime agricultural businesses pay.
    • Senator Adam Gómez (D-Springfield) is pursuing a tax credit in Massachusetts to reimburse growers for the cost of overtime wages in agriculture.

    SB 628 in 2025 proposed a similar tax credit as SB XXX. The California Federation of Labor Unions opposed SB 628 arguing, “At a time when the California legislature is debating how to allocate tax dollars to fund all the state’s priorities in education, housing, health and human services, infrastructure, energy, etc., this proposal is additionally harmful.”

    Together, Senator Shannon Grove, Senator Melissa Hurtado, CAWG, and the California Farm Bureau are advocating for a policy that both increases farmworker earnings and provides relief to an industry facing unprecedented financial challenges. California must ensure that policies designed to help farmworkers do not inadvertently reduce their wages.

    About the California Association of Winegrape Growers: CAWG is a statewide nonprofit trade association advocating for California’s winegrape growers to ensure the sustainability of the winegrape industry. CAWG promotes the industry’s long-term success by advancing the adoption of sound public policies and fostering awareness and understanding of winegrape growers’ contributions to the economy, environment, and California communities. Learn more at cawg.org.

    About the California Farm Bureau: The California Farm Bureau works to protect family farms and ranches as part of a nationwide network representing more than 5 million Farm Bureau members. Learn more at www.cfbf.com or follow @cafarmbureau on Instagram, LinkedIn, X or Facebook.

    About Senator Shannon Grove: Representative of California’s 12th Senate District, which encompasses large portions of Fresno, Kern, and Tulare counties.

  • Sonoma County Winegrowers Unlocks National Growth Opportunities

    At its annual Dollars & $ense meeting today, themed, “The Next Chapter: Elevating What Works and Expanding What’s Possible,” Sonoma County Winegrowers (SCW) announced a strategic reorganization and renewed organizational focus to build demand, expand partnerships, and increase sales of Sonoma County wines to support long-term grower success.

    The moves reflect a proactive response to an evolving marketplace and are designed to ensure Sonoma County remains competitive, relevant, and well-positioned for future growth.

    Moving forward, Jennifer Dieckmann, currently Chief Operating Officer of Sonoma County Winegrowers, will assume the role of Executive Director and COO, leading the organization’s day-to-day operations, program execution, and team leadership, while maintaining operational excellence and strengthening grower and stakeholder engagement across all initiatives.

    At the same time, Karissa Kruse, as Chief Executive Officer, will leverage her proven track record of building high-impact partnerships and market-driven programs to focus more deeply on strategic leadership, business development, market expansion, and national partnerships that elevate the Sonoma County wine region and drive demand.

    Together, this leadership structure allows Sonoma County Winegrowers to maximize its strengths—pairing strategic vision and partnership-building at the top with disciplined execution and operational excellence—ensuring strategies move from vision to measurable impact for growers.

    “We want to play offense,” said Kruse.  She added, “Our growers have always been changemakers – they don’t wait for conditions to improve or hope the market will turn; they lead with intention.  With the full support of our grower-led board of directors, we are bringing that same relentlessly proactive mindset to our organization to sharpen our focus, build strategic partnerships, and create new pathways to sell more Sonoma County wine.  When our wines succeed in the marketplace, our growers also succeed which drives a new era of growth for our farms, our wines, and our region.”

    The move follows months of thoughtful evaluation of the evolving wine marketplace including a deep assessment of challenges and opportunities, a review of what SCW programs have delivered the greatest impact, and a clear focus on how to scale those successes through strategic partnerships and business development.

    Since Kruse became the organization’s chief executive in 2013, SCW has evolved from a regional, single-purpose trade organization into a nationally recognized leader in sustainability, workforce development, innovation, collaboration, and wine region branding.    

    Looking ahead, SCW will build on this strong foundation by expanding strategic partnerships, advancing innovative farming practices, and strengthening the relevance of the Sonoma County brand – not only within the wine industry, but across the broader hospitality and consumer landscape.

    “The success of winegrowers in Sonoma County can only happen when there is success for Sonoma County wines.  For years, SCW has been building a strong foundation comprised of a number of programs that build upon one another to raise awareness, attract notable partners, and support the brand,” said Bret Munselle, of Munselle Vineyards and chairman of the SCW board of directors.  He added, “Now, with these new moves, we are going to scale up what has worked including our strategic partnerships to improve marketplace sales, protect farming in the future and keep the Sonoma County brand in demand for years to come.”

    In her new role, Kruse will focus on building and activating high-impact partnerships, advancing new business opportunities, and expanding markets in support of long-term demand for Sonoma County wine.

    To help make the vision a reality, a series of strategic objectives were developed including:

    •Expanding and diversifying markets for Sonoma County wine and grapes;

    •Drive tourism and direct engagement

    •Be the region of choice to realize best in class partnerships programs and resources;

    •Make best uses of resources;

    •Provide thought leadership that drives action;

    •Build diversified and sustainable revenue streams; and,

    •Support winegrowers and Winery Collaborative members.

    “For our winegrowers, wineries and our county, we must win in the marketplace, ensure farming has a future; and maintain Sonoma County’s wine and tourism relevance,” said Kruse.

    During the Dollars & $ense meeting, SCW highlighted its robust portfolio of SCW programs and partnerships designed to strengthen demand, elevate the Sonoma County brand, and support long-term grower success.

    •Building on its leadership in sustainability and innovation, SCW expanded its Farm of the Future initiative as a living laboratory for next-generation farming practices —launching Reservoir Farms, Sonoma, and collaborating with industry leaders including John Deere, Ford Pro, Wilbur-Ellis, and Agrology.

    •The organization continued to invest in workforce development through the Sonoma County Grape Growers Foundation, including the nation’s first vineyard employee Leadership Academy.

    •On the market-facing side, SCW deepened strategic partnerships across food, sports, hospitality, and media—launching the first-ever Major League Baseball wine club in partnership with the San Francisco Giants and collaborating with professional sports franchises including the Coachella Valley Firebirds, Chicago Bears, and Houston Rockets—to reach new audiences and drive consumer engagement.

    Together with national partnerships with Food & Wine, GuildSomm, Landry’s, and Lettuce Entertain You, these efforts reinforced Sonoma County’s position as one of the world’s most trusted, relevant, and respected wine regions.

    About Sonoma County Winegrowers:

    Sonoma County Winegrowers (SCW) is a marketing and educational organization committed to promoting and protecting Sonoma County as one of the world’s premier winegrowing regions. With more than 1,800 grape growers across 19 distinct American Viticultural Areas (AVAs), Sonoma County is recognized globally for its commitment to quality, sustainability, and innovation.

    In 2014, Sonoma County Winegrowers led the charge for all local vineyards to become certified sustainable, resulting in 99% of the region’s vineyard acreage being certified by a third-party auditor—making Sonoma County the most sustainable winegrowing region in the world.

    SCW continues to lead through its Farm of the Future initiative, establishing Sonoma County as a “living lab” for innovation and regenerative agriculture. This first-of-its-kind platform brings together global collaborators such as Ford Pro, John Deere, Wilbur-Ellis, and Agrology to accelerate climate-smart farming solutions.

    Beyond the vineyard, SCW supports the people who power the wine industry through its 501(c)(3) foundation, which invests in vineyard employees and their families. This includes a pioneering Leadership Academy designed to elevate the next generation of agricultural leaders.

    SCW’s dynamic marketing efforts extend nationwide through partnerships with brands and organizations including Landry’s, Lettuce Entertain You, the San Francisco Giants, Houston Rockets, Chicago Bears, Coachella Valley Firebirds, and Food & Wine magazine—sharing the story of Sonoma County’s heritage, innovation, and excellence with new audiences across the country.