Category: Events

  • Honoring Veterans Every Day at Farmer Veteran Coalition

    Many veterans return home feeling lost, without purpose. They seek that “new mission” they grew so accustomed to during their time in the military. An agricultural non-profit is helping with just that.

    When Michael O’Gorman founded Farmer Veteran Coalition (FVC) in the back of his pick-up truck in 2008, he thought he could help our soldiers have meaningful careers and find healing on our nation’s farms.

    At that time no one was connecting veterans with the farming community. Today there are more than 250 organizations supporting this military-to-agriculture movement.

    Simply put, FVC helps veterans pursue careers in agriculture. For these men and women, farming has become their new mission. FVC recognizes that agriculture additionally offers purpose, opportunity, and physical and psychological benefits.

    This is the difference maker for many veterans in their civilian re-integration.

    With Veterans Day upon us, the team of Farmer Veteran Coalition is reflecting on the thousands of farmer veterans they have supported in pursuit of new agricultural endeavors, including those highlighted here.

    This year, after a decade of leading the charge, O’Gorman passed the pitchfork to newly appointed executive director Jeanette Lombardo. Raised by an Air Force veteran father, Lombardo grew up in Erie, Pennsylvania, on a family dairy farm. She spent decades in agricultural banking and now is eager to carry forward the single best way that FVC assists veterans – through their Fellowship Fund.

    A small grant program, the Fellowship Fund purchases farm equipment the member has identified as crucial to their operation. The program has funded $3 million in equipment to over 600 veterans.

    Alex Jauregui – Fury Bees (Photo by Susanna Frohman)

    Veterans like Alex Jauregui. A double-amputee, Alex lost both legs when he stepped on an IED in Afghanistan during his fourth deployment. Now he finds new purpose in his Fury Bees operation in Northern California. “Farming makes me feel enabled,” shares the former Staff Sergeant. “I never would have imagined beekeeping but it’s been very therapeutic.” FVC teamed up with Work Vessels for Veterans and Semper Fi Fund to purchase a Hummerbee forklift, which significantly reduces the physical impact on Alex’s body.

    Twin Sister Veterans Ladonna Avakian & Heather Paterson, now Oregon cherry and hazelnut growers

    Veterans like Ladonna Avakian & Heather Paterson. Twin sisters, both women served in the Air Force. Both returned home to Oregon with service-related disabilities. They were awarded a grant to fund an air sprayer for their Hollyaire orchard where they primarily farm sour cherries, hazelnuts, and holly under the Homegrown By Heroes label. “It’s small grants like this one that make us feel valued and supported,” Heather reflects. “Farming is all about community, and FVC really is its own community. To be physically active, outside, working with my twin, and having our family out there – it’s really an American dream.”

    Ben Misko, a Marine who suffered a brain injury during combat, has found healing in his Restless Roots farm. He grows vegetables and cut flowers in Central Pennsylvania. “Having a brain injury can be very frustrating at times, but animals provide a reprieve for me. Farming keeps me sound in my mind, and the animal and plant care keeps me on schedule,” shares the former Motor Vehicle Operator. “I asked for this equipment so I can provide for more animals without additional financial burden.”

    Michael Trost, who served a decades-long Army career, suffered gunshot wounds that resulted in the amputation of his right leg and the reconstruction of his hand using his toes. After 30 surgeries and two years of hospitalization, he turned to hop growing in Tennessee. “Starting this farm has given me a new mission, purpose and direction in my life. I feel more alive than I have been,” expressed Michael, explaining that the farm is a major part of his post-service recovery. “FVC believed in me and awarded me funds to install fencing around my hopyard. Now we are using the farm to help other wounded veterans. We were made to become farmers. We love to be a part of something bigger than ourselves.”

    Lovay Wallace-Singleton, the president of FVC’s North Carolina chapter, served 20 years in the Navy before founding Veterans Employment Base Camp and Organic Garden. VEBCOG provides temporary employment for post-war veterans transitioning back to civilian life, teaching urban farming skills. A Fellowship Fund grant helped Lovay repair her farm’s hoophouse after hurricane Florence struck and flooded her property.

    And 
    James Webb, whose career as an Army Ranger ended when he was hit by a drunk driver while riding his motorcycle near Fort Benning. “After my accident and getting medically retired, I lost the career I wanted and worked hard for, and lost the brotherhood unlike anything I had ever known,” lamented the veteran who comes from a long line of military service. “Once I realized I could use horses to work cattle – my whole world changed.” He now operates Conway Cattle Company in the Blue Ridge Mountains of Virginia, and last year spoke at FVC’s national conference in Austin on the panel ‘Rangers on the Range’, featuring five former Army rangers all now ranching cattle.

    When FVC was first established, the plan was simple: find a way to help these veterans, and then tell their story. For Michael O’Gorman, getting to work with the men and women of FVC on their own individual journeys to becoming farmers has made it the most rewarding thing he has done. “I’m really proud of the organization that I started and watched grow,” shared the founder. “But we’re still a fairly young organization and are dedicated to helping the farmer veterans out there.”


    For as many veterans as FVC has helped, there are still more in need of support.

    And the stakes are high, as Marvin Frink – who started Briarwood Cattle Farm in North Carolina to cope with post-service PTSD – shows us. “I am just so thankful for [Michael O’Gorman] and the hard work he’s done for us. I can openly say it – [Michael] saved my life and I’m very thankful for him. He came to me when I was in a very bad, very dark place, and he pulled me out of it.”

    More About Farmer Veteran Coalition (FVC)

    Farmer Veteran Coalition (FVC) is the nation’s largest nonprofit organization assisting veterans and active duty members of the U.S. Armed Forces to embark on careers in agriculture. With the mission of mobilizing veterans to feed America, it provides education, resources and small grants to help veterans launch their own farming operation or find employment in related agricultural professions. Established in 2008, Farmer Veteran Coalition serves more than 20,000 veteran members from all 50 states and U.S. territories while developing a new generation of farmers and food leaders.  Its in-house programs include the Farmer Veteran Fellowship Fund small grant program, the nationally recognized Homegrown By Heroes label for veteran-grown products, and the national Stakeholders Conference. It leverages its network of nearly 15 state chapters to facilitate peer collaboration and mentorship. FVC has been successful in getting millions of dollars of USDA funds appropriated for farmer veteran and the groups that support them.  They have built an extended community of organizations that look to them for leadership and guidance as the pioneer in this military-to-agriculture movement.

    Learn more at: 
    www.farmvetco.org or follow along on Facebook at @FarmerVeteranCoalition, on Instagram at @FarmerVeteranCoalition and on Twitter at @FarmVetCo.  For more details on the Nov. 18-19 virtual conference or to register visit: http://conference.farmvetco.org

  • Don’t Miss Malcolm Media’s Virtual Tree & Vine Expo, Nov. 10-11

    Save the dates, Tuesday & Wednesday, November 10-11th for the annual Tree & Vine Expo held in an exciting new virtual format this year.  Historically held at the Stanislaus County Fairgrounds, in Turlock, CA, heart of North Valley wine grape, tree nut and fruit country, it is the ultimate postharvest industry gathering place for regional grape, nut & tree fruit growers and crop advisors.  Nearly a thousand growers, PCAs and industry stakeholders attend this expo to enjoy State of the Almond, Walnut & Wine Grape Industry presentations, Continuing Education Credited IPM seminars, great food & company, and an industry trade show featuring over a hundred Ag businesses. For the past two decades, Malcolm Media Ag Publishing has held this event in cooperation with California Ag Network, Pacific Nut Producer, American Vineyard, and California Fresh Fruit Magazines.

    “2020 has been a year fraught with many challenges, and it has never been more critical for growers, PCAs and industry stakeholders to get together virtually to address the evolving needs of our essential agricultural industry,” shares Matthew Malcolm, Managing Editor at Malcolm Media Ag Publishing. “Our team, in collaboration with key industry partners, has put together an outstanding virtual program you won’t want to miss. Our special online format of the expo this year will include greater opportunities for our attendees to participate in more seminars, and obtain a greater number of FREE continuing education credits in a year where credited seminars have been more difficult to come by. The online format of our expos this year has been carefully designed to be user friendly and not require attendees to download any apps in order to participate. We are also pleased to announce a special 30-minute presentation featuring the USDA Farm Service Agency to assist growers that have faced financial difficulties this year due to COVID-19, wildfires, and other disaster-related issues.  Although we will miss meeting with all our industry friends in person this year, walking the bustling exhibition halls and enjoying the delicious breakfast burritos and tri-tip sandwiches, attendees will be pleased this year with special online features we’ve developed to help connect them with our generous sponsors and virtual exhibitors. We look forward to gathering virtually with you all in your homes, offices and farms this year.”

    This event is FREE to attend and wouldn’t be possible without the generous support of local industry associations, universities and our sponsors this year: The Almond Board of California, Firman Pollen, Yosemite Farm Credit, Semios, Wonderful Nurseries, Almond Alliance of California, Fresno State Viticulture & Enology, and Ceres Imaging.

    New to this year is an upgraded registration system (pre-register online HERE) that includes the ability to preregister for any CE credits attendees would like to receive.  5.5 hours of PCA/PA/QAL/QAC credits and 9 hours of CCA credits have been approved for this event (must attend both days of the event for maximum credit; however, partial credit may be obtain for each seminar attended).

    As the deadline approaches for growers to apply for CFAP2, farm loans and disaster assistance, the USDA Farm Service Agency will also be conducting a brief workshop to assist growers in signing up for eligible programs.  See the full program by clicking the link below for more details.

    This event along with other Malcolm Media Ag Expos has generated nearly $150,000 in scholarship endowments for the agricultural programs at Cal Poly-San Luis Obispo, Fresno State, Santa Rosa Junior College and UC Davis.  Interested in exhibiting/sponsoring? Visit agexpo.biz/exhibit and give us a call at 559-298-6020 to see what options are still available.

    PREREGISTER

    AGENDA

  • Pre-Register Today for the Central Coast Grape Expo, Nov. 6

    Save the date, Friday, November 6th for the biennial Central Coast Grape Expo held in an exciting new virtual format this year.  Malcolm Media’s premier event for Central Coast Wine Grape Growers and PCAs held in cooperation with American Vineyard Magazine and California Ag Network, it is the ultimate postharvest regional gathering place for wine grape growers and crop advisors.  Hundreds of growers, PCAs and industry stakeholders attend this expo (historically held at the Paso Robles Event Center) to enjoy State of the Wine Grape Industry presentations with Allied Grape Growers and the Ciatti Company, Continuing Education Credited IPM seminars, great food & company, and an industry trade show featuring the North Coast’s most innovative vineyard technologies, products and services.

    “2020 has been a year fraught with many challenges, and it has never been more critical for growers, PCAs and industry stakeholders to get together virtually to address the evolving needs of our essential agricultural industry,” shares Matthew Malcolm, Managing Editor at Malcolm Media Ag Publishing. “Our team, in collaboration with key industry partners, has put together an outstanding virtual program you won’t want to miss. Our special online format of the expo this year will include greater opportunities for our attendees to participate in more seminars, and obtain a greater number of FREE continuing education credits in a year where credited seminars have been more difficult to come by. The online format of our expos this year has been carefully designed to be user friendly and not require attendees to download any apps in order to participate. We are also pleased to announce a special 30-minute presentation featuring the USDA Farm Service Agency to assist growers that have faced financial difficulties this year due to COVID-19, wildfires, and other disaster-related issues.  Although we will miss meeting with all our industry friends in person this year, walking the bustling exhibition halls and enjoying the delicious breakfast burritos and tri-tip sandwiches, attendees will be pleased this year with special online features we’ve developed to help connect them with our generous sponsors and virtual exhibitors. We look forward to gathering virtually with you all in your homes, offices and farms this year.

    This event is FREE to attend and wouldn’t be possible without the generous support of local industry associations, universities and this year’s sponsors: Wonderful Nurseries, Semios, Ceres Imaging and Fresno State Viticulture & Enology.

    New to this year is an upgraded registration system (pre-register online HERE) that includes the ability to preregister for any CE credits attendees would like to receive. 2.5 hours of PCA/PA/QAL/QAC credits and 4.5 hours of CCA credits have been approved for this event.

    Also new to this year’s program will be a special grower panel discussion led by the Independent Grape Growers of Paso Robles Area to review the 2020 crop season and how the industry has adapted to meet all the challenges they’ve experienced in this unprecedented year.  As the deadlines approach for growers to apply for CFAP2, farm loans, disaster assistance and the Tree (& Vine) Assistance Program, the USDA Farm Service Agency will conduct a brief workshop to assist growers in signing up for eligible programs.  See the full program by clicking the link below for more details.

    This event along with other Malcolm Media Ag Expos has generated nearly $150,000 in scholarship endowments for the agricultural programs at Cal Poly-San Luis Obispo, Fresno State, Santa Rosa Junior College and UC Davis.  Interested in exhibiting/sponsoring? Visit agexpo.biz/exhibit and give us a call at 559-298-6020 to see what options are still available.

    PREREGISTER

    AGENDA

  • Don’t Miss Malcolm Media’s Grape, Nut & Tree Fruit Expo Nov. 12-13

    Save the dates, Thursday & Friday, November 12th-13th for the annual Grape, Nut & Tree Fruit Expo held in an exciting new virtual format this year.  Historically held at the Big Fresno Fairgrounds by Malcolm Media Ag Publishing in cooperation with California Ag Network, Pacific Nut Producer, American Vineyard, and California Fresh Fruit Magazines, it is the ultimate postharvest industry gathering place for regional grape, nut & tree fruit growers and crop advisors.

    Fresno is the number one Ag County in the state and the center of the Central Valley’s rich and diverse agricultural production. Nearly a thousand growers, PCAs and industry stakeholders attend this annual expo to enjoy State of the Almond, Pistachio, Walnut, Pecan, Tree Fruit, Citrus, Raisin, Table & Wine Grape Industry presentations, Continuing Education Credited IPM seminars, great food & company, and an industry trade show featuring over a hundred Ag businesses.

    “2020 has been a year fraught with many challenges, and it has never been more critical for growers, PCAs and industry stakeholders to get together virtually to address the evolving needs of our essential agricultural industry,” shares Matthew Malcolm, Managing Editor at Malcolm Media Ag Publishing. “Our team, in collaboration with key industry partners, has put together an outstanding virtual program you won’t want to miss. Our special online format of the expo this year will include greater opportunities for our attendees to participate in more seminars, and obtain a greater number of FREE continuing education credits in a year where credited seminars have been more difficult to come by. The online format of our expos this year has been carefully designed to be user friendly and not require attendees to download any apps in order to participate. We are also pleased to announce a special 30-minute presentation featuring the USDA Farm Service Agency to assist growers that have faced financial difficulties this year due to COVID-19, wildfires, and other disaster-related issues.  Although we will miss meeting with all our industry friends in person this year, walking the bustling exhibition halls and enjoying the delicious breakfast burritos and tri-tip sandwiches, attendees will be pleased this year with special online features we’ve developed to help connect them with our generous sponsors and virtual exhibitors. We look forward to gathering virtually with you all in your homes, offices and farms this year.”

    This event is FREE to attend and wouldn’t be possible without the generous support of local industry associations, universities and our sponsors this year: Barrier Solar, Firman Pollen, Sun-Maid Growers, Almond Board of California, Ceres Imaging, Raisin Bargaining Association, Wonderful Nurseries, Semios, Almond Alliance of California, American Pistachio Growers, Fresno State Viticulture & Enology and the California Fresh Fruit Association.

    New to this year is an upgraded registration system (pre-register online HERE) that includes the ability to preregister for any CE credits attendees would like to receive.  Five hours of PCA/PA/QAL/QAC credits and ten hours of CCA credits have been approved for this event (must attend both days of the event for maximum credit; however, partial credit may be obtain for each seminar attended).

    As the deadline approaches for growers to apply for CFAP2, farm loans and disaster assistance, the USDA Farm Service Agency will also be conducting a brief workshop to assist growers in signing up for eligible programs.  See the full program by clicking the link below for more details.

    This event along with other Malcolm Media Ag Expos has generated nearly $150,000 in scholarship endowments for the agricultural programs at Cal Poly-San Luis Obispo, Fresno State, Santa Rosa Junior College and UC Davis.  Interested in exhibiting/sponsoring? Visit agexpo.biz/exhibit and give us a call at 559-298-6020 to see what options are still available.

    PREREGISTER

    AGENDA

  • Watermelon Master Classes to Educate, Inform & Inspire

    The first of its kind, the Watermelon Virtual Master Classes were arguably one of the largest pivots of the Spring-Summer season for the communications program of the National Watermelon Promotion Board (NWPB). The challenge was to move an NYC-based freelance summertime media event to online: a virtual version for the at-home world of media and influencers to educate, inform and inspire watermelon content and coverage.

    The reinvention of the media event turned into three separate virtual events with three different topics, three different presenters with three sets of recipe ideas, sending out three different curated boxes of watermelon goodies for the media to enjoy and utilize for their Watermelon Master Classes. The strategies were tri-fold:

    • Lean on “Back to Basics” materials to educate at-home cooks on easy ways to get creative with watermelon
    • Leverage “Use the Whole Watermelon” messaging to encourage use of the rind and juice
    • Develop strong relationships with members of the media and influence their watermelon content for months to come

    NWPB spent weeks pitching media contacts from major publications, in a time when much of the country was in a “shelter in place” order, to offer an at-home, free event to create content and excitement about the sweet summer staple. Additionally NWPB provided education focused on a year-round message to extend the seasonal reach and amplify watermelon’s appeal.

    “We confirmed attendees across the country, rather than have to only host those based in the NYC-area. We sent out custom curated watermelon boxes with a mix of items related to each class and related to our brand: a logoed chef’s apron and a new kitchen knife, a cocktail shaker and food pun spatula, etc. The boxes generated excitement and enthusiasm for the classes, and each one was well attended… with the cameras turned ON!” said Stephanie Barlow, senior director of communications.

    Further, the timing of the classes gave many attendees the opportunity to create their own watermelon content this summer, in time for National Watermelon Day and beyond. Several attendees posted on their personal social pages, where media turn into influencers and endorse watermelon recipes, usage ideas and health benefits. In total, NWPB hosted 60 food editors, writers and media dietitians. Their enthusiasm and delight over the events ensures earned media attention for watermelon to come for months.

    “To date, we have nearly 40 social media posts and 15 articles covering these events, which wasn’t even one of the main strategies but it is additional earned content on their personal influencer networks. We look forward to building long lasting partnerships with writers and their publications in the coming year,” said Barlow.

    These were the Watermelon Master Classes:

    ·       Watermelon Wellness with Pam Smith, RDN featuring Salted Watermelon Woju, Watermelon Overnight Oats, Watermelon Poke Salad and a Watermelon Yogurt Smoothie

    ·       The Ultimate Watermelon Workshop with cookbook authors Mark Scarbrough and Bruce Weinstein, creating Thai-inspired Watermelon Rind Salad, Curried Wheatberry Watermelon Salad and Watermelon, and Prosciutto and Mozzarella Skewers

    ·       Summer Sips Watermelon Cocktails with Jordan Catapano from This Girls Walks into a Bar, mixing a Watermelon Rose Sangria, Watermelon Gimlet and a Summer into Fall Cocktail

    Each of the classes incorporated watermelon key messages of health, value, versatility and year-round availability, but also gave attendees the opportunities to ask questions to the hosts or the watermelon experts from NWPB.

    “The engaging questions were rampant throughout all the classes, asking everything from watermelon storage techniques to flavor pairings, or alternative ingredients when you couldn’t find elderflower liqueur or red wheat berries, which effectively made these events much richer than a plain recipe demonstration,” Barlow continued.

    About National Watermelon Promotion Board

    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 800 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C (25%), a source of Vitamins A ( 8%) and B6 (8%), and a delicious way to stay hydrated (92% water), with only 80 calories. For additional information, visit www.watermelon.org.

  • Calaveras Wine Country Mourns Loss of Stephen Collum

    The Calaveras wine industry has lost a great mentor, innovator, vineyard manager and friend. Stephen Collum, 64, the founder of Murphys-based Vineyard Concepts consulting and management company, passed suddenly on August 11th at St. Joseph’s Hospital in Stockton.

    Stephen Collum at 2019 Vineyard Tour (Photo by Sandra Hess)

    “Steve was the driving force for bringing education, enthusiasm and commitment to improving and excelling in all things related to the vineyard. As a winemaker, working with Steve not only directly resulted in improving the quality of my wines, but he was a delight to be around. A truly stellar human, one of the best. He will be sorely missed by myself and our entire community,” shares Kate Boyle-MacDonald, winemaker and owner of Boyle-MacDonald Wines.

    After exploring the region of Chianti Italy, Stephen had developed a passion for the Sangiovese grape and decided to search for an area in California with the same terroir where he and his wife could develop their own vineyard. In 1988 Steve and his wife Cindy found themselves in Calaveras County, located in the pristine Sierra Foothills, where they were shown a beautiful piece of property they soon purchased and made this wine region their home. Steve grew Sangiovese grapes that have gone into many award winning wines.

    Steve was a HUGE part of the Calaveras County wine community not only as a vineyard manager but as a friend to many. Steve was a loyal supporter of the Calaveras Winegrape Alliance (CWA) where he served as a board of director for years and also chaired the Education Committee. Steve connected top-notch speakers and educators from across California to serve CWA grower and winery members in the monthly education program. Steve led the CWA Vineyard Tour every summer and helped many grape growers start their vineyards. He was focused on sustainable practices and helped Rob and Sheri Hendriks of Aloria Vineyards reach their dream of becoming a Sustainable Vineyard. “Stephen helped us obtain our California Certified Sustainable Vineyard Certification in 2019. He explained that certification doesn’t mean that our job is done, only that we are fulfilling a greater purpose to work towards. To be fully sustainable as an operating vineyard and winery, he explained, means that we work towards a perfect balance of stewardship, opportunity, growth and prosperity within our organization and our community, shares Sheri. “Our frequent conversations around town, in the tasting room and “Friday’s with Stephen” at the vineyard were the highlight from bud break to harvest. He passed the love of grape farming on to us in our short time together. We hope we can do our friend proud and like he taught us, listen to the vines”.

    Sandra Hess, Executive Director of the CWA shares, “I met Steve just a few short years ago and was always impressed by his big heart and care for the community. Steve would drop by the CWA offices as he had time to see how we were doing and offer advice. I am in shock by Steve’s passing as he was actively helping this past spring. He was one of the greats and will be dearly missed”.

    Gay Callan, Long-standing CWA Board Member and Vineyard Owner shares, “While most of us know that he moved here is 1988 and started his own vineyard, he was really the first to start a vineyard consulting business that would eventually expand the horizons for Calaveras County and beyond. His dedication to community, his expansion of agricultural education and his love of the earth (grapes) was contagious. Whatever you asked him to do, he would silently get it done, he was humble, funny, had a great sense of humor and most of all was so generous with his time and knowledge. We have lost another terrific mentor for a lot of people, but mostly – we have lost a dear friend. You could always count on Steve! I am grateful to have known him and to have worked with him over the years. There are no other words to say other than my thoughts and prayers are with his family”.

    “Our hearts are so heavy.  Steve was more than a colleague, he was also a visionary, a pioneer and an incredible friend. He was such a good man, and the ache of his loss will be felt in our community for a very long time to come. The Sierra Foothills wine region would not be what it is today without Steve’s expertise and loving care. We will always cherish our memories of him, as well as his influence in our lives and in our wine. Our harvests will just not be the same without him. We will be dedicating our 2019 Sangiovese to Steve’s memory. Grown on his own personal vineyard, Steve tended those grapes with love. As the last vintage he got to harvest, we are especially grateful to have it nestled safely in our barrels. We know how much he was looking forward to tasting what we created together, and we only wish he had the opportunity to enjoy the beautiful wine his grapes have become,” shares Nathan & Dre Vader, proprietors of Vina Moda Winery.

    As the Calaveras wine region prepares for the 2020 harvest season, many vineyard and winery owners realize that they need to pickup where Steve left off and will be working extra hard to make him proud. Scott Klann, long-standing winemaker in Calaveras County and owner of Newsome Harlow Wines organized an industry meet-up at Murphys Park this past Thursday to pay respect to Steve and share stories in his honor. “Steve was incredibly collaborative and aware of how to teach people. Steve taught me about the spaces in between vineyard and cellar – the microfibers that connect things. We lost someone who pushed himself and loved to learn every day. He wasn’t afraid to try news things and explore. Steve will be forever missed.”

    CWA Board President, Siri Gilpin shares, “Steve was our vineyard manager for Lavender Ridge and Coppermine Winery. Steve came into our Lavender Ridge market last December and wanted help selecting a good bottle of honey for his wife for Christmas. I thought that was sweet”.

    Bob Smith, co-owner of Jazz Cellars shares, “Jessica Duran was our first tasting room manager and was instrumental in getting us off the ground and started in Murphys. She and Steve were good friends and he frequently dropped by our Tasting Room to say hello. I took a photo of Steve when he visited during Grape Stomp in 2017. As I recall, the story was that for each harvest he completed, he’d paint one of his nails”.

    The Calaveras Winegrape Alliance will be hosting a memorial for Steve once his family has had time to hold their memorial services. Several CWA members have offered their outdoor venues and we hope to schedule a series of memorial events for up to 100 people each as per social distancing policies during pandemic. Information will be shared once dates are confirmed and the CWA office staff can be reached at info@calaveraswines.org. For now, friends of Steve can help by donating to the Go-Fund-Me Campaign established by his team at Vineyard Concepts. The immediate need is financial to cover medical bills and the donation link can be found HERE

  • Crystal Creamery Appoints Dennis Roberts President and CEO

    Dennis Roberts, the former vice president of sales and marketing for Crystal Creamery, has returned to the local dairy company as the president and chief executive officer.

    “Dennis was the clear choice to lead our company into the future.  Not only does he have previous experience working for Crystal Creamery, but he is a respected food industry veteran with more than thirty years of experience.  He brings a wealth of knowledge and array of experiences to drive continued growth for our company,” said Terry McDaniel, chairman of Crystal Creamery’s board of directors.

    Crystal Creamery is the largest privately owned dairy company in California.  The Crystal Creamery board of directors chose Roberts to lead the company replacing Marty Devine, who has led the company since 2018.  Devine will continue to consult with Roberts and the board of directors to ensure a smooth transition.

    “I am thrilled to return to Crystal Creamery and take the reins of one of California’s most iconic brands.  Our customers trust our brand as a provider of the highest quality dairy products in the communities we serve,” said Roberts, who was the company’s vice president of sales and marketing from 2014 – 2018.  He added, “Our mission will not change.  Crystal Creamery will continue to nourish families with simple, delicious ingredients and the freshest dairy from  family and local farms.”

    Roberts takes over as the company successfully rolls out its new and improved ice cream formulation.  In addition to a fresh, updated packaging design, the new ice cream recipe uses simple ingredients like cream, sugar and milk sourced from local and family farms and does not contain any artificial flavors, colors, or sweeteners.    Ice cream lovers can enjoy 29 flavors of premium Crystal Creamery ice creams, including classics like Vanilla and Rocky Road along with popular newcomers like Caramel Pretzel, Chocolate Avalanche and Moose Tracks.

    “Our new ice cream recipe has been one of this summer’s blockbuster hits.  Consumers love our delicious, creamy offerings and continue to reach for more,” said Roberts.  He added,  “The team put a lot of effort into fine tuning the new recipe and the strong consumer demand indicates we have a winner!”

    In addition to ice cream, Crystal Creamery offers a full line of dairy products including milk, cottage cheese, sour cream, butter, yogurt and specialty items like cream and egg nog.   In the last year, Crystal Creamery’s sales have experienced strong growth benefitting from consumers recent increase in consumption of dairy products. The resurgence in popularity of milk coupled with the company’s reputation for producing high quality dairy products is proving to be a winning combination.  The company’s focus on customer service has paid off with expanded distribution to new retailers throughout Northern California.

    “We have first class facilities; an outstanding team of people and we offer our customers a wide range of the finest dairy products.  I am committed to continue to invest in our business and to lead the company to the next phase of growth” said Roberts.  He added, “Our board of directors and the Foster Family are fully committed to the long-term success of Crystal Creamery and Foster Dairy Farms.

    Throughout its nearly 120-year history, the company has been a strong community supporter throughout Northern and Central California. Since 2012, Crystal Creamery has been recognizing outstanding student athletes in both boys’ and girls’ sports including Section and State Champions, academic team champions, scholarship winners and Hall of Fame inductees through the sponsorship of the California Interscholastic Federation.  These sponsorships stretch from Bakersfield to the Oregon border involving more than 475 high schools and supporting more than 500,000 student athletes.  The company’s support of the community has also been seen most recently during the height of the COVID-19 pandemic, Crystal Creamery donated 5,800 half-gallon cartons of milk to Second Harvest Food Bank of San Joaquin & Stanislaus Counties and the Sacramento Food Bank & Family Services.

  • Governor Newsom Signs Heat Emergency Proclamation to Free-up Energy Capacity

    CDFA – As the West Coast continues to experience an historic heat wave and related energy shortages, Governor Gavin Newsom signed an emergency proclamation designed to free up energy capacity and reduce the need for temporary energy service disruptions.

    The proclamation temporarily allows some energy users and utilities to use backup energy sources to relieve pressure on the grid during peak times during the energy emergency. The text of the proclamation can be found here and a copy can be found here.

    Over the weekend, state officials worked aggressively to bring more energy resources online, including increased generation from sources like the Los Angeles Department of Water and Power, the California State Water Project and investor-owned utilities. The state has also worked with industrial and commercial consumers to reduce energy consumption during peak hours and to increase public awareness around energy saving measures.

    All-hands energy meeting

    The Governor yesterday convened an all-hands meeting with California Independent System Operator (CAISO), the California Public Utilities Commission (CPUC), the California Energy Commission (CEC), the California Governor’s Office of Emergency Services (Cal OES) and senior administration officials as the state and the entire West Coast anticipates serious power shortages as the heat wave intensifies over the coming week.

    Governor Newsom demands investigation

    Following the meeting, Governor Newsom sent a letter to CAISO, the CPUC and CEC demanding an investigation into the service disruptions that occurred over the weekend and the energy agencies’ failure to predict and mitigate them.

    “I write today to express my deep concern about the broadscale de-energizations experienced by too many Californians on August 14 and 15th. These blackouts, which occurred without prior warning or enough time for preparation, are unacceptable and unbefitting of the nation’s largest and most innovative state,” Governor Newsom wrote. “Residents, communities and other governmental organizations did not receive sufficient warning that these de-energizations could occur. Collectively, energy regulators failed to anticipate this event and to take necessary actions to ensure reliable power to Californians. This cannot stand. California residents and businesses deserve better from their government.”

    Guidance to residents and businesses to conserve power

    Yesterday, CAISO issued a statewide Flex Alert calling for voluntary electricity conservation, beginning Sunday and extending through Wednesday. The Flex Alerts are in effect from 3 p.m. to 10 p.m. each day.

    CAISO highlighted three simple actions individuals and businesses can take to reduce energy consumption:

    • Set your thermostat to 78° or higher between 3 and 10 P.M.
    • Refrain from major appliance use between 3 and 10 P.M.
    • Turn off unnecessary lights and appliances

    Additional steps and guidance for individuals & businesses:

    • Adjust Your Thermostat
      • During peak hours or when you’re not home, remember to set your thermostat at 78° or higher. Setting your air conditioner 5° higher can save up to 20 percent on cooling costs.
      • Pre-cool your home by running air conditioning at 72 degrees in the early part of the day (when it is more efficient) then turn your system to 78 or higher during the hottest part of the day when demand is the highest.
      • Use smart or programmable features to help maintain energy savings when you’re not home.
    • Close Windows and Doors
      • Keep windows and doors closed to prevent the loss of cooled or heated air.
      • On summer nights, open windows to let cooler air in when safe. In the morning before the day starts to heat up, close windows and blinds to keep warm air out.
      • Tilt blinds up and close drapes and shades on windows that receive direct sunlight.
    • Smart Energy Use
      • Turn off unnecessary lighting and use task or desktop lamps with LEDs instead of overhead lights.
      • Enable “power management” on all computers and turn off when not in use.
      • Unplug phone charges, power strips (those without a switch) and other equipment when not in use. Taken together, these small items can use as much power as your refrigerator.
    • Access and Functional Needs
      • Check in on neighbors, friends and family who may be at risk.
      • Charge medical devices in off hours and have back up plan for if the power goes out.
      • In addition to traditional community support channels, individuals with access and functional needs should reach out to local government for assistance.
      • Contact local utilities companies if you are dependent on power for assistive devices.
    • Major Appliance Use
      • Postpone using major appliances like the oven, dishwasher, clothes washer, and dryer until cooler times of the day to avoid heating up your home.
      • Run your dishwasher and clothes washer only when full. Wait until after 9 p.m. to use these and other major appliances.
      • When possible, wash clothes in cold water. About 90 percent of the energy used in a clothes washer goes to water heating.
    • Clean or Replace Your Filters
      • A dirty filter forces your air conditioner and furnace to work harder, wasting money, using more energy or natural gas.
    • Adjust Your Water Heater
      • Turn your water heater down to 120° or the “normal” setting. Water heating accounts for about 13 percent of home energy costs.
    • Conservation Programs
      • Consider participating in your utility’s demand response program. These voluntary programs are short, temporary measures to reduce energy consumption when power supplies are critically low and a Flex Alert has been issued. Contact your local electric utility to learn about your utility’s program and incentives they may offer to participate.
  • UnitedAg Celebrates 40 Years of Ag Healthcare

    UnitedAg is celebrating the 40th anniversary of its founding in 1980. In celebration of its achievements, UnitedAg will host a series of virtual events throughout the year to share with its members the challenges and milestones of the last 40 years.

    UnitedAg’s CEO and its Board pictured with CDFA Secretary Karen Ross.

    “Reflecting on the past 40 years, we at UnitedAg are filled with a sense of pride and accomplishment. With the help of meaningful relationships, support, and feedback from our membership, we have made an instrumental impact in the Agricultural Healthcare industry in a powerful and meaningful way,” said Kirti Mutatkar, President and CEO of UnitedAg.

    In 1980, the members of UnitedAg intuitively knew they needed a unique health plan to meet the needs of the agricultural workforce within the state. They sought a health plan that would operate on a non-profit basis, offer a diversity of plan designs, and offer customer service designed to accommodate the needs of the ag employees. These employers created UnitedAg Benefit Trust (an ERISA multiple employer welfare arrangement) that grew from 6 small farms to more than 1,000 companies, associates, cooperatives, and partnering agricultural associations.

    The goal of UnitedAg is to be the most member-centric innovative health benefits provider for agriculture. They believe in always seeking creative ways to improve the healthcare experience of its members. Throughout the years, UnitedAg has developed an array of innovative benefits and services to meet the needs of the ever-changing agricultural industry. Today, UnitedAg proudly represents over 55,000 farmworkers and has grown to over $198 million in annual contributions.

    UnitedAg celebrates the grand opening of its second Health & Wellness Center in Santa Maria.

    “We would like to extend a heartfelt thank you to each member of our UnitedAg family for your steadfast support. Your individual and collective contributions have played an integral part in our on-going success and impact in the agricultural industry,” said Veronica Urzua-Alvero, Vice-Chair of UnitedAg.

    As UnitedAg kicks off its 40th year, the organization looks back at all that they have achieved for the agricultural industry and look forward to the new opportunities that await:

         •   The 40th Anniversary Virtual Happy Hour – UnitedAg hosted a series of virtual happy hour events as an opportunity for members to network, connect, and share memories.

         •   Anniversary Edition Quarterly Newsletter – This special edition of the Quarterly Newsletter will feature memorable moments throughout the 40 years. The newsletter will be available for members in late July.

         •   Memorable Moments – The anniversary video will look back at UnitedAg’s history as well as feature anniversary wishes from long-standing members.

         •   Annual Silent Auction – Benefiting UnitedAg’s Education Foundation, the virtual silent auction will take place on August 14 through August 20.

         •   The Annual Health Benefits Forum – The annual virtual health forum will take place Thursday, August 20, at 9:00 am. This year marks the 7th anniversary of this special event at which top health industry leaders will present the latest health trends.

         •   CFO Forum – Coming early October, the member-focused forum will feature a panel of financial experts. They will offer advice on what they are seeing, what employers can expect, and what the short and long-term impacts of COVID could be for employers.

    Josephine Goodrich, UnitedAg Founder William C. Goodrich & UnitedAg President/CEO Kirti Mutatkar

    A.J. Cisney, Chairman of UnitedAg said, “I have been so fortunate to be involved with United Ag for the last eight years. To witness such transformational growth while keeping the focus on our members has been fun to watch. The culture of service and innovation is second to none. Simply put, nobody in the industry does it better. The foundation that was laid 40 years ago was strong, and we’ve continued to build on it every year since. It has been my honor to serve as Chairman during such an exciting time. Happy Anniversary United Ag! I can’t wait to see what we accomplish next.”

    About UnitedAg

    UnitedAg, celebrating its 40th anniversary in 2020, is a multi-commodity member-owned agricultural trade association dedicated to providing innovative healthcare solutions for a strong and healthy agricultural industry. Headquartered in Irvine, Ca., UnitedAg is committed to bringing innovative solutions to agribusiness by meeting its member’s employee health benefits needs, advocating for ag with lawmakers, and helping members comply with regulations. For more information, visit www.unitedag.orgFacebook, and Twitter @UnitedAgOrg.

  • Fresno State Virtual Grape Day, August 4

    Celebrating 35 years with the Viticulture & Enology Research Center at California State University Fresno, American Vineyard Magazine is once again pleased to sponsor Fresno State Grape Day, hosted virtually for the first time ever by the Department of Viticulture & Enology team at Fresno State.  Grape Day will be held virtually on August 4th, featuring a new staff of bright minds at the Viticulture & Enology Research Center.  Grape growers, vineyard managers, wine makers, and grape industry stakeholders around the nation are all invited to attend this year’s Grape Day.

    Held from 9 a.m. to 11:30 a.m and moderated by Dr. Stephan Sommer (the new Director of the Viticulture & Enology Research Center), Grape Day will kick off with a presentation by by graduate student Khushwinder Singh and Dr. Luca Brillante, Bronco Wine Co. Viticulture Chair & Assistant Professor of Viticulture at Fresno State.  They will be presenting on Vineyard Soil Reclamation by Different Forms & Doses of CaSO4 Amendments in the San Joaquin Valley of California.  Dr. Rachel Naegele, Research Horticulturist at USDA, will provide a USDA-ARS update on Breeding Novelty & Resistant Table Grapes.  Dr. Kristy Sun, Assistant Professory of Enology at Fresno State will deliver her presentation on the Impact of Deficit Irrigation & Mechanical Leafing on Yield & Berry/Wine Composition of San Joaquin Valley Cabernet Sauvignon.  Dr. Stephan Sommer will lead a presentation on the Use of Polysaccharides in Wine Production.

    In addition to a brief video presentation to showcase the Fresno State Viticulture & Enology Research Center’s unique research and academic programs/facilities, Grape Day will conclude with a Demonstration of Biopotentials as a New Tool to Evaluate Sensory Stimulation Evoked by Wine Aroma.  This presentation will feature Assistant Professor of Enology at Fresno State Dr. Miguel Pedroza, as well as graduate students Robert Herrell and Kori Munk.

    With an exciting lineup of great speakers and informative presentations, this is a Grape Day not to be missed, and can be viewed anywhere in the world this year!  Register for the Zoom Virtual Grape Day for FREE HERE.