Joel Andrew Nelsen unexpectedly passed away the morning of Tuesday, July 1, at the age of 78.
Born in San Diego on September 27, 1946, to Walter and Lorraine Nelsen, Joel led a blessed life. He was known by all for his work ethic, starting as a produce clerk at Lucky Stores when he was 16. He served in the U.S. Navy from 1966 to 1970, serving four tours of duty in Vietnam.
He returned home to graduate from Cal State University, Fullerton and married the love of his life, Suezette Wingfield, on June 23, 1972. Together, Joel and Suezette had two daughters, Nicole Reynolds and Laura Nelsen. His only grandchild, Conner Joel Reynolds, arrived on September 4, 2012 and became the absolute apple of Joel’s eye.
After years as a produce manager for Lucky stores, he became CEO of the Fresh Produce Council for 10 years. In 1982, Joel, Suezette and the girls moved to Visalia, where Joel would dedicate the next 37 years of his professional life to leading California Citrus Mutual.
Fighting never-ending battles on behalf of the citrus industry, Joel set industry standards and became known nationwide as a warrior for his constituency. Regular trips to Sacramento, Washington D.C. and internationally were all part of Joel’s service to the citrus industry. He woke up every morning ready to contribute.
Thanks to Joel and a very supportive board of directors, CCM became the voice of California citrus. Joel mentored many, and his accomplishments were significant, including passage of the largest tax relief package ever for California agriculture, and preventing the importation of lemons from Argentina to protect California citrus from pest and disease infestations.
His retirement in 2019 allowed him more time with Suezette and his daughters, enjoying adventures with Conner, playing golf, tasting wine and whiskey, enjoying the Cayucos beach, and walking his dog Katy. It was never lost on Joel how fortunate he was.
During COVID-19, Joel saw the need for starting Chit Chat on the Cul-de-Sac, a neighborhood friendship and social group. The greatest neighborhood in Visalia continues Chit Chat to this day with get-togethers and events.
In 2023, American Pistachio Growers asked him to guide their organization through a transition period. True to form, Joel stepped up. He left retirement and became the interim President and CEO for a year.
The world has lost a great one. His absence will be felt by everyone in his life. He was generous with his time, wisdom, and guidance. Joel will be missed, thought of often, quoted regularly and especially cherished by his loved ones, too many friends to count, Visalia Country Club golf buddies, neighborhood groups, the citrus industry, and his colleagues in government.
Joel was preceded in death by his mother and father and his nephew, Sean Nelsen.
He is survived by his wife Suezette, his daughters Nicole (Robert) and Laura Nelsen, along with his wonderful grandson Conner Joel. He is also survived by his brother Steven, nephew Chad (Jennifer), and nieces Jennifer (Sean), Jennifer (Tom) and Jill (Kenny), numerous grand-nieces and grand-nephews, close family friend Darlene Loose, many others that became his family, and of course, Katy.
In lieu of flowers, Suezette has asked for you to donate to Katy’s rescue, Paw Squad 559 at 1840 Shaw Ave, 105\48 Clovis CA 93611.
A Celebration of Life for friends and family will be held on July 24, 2025, at 11:00 am at the Visalia Country Club – 625 N Ranch St, Visalia CA 93291. — Obituary courtesy of Smith Family Chapel.
