California Ag Network

Category: Consumer Health

  • Meatpacking Plants Increased COVID-19 Cases in US Counties

    An estimated 334,000 COVID-19 cases are attributable to meatpacking plants, resulting in $11.2 billion in economic damage, according to a new study led by a researcher at the University of California, Davis. The study was published in the journal Food Policy.

    It found that beef- and pork-processing plants more than doubled per capita infection rates in counties that had them. Chicken-processing plants increased transmission rates by 20 percent. The study looked specifically at large meatpacking plants generating more than 10 million pounds per month.

    Conservative estimate

    Researchers said both the economic impact and infection rate estimate is conservative. The study looked at infection rates within a county and did not account for cases that might have been contracted at a meatpacking plant but spread to other counties.

    “Similarly, our study likely understates true economic losses,” said lead author Tina Saitone, a livestock and rangeland economics cooperative extension specialist in the Department of Agricultural and Resource Economics at UC Davis.

    The study looked at lost wages and mortality and did not include long-term health care costs, or costs for measures put in place to protect worker safety.

    “While we did see an initial ramp up in cases attributable to meatpacking facilities, over time infection rates were the same per capita as counties without them, partly because meatpacking plants implemented a lot of protocols to protect employees,” said Saitone.

    Driving factors

    A variety of factors can drive county-level COVID-19 transmission rates. Saitone said the research controlled for those potential drivers, such as the number of nursing homes or correctional facilities in a county. It also considered stay-at-home orders and other regulations, population density, demographics, economic factors and health characteristics. The study looked at infections within 150 days after the first documented COVID-19 case in each county.

    Essential industry

    Increased COVID-19 transmission rates have prompted some critics to call for a smaller, more geographically dispersed industry to make it less susceptible to a pandemic and massive disruptions in the food supply chain. Researchers caution that such a move would come at a price, adding costs to a system designed to eliminate them and ultimately increasing food prices. Economists instead suggest research and investigation into the automation and technological innovations that made the poultry segment of the industry more resilient to the COVID-19 pandemic. – By Amy Quinton, UC Davis

    Study co-authors include K. Aleks Schaefer with Michigan State University and Daniel Scheitrum with the University of Arizona.

  • CA Beef Council, Camarena Tequila and Real CA Milk Launch “Tacos, Tequila y Más” for Cinco de Mayo

    In a partnership that combines three key retail categories-meat, dairy and spirits-the California Beef Council (CBC) is teaming up with the California Milk Advisory Board (CMAB) and E. & J. Gallo’s Camarena Tequila for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the 5-week campaign runs April 7 through May 11 and provides consumers with product offers and savings, recipes, videos and other taco and margarita-inspired content on a single online hub at TacoTimeCalifornia.com.

    “The TacoTimeCalifornia.com site celebrates the fact that in California, ‘taco time’ is ALL the time. Beef and California Hispanic-style cheeses and cremas make for a perfect taco. Pair with Camarena-the most awarded tequila-for the ultimate taco night at home,” said Christie Van Egmond, the CBC’s Director of Retail & Foodservice Marketing. “For this campaign, the CBC is focusing on beef cuts for Carne Asada. We’re offering consumers two options to earn cash-back: $2 cash-back on any brand Carne Asada beef cuts 1 pound or larger through the Ibotta mobile app; or a $1 rebate on a $10 any brand Carne Asada purchase through Checkout 51.” Camarena Tequila and Real California Milk Hispanic-style Cheese and Crema are offering savings through in-store coupons.

    Research from IRI reveals that the average shopping basket with beef is more than twice that of the typical ring ($85.70 vs. $41.33, respectively), and beef in the basket drives 44% more total store sales than baskets with chicken and 21 times the total sales as baskets with beef substitutes. What’s more, in-store spirits displays see a lift in sales when displayed near or with meat (+9%), and the average basket ring for natural cheese is $90.86 compared to a much lower $39.74 on average basket without cheese.

    “When shoppers head in-store we are optimistic that they will see the mouth-watering campaign point-of-sale. And whether they’re shopping in-store or via e-commerce, we’re encouraging shoppers to add these three powerhouse products-meat, cheese and spirits-to their cart so they can create their own Tacos, Tequila y Más experience at home,” Van Egmond said.

    Shoppers can take advantage of the following opportunities through TacoTimeCalifornia.com:
    • Consumer Mobile App Offers and In-Store IRCs: CBC will offer cash-back on Carne Asada beef cuts through Ibotta and Checkout 51 mobile apps. Real California Milk will have in-store IRCs for Hispanic-style cheeses and cremas, and Camarena Tequila will have in-store bottle-necker savings. Links to all offers will be on the campaign landing page, and quantity and pricing terms apply.
    • Recipe Inspiration: Look through mouth-watering images of tacos and margaritas and click-through to get the recipes and create them on your own, or gain meal inspiration through cooking videos.
    • Beef Product Knowledge: A portal for consumers to learn more about Carne Asada, such as which beef cuts are best, where they come from on the carcass, and how to prepare.

    “In addition to the offers, recipes and videos, we’re also using the TacoTimeCalifornia.com site to launch the CBC’s new Virtual Beef Cooking Classes,” Van Egmond added. Consumers who click the link to our ‘Taco Bout Delicious!’ microsite will find an opportunity to sign up for the CBC’s first ever Beef Cooking Class, which will be a Virtual Taco Party.” There is a cost to attend the Virtual Taco Party and space is limited, Van Egmond added.

    About the California Beef Council
    The California Beef Council (CBC) was established in 1954 to serve as the promotion, research, and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code. The CBC’s mission is to position the California beef industry for sustained beef demand growth through promotion, research and education. For more information, visit www.calbeef.org.
    About the Beef Checkoff
    The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
    About Real California Milk/California Milk Advisory Board
    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.

  • Early Season Retail Promotions Build Demand For California Avocados

    California Avocado Commission — Early demand for California avocados is high this year among targeted retailers, with both national chains and regional retailers indicating they are anxious for the start of the California avocado season. In past years, the season kicked off with “first of the season” Big Game or Valentine’s Day promotions at local specialty retailers. This year, due to market and harvest conditions, the early-season promotions at loyal retailer partners’ locations are instead focusing attention on spring and Easter.

    Both Gelson’s and Mollie Stone’s responded positively to the California Avocado Commission’s spring and Easter promotional plans, which include a combination of in-store display and sales contests partnered with robust online, social media and digital advertising campaigns. The Commission’s integrated promotional plans recognize that due to COVID-19 safety protocols retailers remain cautious about in-store promotions, such as demos, and that online marketing continues to play a primary role in marketing California avocados this season. Display and sales contests, which elevate in-store merchandising to draw attention to the fruit, also are important tactics in CAC customized retail programs.

    Gelson’s “Spring Into California Avocados” promotion ran from February 15 – 25. The upscale retailer hosted display and sales contests at its 27 Southern California locations, ensuring early season California avocados were front-and-center to announce the start of the long-anticipated season. Mollie Stone’s Easter promotion runs from March 22 – April 4, and includes sales and display contests at the retailer’s nine locations throughout the San Francisco Bay area. Both retail chains feature Commission display bins and signage.

    For both retailers, the in-store contests are complemented by value-added social media promotions created by the Commission. Posts on the retailers’ social media platforms showcase California avocado centric recipes, photos and messaging that celebrates the availability of fresh California avocados as we swing into spring. The social posts play a critical role in expanding the reach of the Commission’s messaging, promoting the fruit’s versatility in meals and snacks, touting California avocados’ nutritional qualities and showcasing the premium character of this locally grown fruit.

  • CA Expands Vaccine Eligibility Starting April 1

    With supply of vaccines expected to significantly increase in the coming weeks, the state is expanding vaccine eligibility to more Californians. Starting April 1, individuals aged 50+ will be eligible to make an appointment, and individuals 16+ will be eligible to make an appointment to be vaccinated starting on April 15.

    “With vaccine supply increasing and by expanding eligibility to more Californians, the light at the end of the tunnel continues to get brighter,” said Governor Newsom. “We remain focused on equity as we extend vaccine eligibility to those 50 and over starting April 1, and those 16 and older starting April 15. This is possible thanks to the leadership of the Biden-Harris Administration and the countless public health officials across the state who have stepped up to get shots into arms.”

    Based on the current estimates, California expects to be allocated approximately 2.5 million first and second doses per week in the first half of April, and more than 3 million doses in the second half of April. California currently receives about 1.8 million doses per week. These estimates may be adjusted as time goes on. The state has the capacity to administer more than 3 million vaccines per week, and is building the capacity to administer 4 million vaccines weekly by the end of April.

    “We are even closer to putting this pandemic behind us with today’s announcement and with vaccine supplies expected to increase dramatically in the months ahead,” said California Health and Human Services Secretary Dr. Mark Ghaly. “However, we are not there yet. It will take time to vaccinate all eligible Californians. During this time, we must not let our guard down. It is important that we remain vigilant, continue to wear masks and follow public health guidance.”

    In addition to increased allocations of vaccines to providers serving the hardest hit communities, the state has embarked on a series of initiatives to vaccinate those populations that have faced the highest rates of COVID infections before vaccines become available to the entire 16+ population. These efforts include:

    • Provider funding for programs to reach and vaccinate communities facing the biggest health disparities
    • Working with organized labor to reach essential workers
    • Partnering with agricultural organizations and community-based organizations to vaccinate agricultural workers
    • Allowing providers to target by ZIP code via My Turn with single-use codes (scheduled to launch at the end of March)
    • Supporting a subset of community-based organizations currently partnering with the state on COVID-19 education to provide direct vaccination appointment assistance
    • Prioritizing currently eligible populations and allowing providers the discretion to vaccinate those who live in high-impact areas (County Healthy Places Index Quartiles 1 and 2), including families

    Even with expanded vaccine supplies, it is expected to take several months for willing Californians to be vaccinated. Based on public information shared by vaccine manufacturers and the federal government, California expects to receive several million vaccine doses per week starting sometime in April.

    Along with the expanded eligibility and to align with upcoming federal guidance, California will update its vaccine allocation methodology. This will transition over four weeks, beginning with the March 22 allocation (delivered to providers the following week), from one based on the distribution of the 65+ population, workers in the agriculture and food, education and child care, and emergency services sectors to one based on the distribution of the 16+ population across California. This will be done in conjunction with completion of the shift to the state directly allocating vaccines to providers. The state will continue to double the amount of vaccine allocated to the lowest Healthy Places Index (HPI) quartile as announced on March 4.

    Forty percent of COVID-19 cases and deaths have occurred in the lowest quartile of the HPI, developed by the Public Health Alliance of Southern California, which provides overall scores and data that predict life expectancy and compares community conditions that shape health across the state. The rate of infections for households making less than $40,000 per year (5.7) is 84 percent higher than that of households with an income of $120,000 or more (3.1). At the same time, California’s wealthiest populations have received 50 percent more vaccinations when compared to the rate of our most vulnerable populations. This approach recognizes that the pandemic did not affect California communities equally and that the state is committed to doing better.

  • Meat Purchases and Confidence at Record Highs

    Americans are buying more beef, pork, poultry, and lamb than ever as increased time at home during the pandemic sent meat grocery sales soaring by 20% (IRI) from 2019 to 2020.

    The national analysis released today shows that three out of every four Americans agree meat belongs in healthy, balanced diets (up by nearly 20% since 2020), and 94% say they buy meat because it provides high-quality protein.

    Meat Institute President and CEO Julie Anna Potts commented, “Americans feel better than ever about choosing meat as part of healthy, balanced diets. With COVID-19 deepening demand for convenient, affordable food that tastes good and matches Americans’ values, meat fits the bill.”

    Nearly all American households (98.4%) purchased meat in 2020 (IRI), and 43% of Americans now buy more meat than before the pandemic – primarily because they are preparing more meals at home.

    The proportion of meals prepared at home peaked at 89% in April 2020 and remained at 84% in December (IRI), considerably above pre-pandemic levels and particularly impacting Millennials who were previously most likely to eat out.

    The number of meat shoppers who purchased groceries online grew 40% in 2020, and the majority of online purchasers (59%) expect to continue purchasing about the same amount online in 2021, suggesting food shopping habits may have changed permanently.

    Americans are also embracing new cooking methods (ownership of air fryers increased 24%) and turning to digital sources for recipe inspiration (YouTube use is up 50%) and promotions (consulting digital circulars for promotions increased 33%).

    “Shoppers are cooking more at home due to the COVID-19 pandemic, and their confidence in cooking and preparing meat has increased,” said Rick Stein, Vice President of Fresh Foods for FMI—The Food Industry Association. “Further analysis also shows convenient meal solutions are key and that food retailers have opportunities to provide more choices, along with more information and education on consumer priorities like nutrition and meal preparation – building up what we call consumers’ Meat IQ.”

    The Power of Meat study was conducted by 210 Analytics on behalf of FMI—The Food Industry Association and the Meat Institute’s Foundation for Meat and Poultry Research and Education and released during the American Meat Conference.

    Top Findings of the Power of Meat 2021

    1. The pandemic showed us just how popular meat and poultry still are.
      With consumers cooking at home during the pandemic, meat department dollars increased 19.2% and volume 11.0%. This was due to more meat trips and greater spending per trip, while household penetration remained high, at 98.4% (IRI).

    2. The pandemic brought more home-cooked meals with meat, with the shopper’s eye turning to convenience and variety. An important silver lining of the pandemic is greater meat preparation knowledge, which is likely to benefit the retail meat industry for years, if not generations, to come. But the initial cooking enthusiasm is making way for a quest for variety and convenience. Value-added meat/poultry sales grew based on greater household engagement and increased frequency of use.

    3. More than three-quarters of shoppers changed something about their meat purchases during the pandemic.
      Driven by lunch and dinner, 43% of shoppers bought more meat and poultry, greatly impacted by the work-from-home trend. Additionally, four in 10 shoppers bought differently, whether different types (42%), cuts (40%) or brands (45%).

    4. Online meat shopping increased during the pandemic.
      While supermarkets easily remained the biggest outlet for meat, 56% of shoppers purchased groceries online in 2020. Up from 19%, 31% of shoppers ordered meat online in 2020, and those that ordered meat did so more often.

    5. Consumers look for meat sales/deals more often, but fewer sales were made on promotion during the pandemic.
      More shoppers looked for promotions across stores (68%) or at their primary store (78%) as they shifted to buying in bigger quantities to freeze and use over time. The digital circular gained big, but in-store signage remained the most popular way to research meat specials.

    6. Consumers’ perception of case-ready reaches a study high 81% favorability.
      Shoppers have a positive impression of case-ready with 26% believing it is better than meat that is cut/packaged in-store and 55% believe it is equally good.

    7. Better-for-you gains appeal as shoppers focus on health and nutrition.
      Food has become more than just fuel and shoppers look for meat/poultry items they believe are better-for-me/their family. Many (71%) are putting effort into choosing nutritious and healthful meat and poultry choices. High interest in these areas expresses itself in vastly different protein choices, including purchasing claims-based meat, blends, alternatives and eating a little less of it.

    8. Environmental sustainability is a rising platform driving dollars across categories, including meat/poultry.
      Many (49%) consider sustainability factors when making meat purchases including better for the planet (34%), the worker/rancher (29%) and the animal (27%). Sixty percent of shoppers try to do their part for the environment and 43% believe that ranchers take steps to protect the planet. The 37% share of consumers who are unsure about environmental measures taken signal an important education opportunity for the meat retailing industry.

    9. Animal welfare remained important during the pandemic and is a multi-faceted concept in the eyes of the consumer. Fifty-five percent of shoppers say having information about how and where the animal was raised and processed is important. Consumers’ definition of animal welfare involves many aspects of animal living, feeding and care conditions, including how animals are handled during slaughter (60%), access to outdoors (60%) and the amount of living space (58%). More people believe the meat they buy came from humanely-treated animals (44%) but 40% are simply unsure.

    10. Plant-based meat alternatives grew 83.9% but remain just 0.6% of combined meat/alternative dollar sales.
      At $475 million, refrigerated plant-based meat alternatives experienced robust growth. Just shy of 10% of households bought alternatives in 2020, but 40% did so only once. (IRI) Vegetable/meat blends, such as mushroom burgers, have greater appeal, and can be a bridge between continued meat consumption and providing benefits people look for in plant-forward eating.

    Download your report copy, top 10 and slides from the conference platform HERE.
    -For study information/questions, please contact Anne-Marie Roerink at aroerink@210analytics.com
    -For questions about NAMI, please contact Ann Wells at awells@meatinstitute.org
    -For questions about FMI, please contact Rick Stein at rstein@fmi.org

    About Meat Institute’s Foundation for Meat and Poultry Research and Education

    The Foundation for Meat and Poultry Research and Education (Foundation) is a non-profit research, education and information foundation established to identify strategies that enable the meat and poultry industry to produce better, safer products and to operate more efficiently. The Foundation engages leaders from industry, academia and government to advance scientific understanding related to food safety, nutrition, the environment, animal welfare and worker safety, among other issues. The Foundation does not engage in policymaking but provides scientific evidence and context to governmental agencies as needed. The Foundation also provides resources to consumers to empower them with information to select and prepare safe and nutritious meat and poultry products for their families. For more information, visit: http://meatpoultryfoundation.org/pages/about.

    About FMI

    As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. For more information, visit: www.FMI.org.

  • Protein Discovery Could Help Enable Eco-Friendly Fungicides

    New research reveals an essential step in scientists’ quest to create targeted, more eco-friendly fungicides that protect food crops.

    Scientists have known for decades that biological cells manufacture tiny, round structures called extracellular vesicles. However, their pivotal roles in communication between invading microorganisms and their hosts were recognized only recently.

    UC Riverside geneticist Hailing Jin and her team found plants use these vesicles to launch RNA molecules at fungal invaders, suppressing the genes that make the fungi dangerous.  

    ​Infection of an Arabidopsis plant by the fungus that causes white mold disease. (Anna Schroll/Max Planck Institute for Chemical Ecology)

    “These vesicles shuttle small RNAs between cells, like tiny Trojan horses with weapons hidden inside,” said Jin, a professor of genetics and the Cy Mouradick Chair in the Department of Plant Pathology and Microbiology. “They can silence pathogenic fungal gene expression.”

    Using extracellular vesicles and small RNAs has several advantages over conventional fungicides. They’re more eco-friendly because they are similar to naturally occurring products. Eventually, they degrade and do not leave toxic residues in the soil. Also, Jin explained, this method of fighting fungi is less likely to breed drug-resistant pathogens.

    A sticking point for scientists in creating these fungicides has been figuring out how to load their desired small RNAs into the vesicles.

    “We’ve wondered how these weaponized small RNAs get into the bubbles,” Jin said. “Now, we think we have an answer.”

    Her laboratory has identified several proteins that serve as binding agents, helping to select and load small RNAs into the vesicles. The lab’s research is detailed in a new Nature Plants journal article.

    The Jin laboratory has been working for several years on the development of gene-silencing RNA fungicides. Work toward this goal led to the team’s landmark discovery in 2013 that gene-silencing RNA messages can be sent from the fungal pathogen to the plant host to suppress host immunity. Later, the team learned small RNAs can move both ways — from plants into pathogenic invader cells as well. In 2018, the team worked out that extracellular vesicles were the major delivery system for these small RNAs. They observed that Arabidopsis plants secrete extracellular vesicles into Botrytis cinerea, a fungus that causes grey mold disease and destroys millions of crops every year.

    “This was the first example of a host using these vesicles to deliver small RNAs to another organism,” Jin said. “Previously we saw movement of RNA, but didn’t know how the small RNA are selected and transported.”

    Now, she and her colleagues have identified several RNA-binding proteins in Arabidopsis that bind to specific small RNA molecules and load them into extracellular vesicles. This suggests the proteins play an important role in loading and stabilizing small RNAs in the vesicles. The finding can help increase the payload of gene-silencing RNAs that make it into vesicles and enhance the efficiency of disease control.

    Some scientists have taken inspiration from the RNA communication in plant vesicles to design human therapies. For example, some are attempting to load anti-cancer RNAs and drugs into extracellular vesicles in fruits or vegetables, so people can eat or drink them. Jin is hopeful that her lab’s discovery can aid these efforts. — By Jules Bernstein, UC Riverside

  • New Study Indicates High Prune Diet Prevents Bone Loss After Traumatic Injury

    As part of the California Prune industry’s long-time commitment to world-class nutrition research, a new, peer-reviewed animal study shows a diet high in California Prunes completely prevents bone loss associated with spinal cord injury (SCI), while also restoring a fraction of the bone lost after SCI.

    Individuals who suffer spinal cord injury (SCI) are prone to extremely rapid bone loss. This leads to a significant increase in the risk of fractures, osteoporosis, and overall mortality. Results of this New animal study conducted by San Francisco Veterans Affairs Medical Center, Department of Veterans Affairs and the Department of Orthopedic Surgery show California Prunes may be able to help.

    “Healthy bones come from the right exercise and diet,” says Leslie Bonci, registered dietitian and consultant for the California Prune Board. “California Prunes are particularly rich in bone-building minerals. Not only does the fruit provide boron and manganese, but also Vitamin K — another nutrient that is fundamental for bone mineralization.”

    The study finds Prunes, in their Dried Plum version, mitigates Spinal Cord Injury-induced Bone Loss in Mice, was published in the Journal of the Orthopedic Research Society. The research was led by Halloran and Xuhui Liu, M.D., San Francisco Veterans Affairs Medical Center, Department of Veterans Affairs and the Department of Orthopedic Surgery, UCSF. In a serving of California Prunes, you can find potassium, Vitamin K, manganese, boron, and fiber.

    The researchers conducted two separate experiments. In a prevention experiment, they looked at dietary supplementation with dried plum for mitigating the loss of bone induced by SCI. Then, in a recovery experiment, they examined if a dried plum diet could restore bone lost after SCI.

    “We are seeing an exciting ‘prune effect’ on bones,” said Bernard Halloran, Ph.D., Professor Emeritus, University of California – San Francisco (UCSF). “In a variety of unique research scenarios, prunes are consistently associated with a favorable bone response.”

    The new study findings build on a growing body of research that shows a link between positive bone health response and California Prunes in post-menopausal women, along with research that shows a similar favorable bone response among those exposed to radiation – such as astronauts in space.

    Additional nutrition research studies are now underway adding to the investment in scientifically-sound evidence about the health benefits of prunes. The research pipeline includes the largest clinical trial ever undertaken by the California Prune industry that is looking at how California Prunes influence the microbiota and inflammation reduction, as well as a first-of-its-kind study that is evaluating the impact of California Prunes on the bone health of men. More studies are examining how California Prunes effect the fracture-healing process and the fruit’s impact on the bone health of younger women who are taking oral contraceptives.

    ABOUT THE CALIFORNIA PRUNE BOARD

    Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.

  • Nearly 70% of Essential Sonoma Co. Ag Workers Vaccinated

    As efforts to vaccinate essential agricultural and production workers struggle to proceed throughout California and the nation, Sonoma County’s farmers, vintners and health communities have been successfully partnering to get thousands of COVID-19 vaccination doses to these essential workers throughout the region.

    Now entering its 5th week of operation, the program has already vaccinated and scheduled vaccination appointments for more than 8,300 essential workers from Sonoma County’s agriculture, vineyard, food, and winery sectors.  The target for essential ag and production workers receiving vaccination in Sonoma County is 12,500.  The vaccination program and collaboration will continue for the foreseeable future.

    “This effort in Sonoma County should be the model for the nation in how to organize and vaccinate essential ag and production workers,” said Dr. Jason Cunningham, Chief Executive Officer at West County Health Centers.  He added, ”We have succeeded because of the tremendous collaboration throughout the community from people and organizations who share one focus to quickly and efficiently immunize our essential food and agricultural workers to reduce their risk of becoming ill.”

    The program is a cooperative effort involving the Sonoma County Winegrowers, the Sonoma County Vintners, the Sonoma County Farm Bureau, local community health centers including the West County Health Center, the Sonoma Valley Health Center, the Alliance Medical Center, the Alexander Valley Health Care, and the Sonoma County Medical Association.  Each agricultural group has a specific responsibility: the Winegrowers work with the local winegrape farmers; the Vintners work with local wineries; and the Sonoma County Farm Bureau works with non-wine related farmers and ag processors. Farmers, vintners, and processors have been receiving regular updates from their representative organization to provide the number of people they employ, where they reside or work in the county and their transportation needs.

    Each week, Community Health Centers throughout Sonoma County commit a certain number of vaccines to vaccinate essential ag and production workers against the Coronavirus pandemic.  Every day, it is up to the industry partners to coordinate with the ag and production employers to organize and schedule appointments for the workers and ensure that all the vaccines are being utilized.  Each of the ag partner organizations is contributing staff, providing translators, and donating additional resources to make this effort successful.  In addition, the Sonoma County Medical Association and its vast network of local volunteers dedicated two full days to vaccinating vineyard workers and wine production workers at the Sonoma County Fairgrounds, successfully administering the first doses of the COVID-19 Moderna vaccine to over 1,200 people.

    Multiple vaccination sites are utilized through this collaboration in the county.  The agricultural organizations coordinate weekly and, sometimes, daily with the community health centers to determine how many vaccines will be available that week and at what location.  With that information, the agricultural organizations work with their ag and production partners to schedule appointments to ensure the greatest number of essential workers are vaccinated each day.

    However, for any vaccination program to succeed, there is one essential element: a person’s trust in the vaccine and the institutions that administer it. This model specifically relies on the partnerships among the ag and production associations and the healthcare community and the trust that employees have with their agricultural employers.  In addition, agricultural organizations have conducted outreach and education to essential workers.  All communication and education are offered in both Spanish and English so everyone can make informed decisions about getting vaccinated.

    “We are succeeding in reaching our vaccination goal because of the outstanding coordination and trust that exist amongst all parties involved.  There is a unique relationship the county trade associations have with each other, local businesses and farms and, in turn, the trust that exists between the ag employer and their employees,” said Karissa Kruse, President of the Sonoma County Winegrowers.  She added, “While there has been a lot of news about problems throughout the country in vaccinating essential workers, here in Sonoma County, we created a broad coalition to develop a plan that would work to ensure that our ag and production workers get vaccinated as soon as possible.   This model of bringing healthcare providers together with local businesses and farms should not be used just here for this pandemic, but as a model for supporting the health of our local communities moving forward. ”

    As witnessed throughout the United States, the logistical challenges to distributing the vaccines are enormous and complex. Adding to that in California are the continued revisions to the state’s rollout plan, confusing messaging to millions of workers regarding priority vaccination groups and an undersupply of doses statewide. The result has been a mixed effort to inoculate high-risk workers employed at farms, restaurants, and grocery stores.

    “From the beginning, our focus has been on creating accessible clinics at the Sonoma County Fairgrounds to support the vaccination efforts of the current eligible tier of community members and mobilizing our volunteer network of local doctors and nurses,” said Wendy Young, Executive Director, Sonoma County Medical Association.  She added, “The Sonoma County Medical Association is pleased to have been able to have an active role in vaccinating our community and partnering with the local agricultural and wine communities to vaccinate Sonoma County’s essential ag and production workers in this phase. This level of collaboration is special, and we look forward to continuing this innovative partnership until all who want the vaccine have it and our community can open its doors again!”

    A new study out of the University of California, San Francisco found that Latinx Californians experienced a 36% increase in mortality during the pandemic as compared to historical periods, with a 59% increase among Latinx food/agriculture workers. The state’s current vaccination Phase 1B includes people 65 and older and essential workers in education, emergency services, food, and agriculture workers as eligible for shots. In Los Angeles County and other counties in California, essential ag workers will not be eligible to get vaccinated until March 1.

    “As an employer, it is my responsibility to do everything I can to protect the health and safety of my employees.  I was really worried after reading and hearing the news from throughout the country of the many  delays and problems in vaccinating essential workers,” said Bret Munselle, of Munselle Vineyards.  He  added, “But, witnessing how efficient the local collaboration has made securing appointments and providing on-site education for our employees was really impressive and a great relief to me.  Everyone in Sonoma County should be proud of this partnership and its success.”

    In addition to organizing the vaccine rollout for essential ag workers, the Sonoma County Vintners Foundation donated iPads and funding to each of the participating Community Health Centers to provide much needed technology for coordinating the logistics of vaccine program. The Sonoma County Grape Growers Foundation also donated funding to each of the healthcare community organizations involved to help cover day-to-day expenses related to the program.  The collaboration will continue and is accessible for all ag and production workers who live in Sonoma County.

    To learn more about the vaccine program, contact your respective partner at:

    Sonoma County Winegrowers:                                 https://sonomawinegrape.org/

    Sonoma County Vintners:                                          https://sonomawine.com/

    Sonoma County Farm Bureau:                                   https://sonomafb.org/

    West County Health Centers:                                    https://www.wchealth.org/

    Alliance Medical Center:                                            https://alliancemed.org/

    Sonoma Valley Community Health Center:               https://svchc.org/

    Alexander Valley Healthcare:                                    https://alexandervalleyhealthcare.org/

    Sonoma County Medical Association:                      http://www.nbcms.org/home.aspx

  • Multiple Recent Studies Examine Walnuts & Heart Health

    New findings from three publications supported by the California Walnut Commission, demonstrate the impact of walnuts on various aspects of heart health. The findings were so compelling that the papers were supported by the journals with a press release and/or editorial coverage, stimulating broad media coverage. The California Walnut Board (CWB)/California Walnut Commission’s (CWC) mission is to work collectively to promote the benefits and many ways walnuts can play a role in the overall health of consumers in the U.S. and around the world.

    Here are the highlights:

    • A studypublished in the online journal Heart analyzed the impact of a traditional Mediterranean diet, green Mediterranean diet, and healthy US diet on LDL cholesterol, weight and insulin resistance. Both Mediterranean diets included a daily serving of walnuts.
    • Research shared in the Journal of the American College of Cardiologylooked at regular consumption of foods rich in marine or plant-based omega-3s and risk of death among individuals who have suffered a heart attack. Walnuts are the only nut with an excellent source of plant-based omega-3 ALA (2.5 grams/ounce).
    • Another publication in the Journal of the American College of Cardiologyexplored regular consumption of walnuts and anti-inflammatory effects. Chronic inflammation, caused by factors such as poor diet, obesity, stress and high blood pressure, is damaging and a factor associated with heart disease risk.

    These publications and subsequent editorials and press releases have been seen over 400 million times by U.S. consumers to-date, in popular media outlets such as TODAY, Health Digest, Yahoo!, Consumer Reports, and Eat This, Not That! The California Walnut Commission (CWC) continues to fund health research to address important scientific questions, ultimately sharing findings that educate consumers about the health benefits of walnuts, helping to build market demand within the industry.

    In this case, consumers can see how including walnuts in their diet can have a beneficial impact on heart health and this easily translates to keeping walnuts top-of-mind when grocery shopping. This news also keeps walnuts in front of health professionals, who can then recommend walnuts to their patients based on new evidence-based research.

    Carol Sloan RDN, FAND, Health Research Director for California Walnuts shares, “Our industry health research program is dedicated to funding research in a credible and transparent manner that will improve understanding and expand knowledge about the effects of walnut consumption on public health outcomes.”

    Carol Sloan

    “The program began with study findings showing the positive benefits of consuming walnuts as part of a healthy diet on decreasing risk of heart disease,” Sloan continued.  “Although it is now well established that walnuts are a heart-healthy food, California Walnuts continues to support research in this area to build upon previous scientific findings, and also to keep pace with new biomarkers and outcomes related to heart disease, the #1 cause of death in the US.”

    “As a registered dietitian, I appreciate the fact that I can share scientific findings with my colleagues that assist consumers with having healthier lives with the simple addition of heart healthy foods like walnuts. Enjoying a handful of walnuts a day is an easy way to decrease risk of chronic illness such as heart disease. For example, preparing walnut “meat” tacos for dinner, or putting walnut butter on toast for breakfast or in a smoothie with fruits and walnut milk for lunch are easy, delicious and fun ways to eat more plants, including walnuts without sacrificing taste or nutrition,” Sloan concluded.

  • Agriculture and Business Coalition Challenge Cal/OSHA Emergency Standards to Protect Nation’s Food Supply

    A coalition of agricultural and business employers has filed a lawsuit in Los Angeles Superior Court challenging the COVID-19 related emergency temporary standards (ETS) recently approved by the California Occupational Safety and Health Standards Board (Board). The complaint alleges, among other things, that the Board lacks statutory authority to impose many of the sweeping measures of the ETS on California employers.

    For California’s multi-generational farmers, the health and safety of their employees and the consumers they serve is their top priority.

    “In the weeks and months following Governor Newsom’s emergency declaration in March, California farmers and processors moved quickly to implement dramatic new safety practices aimed at mitigating the spread of COVID-19 in the workplace,” said Dave Puglia, President & CEO of Western Growers. “While these measures helped reduce transmission in workplaces, this virus has swept through communities large and small in spite of lockdown orders and mask mandates, and through every sector of the economy as well despite extraordinary efforts by employers and employees alike. The Board imposed unrealistic, unfounded and economically harmful standards in total disregard of these realities. We have no choice but to seek judicial relief.”

    The standards promulgated by the Board are unprecedented and sweeping. They were adopted with little public notice or opportunity for comment based on a purported “finding of emergency” and a declared need for immediate action, even though it took the Board nine months to enact these rules. Furthermore, Cal/OSHA staff insisted the ETS were not necessary for the agency to enforce the continually evolving general and industry-specific guidelines for the prevention of COVID-19. As stated in the complaint, “the ETS does not solve a crisis as much as it creates one.”

    “We take this unfortunate yet serious action because we believe there are unconsidered mitigation steps that have and would continue to better protect farm workers while allowing our farmers to continue to produce a consistent supply of fruits and vegetables,” said Christopher Valadez, President of the Grower-Shipper Association of Central California. “As this pandemic has shown us over the last several months, it is imperative that science and data drive policy. That is at the core of what we seek in this lawsuit.”

    The ETS create significant new obligations and liabilities for employers, and subject well-meaning California farmers and other businesses to additional enforcement actions and substantial penalties. The practical effect of these emergency standards is to shift the public health and economic costs of COVID-19 monitoring, investigation, compliance and remediation onto employers, all without any consideration of the financial damage inflicted on businesses already struggling to recover from the pandemic.

    “These regulations will disrupt food supply operations all along the line, but it will be especially hard on our 20,000 small family farming members,” said Jamie Johansson, President of the California Farm Bureau Federation. “They and their employees are the unsung heroes of the pandemic but once again, they must react to a rule handed down by fiat instead of going through a deliberate regulatory process where the voices of farmers would be heard. We hope the court forces government to follow the law.”

    It is important to note that the ETS will have a disproportionate impact on California farmers and their employees since one aspect of the regulations is to substantially reduce and eliminate vitally needed agricultural housing during a statewide housing crisis. A reduction in already-scarce housing will directly impact farmworker communities and harm rural economies across the state that depend on agriculture.

    The lawsuit filed by lead attorney David A. Schwarz, Kent R. Raygor and Barbara Taylor, with Sheppard Mullin, argues that in enacting the emergency regulations without due process, the Board failed to explain the causal link between the ETS and the emergency situation to be addressed, or to adequately justify the necessity of the new rules. Additionally, the complaint contends that many of the regulations have nothing to do with workplace health or occupational safety but are designed to address non-work-related COVID-19 exposure risks.

    Click here for a fact sheet that details the basis for the legal challenge.

    Click here for the full text of the complaint with exhibits.

    The six plaintiff organizations are listed below:

    • California Association of Winegrape Growers: Michael Miiller
    • California Business Roundtable: Brooke Armour Spiegel
    • California Farm Bureau Federation: Dave Kranz
    • Grower-Shipper Association of Central California: Christopher Valadez
    • Ventura County Agricultural Association: Rob Roy
    • Western Growers: Cory Lunde