California Ag Network

Category: Consumer Health

  • Japanese Consumers Crave California Almonds, Walnuts & Pistachios

    According to the USDA Foreign Agricultural Service, a strong demand for U.S. Tree Nut products continues in Japan, driven by the growing health-oriented trends among Japanese consumers. In 2021, fresh and dried nut imports to Japan totaled $491 million, of which 78.2 percent or approximately $384 million was from the United States. The key market sectors for U.S. Tree Nuts are in bakery and retail, valued at $215.1 million. Almonds and walnuts are almost exclusively supplied by the United States.

    General Information:

    Historically, walnuts and chestnuts were grown wild or cultivated on a very small scale for local consumption. Since Japan started importing nuts in the 1950’s, nuts such as almonds and mixed nuts have been used as a snack to eat with alcoholic drinks or as ingredients for cookies and chocolates. Except for certain walnut production areas, only in recent years have nuts been used for cooking. The Japan Nuts Association was established in 1993, with seventy-three importers and distributors.

    Market Trends:

    Japan has almost no production of nuts, except for very limited production of walnuts (approximately one hundred eighty tons per year). As a result, consumers of nut products rely heavily on imports. The market had been very limited, but stable, because nuts were mostly used as ingredients for the bakery and confectionary industry and the retail price for nuts was relatively higher. Over the past decade, consumption of almonds and walnuts has gradually increased, with imports reaching 42,489 metric tons (MT) (a record high) and 22,527 MT, respectively. Meanwhile, chestnuts have seen dramatic declines in import volumes over the past twenty years. Pistachio imports have been stable but has gradually increased in small amounts over the past couple of years.

    The key market sectors for tree nuts are bakery (55 percent) and retail (33 percent). For confectionary and baking industry, the following processed nut items have been most widely used:

    Walnuts: 1) Raw shelled light-color medium pieces, 2) Raw or roasted shelled light-color small pieces

    Almonds: 1) Blanched powder, 2) whole, 3) Roasted cuts, 4) Sliced

    Pistachios: 1) In-shell, 2) Raw shelled, 3) Praline rolled into paste, 4) Cuts (for topping)

    In the baking sector, walnuts are the most frequently utilized tree nuts, in a variety of bread items and Japanese sweets. In the retail sector, nuts in a 40-55g package or 100g package are popular at convenience stores and supermarkets, and 200g or 500g package are popular at specialty stores, and internet shops. At the retail stores, nuts are placed on the shelf for the baking ingredients and/or the shelf for the snacks. Salted mixed nuts for snacking or accompanied with alcoholic drinks are traditional methods of consumption and still popular in the retail sector. However, unsalted straight nuts are gaining in popularity due to the proliferation of information on the health benefits and versatility in usage for each type of nut. Snack nuts mixed with dry fruits, such as trail mix, are still not common but cereal snack bars, some sold with the Nutritional Supplement Foods label, with nuts and dry fruits have been popular in the Japanese market.

    In the retail sector, mixed nuts are sold best among nuts categories (including peanuts), followed by peanuts and chestnuts. In recent years, Japanese consumers have become more health-conscious and have become more educated on the nutritional benefits both almonds and walnuts provide. Strategic marketing and promotion of the health and beauty benefits have continued to be effective by major television stations as well as on internet and social media sites. Health-related messaging includes key words like omega-3, anti-oxydant, vitamin E, vitamin B, minerals, oleic acid, anti-aging, reducing cholesterol, zero cholesterol, healthy blood vessels, healthy brain, healthy skin, etc. This type of messaging has been key to promoting nuts and nut products to Japanese consumers.

    During the peak of the COVID-19 pandemic in 2020-2021, sales of nuts and dry fruits increased in the retail sector due to consumer dining changes, from dining-out to dining in the household. Some stores reported between 120-130 percent increased sales and the expansion of shelf space by 10 percent. Overall, snacking became one of the growing trends during the stay-at-home/teleworking environment. “New Snacking” included nuts, dry fruits, and vegetable chips. In addition to this, consumers made shifts to “unsalted” nuts, as a healthier alternative.

    Pistachio’s use as an ingredient is another in-demand product. Major snack/confectionary manufacturers created new snacks using more nuts including pistachios. Major manufacturers including Morinaga and Tirol have new ice cream and chocolate products utilizing pistachios. Major convenience stores such as 7-Eleven and Family Mart created desserts with pistachios, which have also been sold in cafes and at other specialty stores. In addition to this, one of the major specialty store chains KALDI started selling pistachio spread. A pistachio specialty store “Pista and Tokyo” recently opened at one of the premium locations near Tokyo Station, demonstrating the strong popularity pistachios have gained among Japanese consumers. Imports for U.S. pistachios have been flat but have been gradually increasing over time. Import data from December 2020 to November 2021, shows an increase of 146.3 percent compared to the previous year. Approximately 93 percent of total pistachio imports in 2020 were from the U.S., with the rest mostly originating from Iran and Italy.

    Imports of Tree Nuts:

    Each type of nut is imported mainly from a sole exporter because of specific production conditions such as climate, soil, and ability for mass production and quality control. That dependence can cause unstable supplies and prices; and Japanese importers are seeking a wider variety of potential suppliers to fulfill market demand. The United States dominates as supplier of almonds, walnuts, and pistachios, and ships in lesser quantities. Australia supplies the majority of macadamia nuts; chestnuts are imported primarily from China and Korea, while Turkey is the largest supplier of hazelnuts. Cashews and coconuts are sourced mostly from other countries.

    The U.S.-Japan Trade Agreement (USJTA) entered into force on January 1, 2020 and is in year three of enforcement. Following implementation of USJTA, nearly 90 percent of U.S. food and agricultural products imported into Japan are now duty free or receive preferential tariff access. In 2021, Japan imported $491 million in fresh or dried nuts from the world, of which 78.2 percent (approximately $384 million) was from the United States.

    Major Tree Nuts Importers, Processors and Distributors in Japan

    Japan is a very competitive market, and buyers in the food and beverage industry are inundated with meeting requests. Therefore, they often do not respond to “cold calls” or requests for meetings with individual companies. Instead, they prefer to find new products at large trade shows, or specially targeted trade showcases, where they can look at many products at once. Therefore, the best way to find buyers is to participate in one of the food related trade shows or showcases in Japan. The ATO organizes U.S. pavilions at the Supermarket Trade Show in February and FOODEX Japan in March, and many Japanese buyers are invited to stop by the U.S. pavilion to meet with exhibitors. The ATO also supports exhibitors at the shows by providing a market briefing, business meeting lounge, etc. Please contact the ATOs for more information about trade shows. The recommended trade shows featuring USA Pavilions in Japan are as follows:

    -FOODEX Japan in Kansai 2022, July 27-29, 2022, Intex Osaka, Osaka

    -FABEX Kansai 2022, September 7-9 2022, Intex Osaka, Osaka

    -Supermarket Trade Show 2023, February 15-17, 2023, Makuhari Messe, Chiba

    -FOODEX Japan 2023, March 7-10, 2023, Tokyo Big Sight, Tokyo

    Contact Information:

    The Japan Nuts Association represents the interests of wholesalers, processors, and trading firms. For their member list, please visit: http://www.jna-nut.org/?page_id=16

    FAS/USDA Offices in Japan

    URL: http://www.usdajapan.org/ Agricultural Trade Office, Tokyo ATOTokyo@ usda.gov

    Tel: + 81-3-3224-5118 Agricultural Trade Office, Osaka ATOOsaka@ usda.gov

    Tel: + 81-6-6315-5904 

    — By Juri Noguchi, USDA Foreign Agricultural Service

  • Taco Bell® Unveils Dairy-Based Beverage with Checkoff Support

    Taco Bell is continuing its run of dairy-based beverages thanks to dairy checkoff support. The chain released the Island Berry Freeze that uses a shelf-stable creamer created by dairy checkoff scientists. It is Taco Bell’s third beverage launch featuring the dairy creamer, beginning with the Pineapple Whip Freeze in May of 2020 and the Mountain Dew® Baja Blast® Colada Freeze last May.

    The Island Berry Freeze features a bit of a twist from its predecessors with a creamer infused with a tropical flavor. This Freeze, offered in blue raspberry or wild strawberry flavors, is available at participating U.S. Taco Bell restaurants through March 12.

    “After the initial success of the Pineapple Whip, it just made sense to build off of that momentum and continue offering beverages that bring a lot of excitement to Taco Bell’s lineup,” said Mike Ciresi, a Dairy Management Inc. (DMI) senior dairy scientist who works with Taco Bell. “Taco Bell is all about bold, exciting flavors, especially with its beverages, and believes the Island Berry Freeze has a flavor that pops and will hit the mark with consumers.”

    Another popular Taco Bell item – the Grilled Cheese Burrito – is back on the menu. The burrito features a blend of mozzarella, cheddar and pepper jack cheeses in addition to reduced-fat sour cream, seasoned beef, rice, crunchy red strips and chipotle sauce. A layer of cheese is then grilled around the tortilla to offer a special experience for cheese lovers.

    The burrito launched in the summer of 2020 and re-entered Taco Bell’s menu last fall with a double steak option. This time, the original version is back for a limited time, which Ciresi expects will be a hit with consumers.

    “The Grilled Cheese Burrito continues to do so well,” Ciresi said. “I am excited it’s back on the menu, and I’m sure Taco Bell fans are as well.”

    Heather Mottershaw, vice president of pipeline innovation and product development for Taco Bell, reiterated how popular these dairy-centric items are with customers.

    “We understand how much dairy enhances our menu in terms of innovation and flavor and it’s supported by the response we get from our customers,” Mottershaw said. “We’re grateful to have checkoff scientists working side-by-side with our team to continue pushing the envelope with items featuring dairy.”

    While sales results of products created with checkoff support are proprietary, Emily Bourdet, vice president of global innovation partnerships for DMI, said the results of all checkoff partners, including at Taco Bell, are making a difference. She said there have been 2 billion pounds of milk equivalent growth overall since the start of the partnerships work, and each partner averages about 3 percent annual growth in dairy volume.

    “In Taco Bell’s case, it’s the innovation that leads to success,” Bourdet said. “From the beginning of the partnership to today, our on-site scientists at Taco Bell have changed the game for how to incorporate dairy and creating excitement for Taco Bell fans.”

    For information about the dairy checkoff, visit www.usdairy.com.

  • New Research Findings: The Heart Loves Blueberries

    A new study published in Clinical Nutrition and supported by the US Highbush Blueberry Council (USHBC) found that the equivalent of one cup of fresh blueberries, consumed as 26 g of freeze-dried blueberries, may reduce the acute cardiometabolic burden of energy-dense meals. Or, simply put: The new research further supports that blueberries may benefit heart health.

    As part of USHBC’s programming engaging health professionals, the study findings will be leveraged to promote blueberries as part of a healthy diet, continuing to boost  blueberries’ health halo to drive demand.

    “This is the first study of its kind conducted in an at-risk population, adults with metabolic syndrome, a condition affecting nearly 40% of Americans and one in four adults in the UK,” said Aedin Cassidy, Ph.D., chair of nutrition and preventive medicine, and director of the Interdisciplinary Research Institute for Global Food Security at Queen’s University, Belfast, and the study’s lead investigator.

    Learn more about the study here. For more information on how USHBC is working with health professionals, and to access resources to leverage with your own health influencers or audiences, visit healthprofessionals.blueberry.org.

  • Nightfood Wins REAL CA MILK Excelerator Competition With Sleep Friendly Ice Cream Novelties

    Nightfood claimed a sweet victory as grand prize winner of the Real California Milk Excelerator dairy innovation competition during a live pitch event. The competition, created in 2019 by the California Milk Advisory Board (CMAB) and VentureFuel to fuel innovation in new dairy product development, is a global search for the very best emerging products to bring to market using California milk and dairy ingredients. As grand prize winner, Nightfood will receive $150,000 in resources and funding to bring their sleep friendly ice cream novelties to hotel locations across the U.S.

    As presented by Founder and CEO, Sean Folkson, a self-identified night snacker and former insomniac, Nightfood’s mission is to help nighttime snackers around the world satisfy their hard-wired cravings in a better, healthier, and more sleep-friendly way. The company recently completed a successful pilot program with a leading global hotel chain to introduce Nightfood ice cream pints into hotel lobby shops across the country. Excelerator prizing will be used to help grow distribution for a novelty version of the ice cream in the hospitality channel.

    I’m honored for Nightfood to be selected by the CMAB, VentureFuel and the panel of industry-expert judges as the first-place winner in this year’s Excelerator competition. Sleep is becoming a massive health trend, and many consumers wrestle with hard-wired nighttime survival cravings for calorie-dense foods like cookies, chips, candy, and, of course, ice cream,” said Folkson. “Those high-sugar, high-fat snacks tend to be both unhealthy, and sleep disruptive. Nightfood helps consumers satisfy those prehistoric biological cravings in a better, healthier, more sleep-friendly way. With the help of the CMAB, we look forward to making Nightfood sleep-friendly ice cream sandwiches available in lobby shops in 20,000 hotels across the country.”

    Nightfood is one of four innovators selected from a field of 12 semi-finalist competitors to present to an all-star judging panel from the CPG, retail, venture capital, food science and media world representing such companies as Albertsons Companies, Coca-Cola, Beam Suntory, My/Mochi Ice Cream, Whole Foods and more in a live virtual pitch (and sample) event. All four finalists represented products in the frozen dessert space – a market valued at more than $52 billion in 2020 and growing, driven by the rising demand for better-for-you dessert options. Alongside the three other finalists, Nightfood was judged on uniqueness or innovation, taste, the ability to scale and the founding team. Sweetkiwi came in second place and will receive $100,000 in support for growth and distribution for their low calorie whipped frozen Greek yogurt that is formulated with fiber, protein, and probiotics for better gut health.

    “I am incredibly overwhelmed and excited that we were one of the chosen winners,” said Ehime Eigbe, Founder and CEO of Sweetkiwi. “It is such an exciting time for us, we’re really pleased the judges saw the value in our innovation. We look forward to carrying the Real California Milk seal and being part of the California dairy family.”

    This is the third event of its kind by the California dairy industry. While prior years focused on fluid milk and snacks, the 2021 competition spotlighted products using the nutritional and flavor profiles of real milk and dairy ingredients to deliver performance and recovery benefits in products ranging from sports drinks to indulgent desserts.

    Twelve semi-finalists were selected from a field of 62 entries to move through the Excelerator process, receiving $10,000 worth of support each to develop an edible prototype, while receiving a suite of resources including graphic design, lab or kitchen time and elite mentorship from global marketing, packaging, investment and distribution experts from companies including Branchfood, Brandology, Bristol Farms, the California Dairy Innovation Center, Diageo, Garrand Moehlenkamp, Heywell, Highlight, Ignite2x, Ketchum, LA Distributing Company, Lemos Jerseys, Mondelēz International, Rodeo, Vori, and Whole Brain Consulting. The total value of Excelerator prizing is over $650,000.

     

    Finalists were chosen from the semi-finalists competitors during a two-day virtual pitch event judged by a group of experts from Hershey’s, Nestle, Mars, PepsiCo Ventures Group, Amberstone Ventures, Branch Venture Group, FoodNavigator.com, Rosa Brothers Milk Company, Health Magazine, SnackRiot, and The Save Mart Companies. Over 2,000 consumers also were able to vote virtually through Perksy, which provides market research for the mobile generation, on the products they would most be interested in purchasing. An additional 500 consumers were polled through Perksy for the finals and those votes were included in the final tally.

    “Excelerator winners were judged as much for the founders and founding teams as for the products themselves and we had an incredible group of competitors this year. Nightfood stood out because it really nailed the performance and recovery objective of this year’s competition and they have a solid plan for owning the sleep space,” said John Talbot, CEO of the California Milk Advisory Board. “We look forward to partnering with Sean and Ehime to bring both Nightfood and Sweetkiwi’s functional dairy desserts, fueled by Real California dairy ingredients, to the larger marketplace.”

     

    “Every product that made it into this competition was a winner, having gone through extensive vetting and due diligence to determine their potential.” said Fred Schonenberg, CEO of VentureFuel. “Our mentors helped each accelerate and, in the end, over 2,000 consumers and the 24 expert judges chose these amazing two winners. CMAB and VentureFuel continue to assist all of the companies that made it into the program – so expect to see many of these participants on a shelf near you very soon.”

    To that end, earlier this week, CMAB and VentureFuel hosted a private retail buyer/investor event to introduce the finalists to the market which resulted in over 20 one-on-one meetings with key industry decision makers. The program also supported nascent companies that may be future breakthroughs via a multi-week Incubator Boot Camp for idea-stage companies not quite ready for the main Excelerator.

    California, known for innovation, has a reputation for quality dairy products. As the number one producer of fluid milk in the nation, California also leads the nation in sustainable dairy farming practices. More than 1,100 family dairy farms produce the California milk found in fluid milk, cheese, butter, yogurt, ice cream and other dairy products identified by the Real California Milk seal.

    About the RCM Snackcelerator

    The 2021 Real California Milk Excelerator taps into the thriving functional foods market – a market that has grown significantly over the past year and is projected to reach over $275 billion globally by 2025 and focused on early-stage, high-growth companies with a cow’s milk-based product that plays a critical role in personal performance and/or recovery.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visitRealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.

    About VentureFuel, Inc.

    Founded in 2014, VentureFuel is an independent innovation consultancy that builds innovation programs for industry leaders by unlocking the power of external innovation through startup collaboration. Its programs focus on changing behaviors and beliefs in order to unlock new sources of growth. We provide senior leaders with the tools to drive transformative change within their organizations by opening up their teams to new ways of working, products, services and routes to market. Learn more at: www.venturefuel.net, Linked-In, Twitter and Instagram. You can hear The VentureFuel Podcast on Apple, Spotify or Simplecast.

  • California’s Local Meat Suppliers Struggle to Stay in Business

    The University of California, Davis, Food Systems Lab has released a white paper showing the need to support California’s small and mid-scale meat suppliers and processors in order to build a more resilient meat supply chain. It describes how the meat supply chain and rural economies could benefit from regulatory changes and more collaboration among producers and other stakeholders in the system.

    The pandemic shut down meat processing plants in 2020, as did recent ransomware attacks on JBS, the nation’s largest meat supplier. Report authors said this highlights the need to support small- and mid-scale suppliers.

    “COVID and the ransomware attacks put a spotlight on how the concentration of the meat supply chain increased vulnerability in the food system,” said report co-author Tom Tomich, founder of the UC Davis Food Systems Lab and distinguished professor in the Department of Environmental Science and Policy. “We need to level the playing field so small- and mid-scale farms have an easier way to bring their product to market.”

    The report says the lack of access to slaughter facilities, limited capacity of cut and wrap facilities, and concentration of marketing channels create conditions in which small- and mid-scale farms and ranches struggle to stay in business.

    “These challenges are exacerbated by policies that tilt the playing field against small operators. Fortunately, new state and national legislation and programs are developing that could increase resilience in our food systems,” says Michael R. Dimock, Roots of Change program director and lead author for the report. “We need cities and counties to help fix the problems because local land use policies often impede development of resilient supply chains.”

    Lack of Access & Limited Capacity

    Smaller ranchers in California have limited access to slaughter and processing facilities. In the last 50 years, California has lost half of its federally inspected meat processing plants, and the remaining facilities are unable to meet demand. Many of the 46 USDA-certified slaughter plants operating in California are closed to smaller producers.

    “This means that smaller ranchers must drive hundreds of miles to reach a facility or have to wait months due to limited capacity,” said Tomich.

    The report said a combination of federal, state and private investments could provide a broader geographic distribution of plants of differing scales. It also suggests expanding mobile, on-farm slaughter operations for sheep, goats and hogs, similar to those for beef.

    Regulatory Barriers & Opportunities

    Complex inspection requirements and other regulatory barriers make it difficult for small- and mid-scale producers to compete with big suppliers. The report suggests California create its own meat inspection program equivalent to the federal program to serve smaller ranchers. Prioritizing public procurement of local, high-value meat would also help expand market access for smaller producers.

    Broader Benefits of Smaller Operators

    The report notes other beneficial roles of small- and mid-scale livestock operations, apart from the potential to increase resilience in our food system. Livestock grazing is a cheap and effective way to reduce wildfire risk. Supporting local meat processing also helps rural economies and creates community-based jobs.

    The report was based on 27 interviews with people representing a wide spectrum of activities and points of view within the meat supply chain throughout the state. Authors are Courtney Riggle, Allan Hollander, Patrick Huber and Thomas Tomich of the UC Davis Food Systems Lab, and Michael R. Dimock with Roots of Change.

    Funding for the study came from the TomKat Foundation and USDA Hatch Program. — By Amy Quinton, UC Davis

  • Slowing the Onset of Alzheimer’s by Eating Berries

    Americans are growing old and, sadly, the aging process for many means more than simply turning gray or thinning hair.

    According to the United States Census, in about a dozen years the number of Americans over 65 will outnumber children. Further, the Centers for Disease Control and Prevention project the number of Americans living with Alzheimer’s disease (AD) to nearly triple by 2060.

    Fortunately, USDA-funded research may have found a tasty way to slow disease onset.

    A study published in the American Journal of Clinical Nutrition suggests that diets high in flavonoids may protect cognitive health. Flavonoids are plant nutrients known for their antioxidant, antiviral, and anticancer properties and are found in berries, tea, dark chocolate, and other foods.

    “Alzheimer’s disease is a significant public health challenge,” said Paul Jacques, nutritional epidemiologist at the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University in Boston. “Given the absence of drug treatments, preventing Alzheimer’s disease through a healthy diet is an important consideration.”

    According to Jacques, who co-authored the study, about one in nine adults over age 65 are living with AD. While memory loss is the hallmark of AD, Jacques said it has many other cognitive and behavioral changes, including difficulty carrying out simple multistep activities, such as dressing or cooking; loss of judgement and attention; and changes in behavior such as depression and agitation.

    Jacques’s study, one of the first truly large, long-term studies to examine the effects of flavonoids on AD, showed that diets high in certain types of flavonoids present significant promise toward preventing the onset of Alzheimer’s.

    “Our study examined the association between long-term flavonoid intakes and AD over an average follow-up of 19.6 years among 2,809 participants,” he said. Results show that those who consumed the most of three types of flavonoids were more than 50 percent less likely to develop AD risks compared with those who ate the least. Plant foods, such as vegetables, fruits, berries, nuts, and seeds are good sources of flavonoids, as is a cup of green tea each day.

    Age 50 is not too late to make positive dietary changes. “While the risk of dementia increases over age 70, it is now believed that its preclinical stage may predate clinical diagnosis by decades” he said. “A healthy diet during this preclinical period may provide the best opportunity for slowing the development of AD. When you approach 50, you should start thinking about a healthier diet if you haven’t already.”

    According to Jacques, flavonoid-rich diets help more than just Alzheimer’s disease and related dementia.

    “The bottom line is that there are many reasons to consume a healthy diet, including lower risks of cardiovascular disease and some cancers. We can now add protection of cognitive health and prevention of Alzheimer’s disease to that list.” – By Scott Elliott, USDA-ARS Office of Communications

  • Blueberries & Walnuts Partner to Give Brain Health Month a Boost at Retail

    June is Alzheimer’s and Brain Awareness Month, and the California Walnut Board (CWB) and U.S. Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!” Activations will include unique opportunities such as local TV segments, e-newsletter features, Facebook Lives, and more, led by retail registered dietitians. There’s no better time to consider brain benefits through snack food choices.

    “Power periods like Brain Health Month are timely opportunities to get consumers thinking in new and different ways about the products they love,” said Jennifer Sparks, V.P., Marketing and Communications at USHBC. “This strategic collaboration helps both the walnut and blueberry industries reach new audiences and increase demand. It’s a win-win.”

    “While the health benefits of blueberries and walnuts are compelling, this campaign clearly demonstrates how agricultural groups can come together through combined thought leadership and resources, to bring exceptional value and benefit to retailers, consumers and their growers,” said Jennifer Olmstead, Senior Director of U.S. Marketing & Communications at the California Walnut Board. “By working together, we can educate consumers about the benefits of consuming walnuts and blueberries while providing simple snacking solutions that they can implement in their daily lives.”

    Just about all Americans snack daily (97%), and 22% of snackers (53 million people) are looking for snacks that promote cognitive health, according to a new snacking survey conducted by California Walnuts in partnership with Kelton Global.  Diet may have a role to play in bolstering brain health and mitigating potential risks. A growing field of research is looking at the connection between certain foods like walnuts and blueberries and cognitive function. Snacking on walnuts provides important nutrients, like ALA omega-3 fatty acid (2.5 g/oz), that have been studied in connection with brain health. A growing body of scientific evidence is examining how blueberries can be part of eating patterns to support brain health, especially as part of an overall healthy lifestyle.

    Perfect as on-the-go snacks to enjoy all month long, blueberries and walnuts are easy to add into any routine and are sure to become a family favorite. For recipe inspiration, the CWB and USHBC created a new blueberry & walnut recipe collection.

    “Grab a Boost of Blue and Walnuts Too!” is designed to inspire and motivate consumers to enjoy more of the blueberries and walnuts they love, in more ways and more often – ultimately driving demand and increasing sales. Retailers are encouraged to participate and inspire their audiences to think about brain health using engaging, easy-to-use content developed by USHBC and the CWB, including recipes, social media images, digital ads and other resources.

    California walnuts and blueberries are also teaming up for joint displays at two regional retailers.  In June, Giant Eagle will prominently integrate walnuts into their month-long “blueberry harvest” event and support the effort with a display contest awarding the stores achieving the largest sales increases.  In August, Jewel Osco will feature both California walnuts and blueberries in their circular ad and showcase both items with adjacent displays in-store.

    About the Survey: The study surveyed 1,005 nationally representative Americans age 18+ in the U.S., and was conducted online during the period of May 7-14, 2021 and the study has a margin of error of+/- 3.1%. Methodology: Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percent, from the result that would be obtained if interviews had been conducted with all personas in the universe represented by the sample. The margin of error for any subgroups will be slightly higher. Kelton Global, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research and serves as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. For more information about Kelton Global please call 1.888.8.KELTON or visit www.keltonglobal.com.

    About the California Walnut Board 

    The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    About the U.S. Highbush Blueberry Council 

    The U.S. Highbush Blueberry Council is an agriculture promotion group, representing blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. The blueberry industry is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at blueberrycouncil.org.

  • CA Prop 12 Not Beneficial to Consumers & Increases Sow Mortality

    The North American Meat Institute (the Meat Institute) today said the State of California’s Proposition 12 (Prop 12 or the law) provides no benefit to consumers and increases breeding sow mortality according to the State’s own proposed rule.

    “The recently proposed rule by the California Department of Food and Agriculture (CDFA) admits there are no benefits to Californians as a result of Prop 12. CDFA admits deaths of breeding sows will increase. Both are unintentional consequences of a costly and unconstitutional law,” said Julie Anna Potts, President and CEO of the North American Meat Institute. “Our petition to challenge the law has the support of more than 20 states and we think it should be reviewed by the Supreme Court.”

    CDFA released the proposed rule, originally due in September of 2019, late last month.

    The following are key findings in the notice published along with the proposed rule:

    • Estimated costs for businesses to comply regarding pork: “Estimated ongoing cost is greater than the initial cost of conversion at $100,000 per year for a typical breeding pig farm due to smaller inventory of breeding pigs, lower piglet output per animal and increased breeding pig mortality.”
    • CDFA acknowledges that animal confinement space allowances prescribed in the Act (cage-free for egg-laying hens, 43 square feet for veal calves and 24 square feet for breeding pigs) “are not based in specific peer-reviewed published scientific literature or accepted as standards within the scientific community to reduce human food-borne illness, promote worker safety, the environment, or other human or safety concerns.”
    • “This proposal does not directly impact human health and welfare of California residents, worker safety, or the State’s environment…”
    • CDFA also identified higher costs for schools, universities, prisons, and county jails. And discussing “Benefits to human health, worker safety, or the State’s environment” CDFA said “The Department has made an initial determination that the proposed regulatory action will have significant, statewide adverse economic impact directly affecting California businesses including the ability of California businesses to compete with businesses in other states.”
    • Finally, the agency identified an impact Prop 12 is likely to have – forcing low income consumers to pay more for food. “Covered pork, and especially covered egg products will become more expensive to consumers starting in January 2022 because of the animal confinement standards mandated in statutes. … Therefore, the Act will disproportionately reduce food purchasing power of low-income consumers. … Food consumers most affected will be those low-income consumers that are not enrolled in assistance programs.”

    The text of the notice and proposed rule can be found here.

    The Meat Institute made the remarks in a reply brief in support of its petition to the U.S. Supreme Court for a writ of certiorari to the United States Court of Appeals for the Ninth Circuit, and in response to the defendants’ previously submitted briefs.

     In addition, the reply brief said the Ninth Circuit’s decision to uphold California’s unconstitutional and costly Proposition 12 directly conflicts with legal precedent in other circuits and the Supreme Court itself, making it the perfect vehicle to consider extraterritoriality. The reply brief can be found here.

    In February, the Meat Institute filed a petition for a writ of certiorari asking the Supreme Court to review an earlier ruling of the U.S. Court of Appeals for the Ninth Circuit in the Meat Institute’s challenge to the constitutionality of California’s Proposition 12: The Farm Animal Confinement Initiative. The Meat Institute opposes the law because it is unconstitutional and will hurt the nation’s food value chain by significantly increasing costs for producers and consumers. The petition may be found here, appendix here.

    In March, 20 state attorneys general filed an amicus curiae brief with the Supreme Court supporting the petition.

    The question is whether the U.S. Constitution permits California to extend its police power beyond its territorial borders by banning the sale of wholesome pork and veal products sold into California unless out-of-state farmers restructure their facilities to meet animal-confinement standards dictated by California.

    The Meat Institute urged the Court to grant review because the “Ninth Circuit’s decision conflicts with the decisions of other federal courts of appeals on the question whether the Constitution limits a State’s ability to extend its police power beyond its territorial borders through a trade barrier dictating production standards in other States and countries.” Allowing Prop 12 to stand “insulates in-state farmers from out-of-state competition, while imposing crushing burdens on out-of-state farmers and producers who have no political voice to shape the regulations that California has unilaterally determined to foist upon their operations outside of California.”

    The North American Meat Institute is the leading voice for the meat and poultry industry.  The Meat Institute’s members process the vast majority of U.S. beef, pork, lamb, and poultry, as well as manufacture the equipment and ingredients needed to produce the safest and highest quality meat and poultry products.

  • Join Mario Lopez and Real California Milk for Instagram Live Breakfast Story Reading

    With families balancing work and at-home or modified school schedules, starting the day off right has become more important than ever. To help encourage families to cherish shared moments at the breakfast table, Real California Milk has created a new digital series of short stories for children. These Breakfast Time Stories, starring lovable animated characters, will launch and be available in English and Spanish on April 24 at: realcaliforniamilk.com/BreakfastStories.

    Breakfast Time Stories include:

    • “The Chipmunk Who Was Raised by Wolves” / “La Ardilla Que Fue Criada Por Lobos”
    • “Burt, The Busiest Bear” / “Oscar, El Oso Ocupado”
    • “Shelly Shellbert, Loner Turtle” / “Soledad Caparazón, La Tortuga Solitaria”

    To celebrate the launch, California’s dairy farm families are partnering with Emmy winning host of Access Hollywood, actor and dad Mario Lopez for an Instagram LIVE reading event Saturday, April 24th at 10:30 a.m. PT. During the event, families across the country will be able to join Lopez on his Instagram page as he reads the story of Charlie, “The Chipmunk Who Was Raised by Wolves” in English and Spanish.

    Real California Milk and Celebrity Dad Mario Lopez Partner to Debut Children’s Stories Highlighting the Importance of Family and Breakfast Photo Credit: Mario Lopez.

    “As a father of three kids, I know how important it is to sit down together for a healthy breakfast, which isn’t always easy,” said Mario Lopez. “Real California Milk’s Breakfast Books are such a great tool to get everyone to take a moment to start the day off on the right foot nutritionally and as a family unit.”

    “We developed these simple, sweet breakfast stories for families to enjoy while kicking off the day with a healthy breakfast together,” says Jennifer Giambroni, VP of Communications at Real California Milk. “More time at breakfast means more time with dairy, which plays an essential role at the heart of many breakfast favorites, from cereal and milk and buttered toast to yogurt smoothies and cheesy eggs.”

    The Breakfast Time Stories were written in collaboration with Deutsch LA creative directors Trevor Kuhn, Justin Lesinski and Ryan Wolin, and illustrated by global artists Flavio Remontti, Dmytro Hladkyi and Nathan Joyce. Each one follows a relatable creature as they learn the value of community and bringing their loved ones together through the power of breakfast. Presented digitally using dynamic “scrollytelling” technology, the books allow readers to scroll through charming illustrations to activate engaging animations.

    The initiative is an extension of Real California Milk’s “The Day Can Wait” creative campaign, which showcases how breakfast with family and friends can start the day on a positive step before the demands of everyday life intrude.

    California is the nation’s leading milk producer and is responsible for producing more butter, ice cream and nonfat dry milk than any other state. The state is the second-largest producer of cheese and yogurt. California milk and dairy foods can be identified by the Real California Milk seal, which certifies they are made exclusively with milk from the state’s dairy farm families.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.

    Learn more about ways Real California dairy can make breakfast special at https://www.realcaliforniamilk.com/better-breakfast and find recipes from Burt, Charlie and Shelly to enjoy with your family. 

  • Millions in India See California Walnuts on TV

    Building on their mission to promote the benefits and many ways walnuts can play a role in the overall health of consumers in the U.S. and around the world, the California Walnut Commission (CWC) published results from their recent multimedia campaign in India. The campaign focused on educating consumers on how walnuts add valuable plant-based omega-3, protein and fiber to their diet. Here are the highlights:

     

    • The wide-reaching awareness campaign was live from November 2020 through February 2021 and was supported by print ads placed in leading consumer and trade publications, digital ads, as well as point-of-sale displays in major retailers across India.
    • The CWC engaged top influencers, including celebrity chefs, nutritionists and fitness experts, to provide inspiration and recipe ideas through their social channels.

     

    • The CWC utilized advertising on broadcast television from mid-December through mid-January, reaching 1.2 billion consumers weekly.

     

    This campaign highlights the value of the CWC and showcases its efforts to expand California walnuts use and consumption in India. “Despite high tariffs in this market, there is still an opportunity to build consumer demand for California Walnuts,” said Pamela Graviet, Senior Marketing Director, International, for the California Walnut Commission. “California Walnuts are a versatile ingredient, known for their high-quality, consistency and mild flavor, and the CWC is focused on building trade capacity to bring awareness to these attributes.”