Category: Berries

  • Bumper Crop Expected for California Blueberries

    The outlook is good this year for California blueberry growers. A bumper crop is expected, along with an early harvest during the warm weather, which will put them on shelves during a strong market window. California Blueberry Commission Executive Director Todd Sanders spoke with Matthew Malcolm from California Ag Network to discuss what’s happening in the blueberry industry. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Outlook Optimistic for California Strawberry Growers

    The forecast is bright for strawberry growers in California, with steady demand and record acreage reported in Santa Maria accompanied by strong production on the Central Coast. Rabobank Analyst David Magaña discussed these developments with Matthew Malcolm from California Ag Network. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Getting the Right Chill and Soil Acidity for California Blueberries

    Blueberries are surging in global demand and Central Valley growers are getting in on the action. However, the unique conditions that make the region ideal for growing many crops can pose challenges for blueberry production.

    Blueberries have a winter chill requirement.  The primary type of blueberry grown in California is southern highbush, which is better adapted to the state’s warmer conditions. But even some southern highbush cultivars used in California require 400 – 550 hours below 45ºF for optimal budbreak and fruit production.

    The months-long tule fog in the Central Valley this past winter helped ensure that the full number of chill hours was reached. “The fog acted . . . like an umbrella over the plant,” says Raymond Mireles, Fruit and Almond Advisor for UCCE Fresno and Tulare Counties.

    However, fog alone does not guarantee that blueberry bushes will get enough chill — especially as winters continue to get warmer. Moreover, even if the weather is cold, a sunny day can still interfere with chill accumulation.

    As Mireles explains, even if the air is cold around a bush on a sunny day, the plants — “just sitting out there in the sun — will start to accumulate heat portions and ultimately counteract . . . the accumulation of chill hours.”

    Mireles recommends a few methods to ensure that blueberries get the full chill requirement:

    Cover Crops

    Laying down a cover crop can stabilize soil temperatures. It’s best to plant these when the bushes are dormant. Good cover crops to use with blueberries include:

    ·      Legumes

    ·      Grasses

    ·      Barley

    ·      Oats

    ·      Mixed blends

    It is important to remove these crops before they start seeding. If not, the seeds will sprout and compete with the blueberries for nutrients.

    Years with Lower Chill

    In the event of a winter with less chill accumulation, there are ways growers can compensate and help with budbreak:

    ·      Use hydrogen cyanamide (such as Dormex) on blueberries when less-than-optimal chill is accumulated. This is best applied 30 – 40 days before bloom.

    ·      Mulch with white plastic, woodchips or sawdust to keep temperatures down and help the bushes retain moisture.

    ·      Apply shade cloth to keep the bushes cool.

    ·      Irrigate consistently.

    Kaolin clay can reflect sunlight and reduce surface temperature, but the effect it has on chill accumulation on blueberry is minimal, since chill is driven primarily by ambient air temperatures and will not be significantly affected by clay particles on the bare branches.

    Soil Acidity

    While the alkaline-rich soils of the Central Valley are excellent for growing, blueberries are another story. They require a more acidic soil (a pH of around 4-5.5 is ideal), so steps must be taken to lower the pH levels for blueberry orchards.

    Application of sulfuric acid via irrigation is effective for rapidly reducing pH levels in soil. It is best to begin this process in mid to late March.

    In Summary:

    ·      Plant blueberry varieties with an appropriate number of chill hours for your area.

    ·      Deepen the chill by laying down cover crops, but be sure to remove them before they go to seed.

    ·      In the event of warmer weather preventing chill, use hydrogen cyanamide as a growth regulator.

    ·      Apply mulch, shade cloth and regular irrigation to the crop.

    ·      Apply sulfuric acid to rapidly lower pH to the desired level.

    While blueberry cultivation in California poses unique challenges, it is proving to be an increasingly profitable crop, making it worth the time and effort.

    By Donald Promnitz, Editor

  • Opportunities Emerge for California Blueberries

    Blueberries have become a global industry with growing demands creating opportunities for California growers, thanks in large part to the adoption of improved cultivars. David Magaña from Rabobank spoke with Matthew Malcolm of Malcolm Media Ag Publishing about his findings at the World Ag Expo. Watch this quick video and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor, Simplot for their industry support.

  • Blueberry Leadership Program Graduates Third Class of Fellows, Opens Applications for Class 4

    The U.S. Highbush Blueberry Council (USHBC) is proud to announce the graduation of the third class of fellows in its Blueberry Industry Leadership Program. The graduation took place today at The Blueberry Convention in Seattle.

    The event marks the culmination of one year of hands-on learning, immersive industry experiences and professional development designed to cultivate the next generation of leaders in the blueberry industry.

    “The Blueberry Industry Leadership Program is more than a year of training — it’s an investment in the future of our industry. By equipping emerging leaders with the skills, experiences and networks they need to succeed, we’re ensuring that blueberries remain at the forefront of agriculture, innovation and global growth for generations to come,” said Amanda Griffin, vice president of engagement and education for the USHBC and the North American Blueberry Council (NABC).

    As part of their graduation, Class 3 fellows presented their capstone project — a comprehensive educational toolkit for schools designed to teach children about blueberries. This robust resource includes a 16-page activity book, a memory card game, lifecycle videos, kid-friendly recipes, and engaging lessons on how blueberries grow and their health benefits. The toolkit equips teachers and parents with a one-stop shop for blueberry education and reflects the fellows’ shared commitment to growing the next generation of blueberry lovers.

    “Seeing this talented and inquisitive group of individuals continue to evolve into blueberry industry leaders over the past year has been a true privilege,” said Mandy Boarman, industry and community engagement manager for USHBC and NABC. “We have no doubt their passion and expertise will be instrumental in guiding the industry toward a successful future.”

    Blueberry Leadership Program Class 3 Fellows

    • Yvan Berrospi, Family Tree Farms
    • Gabriel Bocock, Bumbleberry Acres
    • Joshua Carlton, JLC Farms
    • Sergio Carrasco, The Fruitist Company
    • Jake Johnson, Fall Creek
    • Stephanie Kleiner, Driscoll’s
    • Peter Machala, Wakefern Food Corp.
    • Brody Schropp, MBG Marketing
    • Zach Semerikov, Scenic Fruit
    • Jessica Silver, United Exports Sales and Marketing

    Applications Now Open for Class 4

    USHBC is now accepting applications for the fourth class of fellows who will begin their leadership journey in March 2026. The program welcomes up to 10 emerging leaders from across the blueberry supply chain who demonstrate a commitment to the industry’s growth and success.

    “Our goal for the upcoming year is to continue identifying and empowering future leaders of the blueberry industry,” said Griffin. “As we begin our fourth year of the program, we’re reminded that leadership in agriculture is built through education, collaboration and a commitment to constant improvement. This program helps foster those values, while creating long-lasting relationships that strengthen our industry.”

    About the Program

    The Blueberry Industry Leadership Program, generously sponsored by Fall Creek, is the first of its kind in the blueberry industry. It features:

    • One year of in-depth leadership development.
    • Exposure to key components of the produce supply chain.
    • Interaction with industry veterans and stakeholders.
    • A capstone project that contributes to the industry’s mission.

    Fellows will participate in a combination of in-person and virtual sessions between March 2026 and September 2027, including four in-person gatherings, culminating in a graduation ceremony at the 2027 Blueberry Convention. To support program costs and materials, each fellow pays a $2,500 participation fee.

    How to Apply

    USHBC is seeking candidates who:

    • Are emerging leaders in agriculture, preferably with blueberry industry experience.
    • Hold mid-level management roles.
    • Have at least five years of experience in agriculture.
    • Demonstrate passion, leadership potential and a commitment to the blueberry industry.

    Applicants must complete an application form and submit a letter of recommendation. They will be evaluated based on leadership potential, career relevance and overall fit. Finalists will be interviewed in June and July 2026, and selections will be announced shortly after.

    Application Deadline: Jan. 1, 2026

    Learn more and apply at: ushbc.org/leadership

    About the U.S. Highbush Blueberry Council

    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.org.

  • U.S. Blueberries ‘Go Big’ on Domestic & Global Marketing, California Hit a Sweet Spot This Year

    According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, California blueberry growers hit a sweet spot on the market this year and had a successful harvest season. Meanwhile, the two councils “Go Big” on their latest marketing efforts, determined to position blueberries as the world’s favorite fruit. Watch Cronquist’s brief interview with Matthew Malcolm on California Ag Network and learn more in California Fruit & Vegetable Magazine.

  • Blue Ribbon Panel of International Food Safety Experts Identifies Limitations in Enteric Virus Testing in Berries

    A new peer-reviewed white paper, “Detection of Foodborne Viruses in Berries – State of the Science and Considerations for the Future,” published in Food Control, presents a comprehensive appraisal of the issues associated with enteric virus (norovirus and hepatitis A) detection in berries. The authors deliberated the technical and practical issues related to currently available detection methods and called for realignment of resources towards enhanced risk management approaches across berry growing and processing to mitigate the flow of contaminated products in the global supply chain.

    The international panel of academic, industry, and government experts in food virology, microbiology, food safety, and risk assessment was convened by the Frozen Food Foundation in response to heightened awareness of the risks associated with enteric viruses in the berry supply chain.

    “This information represents a paradigm shift in how the entire frozen berry supply chain – from grower to retailer – can manage enteric virus safety,” said Sanjay Gummalla, PhD, Senior Vice President of Scientific Affairs for the American Frozen Food Institute (AFFI). “It is clear we cannot achieve our food safety goals through molecular detection methods alone. Rather we need to focus on prevention strategies including high-quality agricultural water, proper irrigation methods, worker hygiene training, and adequate sanitation facilities.”

    The panel explored the nuances of current sampling and testing protocols used globally across all stakeholders (industry testing and regulatory surveillance), acknowledging it works best when concentrations of the virus are high and uniform. Dr. Gummalla pointed out, “These conditions are rarely met in real-world scenarios where contamination of berries mostly occurs at low levels and heterogeneously.”

    The experts reiterated the age-old caveat, that testing can never guarantee safety, as the results only apply to the specific samples tested, not entire lots/batches.

    “AFFI and its members take food safety seriously, and these findings are invaluable to our effort to work with government and industry to continuously improve the safety of frozen berries and protect consumers,” concluded Dr. Gummalla.

    AFFI partnered with iDecision Sciences and developed an AI-based digital platform for enteric virus risk management called EViews to transparently manage risks in the supply chain and the frozen berry industry is actively using it globally. Additionally, AFFI’s food safety zone comprises its Enteric Virus Control Program and Enteric Virus Control Specialist Training, created in collaboration with the International Food Protection Training Institute.

    An official scientific journal of the European Federation of Food Science and Technology (EFFoST) and the International Union of Food Science and Technology (IUFoST), Food Control is an international journal that publishes manuscripts resulting from original scientific investigation into significant food safety and food quality concerns and preventative control measures that improve public health.

    The American Frozen Food Institute (AFFI) represents America’s frozen food and beverage makers. Our members are farmers, fruit and vegetable growers, makers of prepared meals, suppliers and distributors that provide over 670,000 American jobs. We are committed to advancing food safety practices throughout the frozen food supply chain by investing in scientific research, developing and disseminating best practices and collaborating to educate. For more information about AFFI, visit www.affi.org.

    The Frozen Food Foundation is the not-for-profit scientific arm of the industry that supports research and education on the nutritional, safety and societal attributes of frozen foods. For more information, visit https://affi.org/fffoundation.

  • South Africa Market Now Open for U.S. Fresh Blueberries

    South Africa has officially approved market access for fresh blueberries from all U.S. states.

    Market Access Letter
    Operational Work Plan – West Coast
    Operational Work Plan – East Coast

    All facilities intending to ship to South Africa must register. This market will be added to the comprehensive facility registration form that the USHBC publishes every September for the following season. Exporters should watch for an email next month with facility registration details.

    If you’re interested in shipping during the 2025 season, please contact North American Blueberry Council/US Highbush Blueberry Council (NABC/USHBC) Director of Government Affairs Alyssa Houtby as soon as possible.

    After years of stalled progress, we thank the Trump administration for prioritizing this request and opening the South Africa market for U.S. fresh blueberries. We’re grateful to the dedicated team at USDA’s Animal and Plant Health Inspection Service (APHIS) for their collaboration and for securing a science-based and practical work plan for blueberry growers and packers.

    Although South Africa’s blueberry market has evolved significantly since the original access request, NABC and USHBC remain optimistic about the opportunities this market presents. We believe strongly in the importance of open, science-based trade, and will continue working to expand and strengthen global market access for U.S. blueberry growers.

    To learn more about NABC’s market access efforts, contact Director of Government Affairs Alyssa Houtby. For information on USHBC’s market development programs, contact Director of Global Business Development Haiying Zhang. 

    History of the Request for Access

    This milestone was made possible through nearly a decade of collaboration among NABC, USHBC, the California Blueberry Commission, Oregon Blueberry Commission and Washington Blueberry Commission. We also thank Rufus Isaacs, Ph.D., of Michigan State University for his technical guidance on the operational work plan, and our partners at Bryant Christie Inc., whose support was instrumental in advancing this request.

  • First-Ever Blueberry Boost Accelerator Seeks Next Generation of Food and Consumer Product Innovation

    The U.S. Highbush Blueberry Council(USHBC), in partnership with VentureFuel, today announced the launch of the Blueberry Boost Accelerator — a new program designed to discover and support emerging startups that are redefining the future of blueberries. Applications are now open and will be reviewed on a rolling basis through July 11, 2025, at 11:59 pm PT.

    The nine-week hybrid accelerator program will connect early-stage, revenue-generating companies of products using blueberries as a prominent ingredient with top blueberry, food and Consumer Packaged Goods (CPG) industry leaders to fast-track growth through expert mentorship, tailored commercialization support and strategic guidance. Participants will receive professional brand assets like video commercials and sales materials; gain media exposure; and connect with buyers, investors and innovation leaders. Startups will refine their pitch with 1:1 support and showcase their product at The Blueberry Convention, Oct. 8-10 in Seattle, where the grand prize winner will receive $20,000 and the runner-up will win $10,000. To be eligible, companies must have a safe, working product prototype that has been reviewed under USDA oversight.

    “USHBC’s vision is to make blueberries the world’s favorite fruit by fueling demand through innovation, partnerships and research,” said Kasey Cronquist, president of USHBC. “Blueberries are packed with possibilities — from health and nutrition to snacking, culinary creativity, functional ingredients and beyond. This program is about uncovering the next generation of ideas that will help blueberries earn a larger role in consumers’ everyday lives.”

    The Blueberry Boost Accelerator is seeking startups of CPG products across a wide range of categories, including but not limited to:

    • Snacks
    • Frozen
    • Beverages (including alcoholic options)
    • Confectionery
    • Personal care items (e.g., skincare, cosmetics)
    • Wellness/performance
    • Ready-to-eat meals
    • Sauces and dressings
    • Pet products

    Interested entrepreneurs are invited to RSVP for a virtual information session on June 25 at 12 p.m. ET to learn more about the program, areas of interest and the application process.

    “Blueberries are beloved by consumers for their taste and health benefits, yet there is so much untapped potential when it comes to new formats, uses, and applications,” said Fred Schonenberg, founder and CEO of VentureFuel. “Our accelerator connects the best startups working with blueberries with industry leaders and commercial opportunities to fast-track their innovations and unlock new growth opportunities for the category.”

    The Blueberry Boost Accelerator underscores USHBC’s commitment to leadership in the food system through innovation. By investing in new ideas, technology and entrepreneurs, USHBC continues to unite stakeholders to strengthen the industry’s global competitiveness.

    For more information or to apply, visit blueberryboostaccelerator.com. For more resources on using blueberries as an ingredient or to find supplier, visit foodprofessionals.blueberry.org.

    About the U.S. Highbush Blueberry Council
    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers, exporters and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org and blueberry.org.

    About VentureFuel
    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at venturefuel.net, LinkedIn, X, and Instagram, and listen to The VentureFuel Visionaries podcast wherever you get your podcasts.

  • Strong Demand and Prices Expected for California Blueberries This Season

    California blueberry growers are gearing up for harvest, and market trends appear to be in their favor this season with strong demand and lower global competition, according to David Magaña, Raboresearch Senior Analyst of Horticulture at Rabobank. David met with Matthew Malcolm on California Ag Network to highlight opportunities for the California blueberry market heading into the season. Watch this brief interview and read more in California Fruit & Vegetable Magazine.