Category: Ag Economics

  • California Olive Oil Council to Host First In-Person Annual Meeting Since 2019

    The California Olive Oil Council (COOC) prepares for its first in-person Annual Member Meeting since 2019. The meeting will occur March 15 – 17, 2024, in Monterey, California. The two-day event will feature presentations from leaders in the industry and industry affiliates as they discuss critical regulatory and research updates, recent marketing efforts, and the momentum of California’s extra virgin olive oil landscape. The event will create a space for industry members to discuss current best practices and opportunities for every level in the production process. The California Olive Oil Council will also announce the Gold and Silver medalists of the annual COOC Olive Oil Competition.

    The California Olive Oil Council warmly invites all members to attend this event and extends the invitation to anyone interested in the California Olive Oil industry. For pricing and reservation details, please visit the registration link: https://www.eventbrite.com/e/cooc-annual-member-meeting-tickets-808228020767. Please register for the event and reserve accommodations on or before Wednesday, February 7, 2024, for early-bird rates. Tickets are priced at $600 per ticket, which includes admission to all panels, seminars, and events offered, and $300 for every additional ticket purchased.

    The California Olive Oil Council is a trade association dedicated to promoting certified California extra virgin olive oil through education, outreach, and communication. The COOC is committed to upholding the highest standards within the olive oil industry through its Seal Certification Program.

  • Ag Council of California Welcomes Intern Lauren Spellman

    The Ag Council of California is pleased to welcome a new intern to the team, Lauren Spellman. Lauren grew up in Corcoran, California where her father farms cotton, tomatoes, and pistachios. She is a junior at the University of California, Davis studying environmental science and management with an emphasis in watershed science.

    After graduation, she plans on becoming an environmental consultant or an environmental compliance specialist in the agricultural sector. Most recently, Lauren worked at J.G. Boswell as an environmental compliance intern.

    “I am thrilled to be joining Ag Council’s incredible team. I look forward to helping tackle legislative and regulatory issues that impact California’s agricultural community,” Lauren said.

    Ag Council President Emily Rooney said, “Lauren hit the ground running during her first few weeks and is working on various projects. We are happy to have her join us during our busy winter and spring meetings and events and to gain experience at an advocacy-focused trade association.”

    Ag Council members will have the opportunity to meet Lauren at their 105th Annual Meeting in March. More information about the meeting is available HERE.

  • Growers Encouraged to Attend February California Avocado Commission Board Meeting

    The California Avocado Commission will host its next Board meeting on February 22 from 9:00 a.m. – 2:00 p.m. in Ventura County. The meeting will provide California avocado growers with the opportunity to engage with CAC staff and Board, and receive updates on Commission operations, including marketing and industry activities. Growers can attend the meeting in person at the United Water Conservation District, 1701 North Lombard Street, Suite 200, Oxnard, CA. Growers also have the option of attending the meeting virtually.

    The agenda will be posted on CAC’s grower website 10 days prior to the meeting at the following link: https://www.californiaavocadogrowers.com/commission/meeting-agendas-minutes.

    The California Avocado Commission’s Board of Directors also currently has a Handler Member and Handler Alternate Member seat available. Appointees will fill the vacant seats for the remainder of their unexpired terms: October 31, 2024 for the Member seat and October 31, 2025 for the Alternate Member.

    Interested parties should complete the candidate form available in the right-hand navigation and return it to the Commission by February 15. The form may be faxed to 949.208.3503, emailed to aaymami@avocado.org or mailed to 12 Mauchly, Suite L, Irvine, CA 92618-6305.

    To be eligible, candidates must:

    • Certify they have a financial interest in handling avocados for market via ownership, employment or membership in a legal entity engaged in the handling of avocados; and handles no less than 1% of the total industry volume of avocados in the preceding marketing year
    • Demonstrate direct involvement in the selling, marketing, distributing, receiving, grading, packing, canning, extracting, preserving, grinding, crushing or changing the form of California avocados to prepare them for market
    • Have ultimate control over handling California avocados and liability for reporting and payment of CAC assessments

    The vacancies will be filled by majority vote of the CAC Board during a meeting held on February 22.

  • USDA Temporarily Suspends Continuance Referendum Requirement for California Raisins

    The U.S. Department of Agriculture (USDA) is announcing the temporary suspension of the continuance referendum requirement under the federal marketing order regulating the handling of raisins produced from grapes grown in California.

    This action suspends the continuance referendum requirement while USDA conducts formal rulemaking to amend the marketing order. The suspension will remain in place until Nov. 26, 2029.

    The final rule was published in the Federal Register on Jan. 23, 2024. An interim final rule was published in the Federal Register on Oct. 16, 2023. AMS received one comment in support of the rule. Accordingly, no changes were made from the interim final rule to the final rule published.

    More information about the marketing order regulating the handling of raisins produced from grapes grown in California is available on the 989 raisins webpage on the Agricultural Marketing Service (AMS) website.

    Authorized by the Agricultural Marketing Agreement Act of 1937, marketing orders are industry-driven programs that help producers and handlers achieve marketing success by leveraging their own funds to design and execute programs that they would not be able to do individually. AMS provides oversight to fruit, vegetable and specialty crops marketing orders and agreements to help ensure fiscal accountability and program integrity.

  • Public Hearing in February on Proposed Amendments to California Raisins Marketing Order

    The U.S. Department of Agriculture (USDA) announced it will hold a public hearing on proposed amendments to the federal marketing order for California raisins Feb. 13-14, 2024, from 9 a.m. to 5 p.m. PT at the Raisin Administrative Committee offices in Fresno, California.

    The committee, which locally administers the marketing order, recommended the following amendments:

    • Reduce membership from 47 to 21.
    • Eliminate the designated cooperative bargaining association member seat.
    • Lower quorum requirements from 25 to 14.
    • Remove producer district representation.
    • Remove the requirement for separate member and alternate nominations for independent or small cooperative producers.
    • Remove two factors for establishing marketing policy.
    • Add language to clarify the quality of reconditioned raisins.
    • Add authority to accept voluntary contributions.
    • Add language regarding ownership of intellectual property.

    The hearing will continue, if necessary, until all amendments have been addressed. USDA will conduct a producer referendum if the hearing record favors the proposed amendments.

    The hearing will provide all interested persons an opportunity to speak in support of or in opposition to the proposals and for USDA to receive such evidence on the record. People may also file briefs after the hearing, and file exceptions to any recommended decision that may be issued.

    All attendees are required to make a notice of appearance on the record. All persons wishing to submit written material as evidence at the hearing should be prepared to submit multiples copies of such material during the hearing.

    Hearing details:

    Date:               Feb. 13-14, 2024

    Time:              9 a.m. to 5 p.m. PT

    Location:        Raisin Administrative Committee offices

    2445 Capitol Street, Suite 200, Fresno, California

    The hearing notice was published in the Federal Register on Jan. 12, 2024.  Copies may be obtained from Christy Pankey, Marketing Specialist, or Matthew Pavone, Chief, Rulemaking Services Branch, Market Development Division, Specialty Crops Program, AMS, USDA, 1400 Independence Avenue SW, Stop 0237, Washington, DC 20250-0237; Telephone: (202) 720-8085, or Email: Christy.Pankey@usda.gov or Matthew.Pavone@usda.gov.

    Authorized by the Agricultural Marketing Agreement Act of 1937, marketing orders are industry-driven programs that help producers and handlers achieve marketing success by leveraging their own funds to design and execute programs that they would not be able to do individually. AMS provides oversight to fruit, vegetable and specialty crops marketing orders to ensure fiscal accountability and program integrity.

  • Opportunities to Grow Tree Nut & Wine Exports in Serbia

    Serbia offers good opportunities for the U.S. exporters of consumer-oriented agriculture products. From January-October 2023, total U.S. exports of agriculture products to Serbia reached $22.6 million, an increase of about 16 percent compared to the same period in 2022. The most significant commodities traded were almonds, whiskey, bourbon, tobacco, sweet potato, pistachios, peanuts, vegetable planting seeds, pet food, cranberries, juices and extracts from hops, wine, dietetic foods, concentrated proteins, snacks food, fish, and seafood products. This report provides U.S. food and agriculture exporters with background information and suggestions for entering the Serbian market. The statistical data are as of October 2023.

    The World Bank (WB) ranks Serbia as an upper middle-income economy based on the Gross National Income per capita of the previous year (2023). Serbia is ranked 35th among the 39 countries in Europe. Moreover, the International Monetary Fund projected real GDP change at 2 percent in 2023. The total GDP is projected at $75 billion. Serbia is a developing country with a vibrant agriculture and food industry which contribute to almost 10 percent of total GDP. In 2023, the average annual inflation rate is expected to be 8.5 percent. Serbia has Free Trade Agreements with the European Union (EU), Turkey, and the Eurasian Economic Union (Russia, Kazakhstan, Belarus, Armenia, and Kyrgyzstan). It is also a signatory to the Central European Free Trade Agreement (CEFTA). January-October 2023 Serbia’s total agri-food exports reached a value of $4.1 billion, a decrease of 8 percent from the same period in 2022. The total agriculture imports in 2022 were valued at $2.9 billion, a decrease of 3 percent compared to the same period in 2022 with a registered $1.2 billion surplus.

    In the January-October 2023 period, agri-food imports were $2.9 billion, a 3 percent decrease compared to the same period in 2022. Over 60 percent of imports come from the EU member states, while 30 percent come from the CEFTA member countries. The total U.S. agri-food exports to Serbia for the January-October 2023 period were valued at $22.6 million, with an increase of about 16 percent compared to 2022. One major obstacle to increasing the U.S. market share in Serbia a is 30 percent customs import tax on most agri-food products, compared to zero import taxes for products from countries with whom Serbia has signed FTAs (about 90 percent of Serbian trade partners). Essential commodities imported from the U.S. include almonds ($4.9M), whiskey bourbon ($3.5), consumer products ($2.6M), pistachios ($2.5M), tobacco ($1.4M), peanuts ($860,000), baby food ($605,000), vegetable seed ($580,000) and hake ($520,000).

    Serbia is the largest agricultural market in the Western Balkans, with strong agricultural production and food processing tradition. Serbia is a global leader in the production of non-GMO corn and raspberries. The food processing industry accounts for approximately one-third of Serbia’s processingindustry. Over 20,000 food businesses are operational, and about 90 percent are micro, small, or medium-sized enterprises. This industry employs more than 120,000 people and is a rare example of a sector that has not been hit adversely by the economic crisis during COVID-19 pandemic. The largest subsectors in Serbia by value are dairy, meat, fruits, vegetables, wine, and confectionery industries.

    Food retail revenue in the Serbian market is approximately $9 billion a year, which represents a relatively small market. Foreign retail chains hold more than 80 percent of the total retail market, mainly divided between Dutch-owned Delhaize (owner of retail chains Maxi and Tempo) and the Croatian Fortenova Group (owner of retail chains Idea, Roda, and Mercator). Other international retail chains include Germany’s Metro, Lidl, and Greece’s Super Vero. Domestic retail chains represent only some 20 percent of the Serbian market: Dis, Univerexport, and Gomex. More than 50 percent of all food products are still sold through small grocery shops (estimated to number close to 30,000). Due to significant changes in consumer behavior during the COVID-19 pandemic, online retail increased by almost 600 percent since March 2020. Delivery services also expanded their business in Serbia by more than 400 percent over the past 3 years.

    Economic Situation

    The Serbian economy is rebounding from last year’s energy price shocks, despite continuing adverse economic conditions both regionally and globally. Economic growth is expected to reach 2 percent in 2023, increasing to 3 percent in 2024 as domestic demand recovers. Unemployment is at an all-time low. Inflation rose to 16 percent in February 2023, which was slightly higher than expected, led by higher food and energy prices. Average inflation in 2023 is expected to be 8.5 percent mostly driven by cost-push pressures. Additional challenges include the performance of the Serbian energy sector and the availability of electricity and gas in the winter of 2024, as well as the rising cost of financing the fiscal deficit and debt obligations considering higher interest rates. With limited space for future stimulus packages, structural reforms are needed to bring the economy back to sustained and growth, boost jobs and incomes. Currently, almost 60 percent of the population’s income is spent on food it is expected to be even more during 2024.

    Serbia needs to make further changes to its regulatory policy, mainly in accordance with the 2023 European Commission (E.C.) Annual Progress Report for Serbia published on November 8, 2023, https://neighbourhood-enlargement.ec.europa.eu/serbia-report-2023_en. According to the report Serbia made limited progress overall. The capacity to pursue key challenges in trade policy needs to be strengthened, to move forward with accession to the World Trade Organization (WTO), where again no progress was made. In October 2023, Serbia provided an updated list of actions to be taken in the context of the WTO accession process as part of the action plan on its remaining legislative alignment with the EU acquis. In the coming year, Serbia should adopt a WTO-compliant law on genetically modified organisms, to move forward with remaining bilateral market access negotiations and towards finalization of its accession to the WTO.

    Overall Business Climate

    Serbia is an open economy with a strategic geographic location that makes it an attractive destination for investment and exports. Serbia has easy access to both EU and non-EU markets, a highly skilled and educated force, and solid infrastructure that has led many global companies to establish manufacturing and service facilities (see Serbia’s Country Commercial Guide https://www.trade.gov/country- commercial-guides/serbia-market-overview?section-nav=5477 ).

    Recent Trends

    The local and regional media frequently publish articles detailing consumers perceived (and actual) discrepancies in the quality of identically branded food products sold in Western Europe and Serbia. Concerns about ingredients and lower quality also have a strong influence on buyers’ confidence in imported products. This “dual ingredient” issue is common in Central and Eastern European countries. Most consumers have adjusted their eating habits and diet for health reasons, increasing health consciousness. Price remains the most important factor affecting purchasing decisions.

    Serbian consumers are increasingly purchasing online especially cross-border retail for lower prices and this segment is expected to grow at an annual average rate of over 10 percent over the course of the next five years. Currently, e-commerce is 5 percent of total retail turnover at about $500 million a year with 2.9 million online shoppers. The number of shoppers is expected to increase to 3.9 million by the end of 2024. Read the full report from USDA Foreign Ag Service HERE.

  • New Chair Introduced at American Pistachio Growers, and What to Expect at Annual Conference

    Rich Kreps has just been announced as the new American Pistachio Growers Chairman of the Board. Watch this brief interview to learn more about Rich and what to expect at the 2024 American Pistachio Growers annual conference coming soon to Monterey, including some special keynote speakers. Learn more and register to attend the conference HERE.

  • Cracking Open New Markets for California Almonds

    USDA Foreign Ag Service — If you committed to eating healthier this new year, chances are you are not alone. New year resolutions focused on living a healthy lifestyle are some of the most common resolutions made throughout the world. Thankfully sticking to that new year resolution in 2024 just got easier for international consumers, thanks to increased exporting opportunities for U.S. almonds to Europe and Asia.

    U.S. almonds are a nutrient-rich food, packed with protein, fiber, vitamin E, calcium, copper, magnesium and riboflavin. All commercially produced almonds in the United States are grown in California, which is home to more than 7,000 almond growers and processors.

    The popular tree nut, considered a specialty crop in the agricultural industry, is the State’s leading agricultural export. In 2022, U.S. almond exports to the world totaled $4.5 billion. This tree nut is also heavily rooted in many family trees, as almond farming is a “family-driven” agricultural industry in California.

    “About 90 percent of almonds are grown by family operations, many of which are multigenerational,” explained Julie Adams, Vice President of Global Technical and Regulatory Affairs for the Almond Board of California, in a recent conversation. “Communities throughout the Central Valley depend on ag in general, and almonds in particular to contribute to their overall economic wellbeing.”

    For these family operations in California, overseas markets have become a critical component to their success and bottom line. An astounding two-thirds of California’s almonds are exported. So no matter how you crack it, almond exports are a crucial portion of revenue for California producers, “and keeping strong and diverse market opportunities is essential to long-term profitability,” said Adams. Especially, “in the Central Valley, where many communities have been suffering the economic effects of increasing crop input costs and lower returns.”

    This is where USDA’s Foreign Agricultural Service (FAS) comes into play for almond exporters and the Almond Board of California. FAS – with its network of offices and attachés around the world – helps open and expand markets for U.S. agricultural exports. For example, just recently FAS identified fresh market opportunities in Italy and Bulgaria. Through its close partnerships with U.S. cooperators, including the Almond Board of California, and foreign buyers, California almond exports to Italy and Bulgaria in 2024 are expected to grow by millions of dollars.

    India is another almond market with exciting growth opportunities. Last year, India removed retaliatory tariffs on U.S. almonds and other products. The impact of removing that trade barrier is already being seen in the export market, and the value of U.S. almond exports to India is expected to reach $1 billion in 2024.

    “India is our number one export market,” noted Adams. “It has grown significantly because of our long-term commitment, promotions, and ongoing relationships with customers and consumers. Almonds are unique, in that they are an integral part of India’s history and culture – we’ve leveraged that tradition in our marketing efforts and supported it through investing in nutrition research in India.”

    These opportunities for market growth are some of the bright spots that FAS has identified for 2024 as the agency works to advance USDA’s goals for diversifying and enhancing international markets for American farmers, ranchers, agribusinesses, and exporters.

    USDA also recognizes that for agribusinesses, especially small businesses, entering the export market can be a tough nut to crack. That is why FAS works closely with state and regional agricultural trade groups to help U.S. agribusiness owners grow their company’s revenue through exporting. One way of doing this is through USDA’s market development programs, like the Foreign Market Development (FMD) program and Market Access Program (MAP). FAS just announced MAP and FMD funding allocations for FY24, which will have an immediate impact on helping expand U.S. exports to markets across the globe.

  • Opportunities for U.S. Ag Products in India (Tree Nuts Included)

    USDA Foreign Ag Service — India is the world’s most populous country and boasts one of the fastest growing economies in the world. As Indian households continue to reach higher levels of consumer spending, imported agricultural products are becoming more accessible to a larger number of people. U.S. agricultural exporters wanting to enter India’s market will have numerous opportunities to help meet this growing demand for imported food and agricultural products.

    Top agricultural prospects for U.S. exporters include cotton, dairy products, ethanol, fresh fruit, forest products, processed food and beverages, pulses, and tree nuts. Recent policy changes will expand market opportunities for important U.S. products, including newly reduced tariff rates on pecans, and the removal of retaliatory tariffs on almonds, apples, chickpeas, lentils, and walnuts. Reductions to India’s most-favored-nation (MFN) rates for blueberries, cranberries, frozen turkey, and frozen duck are expected in 2024. Looking ahead, India has tremendous potential to be a large consumer of many of the high-quality and diverse agricultural products that the United States has to offer.

    Macroeconomic Perspective

    India is the most populous country in the world with an estimated population of 1.4 billion in 2023, according to the United Nations, and accounts for 18 percent of the total global population. Since the beginning of the 21st century, India’s population has grown substantially. While it is not the fastest growing country by percentage basis during this period, India has grown by the largest number of people with an increase of  400 million since 2000.

    Key to India’s prospects as a destination for U.S. food and agricultural exports are 1) its growing gross domestic product (GDP), 2) consumer spending, and 3) urbanization. Following a period of decline during the COVID-19 pandemic, India’s real GDP recovered in fiscal year (FY) 2021 (October-September), and in FY 2022 it grew at an estimated 6.9 percent – among the highest of any country. At the same time, Indian households have been increasing consumption spending – a trend that is expected to continue. S&P Global forecasts that during the next 5 years, Indian households will become the biggest spenders among the G20 economies, driven by compound annual spending growth averaging 6.6 percent per year (compared to the G20 average of 2.7 percent). Finally, despite slowing slightly in recent years, India’s urban population has continued to grow. In 2022, the World Bank estimated that 508 million Indians (around 36 percent) live in urban areas, up 2 percent from 2021.

    India’s population and these macroeconomic factors are important parts of what make India a strong future prospect for U.S. exports. In addition to population growth, a rapidly expanding distribution and retail network are making imported food and other agricultural products more accessible to a higher proportion of people. India has potential to be a large consumer of many of the high-quality and diverse agricultural products that the United States has to offer. This will become increasingly critical as India’s ability to feed its growing population on its own will be challenged by the impact of climate change on its production capabilities. India is already confronting production problems resulting from depleted water reserves, soil degradation, increasingly erratic weather, and labor migrating to urban areas.

    Agricultural Trade Overview

    Top India Agricultural and Related Product Imports from the World
    Million USD, Fiscal Year (Oct-Sep)

    Agricultural & related products includes all agricultural products plus forest products, seafood, and biodiesel.
    Source: Trade Data Monitor, LLC – BICO HS-6.

    In FY 2023, India imported $37 billion of agricultural and related products from the world. In the past 5 years, India’s imports have grown substantially, up by $12.5 billion (51 percent) from FY 2019. India is ranked as the eighth largest global importer of agricultural and related products. Proportional to its population, India imports a relatively small value of products. Comparatively, China, a country with a similar population size, imported $262.7 billion during the same period. Currently, India ranks behind much lower population countries like Canada and South Korea in total agricultural and related imports. This relatively low level of imports suggests good opportunities for future growth.

    Much of India’s import growth in recent years can be attributed to the growth of vegetable oils, by far India’s top imported agricultural product. Imports of vegetable oil increased by $9 billion, nearly doubling in 5 years, to a total of $18.4 billion in FY 2023. Palm oil, a product that the United States does not produce in substantial quantities, comprises more than half of India’s vegetable oil imports, totaling $9.9 billion in FY 2023. Soybean oil is India’s second most imported oil, totaling $4.8 billion and comprising more than a quarter of vegetable oil imports in FY 2023.The United States has occasionally been a supplier of soybean oil to India when market conditions are favorable, including in FY 2022, but imports face stiff competition from other substitutable oils like palm and sunflower, and from imports from India’s traditional soybean oil suppliers, Argentina and Brazil.

    Tree nuts were the second largest category of imported products in FY 2023, reaching $2.8 billion. India’s top imported type of tree nuts were cashews, valued at $1.4 billion, which are generally imported for processing from growing countries like Cote d’Ivoire and Ghana. India is a major producer and exporter of shelled cashews. India’s second most imported type of tree nuts were almonds, a vast majority of which were supplied by the United States, valued at $932 million. These were followed by pistachios, valued at $201 million, and areca nuts (also known as a betel nut, a chewed product consumed in many South and Southeast Asian countries), valued at $156 million.

    India is the world’s largest importer of pulses, a category which contains legumes, such as lentils and beans. Pulses are a major source of protein in India, particularly for the country’s large number of vegetarians. India imported $2.6 billion of pulses in FY 2023. Lentils were the top exported pulse, valued at $1.0 billion. Lentil imports increased significantly during the past 5 years, up by $748 million (286 percent) from $262 million in FY 2019. Other major pulse imports included pigeon peas, valued at $792 million, and mung and urad beans, valued at a combined $555 million. India is a large consumer of pulses, and supplements with imported product when domestic production is insufficient. Top suppliers include Burma, Canada, and Australia.

    Other major agricultural and related products imported in FY 2023 include forest products ($2.3 billion), industrial alcohols and fatty acids ($832 million), and sugar and sweeteners ($821 million). The European Union is India’s top supplier of forest products, providing mostly planks of pine, spruce, and fir. India also imported a large value of tropical woods and veneers from Malaysia and Indonesia. Industrial alcohols and fatty acids, ingredients used by both the food industry and in the production of cosmetics and detergents, were mostly imported from Indonesia and Malaysia. Nearly 95 percent of India’s imports of sugar and sweeteners were from Brazil in the form of raw cane sugar.

    Opportunities for U.S. Exports

    Top U.S. Agricultural and Related Product Exports to India; Million USD Fiscal Year (Oct-Sep)

    Source: U.S. Census Bureau Trade Data – BICO HS-10

    India, despite its rapidly growing economy and population growth, remains a price sensitive market. U.S. export growth, without the further removal of tariffs, will remain constrained. India is negotiating and agreeing to free trade agreements with several U.S. competitors, including Australia and the United Kingdom. Competitors, for example, were able to take advantage of the Section 232 retaliatory tariff restrictions to gain market share; despite many retaliatory tariffs being lifted in 2023, it will be challenging to regain market share for the impacted products.

    Opportunities for Bulk, Intermediate, and Agriculture Related Products

    In FY 2023, $267 million of bulk products comprised 14 percent, $340 million of intermediate products comprised 28 percent, and $110 million of related products (including forest products, seafood, and biodiesel) comprised 6 percent of total U.S. agricultural and related exports to India. Major exported bulk products, consisting of commodities which have received little or no processing, included cotton ($237 million) and soybeans ($26 million). Major exported intermediate products, consisting of commodities which have received some processing but are generally not ready for final consumption, included ethanol ($148 million), essential oils ($56 million), miscellaneous feeds, meals, and fodders ($29 million), and dextrins, peptones and proteins ($27 million). Major exported agriculture related products included forest products ($81 million), and seafood ($29 million).

    Bulk, intermediate, and agriculture related products with high potential for U.S. exporters include pulses, cotton, ethanol, forest products, and seafood.

    Pulses, as outlined in the previous section, are one of India’s top imported product groups. The United States is not a top supplier to India, despite being the world’s fourth largest exporter of pulses in FY 2023. Less than $1 million of the United States’ $880 million total pulse exports went to India. This is down significantly from the record year, FY 2014, when the United States exported $174 million of pulses to India. A major constraint in recent years was the imposition of Indian retaliatory tariffs affecting major U.S. pulse products in 2018. Retaliatory tariffs on U.S.-origin chickpeas and lentils were removed in 2023, allowing U.S. pulses to resume competitiveness and paving the way for increased exports to India. Restrictions facing imported yellow peas and lentils have also been eased, exempted from duties through March 2025.

    Cotton is another high-potential product for U.S. exporters. India is a major producer, consumer, exporter, and importer of cotton. The United States is India’s top supplier of cotton. India’s large domestic textiles sector relies on imported cotton to meet demand, as domestic supply is not consistently sufficient for all types of cotton. In particular, India is a major consumer and importer of long and extra-long staple cotton. While India was only the seventh largest destination for U.S. cotton in FY 2023, it was the largest destination for U.S. extra-long staple Pima cotton, accounting for $122 million of the total $283 million exported to the world. As India’s textile sector continues to grow, U.S. exports will fill an important role supplying cotton, especially high-quality long and extra-long staple products. However, it is important to note that cotton imports overall face tariffs that significantly limit market access.

    Ethanol is imported by India for medical and industrial uses, and the United States has long been the top supplier, most recently capturing 84 percent of the import market in FY 2023. Importing ethanol for fuel blending is prohibited. India is a major producer of ethanol, with a large potable market as well as many industrial uses. In recent years, domestic production supports its ambitious fuel blending mandate. Ethanol is used in manufacturing to produce disinfectants and hand sanitizers (which recently saw a spike in world production and use due to the COVID-19 pandemic), as well as solvents, carriers in foods and cosmetics, commercial deicers, pharmaceuticals, and organic chemicals. Growth in India’s manufacturing of these products will boost import demand, providing growth opportunities for U.S. exporters.

    Forest Products and Seafood, which are not included in USDA’s definition of agriculture but are considered related products, are among the top products exported from the United States to India. Nearly half of all U.S. forest product exports in FY 2023 were pine logs, while much of the remainder was pine products such as planks. Demand for forest products is driven by a few large furniture manufacturers and many small-scale handicraft producers. Generally, consumers are very price conscious. India is a growing market for U.S. forest products, reflecting growing demand for building materials, which will likely continue in the coming years. U.S. seafood exports in FY 2023 were led by shrimp, with $17 million exported to India. India is one of the world’s largest exporters of seafood, but also imports a variety of seafood products from many suppliers. Demand for further variety may provide opportunities for U.S. exporters to supply products not produced domestically in India.

    Opportunities for Consumer-Oriented Products

    In FY 2023, consumer-oriented products comprised around 61 percent of total U.S. agricultural and related product exports to India. Major consumer-oriented products, consisting of products that are generally ready for final consumption, included tree nuts ($1 billion), and dairy products ($39 million).

    Consumer-oriented products with high potential for U.S. exporters include tree nuts, fresh fruit, dairy products, and processed food and beverages.

    Tree Nuts were the top U.S. product exported to India in FY 2023, accounting for more than half of all agricultural and related product exports. India is a major market for the United States’ top three exported tree nuts: almonds, pistachios, and walnuts. In FY 2023, almond exports reached $834 million, while exports of pistachios reached $145 million, and exports of walnuts reached $24 million. Like pulses, tree nuts were also impacted by retaliatory tariffs imposed by India in 2018. The retaliatory tariffs were removed for almonds and walnuts in fall 2023, allowing for market access and continued growth for the top U.S. products exported to India. Future prospects are also strong for U.S. pecans, which were reclassified and assigned a new reduced tariff in summer 2023.

    Fresh Fruit was previously a top U.S. product group exported to India, reaching a record $176 million in FY 2018, but declined in recent years following retaliatory tariffs imposed on U.S. apples in 2018. Apples make up the majority of U.S. fresh fruit exports, comprising 95 percent in FY 2018. Fresh fruit exports in FY 2023 totaled only $3 million. With the removal of retaliatory tariffs in 2023, U.S. apple exports can reestablish their market opportunities, and work toward setting new records in the future. India also recently agreed to reduce MFN tariffs on several products including cranberries and blueberries which should benefit U.S. fresh fruit exporters when implemented in 2024.

    Dairy Products are widely consumed in India, and most are supplied by domestic production. Policy restrictions limit the amount and type of dairy products eligible for import. Despite this, India imported a substantial amount from the world in FY 2023, valued at $363 million. Dairy products are also among the top U.S. products exported to India, with exports consisting mostly of milk albumin (such as concentrates of two or more whey proteins) and lactose. These products, used in manufacturing, are often destined for non-food uses such as pharmaceuticals and in the production of dietary supplements. Milk albumin and lactose are India’s top imported dairy products from the world, and imports have grown substantially in recent years. The United States has a relatively small market share in this segment of India’s dairy imports, behind the European Union and New Zealand.

    Processed Food and Beverages, including products such as snack foods, sauces and condiments, prepared foods and ingredients, and alcoholic beverages have strong prospects in India. Increased demand for imported processed products often accompanies rising household income levels and urbanization, enabling consumers to shop more frequently at larger grocery stores that are likely to stock imported retail items. Imported retail products may be more expensive than domestically-produced products, but middle- and high-income consumers are likely to pay a premium to experience a greater variety or find specific imported products. In FY 2023, the United States exported $160 million dollars of processed food and beverages to India. Top categories included prepared foods and ingredients ($68 million), alcoholic beverages ($21 million), canned fruit ($9 million), and condiments and sauces ($6 million). U.S. alcoholic beverage exports have grown particularly fast in recent years, more than doubling in the past five years, driven by increased whiskey exports.

    Trade Policy

    Consistent with Prime Minister Modi’s “Make in India” and “Self-Reliant India” policies, India impedes agricultural trade with high tariffs and non-tariff barriers. India’s applied tariffs on most agricultural and consumer-ready food products range between 30-40 percent, with bound tariffs as high as 150 percent. The Indian Government routinely enacts sanitary and phytosanitary measures and other non-tariff barriers, particularly in the biotechnology space, that are not based on science- or risk-based approaches. Moreover, India intervenes in the market with price-distortive measures that negatively impact farmers and consumers on a global scale. It applies export bans and restrictions on critical food staples, such as wheat and rice, and maintains minimum-support price schemes for those and other crops where subsidized production also significantly contributes to greenhouse gas emissions, poor air quality, and the depletion of natural resources.

     

    The U.S.-India Trade Policy Forum (TPF) is the principal mechanism to advance bilateral trade between the two countries. Through the TPF, India agreed to improved market access for U.S. pork, cherries, and alfalfa hay in 2021 and 2022. However, pork shipments have not taken off, and India has not fulfilled its obligation to import alfalfa hay due to biotech concerns. In 2023, India agreed to reduce its MFN tariff on 10 agricultural products. Following the 2023 TPF ministerial, India reduced its tariffs on pecans from 100 percent to 30 percent. During Prime Minister Modi’s State Visit, the United States and India announced the resolution to six non-agricultural World Trade Organization (WTO) disputes. Part of the resolution included India agreeing to lift its 2019 retaliatory tariffs of 10 to 20 percent on U.S. almonds, apples, chickpeas, lentils, and walnuts, which went into effect in September 2023. On the margins of the 2023 G-20 Leaders’s Summit, the Office of the U.S. Trade Representative announced a resolution to the final outstanding WTO dispute against India’s ban on U.S. poultry and egg imports due to unsubstantiated avian influenza claims. During the Summit, India also agreed to reduce its MFN tariffs on blueberries, cranberries, frozen turkey, and frozen duck destined only for high-end hotels and restaurants. Tariffs are expected to be reduced by March 2024 from 30 percent to a range within 5 to 10 percent, depending on the Harmonized System code.

  • UCCE 58th Annual Sweetpotato Meeting

    Save the date, Thursday February 8, 2024, for the UC Cooperative Extension 58th Annual Sweetpotato Meeting to take place at the UCCE Classroom (2145 Wardrobe Ave., Merced).  Growers and industry stakeholders are invited to attend and gain research updates on sweetpotato production and marketing in California. Doors open at 7:30 a.m. where attendees can sign-in, and enjoy some coffee and Jantz Sweetpotato muffins.  The meeting will run from 8AM to noon, and conclude with lunch.  Following lunch, the Sweetpotato Council of California will convene their BOD Meeting.  See the Annual Sweetpotato Meeting agenda below: