With so many misconceptions about the dairy industry among the public and the growing gap between the consumer and the farmer, it is more critical than ever for the industry to reach out and educate consumers in their youth true facts about the dairy. But we can’t very well bring all California students onto the dairy. So how do we reach out to them? One great way the Dairy Council of California has been reaching out is through the Mobile Dairy Classroom program. Watch this brief interview with classroom instructor Mishael McDougal from the Dairy Council as she describes how they bring the dairy to the classroom. Read more about it in California Dairy Magazine.
Videos
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Nutritional Benefits of Dairy & Factual Resources Consumers Should Know About
At several recent California dairy conferences, dairy producers have been urged to share their stories with the consumer public, rather than have their stories told incorrectly by those that know nothing about dairy. One great aspect to share with the public is the great health benefits associated with consuming dairy products. The Dairy Council of California is a great resource for sharing dairy nutritional facts. Watch this brief interview with James Winstead from the Dairy Council as he shares a few simple points consumers should know, and read more about it in California Dairy Magazine.
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California Milk Advisory Board Promotes Dairy through Food Service Industry
The California Milk Advisory Board does a lot to promote California dairy consumption, not only through consumer marketing, but also through the food service industry. Watch this brief interview with Jennifer Giambroni as she shares their latest efforts and successes with the food service industry, and read more about it in California Dairy Magazine. Don’t currently receive the magazine? Subscribe for FREE at: https://malcolmmedia.com/california-dairy-magazine-subscriptions/
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Financial Incentives for New Sustainable Dairy Technologies
Free Money! That’s what people want to hear. Although nothing is free, there are a lot of great new government incentives available to dairy farmers to modernize their facilities with newer sustainable technologies that may not otherwise be affordable to invest in. Watch this brief interview with Paul Sousa from Western United Dairymen as he shares, and read more about it in California Dairy Magazine. Don’t currently receive the magazine? Subscribe for FREE at: https://malcolmmedia.com/california-dairy-magazine-subscriptions/
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State of the California Tomato Industry with Bruce Rominger
California processing tomato growers had a disappointing season in 2018, not because of their crop (they had a great crop), but because of the low returns due to a less than ideal market. Watch this brief interview with Bruce Rominger, Chairman of the California Tomato Growers Association, as he shares the current State of the Tomato industry, and read more in the coming issue of Vegetables West Magazine. Don’t currently receive Vegetables West? Subscribe for free at https://malcolmmedia.com/vegetables-west-magazine-subscriptions/ -
California Tomato Growers Association Perspective on Industry’s Future
Processing tomato growers gathered in Modesto recently for the California Tomato Growers Association (CTGA) Annual Meeting. It was a great opportunity for the industry to get together between seasons and discuss current needs and challenges of the industry moving forward. Watch this brief interview with CTGA President Mike Montna as he shares association insights and future prospects for the industry. Read the full proceedings of the annual meeting in the coming issue of Vegetables West Magazine. Don’t currently receive Vegetables West? Subscribe for free at https://malcolmmedia.com/vegetables-west-magazine-subscriptions/ -
Effects of Heat Stress on Dry Cows & Their Next Lactation
New research out of the University of Florida shows that cows subject to heat stress during their dry period will produce 8-10 lbs/day less milk on their next lactation. Other health impacts were also explored. Watch this brief interview with Geoffrey Dahl, professor at the University of Florida for more details, and read more about mitigating heat stress in California Dairy Magazine. -
New Vineyard Advisor App for American Grape Growers – FREE
Looking for instant pest, disease and nutritional recommendations in the palm of your hand? Download the new Vineyard Advisor app, free and applicable to grape growers nationwide. The app was developed by viticulture experts at Texas Tech University, as represented by Ed Hellman in this video interview. Watch the brief interview as professor Hellman as he shares more details about this new app.
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New Governor, Wet Year, What Does this Mean For California Water Storage?
A new governor, a new year, and lots of rain and snow! It’s going to be an interesting year for California farmers and what kind of support they may or may not receive on the water front. Check out this brief interview with Mike Wade from the California Farm Water Coalition for his insights and read more about it in Pacific Nut Producer Magazine.



