Watermelon is a favorite summertime treat for consumers. Naturally anticipating those summer picnics and BBQs, consumers may want to enjoy this sweet treat earlier or even later in the year, outside of California’s traditional harvest window. Determined to meet consumer demand with an innovative spirit, California growers are planting watermelons earlier than ever before and expanding their seasons late into the fall as well. This does not come without consequence though, and growers faced some particular challenges during their extended 2024 season that they won’t soon forget. Watch this brief interview as Zheng Wang, UCCE Vegetable Crop Advisor — specializing in Central Valley melon crops, discusses these challenges with Matthew Malcolm on California Ag Network. Read more in California Fruit & Vegetable Magazine.
Videos
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Hazelnut Farmer Sues Federal Gov’t Over Credibility of Organic Claimed Foreign Imports
Organic farmers in the US undergo some of the most strict regulations and certification procedures in the world in order to obtain the consumer-trusted “USDA Organic” logo on their harvested crops, naturally commanding a premium price; however, when imported foreign products hit the US market and secure “USDA Organic” status, can consumers trust that those products came from farms that met the same criteria as required by US organic farms? Bruce Kaser, an organic hazelnut grower in Oregon would beg to differ and is suing the federal government over what he claims not only comprises the integrity of the entire organic sector, but is also financially damaging to the American farmer. Watch this brief interview as Pacific Nut Producer Editor Matthew Malcolm meets with Bruce to discuss the details.
Please thank this video’s sponsor George Packing Company for their industry support.
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Local Chefs at Whole Vine Festival Awarded for Innovative Use of California Table Grapes
To support the local and innovative culinary use of grapes, the California Table Grape Commission sponsored a competition at the recent Whole Vine Festival, awarding cash prizes to the top three food trucks incorporating grapes from California on their menus. A $1,000 grand prize was awarded to Rice and Spice for their Thai Papaya (and grape) salad. Runner up $250 prizes went to Marcelino’s Wood Fired Pizza for their Whole Vine Pie (grape & balsamic glaze reduction drizzled over cheese blend topped with arugula and fresh sliced grapes) and their dessert pizza (with red grapes, brie and honey), and Madtown’s Burger & Tacos for their Grape Pollination Salad and PB&J Burger. Watch this brief interview with Whole Vine Festival President Vickie Goudreau as she introduces the grand prize winner and shares more details with Matthew Malcolm on California Ag Network.
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Sun-Maid Growers Report Success in New Product Development & Global Demand for Calfornia Raisins
The State of the Raisin Industry address was once again a big hit at Malcolm Media’s recent Grape, Nut & Tree Fruit Expo. In addition to hearing from Raisin Bargaining Association representatives, Steve Loftus from Sun-Maid Growers shared his perspective of 2024 raisin harvest, how the global raisin market is performing, and what Sun-Maid is doing to build demand for California raisins with new product development and consumer outreach. Watch his brief interview with Matthew Malcolm on California Ag Network and read the full report in the coming issue of American Vineyard Magazine.
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Postharvest State of the California Walnut Industry Highlights Improving Market
Did you miss the State of the Walnut Industry address at Malcolm Media’s recent Grape, Nut & Tree Fruit Expo in Fresno or the Tree & Vine Expo in Turlock? Following his presentation, Robert Verloop, CEO of the California Walnut Board & Commission met with Matthew Malcolm on California Ag Network to share highlights from this year’s walnut harvest and improving global market conditions. Watch this brief interview, and read the full State of the Industry report in the coming issue of Pacific Nut Producer Magazine.
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Postharvest State of the California Table Grape Industry
How did the 2024 harvest fare for California table grape growers following the extensive high heat conditions they weathered over the summer? What are the biggest challenges concerning growers moving into 2025? California Fresh Fruit Association President Daniel Hartwig addressed these questions at Malcolm Media’s annual Grape, Nut & Tree Fruit Expo in his State of the Industry address. Watch his interview with Matthew Malcolm on California Ag Network and read more about it in the coming issue of American Vineyard Magazine.
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Short California Winegrape Crop Doesn’t Fix Wine Market Troubles
While harvest is generally a highly anticipated time of the year for California wine grape growers, it was a real let down for growers that could not find a home for their crop. The global wine market remains depressed while supply and demand continues to be out of balance, despite the shorter crop that was delivered to the wineries this year. This is what Allied Grape Growers President Jeff Bitter shared at Malcolm Media’s Grape, Nut & Tree Fruit Expo in his annual State of the Wine Industry address. Watch this brief interview as Jeff shares with American Vineyard Editor Matthew Malcolm what growers can expect heading into 2025. Read more about it in American Vineyard Magazine.
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Setton Farms Acquires 50 Owl Boxes From Tulare FFA
Supporting the next generation of farmers in sustainable stewardship of the land is a priority for Setton Farms, the second largest pistachio processor in the United States. That is why they have partnered with the Future Farmers of America Tulare Chapter to support their agricultural programs while distributing 50 student-made owl boxes across their farming operations. Watch this brief interview with Mike Smith and Jared Castle meeting with Matthew Malcolm on California Ag Network during the owl box exchange to learn more.
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California Association of Pest Control Advisers Celebrates 50th Conference
The California Association of Pest Control Advisers (CAPCA) recently gathered for their 50th annual conference. Bringing together a bright group pest control advisors tasked with protecting the most diverse agricultural landscape in the nation, watch this special video presentation highlighting what CAPCA is all about and what it means to be a member of this organization as they celebrate this milestone year.
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Harnessing the Power of Hydrogen to Support California Agriculture
California leads the nation in the adoption of renewable energy. Significant investments have been made in solar electricity generation and biogas digesters in its agricultural industry, but what about hydrogen power? The State of California was recently awarded $1.2 billion from the Federal Dept. of Energy to invest in hydrogen power as a renewable energy source and offers much promise to the agricultural processing and trucking industries. Neil Navin from SoCalGas met with Matthew Malcolm on California Ag Network to share some of the possibilities, and explain how hydrogen power compares with electricity in its sources for sustainable generation and its ability to serve the needs of trucking and large equipment. Watch this brief interview and learn more in Malcolm Media’s agricultural publications.