California Ag Network

Tag: wine market

  • Participants Wanted for Wine Industry Survey

    The wine market is changing as consumers reconsider what they drink, how they make purchasing decisions and the role wine plays in their lives. UC Davis is inviting those in the wine industry to participate in a survey examining industry perspectives on current and emerging wine-consumer behavior.

    This survey is part of a research collaboration involving by Drs. Arran Rumbaugh (USDA Ag Research Service), Ha Nguyen (UC Davis), and Carola Grebitus (Arizona State University).

    The survey focuses on factors that may influence wine consumption and purchasing. The goal is to identify unmet consumer-insight needs and use the findings to inform future consumer research, applied projects, and decision-support tools that address practical industry priorities.

    About the Survey:

    •The survey takes approximately 10–15 minutes to complete.

    •Participants must be at least 21 years old.

    •Participation is voluntary.

    •Responses are anonymous, handled confidentially and reported only in aggregate.

    •Aggregated findings will be shared with participants so they can see perspectives from across the industry.

    Industry professional experience can help ensure that future consumer-behavior research reflects industry realities rather than assumptions.

    Complete the survey

    — Story contributed by UC Davis

  • Bright Spots for the Wine Market

    The wine industry has been struggling since the pandemic, but there are some bright spots. The premium side of the market is doing relatively better than the value end, and there are opportunities with packaging and the ready-to-drink beverage category. Danny Brager with Azur Associates spoke with Matthew Malcolm from Malcolm Media Ag Publishing at the Unified Wine & Grape Symposium to discuss the silver linings in the market. Watch this quick video and learn more in American Vineyard Magazine.

  • Bulk Wine Imports Putting California Growers out of Business

    Time to address the elephant in the room — It’s no secret that the wine market is struggling right now, not just in California, but all over the world.  To make matters worse, California grower’s wine grape crops are getting left unharvested and displaced at local wineries by cheap bulk wine being imported from other countries at disturbing levels. American Vineyard Editor Matthew Malcolm met with Stuart Spencer from the Lodi Winegrape Commission to discuss this issue. Watch this brief interview and read more about it in American Vineyard Magazine.

  • Wine Market Dynamics with Turrentine Brokerage: Time to Evolve

    The global wine market is constantly evolving along with the demands of today’s consumers, as growers and wine industry stakeholders were clearly reminded at the recent Unified Wine & Grape Symposium in Sacramento. Obviously, growers can’t change their vineyards/varietals as quickly as the markets changes; however, watch this brief interview for some considerations from Steve Fredricks from Turrentine Brokerage, and read more about the current state of the grape and wine industry in the March Crush Report issue of American Vineyard Magazine.

  • Central Coast Wine Industry Trends: Another Great Vintage

    At the time of Malcolm Media’s Central Grape Expo mid-November, some growers were still out harvesting; but many took a short break to attend this popular half-day industry event.  One of the featured speakers this year was Todd Azevedo from Ciatti Company who shared his insights on the current State of the Central Coast Wine industry, and how different varieties are trending in the market.  Watch this brief interview with Todd Azevedo, and read his State of the Industry report in the coming January issue of American Vineyard Magazine.

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