This September there’s more than one reason to raise a glass. September 1 kicked off California Wine Month, officially designated by the California State Legislature as a statewide recognition of one of the world’s most iconic winegrowing regions. And on September 9, the Golden State marks its 175th birthday.
“California Wine Month is a celebration of the people, places and traditions that make our wines truly unique,” said Robert P. Koch, president and CEO of Wine Institute. “California wine brings people together across cultures and generations, and behind every bottle is a community that supports more than 1.1 million U.S. jobs and contributes $170 billion to the economy. This month is a reminder of how deeply rooted wine is in our state’s identity and how vital it is to our future.”
Throughout September, wineries across the Golden State are hosting California Wine Month events and activities, from behind-the-scenes harvest tours and grape stomps to wine and food festivals.
“California Wine Month shines a light on the hard work and heritage of our state’s winegrowers, many of them multigenerational farmers who care deeply about their land, their communities and the future,” said Karen Ross, secretary of the California Department of Food and Agriculture. “Wine connects people to California in a way that’s uniquely personal. Whether you’re walking a vineyard at harvest or enjoying a bottle at your table, you’re experiencing something truly rooted in our state’s culture and values.”
From vineyard to table, California wine brings out the best in local flavors, from Sonoma oysters to Santa Maria tri-tip. Back by popular demand, the “Iconic California Dishes to Celebrate California Wine Month” e-book offers delicious inspiration for pairing local wines with California’s seasonal bounty.
“California wine country is not one singular destination or experience,” said Caroline Beteta, president and CEO of Visit California. “It’s the perfect blend of world-class wines, stunning landscapes and unforgettable hospitality. California welcomes visitors from around the world to explore our wine regions, where every tasting is a chance to connect, reflect and raise a glass to what makes the state special.”
10 Great Moments in California Wine History
California’s wine community has come a long way during the last 175 years — and it’s just getting started. Here are some of the most memorable and impactful moments in the state’s wine history.
1850: California gains statehood. This sets the stage for the wine industry’s growth as Gold Rush migration to Northern California spurs demand and vineyard plantings.
1933: Prohibition is repealed, allowing wine sales to resume.
1934: Wine Institute is founded to support the California wine industry’s rebirth.
1960s–1970s: A new wave of wineries across California usher in a modern era, pairing innovation in winemaking with welcoming visitor experiences that set the stage for global recognition.
1967: Table wines outsell dessert wines by volume in the U.S. for the first time since Prohibition.
1976: At the Judgment of Paris, California wines beat France in a blind tasting, gaining worldwide recognition.
1993: Sales of wines labeled by grape name surpass generic wine sales in the U.S.
2002: Industry leaders introduce the Code of Sustainable Winegrowing.
2004: California Wine Month is established to celebrate the wine community’s cultural and economic contributions.
2005: The U.S. Supreme Court rules that states can’t favor local wineries over out-of-state ones when it comes to shipping wine directly to consumers. This gives wine lovers across the country better access to California wines.
About CA GROWN
California Grown was formed in 2001 to increase awareness and consumption of high-quality California agricultural products. The organization is represented today by more than two dozen commodity organizations and dozens of agricultural entities licensed to use the popular California Grown brand. Image of Locy can be downloaded here. For more information about California Grown, contact Cherie Watte at cher@californiagrown.org. californiagrown.org.
California is the country’s top agricultural producer and in October the state’s wine and winegrape growing community honors the farmers and farmworkers who nurture and harvest more than 400 crops – ranging from fruits, vegetables and nuts to more than 100 winegrape varieties.
“California Farmer and Farmworker Month is an important opportunity to recognize all those who work incredibly hard to bring the Golden State’s world class wine and agricultural products into the homes and communities across the state, the nation and the world,” said Robert P. Koch, president and CEO, Wine Institute.
California’s wine and winegrape industries are critical economic drivers for many communities and regions throughout our state, employing 325,000 Californians, paying $17.2 billion in wages annually and generating more than $57 billion in annual economic activity for the state of California.
The diversity of California’s vast growing regions, skill and experience of its growers and their commitment to sustainable winegrowing will ensure that California wine will continue to be a signature agricultural industry for the state into the future.
“California’s winegrape growers are proud to be an integral part of California’s farmer and farmworker community, dedicated to producing and harvesting quality goods through sound environmental practices and social responsibility,” said John Aguirre, president, California Association of Winegrape Growers (CAWG).
California’s winegrowers have a long history of embracing sustainable winegrowing practices through various programs such as the California Sustainable Winegrowing Program, Certified California Sustainable Winegrowing (CCSW) and other regional educational and certification programs, with more than 2,200 vineyards in California that are CCSW.
California’s Wine and Winegrape Growing Community
As the nation’s top wine producer, California makes up more than 80% of U.S. wine production and is the fourth-largest wine producer in the world. California is home to 620,000 acres of winegrapes, grown by more than 5,900 winegrape growers, with winegrapes grown in 49 of the state’s 58 counties.
Celebrate California Farmer and Farmworker Month and support California’s agricultural community by enjoying California-grown and produced wine, which pairs well with other California-grown crops. To learn about recipe ideas and California wine pairings, visit www.DiscoverCaliforniaWine.com
About Wine Institute
Established in 1934, Wine Institute is the public policy advocacy group of 1,000 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The organization works to enhance the economic and environmental health of the state through its leadership in sustainable winegrowing and by showcasing California’s wine regions as ideal destinations for food and wine travelers to the state.
About the California Sustainable Winegrowing Alliance The California Sustainable Winegrowing Alliance (CSWA) is a 501(c)(3) nonprofit organization incorporated in 2003 by Wine Institute and the California Association of Winegrape Growers. CSWA’s mission is to encourage adoption of sustainable winegrowing practices and communicate the California wine industry’s global leadership through education, outreach, certification and partnerships.
About the California Association of Winegrape Growers CAWG provides industry leadership to advocate for public policies, research and education programs, and sustainable farming practices to enhance the business of growing California winegrapes. Learn more at cawg.org.
Suzanne Groth, President and CEO of Groth Vineyards & Winery, headquartered in Oakville, CA, was elected Wine Institute Board Chairman for the 2021-2022 fiscal year at the organization’s 87th Annual Meeting of Members. Other officers elected were Rick Tigner of Jackson Family Wines in Santa Rosa, First Vice Chairman; Randall Lange of LangeTwins Family Vineyards and Winery in Acampo, Second Vice Chairman; Matt Gallo of E. & J. Gallo Winery in Modesto, Treasurer; and Robin Baggett of Alpha Omega Winery in Rutherford and Tolosa Winery in San Luis Obispo, Secretary. Bobby Koch is President and CEO of Wine Institute.
“We California vintners are so fortunate to be growing and producing our iconic wines here in an ideal and diverse climate. Even with the many challenges we face, especially in the last year of unprecedented times, we find golden opportunities,” said Suzanne Groth, Groth Vineyards & Winery President and CEO. “If a vintner’s quest is to grow and make the best wines in the world, there is not a better soil, climate and access to market than California.”
As a second-generation family member of Groth Vineyards & Winery, Groth became President and CEO in 2017. She previously led the family business as Vice President of Sales and Marketing and prior to that worked in wine sales and public relations, for a combined 19 years. Previously, Groth worked for the Henry Wine Group, a California wine distributor where she sold wine to San Francisco restaurants and retailers.
Groth Vineyards & Winery has been a member of Wine Institute since 1984 and Groth has served as a board member since 2014. Groth has also served as President of the Oakville Winegrowers since 2019 and been member of the Board of Directors since 2013.
Wine Institute’s membership also elected new district and at-large directors and alternates. District directors and their alternates were elected on a one-member-one-vote basis in each district, following nominations by regional winery associations. They are:
District
Director
Alternate Director
Northern
Kaj Ahlmann Six Sigma Winery
John Kane Fetzer Vineyards
Sonoma
Julie Pedroncelli St. John J. Pedroncelli Winery
Katie Wetzel Murphy Alexander Valley Vineyards
Tobin Ginter Rodney Strong Vineyards
Steven MacRostie MacRostie Winery & Vineyards
Ana Keller Keller Estate
Alan Ramey Ramey Wine Cellars
Christopher Lloyd Senses Wine
James Perry Sonoma-Cutrer Vineyards
Napa
Suzanne Groth Groth Vineyards & Winery
Hugh Davies Schramsberg Vineyards
Dennis Cakebread Cakebread Cellars
Robin Baggett Alpha Omega Winery Tolosa Winery
Mike Reynolds HALL Wines
Delia Viader Viader Vineyards & Winery
Michael Maher Harlan Estate
Chris Hall Long Meadow Ranch Winery
Amelia Morán Ceja Ceja Vineyards
Paul Leary Palmaz Vineyards
San Francisco Bay
Amanda Kent Darcie Kent Vineyards
William Cooper Cooper-Garrod Estate Vineyards
Monterey Bay
Scott Scheid Scheid Vineyards
Vacant
Central Coast
Nicholas Miller Miller Family Wine Company
Laura Booras Riverbench Vineyard & Winery
Gretchen Roddick Hope Family Wines
Gary Eberle Eberle Winery
Maeve Pesquera DAOU Vineyards & Winery
Karen Steinwachs Buttonwood Farm Winery
Clarence Chia Justin Vineyards & Winery
Vacant
Southern California
Steve Kahle Woof’n Rose Winery
Linda McWilliams San Pasqual Winery
Sierra
Steve Millier Milliaire Winery
Stuart Mast Brice Station Vintners
Northern Interior
Randall Lange LangeTwins Family Vineyards and Winery
David Phillips Michael-David Winery
Southern Interior
Kyle W. Ray ASV Wines
John Allbaugh Bronco Wine Company
All members elected 20 at-large directors who had been nominated by the Institute’s Finance and Administration Committee. Alternates were chosen by at-large directors.
At-large Director
Alternate
Corey Beck Francis Ford Coppola Presents
Kenneth Miniami Francis Ford Coppola Presents
Giancarlo Bianchetti Fetzer Vineyards
Erik Olsen Fetzer Vineyards
James E. Coleman E. & J. Gallo Winery
To be announced
Matt Deegan Constellation Brands, Inc.
Sam Glaetzer Constellation Brands, Inc.
Ben Dollard Treasury Wine Estates
Debra Dommen Treasury Wine Estates
Michael Drobnick O’Neill Vintners & Distillers
Matthew Towers O’Neill Vintners & Distillers
Jeffrey Dubiel The Wine Group
Keith Bauman The Wine Group
Matthew J. Gallo E. & J. Gallo Winery
Stephanie Gallo E. & J. Gallo Winery
Cate Hardy The Wine Group
Amy Hoopes The Wine Group
Cheryl Indelicato Delicato Family Wines
Mark Merrion Delicato Family Wines
Peter N. Larson Trinchero Family Estates
Roger J. Trinchero Trinchero Family Estates
Daniel Leonard Bronco Wine Company
Chris Mifsud Bronco Wine Company
Lawrence T. Lohr J. Lohr Vineyards & Wines
Jeff Humphreys J. Lohr Vineyards & Wines
Alex Ryan Duckhorn Wine Company
Sean Sullivan Duckhorn Wine Company
Viviann Stapp Jackson Family Wines
Carolyn Wasem Jackson Family Wines
Rick Tigner Jackson Family Wines
Katie Jackson Jackson Family Wines
Robert R. Torkelson Trinchero Family Estates
Anthony Torres Trinchero Family Estates
Michael Walker Constellation Brands, Inc.
Tiffanie De Liberty Constellation Brands, Inc.
Christine Wente Wente Family Estates
Aly Wente Wente Family Estates
Jolene Yee Delicato Family Wines
Kathleen Mayhew Delicato Family Wines
Wine Institute is the public policy advocacy group of more than 1,000 California wineries and affiliated businesses, working at the state, national and international levels. Based in San Francisco, with offices in Sacramento, Washington, D.C., six regions across the U.S. and 13 foreign countries, Wine Institute is guided by 80 vintners who are members and alternates on an active board of directors. The board elects the Chairman and officers on an annual basis.
The California Green Medal winners have been announced for the Sixth annual Sustainable Winegrowing Leadership Awards. The California Green Medal recognizes the leadership of wineries and vineyards committed to sustainability and is presented by the California Sustainable Winegrowing Alliance, California Association of Winegrape Growers, Wine Institute, Lodi Winegrape Commission, Napa Valley Vintners, Sonoma County Winegrowers and Vineyard Team. Four Green Medals are presented in the following categories: Leader, Environment, Community and Business. The recipients of the Green Medal Awards will be honored at a ceremony at the California State Capitol in Sacramento in the coming months.
Winners of the 2020 Green Medals are:
LEADER AWARD, given to the vineyard or winery that excels in the three “E’s” of sustainability—Environmentally sound, socially Equitable and Economically viable practices.
With wineries in Paso Robles, San Jose and Greenfield, family-owned and operated J. Lohr Vineyards & Wines embodies leadership in all three aspects of sustainability – environment, community and business; all of its vineyards and wineries are Certified California Sustainable. The winery has been instrumental in several groundbreaking water efficiency initiatives, using innovative technologies to increase irrigation efficiency and recycle process water. In J. Lohr’s Paso Robles winery, they reduced the amount of water needed to make one gallon of wine from 3.5 to 1.3 gallons. The winery has also invested heavily in energy-efficient technologies, with a 756 KW solar (photovoltaic) tracking system that supplies 65% of electrical needs in Paso Robles and a 920.7 KW flat mount system that covers nearly 100% of energy needs at its new winery in Greenfield. Owl boxes, located every 30 to 40 acres in all of its vineyards, provide gopher control; while songbird boxes are installed to attract native species for biodiversity. J. Lohr has carried out extensive habitat and riverbank restoration along 3,900 feet of the Napa River that borders its Carol’s Vineyard in St. Helena.
On the social aspect of sustainability, J. Lohr was one of the first vineyard companies to provide long-term employment and year-round health benefits to vineyard workers and their families. It also provides ongoing career education for all associates and an employee garden. A 16-member J. Lohr Sustainability Committee guides company-wide efforts and best practices, and employee newsletters and online Town Hall meetings keep associates informed and engaged in sustainability efforts. With a philosophy of “raising all boats,” J. Lohr shares knowledge and experience, invests money and time in research and educational infrastructure, participates and serves in leadership roles in policy, industry and trade organizations, and supports local and national charities and non-profits devoted, in part, to family health and well-being. Since its founding in 1974, J. Lohr has been a conscientious partner and leader in every aspect of the wine business – in the true spirit of cooperation and the desire to build a better, forward-looking sustainable wine industry.
ENVIRONMENT AWARD, given to the vineyard or winery that best demonstrates Environmental Stewardship through maximized environmental benefits from implementing sustainable practices
With a deep respect for the environment, Bonterra Organic Vineyards in Mendocino County has been farming organically for more than 30 years. Bonterra’s green roots run deep and are exemplified in the winery’s approach to defining, measuring and growing its sustainability impact, as well as examining ways to continue to innovate and lead sustainability efforts in the wine industry. What initially began as an exploration of how organic farming could bring enhanced vitality to vineyards and wine has in recent years evolved into a deeper project at Bonterra, with the aim of understanding how wine growing can produce resilient, biodiverse landscapes and positive climate impacts.
Bonterra’s focus today is regenerative agriculture, a practice that helps restore ecosystems through farming – comprising methods such as reduced tillage, cover cropping, compost application, animal grazing, integrated pest management, wildlife integration and wildland conservation – ultimately increasing soil fertility and enhancing the resilience of Bonterra’s vineyards. Made in a Certified California Sustainable Winegrowing winery, Bonterra operates entirely on green energy, its facility is certified Zero Waste and CarbonNeutral®, and it logged significant reductions in water, energy use and emissions in the winery’s most recent sustainability reporting period. Bonterra’s glass is made from 35% recycled material and it is actively expanding alternative packaging offerings including cans, bag-in-box and kegged offerings. The winery—whose parent company is the world’s largest wine company certified as a B Corporation—also looks beyond its own practices to its supply chain, working with grower partners to convert to organic farming practices.
COMMUNITY AWARD, given to the vineyard or winery that is a Good Neighbor & Employer using the most innovative practices that enhance relations with employees, neighbors and/or communities.
Clif Family Winery’s approach to sustainability is to build a company that sustains and regenerates its people, the planet and its community, while creating engaging food and wine brands that sell, and building a successful profitable business. Every decision made is aimed at achieving its Five Aspirations, dedicated to business, brands, people, community and planet. Certified to Napa Green, Clif Family’s achievements include practices to support the local community through philanthropy, community service and many other activities. In 2019, the winery supported 344 charities through product and time donations and donated 20% of proceeds to local non-profits through its Sip and Support program. They close the business one day/year for community service, and the staff has served 950 volunteer hours. In addition, Clif Family Winery offers employees generous benefits (medical/dental/vision, an Employee Assistance Program, life insurance, continuing education) in addition to more unusual opportunities such as a $75 wellness stipend per month, $100 reimbursement for National Parks Passes and annual performance bonuses measured against its Five Aspirations. Equally important is the winery’s approach to the stewardship of natural resources, including conservation of water, biodiversity, energy and soil, as well as the investment in renewable energy.
BUSINESS AWARD, given to the vineyard or winery that best demonstrates Smart Business through efficiencies, cost savings and innovation from implementing sustainable practices.
Now in the hands of the third generation, Pisoni Family’s holistic and inclusive approach to practicing sustainability in their vineyards and winery in the Santa Lucia Highlands began with their grandparents, Eddie & Jane Pisoni, who started the family farming legacy in 1952. Their ethos is that the best approach to having a successful sustainability program is to be inclusive, transparent and open to new ideas. “Leaders don’t dictate—they inspire.” Examples of their focus on efficiency include monitoring every drop of water applied to their vineyards, and recording annual water usage, winter rain fall, shoot tip growth, leaf angle and vine color. To conserve water, a pressure bomb tracks leaf water potential, soil moisture probes are placed at different soil depths, the Tule System measures evapotranspiration and distribution uniformity tests are regularly conducted.
In 2018, they installed a solar system which meets 80% of their electricity needs and offsets 240,000 pounds of greenhouse gas emissions each year. In addition, they upgraded winery lighting to LED and use variable frequency drive pumps in the vineyard to improve efficiency. The Pisoni Family welcomes local students and visitors from around the globe to visit their 1.5-acre insectary garden to learn about sustainable practices. When it comes to environmental stewardship and sustainability, Pisoni Family leads by doing and by being inclusive. A SIP-Certified vineyard, Pisoni Family loves their land as much as they love their community in Monterey County. It is through sustainability that they hope to give back for many generations to come.
“The Green Medal recognizes the commitment and dedication to sustainability by California growers and vintners and shines a spotlight on industry leaders,” said Allison Jordan, CSWA Executive Director. “Once again, the judging panel was impressed by the breadth and depth of sustainable practices being used by growers and vintners across the state to conserve water and energy, maintain healthy soil, protect air and water quality, preserve wildlife habitat and enhance relations with employees and communities, all while improving the economic vitality of vineyards and wineries and growing and making high quality wine.”
Congratulations to these outstanding growers, examples and friends to the industry!
California wine shipments in the U.S. reached an estimated retail value of $35.2 billion in 2017, up 3% from the previous year. The state shipped 241 million nine-liter cases in the U.S. in 2017, up 1%.
California wine sales to all markets, including shipments to the U.S. and exports worldwide, were 278 million cases in 2017.
“Consumers in the U.S. and worldwide continue to trade up to higher-priced premium wines,” said Robert P. (Bobby) Koch, Wine Institute President and CEO. “The quality, selection and commitment to sustainability make California wines well-positioned for growth.”
“California wine sales in the U.S. market have grown 15% in the past decade from 209 million cases shipped in 2008 to 241 million cases in 2017,” said Jon Moramarco, founder and managing partner of BW166, and editor of the Gomberg-Fredrikson Report. “Last year the growth mainly came from premium wines priced over $10.”
According to Moramarco, demographic trends play a significant role in wine sales. While per capita consumption has been flat over the last decade, wine sales have grown in line with the legal drinking age population, which increased roughly 10 percent over the same time period. Additional trends impacting sales included wineries focusing on tasting room and direct-to-consumer sales, which accounted for nearly $2.7 billion in retail value and 5.8 million cases in 2017. Wineries also found opportunities in independent, local restaurants with wine menus listing limited production wines to appeal to consumers shifting their spending to these smaller eating establishments.
“Wine is growing but in a more challenging environment, with rapid and broad retail and consumer changes,” said Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice Area. “Wine selling locations in the U.S. are up 20% from a decade ago to 565,000 off- and on-premise locations, with a wide range of formats such as natural/gourmet grocery stores, no frills/value-based formats, theaters, premium bars and fast/casual on-premise outlets. There is also a diverse range of consumers, from Millennials who have less disposable income than a generation ago to Baby Boomers who are retiring and likely slowing their wine consumption as an increasing number of Americans are entering their golden years. Marketers need to find the right balance in attracting these diverse sets of consumers. E-commerce is increasingly having an impact on expanding consumer access to wine, and wineries are working on several digital platforms where wine is being sold,” he explained.
According to Nielsen-measured U.S. off-premise sales, top-selling varietals by volume are: Chardonnay, Cabernet Sauvignon, Red Blends, Pinot Grigio/Gris, Pinot Noir, Sauvignon Blanc, Merlot, Moscato/Muscat, Rosé and White Zinfandel/Blush. Rosé continues to be a phenomenal growth story, with sales volume jumping 60% compared to the previous year.
Total shipments of sparkling wine and champagne to the U.S. reached 26.3 million cases in 2017. Up 8% from the previous year, sparkling wines/champagnes accounted for a 7% share of the U.S. wine market.
The U.S. Wine Market
Wine shipments to the U.S. from all production sources — California, other states and foreign producers — grew 1% to 403.4 million cases in 2017, with an estimated retail value of $62.2 billion, up 2% from the previous year. The U.S. has remained the world’s largest wine market by volume since 2010. California’s 241 million cases shipped within the U.S. in 2017 represent a 60% share of the U.S. wine market.
U.S. Wine Exports
U.S. wine exports, more than 90% from California, reached $1.53 billion in winery revenues in 2017. Volume shipments were 380 million liters or 42.2 million cases. The European Union’s 28-member countries were the top market for U.S. wine exports, accounting for $553 million; followed by Canada, $444 million; Hong Kong, $119 million; Japan, $94 million; China, $79 million; South Korea, $25 million; Mexico, $23 million; Singapore, $17 million; and Philippines, $14 million.
CALIFORNIA WINE SHIPMENTS1 (In millions of 9-liter cases)
Year
California Wine Shipments to All Markets in the U.S. and Abroad2
California Wine Shipments to the U.S. Market2
Estimated Retail Value of CA Wine to U.S.3
2017
277.9
240.7
$35.2 billion
2016
279.7
239.1
$34.3 billion
2015
278.2
233.7
$32.6 billion
2014
273.0
229.7
$31.3 billion
2013
263.8
221.2
$29.7 billion
2012
250.4
210.8
$29.0 billion
2011
265.5
224.3
$28.5 billion
2010
246.1
206.3
$28.5 billion
2009
253.2
213.8
$27.6 billion
2008
255.3
208.8
$26.1 billion
2007
241.2
198.3
$24.8 billion
2006
235.8
196.9
$24.4 billion
2005
231.6
194.1
$23.0 billion
2004
226.3
182.4
$22.2 billion
2003
211.9
177.0
$20.8 billion
2002
195.4
168.3
$21.5 billion
Sources: Wine Institute, BW166/Gomberg, Fredrikson & Associates and U.S. Dept. of Commerce. Preliminary. History revised.
1Includes table, champagne/sparkling, dessert, vermouth, other special natural, sake and others. Excludes cider. 2Excludes bulk imports bottled in U.S. 3Estimated retail value includes markups by wholesalers, retailers and restaurateurs.
WINE SALES IN THE U.S (Wine shipments in millions of 9-liter cases from California,
other states and foreign producers entering U.S. distribution)
Year
Table Wine1
Dessert Wine2
Sparkling Wine/
Champagne
Total Wine
Total Retail Value3
2017
336.3
40.8
26.3
403.4
$62.2 billion
2016
333.2
41.2
24.4
398.8
$61.1 billion
2015
325.6
40.2
21.7
387.5
$57.4 billion
2014
323.7
34.6
20.6
378.8
$55.5 billion
2013
327.0
31.6
18.9
377.5
$52.3 billion
2012
319.5
30.3
17.9
367.7
$50.8 billion
2011
308.1
31.4
17.5
357.0
$48.6 billion
2010
290.8
28.9
15.4
335.0
$46.5 billion
2009
282.4
27.2
14.0
323.5
$45.2 billion
2008
272.2
27.7
13.6
313.5
$45.0 billion
2007
272.5
26.7
13.9
313.0
$43.5 billion
2006
258.8
24.3
13.6
296.7
$41.5 billion
2005
255.4
22.5
13.1
290.9
$38.5 billion
2004
245.3
20.3
13.2
278.8
$36.2 billion
2003
237.0
17.6
12.0
266.6
$34.0 billion
2002
222.5
15.9
11.5
250.0
$33.0 billion
Sources: Wine Institute, U.S. Dept. of Commerce, and Estimates by BW166/Gomberg, Fredrikson & Associates. Preliminary. History revised. Excludes exports. Excludes cider as of 2011 going forward. Totals may not add up exactly due to rounding.
1Includes all still wines not over 14 percent alcohol, including bulk imports bottled in the U.S. 2Includes all still wines over 14 percent alcohol and sake, including bulk imports bottled in the U.S. 3Estimated retail value includes markups by wholesalers, retailers and restaurateurs. Includes on- and off-premise expenditures.