California Ag Network

Tag: Wine Economics

  • Are Consumers Leaving Wine Behind in the Slew of Alternative Beverages and Social Trends?

    It’s no secret that the wine industry is struggling, but it’s been difficult for some to wrap their heads around the many forces driving the decline in wine sales, and knowing how to prosper in today’s market. Alcohol beverage analyst Danny Brager shared some insights on the social and marketing trends impacting today’s wine consumers at Unified Wine & Grape Symposium. Watch this brief interview with Danny and read more about current wine market trends in American Vineyard Magazine.

    Please thank this video’s sponsor SIPCAM AGRO USA for their industry support.

  • Historic, Low California Grape Crush Reported: Analysis with Turrentine Brokerage on American Vineyard Live (Recording)

    American Vineyard Magazine hosted a special livestream webcast on February 21st, featuring representatives from Turrentine Brokerage providing a detailed analysis on the 2024 CDFA Grape Crush Report. The webcast was recorded and can now be viewed for free here. Watch now as Turrentine representatives share key insights on using the results of the report to make informed, critical business decisions moving forward, with wine market perspectives from the North Coast, Central Coast, Northern Interior and Central Valley wine regions.

  • Signs of Stabilization in the Wine Market on the Horizon

    With the preliminary Crush Report revealing the lowest wine grape crush California has experienced in many years, and having heard from State of the Wine Industry panelists at Unified Wine & Grape Symposium, including Glenn Proctor from Ciatti Company, growers and winemakers are still wondering when will things get better for the wine industry. Watch this brief video as Matthew Malcolm from California Ag Network interviews Glenn sharing that hope is on the horizon based on new indicators in the global wine market. Read more in American Vineyard Magazine.

  • Global Alcohol Beverage Consumption Drops, Impacting California Wine Industry

    Wine grape growers may have difficulty finding a home for their crop this season due to a global decline in consumer demand for wine and alcoholic beverages overall.  Watch this brief interview with Danny Brager of Brager Beverage Alcohol Consulting to learn more.