California Ag Network

Tag: Wine Consumer Trends

  • Short California Winegrape Crop Doesn’t Fix Wine Market Troubles

    While harvest is generally a highly anticipated time of the year for California wine grape growers, it was a real let down for growers that could not find a home for their crop.  The global wine market remains depressed while supply and demand continues to be out of balance, despite the shorter crop that was delivered to the wineries this year.  This is what Allied Grape Growers President Jeff Bitter shared at Malcolm Media’s Grape, Nut & Tree Fruit Expo in his annual State of the Wine Industry address. Watch this brief interview as Jeff shares with American Vineyard Editor Matthew Malcolm what growers can expect heading into 2025. Read more about it in American Vineyard Magazine.

  • Central Valley Wine Industry Losing Share in Brandy Market, Compounding Other Challenges

    To compound the troubles Central Valley wine grape growers are already facing with a depressed global wine market amidst increased production costs, Allied Grape Growers President Jeff Bitter shared some new trends in the brandy market that are beginning to negatively impact growers invested in that beverage category.  Watch his brief interview with Matthew Malcolm from California Ag Network, and read more in American Vineyard Magazine.

  • Global Alcohol Beverage Consumption Drops, Impacting California Wine Industry

    Wine grape growers may have difficulty finding a home for their crop this season due to a global decline in consumer demand for wine and alcoholic beverages overall.  Watch this brief interview with Danny Brager of Brager Beverage Alcohol Consulting to learn more.

  • Global Bulk Wine Market Challenges to Navigate

    Watch this brief interview with Turrentine Brokerage bulk wine broker Marc Cuneo following his State of the Industry report at Malcolm Media’s Tree & Vine Expo on what’s going on in the bulk wine market and the challenges that lay ahead. Read the State of the California grape industry reports in the January and upcoming issues of American Vineyard Magazine.

  • Turrentine Brokerage Reflects on Challenging 2023 Vintage (CA Northern Interior)

    Like many other vineyards in the state, Lodi and the the Northern Interior of California were severely impacted by mildew pressure in 2023. This contributed to significant crop losses, lowering the overall wine grape crush. Watch this brief interview with Mike Needham from Turrentine Brokerage following his State of the Industry report at Malcolm Media’s Tree & Vine Expo.

  • Jackson Family Wines Invests in Climate-Friendly Varietals

    As California wine grape growers work to adapt to ever-changing environmental pressures, watch this brief interview with Gillian Handelman from Jackson Family Wines relating their recent experience incorporating less common, climate friendly wines into their portfolio. Read more about growing “climate friendly wines” in the coming issue of American Vineyard Magazine.

    Please thank this video’s sponsor Thunder Creek Equipment for their industry support.

  • How to Meet Today’s Wine Consumers Where They Are

    The rising generation of wine consumers are uniquely different from those that came before in so many ways.  As growers, wine makers and marketers seek to navigate changing trends and behaviors, watch this video featuring beverage alcohol consultant Danny Brager as he shares how to meet today’s wine consumers where they are.

    Please thank this video’s sponsor Ranch Systems for their industry support.