California Ag Network

Tag: VentureFuel

  • Smearcase’s Frozen Cottage Cheese Wins $100,000 at Real California Milk Excelerator Competition

    The California Milk Advisory Board (CMAB) recently announced Smearcase as the grand prize winner at the 7th Real California Milk (RCM) Excelerator product innovation competition. The award was presented during the 2025 RCM Excelerator live pitch event on December 11th in Napa, Calif., where four new finalists were also selected to compete for the 2026 grand prize.

    This competitive program is designed to drive value-added dairy innovation using California milk, ultimately strengthening the state’s dairy industry by providing brands with access to sustainably produced milk as well as resources, expertise, and non-dilutive funding to grow their businesses. As the winner of the 2025 Real California Milk Excelerator, Smearcase will receive $100,000 worth of marketing support from the CMAB to continue scaling their dairy-based innovation with milk from California dairy farm families.

    Through the Excelerator, early-stage companies are able to leverage the power of Real California Dairy by accessing:

    • Tailored content and resources specific to the dairy industry, including access to quality, sustainably sourced milk, and other dairy ingredients
    • Mentorship from leading experts across product development, marketing, distribution, and sales
    • Extensive exposure to industry stakeholders

    Smearcase was one of four finalists named in 2024 when the company was selected for its innovation as the first cottage cheese-based ice cream infused with collagen. As a “better-for-you” ice cream option, Smearcase features the most protein per pint of ice cream at about 40 grams and does not use artificial gums or sweeteners. Targeting health-conscious consumers, co-founders Joe Rotondo and Drew DiSpirito, launched the New York City-based brand after training for a marathon and identifying a market gap for high-protein ice cream.

    Since being selected for the 2024 cohort, the founders have scaled production using Real California Milk and continue to demonstrate their company’s tremendous potential. Smearcase won this year’s Grand Prize based on their sales growth throughout the year. The company was recognized as a Dairy Foods 2025 Dairy Product of the Year Finalist and over the past year launched their products regionally in Whole Foods and will debut in Sprouts markets in Q1 2026. The $100,000 grand prize will provide marketing support for initiatives like on-pack promotions, digital and instant redeemable coupons, product sampling, and in-store signage to further drive brand awareness and retail expansion.

    “The California Milk Advisory Board has taken our business to a whole new level,” Smearcase co-founder Joe Rotondo said. “They’ve opened doors that allowed us to work with world-class partners. We’ve increased the quality of our product and increased the scalability of our business with their collaboration.”

    The Real California Milk Excelerator was established by the CMAB seven years ago to drive transformational growth for innovative dairy products that can deliver value both to consumers and the dairy community. Programs like the Excelerator play a crucial role in bridging the gap for high-potential food and beverage startups.

    “Innovation pushes our industry forward, and Smearcase is a clear example of what happens when bold thinking meets real dairy. Their frozen cottage cheese is opening an entirely new lane in frozen indulgence. We’re proud to support their growth through the Real California Milk Excelerator and give consumers another fresh way to enjoy the benefits real California milk and dairy can offer,” said Bob Carroll, CEO of the CMAB.

    At the 2025 Real California Milk Excelerator Live Pitch Event, attendees also experienced product tastings and exhibitions from seven pioneering dairy startups, and witnessed the selection of four new finalists chosen by a panel of judges from this year’s cohort:

    • Joseph Farms‘ String Cheese (Atwater, Calif.) – 99% lactose-free string cheese with 7g protein per stick.
    • Mavens Creamery (San Jose, Calif.) – Asian-inspired indulgent ice cream made with rich, exotic ingredients in flavors like Thai Tea, Durian, and Black Sesame.
    • Pioneer Pastures (Bozeman, MT) – Ultra Filtered, A2 whole milks crafted for superior nutrition and taste with higher protein and lower sugar for easier digestion.
    • Sweet Craft Dessert Cups (Oceanside, Calif.) – Clean-label, Italian-inspired dessert cups in BPA-free packaging.

    “This year’s grand prize winner and finalists reflect the energy and creativity of California dairy,” said Fred Schonenberg, CEO of VentureFuel. “Their ideas are reshaping the category, and we’re proud to stand behind them with the CMAB as they help spark continued innovation and growth for dairy.”

    The final pitch event offered industry stakeholders an opportunity to engage with products poised to shape the future of dairy, while also showcasing the commitment of California’s dairy farmers to sustainable practices. California is the leading U.S. state in dairy production. Its family dairy farms are focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    California is the leading U.S. state in dairy production. Its family dairy farms are focused on delivering the wholesome goodness of California milk while creating a more sustainable future for dairy in the state.

    7th Real California Milk (RCM) Excelerator product innovation competition finalists

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com.

    About VentureFuel

    VentureFuel helps accelerate enterprise growth through startup partnerships. Its custom accelerators drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California with the tools to learn, test, build and invest in what’s next. Learn more at: www.venturefuel.net, LinkedIn, X, and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify, Simplecast or wherever you get your podcasts.

  • Real California Milk Excelerator Competition Returns with New Incubator Track

    The California Milk Advisory Board (CMAB) and innovation consultancy VentureFuel have announced the opening of applications for the seventh Real California Milk Excelerator, one of the largest dairy-specific startup competitions in the world, along with the formalization of an Incubator track for early-stage products.

    The competition, which focuses on accelerating value-added products using real milk, features an immersive mentorship program and access to non-dilutive capital and an innovation ecosystem for brand growth. Since launching in 2019, the Real California Milk Excelerator has supported more than 50 startups, helping to drive multi-million-dollar growth and national retail expansion across Whole Foods, Sprouts, Costco and more. The addition of the official Incubator track, piloted in 2024, represents a deepened commitment to driving dairy innovation and supporting a broader ecosystem of entrepreneurs across all stages of growth.

    “From concept to commercialization, our expanded program meets innovators where they are and helps them scale by tapping into the powerful benefits of California milk and our support system for brands that use the Real California Milk seal,” said Bob Caroll, CEO of the California Milk Advisory Board. “By formalizing the Incubator alongside the Excelerator, we’re helping even more startups realize their potential and doubling down on our long-term commitment to reimagining what’s possible with real milk from our dairy farm families.”

    The Excelerator and Incubator tracks will run for 10 weeks and offer stipends to support program participation—from formulation and production to marketing and retail strategy, along with providing elite mentorship, hands-on support, and connections across the dairy supply chain. The program will culminate in an in-person event in California where Incubator and Excelerator participants will sample their products and the Excelerator cohort will compete in a live pitch competition with up to four finalists taking home $30,000 in marketing support. Those four will then compete over the following 12 months to unlock an additional $100,000 in support based on in-market performance.

    The Real California Milk Excelerator is open to growth-stage companies already demonstrating product traction and revenue, while the Incubator track is built for early-stage startups, including pre-revenue concepts. Applicants will be evaluated through a single submission and placed into the track that best aligns with their business stage, traction, and goals.

    The program’s return comes amid renewed momentum for dairy. According to Circana, real milk sales rose 4.6% year-over-year in dollar terms through May 2025, underscoring consumer interest in real milk for its taste, nutrition, and versatility.

    “Dairy is experiencing a powerful resurgence as consumers seek authentic, nutritious options—and the opportunity for innovation has never been greater,” said Fred Schonenberg, Founder and CEO of VentureFuel. “In year seven of the Real California Milk Excelerator, we continue to unlock new commercial growth for visionary entrepreneurs who are building with dairy, no matter what stage their products are in. By connecting bold ideas with the resources, expertise, and network they need, we are proud to work with CMAB to help shape the future of dairy and drive the next wave of category-defining products.”

    Applications are open through August 4, 2025. Startups and entrepreneurs developing high-growth dairy products made with at least 50% dairy are encouraged to apply. Categories of interest include beverages, snacks, cheeses, yogurts, butter, confections, and even non-edible items such as personal care or pet products with a specific interest in GLP-1 friendly, gut health, high protein, lactose-free and reduced sugar products.

    Interested parties can apply or learn more about  competition rules, key dates, the application process, and RSVP for a virtual information session on July 15, 2025 at 12 PM PST at realcamilkexcelerator.com.

    The 2025 Real California Milk Excelerator celebrates the state’s role as the number one producer of dairy in the United States. California, also known for innovation, has a reputation for quality dairy products and leads the nation in sustainable dairy farming practices. More than 1,000 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world. Connect with the CMAB at RealCaliforniaMilk.com.

    About VentureFuel

    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, X, and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify, Simplecast or wherever you get your podcasts.

  • Petit Pot Takes $100,000 Grand Prize at 2024 Real California Milk Excelerator

    The California Milk Advisory Board (CMAB) and VentureFuel announced Petit Pot as the grand prize winner in the 2024 Real California Milk (RCM) Excelerator product innovation competition. The award was presented during the Future of Dairy Expo and Final Pitch Event on November 14th in San Ramon, CA, where four new finalists were also selected to compete for the 2025 grand prize.

    This competitive program is designed to drive value-added dairy innovation using California milk, ultimately strengthening the industry by providing startups with access to sustainably produced milk as well as resources, expertise, and non-dilutive funding to grow their businesses. As the winner of the 2024 RCM Excelerator, Petit Pot will receive $100,000 worth of marketing support from the CMAB to continue scaling their dairy-based desserts in California and beyond.

    Through the Real California Milk Excelerator, early-stage companies are able to leverage the power of Real California Dairy through access to:

    • Tailored content and resources specific to the dairy industry, including access to quality, sustainably sourced milk
    • Mentorship from leading experts across product development, marketing, distribution, and sales
    • Extensive exposure to industry stakeholders

    Petit Pot was one of four finalists in the 2023 RCM Excelerator event. The company was selected for its innovation in product packaging with the introduction of a paper dessert cup to further drive its commitment to sustainability. Since being selected for the 2023 cohort, founder Maxime Pouvreau has scaled up production in California and demonstrated his company’s tremendous potential for growth. The CMAB selected the company as the Grand Prize Winner based on the company’s $2MM+ in retail sales over a one-year period and rapidly expanding presence through 6,000 stores across the country. The $100,000 grand prize will provide marketing support for initiatives like on-pack promotions, digital and instant redeemable coupons, product sampling, and in-store signage to further drive brand awareness.

    Headquartered in Emeryville, Calif, Petit Pot was founded by French-born pastry chef Maxime Pouvreau and specializes in single-serve gourmet desserts crafted with dairy and other organic ingredients.  The company has seen rapid growth since it first participated in the Excelerator’s snack-focused competition in 2020.

    “We’re thrilled for Petit Pot to be recognized as the top choice in this year’s Real California Milk Excelerator competition,” said Maxime Pouvreau, Petit Pot’s Founder. “Wellness-focused snacking is on the rise, and more people are looking for indulgent, yet balanced, options. Petit Pot offers a rich, creamy treat that satisfies those cravings without compromise. With the CMAB’s support, we look forward to bringing our French-inspired desserts to even more people across the country.”

    The Real California Milk Excelerator was established by CMAB to drive transformational growth for innovative dairy products that can deliver value both to consumers and to the dairy community. At a time when venture funding for food and beverage startups has slowed, programs like the Excelerator play a crucial role in bridging the gap for high-potential food and beverage startups.

    “Innovation is the lifeblood of any brand and any product category. Our continued investment in amplifying products in the value-added space supports the sustainability of our industry while providing consumers with more options for tapping into the unique benefits that come from only real milk and dairy,” said John Talbot, CEO of the CMAB.

    At the 2024 Future of Dairy Expo, attendees also experienced product tastings and exhibitions from 20+ pioneering dairy startups, and witnessed the selection of four new finalists chosen by the CMAB from this year’s incubator cohort during the live pitch event:

    • Pluff, a fluffy protein dessert with high nutritional value, represented by its founder, Dylan Paul;
    • Projo*, an instant coffee blend infused with dairy and collagen, represented by Charbel Mawad, founder and CEO;
    • Smearcase, a cottage-cheese-based ice cream, represented by founder and CEO, Joe Rotondo;
    • And Todo, a meal replacement shake with a balanced nutritional content, represented by founder, Niket Soni.

    “The passion and creativity we’ve seen from this year’s Grand Prize Winner and Finalists exemplify the bold future of California dairy,” said Fred Schonenberg, CEO of VentureFuel. “From sustainable practices to breakthrough flavors, these founders are redefining what dairy can be. We’re thrilled to support their journeys as they open new possibilities and help drive California’s dairy industry’s continued growth and innovation.”

    The event offered industry stakeholders an opportunity to engage with products poised to shape the future of dairy, while also showcasing the commitment of California’s dairy farmers to sustainable practices.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com,Facebook, YouTube, TikTok, X, Instagram and Pinterest.

    About VentureFuel, Inc.

    Founded in 2014, VentureFuel is an independent innovation advisory that helps the world’s best organizations ignite change through startup collaborations. Its innovation programs include Diagnostics, Corporate Accelerators and Commercial Pilots; and focus on solving clients’ biggest challenges by driving greater efficiencies; closing strategic capability gaps; and identifying emerging business models. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, X, and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify, Simplecast or wherever you get your podcasts.

  • Real California Milk Excelerator Innovation Competition Announces Health and Wellness Cohort

    The California Milk Advisory Board (CMAB), in partnership with VentureFuel, has announced the eight finalists for the 6th Real California Milk Excelerator during the program’s kick-off in Davis, CA.

    This year’s competition, centered on health and wellness, focuses on harnessing the nutritional benefits of real dairy and features startups with products designed to improve digestion, boost cognitive function, provide balanced nutrition, support hydration, and deliver sustainable, convenient solutions for busy lifestyles.

    The cohort includes:

    • Smearcase(Dover, Del.) – Smearcase is the first cottage cheese-based ice cream on the market infused with collagen. Featuring the most protein per pint of ice cream at 40 grams, this ‘better-for-you’ ice cream does not use artificial gums or sweeteners.
    • Stellify/Insymmetry LLC(Yorba Linda, Calif.) – Stellify is a low-calorie, functional, dairy-based energy and wellness shot made with reduced-fat lactose-free milk for lactose-intolerant individuals. It features natural caffeine from coffee cherry, theobromine, and L-theanine.
    • Drink Todo(Grand Island, NY) – Drink Todo is a high protein, high fiber breakfast smoothie designed to provide a convenient and nutritious solution for busy lifestyles. Featuring 25 grams of milk protein, 6 grams of dietary fiber, and enriched with essential vitamins and minerals, Todo offers a complete meal in every bottle.
    • Voyager Milk(Boca Raton, Fla.) – Voyager Milk is the only USDA organic whole milk for toddlers, produced in a convenient stick-pack format.
    • Point ReyesFarmstead Cheese Co. (Point Reyes, Calif.) – Curd Cup is a premium 6 ounce single serving cottage cheese with global savory flavors. This dairy-rich snack is a clean-eating option with protein, calcium and good fat to keep your energy going.
    • Pluff(Toronto, Canada) – Pluff is a high-protein dessert primarily made from a combination of Greek yogurt, heavy cream, cottage cheese, and whey protein blended and whipped together.
    • Projo(Los Gatos, Calif.) – Projo is an instant coffee blend of organic Arabica coffee, marine collagen, organic coffee fruit extract, digestive enzymes, and 100% whole milk. This coffee boosts energy and supports health and wellness.
    • TruJoy Yogurt (Austin, Texas) – TruJoy is an elevated frozen Greek yogurt made with simple, natural and timeless ingredients. It boasts a robust nutritional profile, with protein and probiotics, as well as a clean label, appealing to the ingredient conscious.

    In addition to a cash stipend, participants will gain access to a program of elite mentorship from successful founders, investors, leading corporate executives, and experts across design, marketing, sales, manufacturing, distribution, farming, and processing.

    John Talbot, CEO, California Milk Advisory Board

    “The Real California Milk Excelerator continues to push the boundaries of dairy innovation, and this year’s focus on health and wellness is particularly exciting,” John Talbot, CEO of CMAB said. “We are committed to supporting these startups as they develop and bring their health-focused innovations to market.”

    This year’s program will culminate in an exclusive look at the future of the dairy category during the “Future of Dairy Expo” on November 14 where attendees will be able to meet the cohort, sample their products and hear from experts on key category trends and insights. The event will close with the RCM Excelerator Final Pitch Event and finalist selection where a panel of judges will award up to $500,000 worth of total value prizing.

    “We are thrilled to announce the latest cohort for the Real California Milk Excelerator,” Fred Schonenberg, Founder and CEO of VentureFuel said. “Together, we are unlocking the full potential of dairy to enhance well-being and pave the way for the future.”

    In addition to the primary cohort, this year the Excelerator has expanded to include an incubator designed to foster the development of early-stage and student-led dairy innovations. Seven companies will join the inaugural incubator cohort, including Mighty Smooth, Sauce Plus, and BuffMoo in affiliation with Fresno State University; Joelato and  Moove Hydration in affiliation with Cal Poly San Luis Obispo; Sol in affiliation with Chapman University; and Yo’s Froyo Bites.

    For more information about the cohort visit the Real California Milk Excelerator.

    About Real California Milk/California Milk Advisory Board
    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.

    About VentureFuel
    Founded in 2014, VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change. Its innovation programs solve clients’ biggest challenges via startup collaborations. VentureFuel provides organizations like Comcast NBCUniversal, Dick’s Sporting Goods and the State of California the tools to accelerate transformation with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, Twitter and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify Simplecast or wherever you get your podcasts.

  • The California Milk Advisory Board and VentureFuel Double Down on the Future of Milk with Return of Milk Excelerator Competition

    The California Milk Advisory Board (CMAB) has announced the return of the Real California Milk Excelerator competition, in partnership with innovation advisory VentureFuel, for a 6th year with an emphasis on Health & Wellness startups. The competition, which focuses on accelerating value-added products using real milk, features an immersive mentorship program and access to non-dilutive capital and an innovation ecosystem for brand growth. The 2024 program also will feature a new Future of Dairy Expo event during the final pitch to bring together past winners and other industry leaders to showcase how real dairy fits the needs of the modern consumer.

    The 6th RCM Excelerator taps into the thriving Health & Wellness market, which has grown significantly since the pandemic and is projected to reach over $8.47 trillion by 2027, according to Statista. Given real dairy’s natural versatility of benefits and functionality, from nutrition and flavor to texture and chemical composition, this approach encourages innovation across product categories, all leveraging the versatility of the California dairy ecosystem.

    The largest global dairy accelerator, the program is on the hunt for any company building innovative products – made with at least 50 percent real milk or dairy – that leverage the benefits of dairy to promote health, wellness, and general well-being. This includes, but is not limited to, better-for-you formulations, digestive health, cognitive function, functional ingredients, hydration, portion control, self-care, and anything in between. This year’s competition offers a value of up to $500,000 in prize and program value for products that introduce novel applications in any form and drive utilization of Real California dairy.

    “Innovation is the lifeblood for all industries. Our investment in the Excelerator and the California Dairy Innovation Center continues to introduce new products and innovators/founders into the pipeline and relationship with Real California Milk,” said John Talbot, CEO of the CMAB. “With an overall market value of more than $5 trillion, the health and wellness focus make sense and allows us to hone in on startups that are leveraging the natural goodness of milk and its myriad benefits. Wellness for consumers is an everyday pursuit – whether physical or mental – and real dairy delivers. This is an exciting time to create products and we look forward to connecting with founders to take them to the next level.”

    Over the past 5 years, the Real California Milk Excelerator has worked with more than 50 startups across categories as diverse as food, beverage, direct-to-consumer platforms, textiles, and personal care. Representing nearly 40 percent of states across the U.S., program alumni have gone from idea to distribution with organizations such as UNFI and KeHE; and many can now be found on the shelves of retailers like Walmart, Safeway, Kroger, Amazon, and Whole Foods.

    Each of the eight participants selected for the 2024 cohort will have access to a group stipend and a robust network of resources to refine and scale their product and business. They will also participate in the three-month immersive CMAB/VentureFuel Mentorship Program, consisting of elite counsel from successful founders, investors, leading corporate executives, and experts across design, marketing, sales, manufacturing, distribution, farming, and processing industries. Past mentors have included venture capitalists, successful entrepreneurs, and executives from organizations like Unilever, UNFI and Mondelez to name a few.

    “At VentureFuel, we are dedicated to driving innovation and fostering collaboration between forward-thinking organizations and disruptive startups,” said Fred Schonenberg, Founder and CEO of VentureFuel, a leading corporate innovation advisory and the CMAB’s partner since the launch of the Excelerator. “This year’s Real California Milk Excelerator represents a unique opportunity for innovators to come together with the CMAB to unlock the power of milk’s natural health benefits in a way that redefines the future of health and wellness.

    “The Excelerator continues to be a catalyst for groundbreaking advancements in dairy. By providing unparalleled resources, mentorship, and access to buyers and investors, this accelerator empowers participating startups to scale their solutions and have a meaningful impact on the future of the dairy industry.”

    The cohort will present their concepts at a live pitch event in November where four of the eight participants will receive $30,000 each to grow and expand their product in California and have access to an Investor/Buyer Virtual Roadshow. One participating company will unlock an additional $100,000 grand prize by establishing their presence in California and exhibiting the most promising growth within 12 months of the final competition.

    The 2024 Real California Milk Excelerator celebrates the state’s role as the number one producer of dairy in the United States. California, also known for innovation, has a reputation for quality dairy products and leads the nation in sustainable dairy farming practices. More than 1,100 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.

    More details including competition rules, timeline and application are available at realcamilkexcelerator.com. The deadline to apply is July 2, 2024.

    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.

    About VentureFuel

    Founded in 2014, VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change. Its innovation programs solve clients’ biggest challenges via startup collaborations. VentureFuel provides organizations like Comcast NBCUniversal, Dick’s Sporting Goods and the State of California the tools to accelerate transformation with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, Twitter and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify Simplecast or wherever you get your podcasts.

  • Winners of the 5th Real California Milk Excelerator Innovation Competition Announced

    Startups Amazing Ice Cream, Arbo’s Cheese Dip, Petit Pot and WonderCow claimed victory at the 5th Annual Real California Milk Excelerator Final Pitch Event. Created by the California Milk Advisory Board (CMAB) and innovation advisory VentureFuel, the competition is designed to find, fund and accelerate innovation in dairy-based products, from consumer food and beverages to textiles and beyond. The four cohort winners will each receive $30,000 in resources and funding to scale their products in California and will compete for an additional $100,000 in support based on continued performance over a period of one year.

    In its fifth year, the 2023 Real California Milk Excelerator advances innovation in its truest state: open innovation. As one of the largest dairy competitions in the world, the program sought early-stage applicants with high-growth potential that create a 50% cow’s milk-based product or working prototype.

    Eight finalists participated in the November 16th live pitch event where they presented to judges from companies representing retail, consumer packaged goods, food distribution and media before a live audience of key stakeholders. During the event, 2022 cohort members dosa by DOSA and Wheyward Spirit each unlocked $100,000 and $25,000 in additional funding after demonstrating their ability to grow their businesses in California over the past 12 months. The event also featured a first ever “Future of Dairy Expo” where attendees tasted and tested products from 15 of the industry’s most innovative startups, and a panel highlighting insights on the impact of dairy innovations on retail sales and consumer behavior.

    “It is a great privilege and honor to be a part of the CMAB and VentureFuel Family,” said Donald Anit, Founder of Amazing Ice Cream. “Being able to see how California milk products are processed, from beginning to end, inspires us with an endless vision of avenues in the dairy industry. Meeting new processors, buyers and partners adds bountiful assets of growth to our business and the future of our company.”

    “As the only non-CA-based brand selected for the Excelerator, I was humbled by the opportunity, and immediately felt like Arbo’s Cheese Dip struck gold for being noticed and included. When I toured the Fiscalini Farmstead operation, it was the first time that I felt intimately what it takes for a dairy-based brand to be in business from beginning to end, and their work is no walk in the park,” said Andrew Arbos, Founder & CEO of Arbo’s Cheese Dip. “California dairy farmers are focused on a cleaner, more sustainable future, but they need brands like us to support them. This is why I became so passionate about adding the Real California Milk seal, because it carries the real weight of what it takes to be innovative and sustainable. Being chosen as one of the winners, it is now my duty to support California farmers, so that we can collectively deliver the highest quality products nationwide.”

    “We’re truly humbled to be selected as a cohort winner among such a remarkable assembly of innovative companies. This recognition is a testament to the dedication and hard work of our team over the years,” said Maxime Pouvreau, Founder of Petit Pot. “The timing of this prize couldn’t have been more perfect, as we will be utilizing the funding to support Petit Pot’s new paper cup desserts at Publix and Target. We’re looking forward to partnering with CMAB to drive awareness and affinity of our products and Real California Milk across the country.”

    “Being a part of the CMAB cohort has been a great experience for our WonderCow team,” said Rob Diepersloot, Founder of WonderCow. “We’ve met a lot of like-minded entrepreneurs, mentors, and industry leaders that we will continue to collaborate with as we grow our new company. It is these relationships and connections that will guide us as we take WonderCow to the next level. The California dairy industry has such an amazing story when it comes to innovation and sustainability, and we are extremely blessed to be a part of it.”

    “It was a close competition this year, with each cohort member bringing something interesting to the table. In the end, however, the four winners each had a solid product and a complete selling story that will connect with consumers,” said John Talbot, CEO of the CMAB. “California dairy families understand the value of innovation and invest in research and opportunities like the Excelerator competition to ensure a continued role for real milk and dairy in consumer’s evolving lives.”

    “This year’s winners – featuring pastry chefs to veterans – showcase the bright future and dynamic impact of combining dairy with innovation,” said Fred Schonenberg, CEO of VentureFuel. “Each of the founders is dedicated to driving excitement and demand for Real California Dairy through their innovative products and we look forward to supporting their ongoing growth as they seize the opportunities created from the program.”

    The Excelerator’s eight finalists were selected from a field of dozens of qualified entries and over the course of 12 weeks had access to a group stipend and a robust network of resources to refine and scale their product and business. They also participated in the CMAB/VentureFuel Mentorship Program, consisting of elite counsel from successful founders, investors, leading corporate executives, and experts across design, marketing, sales, manufacturing, distribution, farming, and processing industries. Past mentors have included venture capitalists, successful entrepreneurs, and executives from organizations like Unilever, UNFI and Mondelez. The total value of competition awards is half a million dollars.

    The 2023 Real California Milk Excelerator celebrates the state’s role as the number one producer of dairy in the United States. California, known for innovation, has a reputation for quality dairy products and leads the nation in sustainable dairy farming practices. More than 1,100 family dairy farms produce the milk found in fluid milk, cheese, butter, yogurt, ice cream, and other dairy products identified by the Real California Milk seal.

    Over the past four years, the Real California Milk Excelerator has worked with more than 45 startups across numerous categories including food, beverage, direct-to-consumer platforms, textiles, and personal care. Representing nearly 40 percent of states across the U.S., program alumni have gone from idea to distribution with organizations such as UNFI and KeHE; and many can now be found on the shelves of retailers like Walmart, Safeway, Kroger, Amazon, and Whole Foods.

    Details about the 2023 cohort, mentors and the final pitch event are available on the RCM Excelerator site.


    About Real California Milk/California Milk Advisory Board

    The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.

    About VentureFuel, Inc.

    Founded in 2014, VentureFuel is an independent innovation advisory that helps the world’s best organizations ignite change through startup collaborations. Its innovation programs include Diagnostics, Corporate Accelerators and Commercial Pilots; and focus on solving clients’ biggest challenges by driving greater efficiencies; closing strategic capability gaps; and identifying emerging business models. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at: www.venturefuel.net, LinkedIn, Twitter and Instagram. You can listen to The VentureFuel Visionaries podcast on Apple, Spotify Simplecastor wherever you get your podcasts.