California blueberry growers had a good season, with the crop arriving at the right time to get a good price. Kasey Cronquist of the U.S. Highbush Blueberry Council and North American Blueberry Council spoke with Matthew Malcolm from California Fruit & Vegetable about some of the ways his organizations are promoting American blueberries and helping growers, including September’s Blueberry Convention in Monterey. Watch this quick video and learn more in California Fruit and Vegetable Magazine.
Tag: US Highbush Blueberry Council
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U.S. Blueberries ‘Go Big’ on Domestic & Global Marketing, California Hit a Sweet Spot This Year
According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, California blueberry growers hit a sweet spot on the market this year and had a successful harvest season. Meanwhile, the two councils “Go Big” on their latest marketing efforts, determined to position blueberries as the world’s favorite fruit. Watch Cronquist’s brief interview with Matthew Malcolm on California Ag Network and learn more in California Fruit & Vegetable Magazine.
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Tapping into Growing Market Opportunities for U.S. Blueberries
According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, the global market potential for U.S. blueberries has been largely untapped, considering the tremendous growth opportunities he sees for the industry. The U.S. may reach a new record this year in blueberry production, and the increased supply is poised to meet the growing global demand for this nutrient-dense product. Watch Cronquist’s brief interview with Matthew Malcolm at California Ag Network and read more in California Fruit & Vegetable Magazine.
Please thank this video’s sponsor Southern California Gas Company for their industry support.
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New Research Findings: The Heart Loves Blueberries
A new study published in Clinical Nutrition and supported by the US Highbush Blueberry Council (USHBC) found that the equivalent of one cup of fresh blueberries, consumed as 26 g of freeze-dried blueberries, may reduce the acute cardiometabolic burden of energy-dense meals. Or, simply put: The new research further supports that blueberries may benefit heart health.As part of USHBC’s programming engaging health professionals, the study findings will be leveraged to promote blueberries as part of a healthy diet, continuing to boost blueberries’ health halo to drive demand.
“This is the first study of its kind conducted in an at-risk population, adults with metabolic syndrome, a condition affecting nearly 40% of Americans and one in four adults in the UK,” said Aedin Cassidy, Ph.D., chair of nutrition and preventive medicine, and director of the Interdisciplinary Research Institute for Global Food Security at Queen’s University, Belfast, and the study’s lead investigator.
Learn more about the study here. For more information on how USHBC is working with health professionals, and to access resources to leverage with your own health influencers or audiences, visit healthprofessionals.blueberry.org.