To date, H5N1 avian influenza virus type A (bird flu) has been confirmed in dairy cattle across 17 states, and has infiltrated the epicenter of the nation’s milk production — the Central Valley of California. As of April 7, it has been detected on 758 California herds. While new cases and the spread of the virus has slowed with the onset of springtime (and conditions have improved since the time of the interview), the virus’ impact on lower milk production in the Central Valley was felt by the nation. California Dairy Editor Matthew Malcolm met with Senior Dairy Analyst at Rabobank Lucas Fuess at the World Ag Expo to discuss the impact the virus has had on cows, national production and prices. Watch this brief interview and read more about the economic impact of H5N1 in the latest issue of California Dairy Magazine.
Tag: US Dairy
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Taco Bell® Unveils Dairy-Based Beverage with Checkoff Support
Taco Bell is continuing its run of dairy-based beverages thanks to dairy checkoff support. The chain released the Island Berry Freeze that uses a shelf-stable creamer created by dairy checkoff scientists. It is Taco Bell’s third beverage launch featuring the dairy creamer, beginning with the Pineapple Whip Freeze in May of 2020 and the Mountain Dew® Baja Blast® Colada Freeze last May.
The Island Berry Freeze features a bit of a twist from its predecessors with a creamer infused with a tropical flavor. This Freeze, offered in blue raspberry or wild strawberry flavors, is available at participating U.S. Taco Bell restaurants through March 12.
“After the initial success of the Pineapple Whip, it just made sense to build off of that momentum and continue offering beverages that bring a lot of excitement to Taco Bell’s lineup,” said Mike Ciresi, a Dairy Management Inc. (DMI) senior dairy scientist who works with Taco Bell. “Taco Bell is all about bold, exciting flavors, especially with its beverages, and believes the Island Berry Freeze has a flavor that pops and will hit the mark with consumers.”

Another popular Taco Bell item – the Grilled Cheese Burrito – is back on the menu. The burrito features a blend of mozzarella, cheddar and pepper jack cheeses in addition to reduced-fat sour cream, seasoned beef, rice, crunchy red strips and chipotle sauce. A layer of cheese is then grilled around the tortilla to offer a special experience for cheese lovers.
The burrito launched in the summer of 2020 and re-entered Taco Bell’s menu last fall with a double steak option. This time, the original version is back for a limited time, which Ciresi expects will be a hit with consumers.
“The Grilled Cheese Burrito continues to do so well,” Ciresi said. “I am excited it’s back on the menu, and I’m sure Taco Bell fans are as well.”
Heather Mottershaw, vice president of pipeline innovation and product development for Taco Bell, reiterated how popular these dairy-centric items are with customers.
“We understand how much dairy enhances our menu in terms of innovation and flavor and it’s supported by the response we get from our customers,” Mottershaw said. “We’re grateful to have checkoff scientists working side-by-side with our team to continue pushing the envelope with items featuring dairy.”
While sales results of products created with checkoff support are proprietary, Emily Bourdet, vice president of global innovation partnerships for DMI, said the results of all checkoff partners, including at Taco Bell, are making a difference. She said there have been 2 billion pounds of milk equivalent growth overall since the start of the partnerships work, and each partner averages about 3 percent annual growth in dairy volume.
“In Taco Bell’s case, it’s the innovation that leads to success,” Bourdet said. “From the beginning of the partnership to today, our on-site scientists at Taco Bell have changed the game for how to incorporate dairy and creating excitement for Taco Bell fans.”
For information about the dairy checkoff, visit www.usdairy.com.
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O’Brien Says U.S. Ag Has ‘Open Door of Opportunity’

Barbara O’Brien, President and CEO of Dairy Management Inc. Barbara O’Brien, President and CEO of Dairy Management Inc. and the Innovation Center for U.S. Dairy, said agriculture has an “open door of opportunity” amid growing pressures and expectations to feed a growing population sustainably and responsibly during her opening comments at the Sustainable Agriculture Summit, Nov. 17-18.
The Summit, conducted under the theme “Regeneration and Resilience,” annually convenes the collective food and agriculture value chain to learn, develop and advance a shared vision for a sustainable and resilient U.S. food system.
O’Brien referenced recent events including the UN Food Systems Summit and COP26 (26th Conference of Parties to the United Nations Framework Convention on Climate Change) as examples of how the conversation has reached an apex globally. She said this is U.S. agriculture’s time to collectively lead and demonstrate its vital role in the health of people and the well-being of the planet. She cited a recent global survey that revealed agriculture is the third most-trusted industry when it comes to acting on climate change, exceeded only by the renewable energy and technology sectors.
“And yet, while trust in agriculture is high, consumers want to know more, with 65 percent of people saying they don’t know much – or anything at all – about climate change solutions,” O’Brien said. “They want to be better informed but say they can’t find information they trust or easily understand. And overwhelmingly, they want to hear less about the problem, and more about the solutions.
“This means U.S. agriculture has an open door of opportunity to demonstrate our determination to innovate and to lead in being good and responsible stewards of the land. While we know there are no easy solutions, we also know we are stronger together.”
Kelly Bengston, senior vice president and chief procurement officer at Starbucks, served as the Summit’s keynote speaker and stressed how the coffee company values the contributions of farmers, including the nation’s 31,000 dairy farm families. Bengston said dairy remains an integral part of its business and is featured in more than half of Starbucks’ core beverage offerings.
“For 50 years, Starbucks has been dedicated to inspiring and nurturing the human spirit – one person, one cup, one neighborhood at a time,” Bengston said. “And in that time, we’ve also learned an important fact – our future is tied to the future of farmers, their families, and the health of our planet. Right now, from the impacts of the climate crisis to rising costs, we know it’s never been harder to be a farmer.”
Bengston said dairy and coffee account for more than a third of the company’s carbon emissions. This led to Starbucks last year announcing 2030 targets to reduce its carbon, water and waste footprints by half. Starbucks also joined the U.S. Dairy Net Zero Initiative (NZI), collaborating with the industry on research, on-farm pilots and programs to make the adoption of sustainable practices and technologies more accessible and affordable to farms of all sizes.
To that end, Bengston announced that Starbucks is partnering with Alliance Dairy in Trenton, Fla., to apply and measure innovative technologies and regenerative farming practices that build an economically viable path to reduce greenhouse gas (GHG) emissions and improve water use efficiency and quality.
As part of this pilot, technologies such as evaporative nutrient recovery will be explored with the goal of helping Alliance Dairy become a source of renewable and organic fertilizer and water reuse, while significantly reducing GHG emissions.
“At Starbucks, we are focused on driving innovation at scale to support people and planet,” Bengston said. “This includes identifying new ideas and technologies with our partners that are meaningful to farmers, and then working hard to help get them on their farms.”
The Summit included various breakout sessions and panel discussions, including one that featured a group of industry leaders examining the implications of the UN Food Systems Summit (UN FSS) for U.S. agriculture, which took place Sept. 23. The UN FSS convened international stakeholders from across the food system with the goal of transforming the way the world produces, consumes and trades food. The event served as a call to action to achieve the United Nations’ Sustainable Development Goals by 2030.
More than 2,000 ideas were submitted during the UN FSS, including several Game Changers offered by U.S. dairy and other agriculture sectors. Coalitions were announced to drive action on priorities following the summit. Organizations including the Innovation Center, U.S. Dairy Export Council and National Dairy Council were engaged throughout the UN FSS process as were several other U.S. agriculture organizations.
“The U.S. dairy industry determined early on that UN FSS provided an important opportunity to participate, to demonstrate industry leadership and share with the world our commitments to sustainability and continuous improvement,” said panel moderator Janice Giddens, vice president of sustainable nutrition for the U.S. Dairy Export Council. “We wanted to ensure that the U.S. dairy supply chain, from farmers to processors, to retailers and exporters, was recognized for the contributions it makes to creating healthier, more sustainable and resilient food systems for all.”
Dairy Sustainability Alliance Holds Fall Meeting
The 2021 Dairy Sustainability Alliance Fall Meeting followed the Summit on Nov. 19. The Alliance is a multi-stakeholder initiative of the Innovation Center for U.S. Dairy and includes more than 150 companies and organizations. Representatives exchange ideas, best practices and tackle shared challenges on issues affecting the industry to accelerate progress toward common sustainability goals.
O’Brien kicked off the meeting praising the 34 cooperatives and processors – representing 75 percent of U.S. milk production – who have adopted the U.S. Dairy Stewardship Commitment. The commitment allows companies to demonstrate and document how they responsibly produce milk and dairy products, reporting on key priorities such as animal care, environment, food safety and community engagement. She also referenced the dairy community last year setting the 2050 Environmental Stewardship Goals.
Despite the disruptions of the pandemic, O’Brien said the industry has set in motion a cascade of environmental work at the feed, farm and processor levels that includes:
- Pilots and research projects to identify and scale solutions that will be a win-win for farmers and the environment.
- Transparent reporting of progress at the processor level, included for the first time in aggregate within the 2020 U.S. Dairy Sustainability Report.
- Communications efforts to share the practices and resources available that make a meaningful difference in improving dairy’s environmental footprint.
- Baselines being set with an eye toward future goals where U.S. dairy can have positive impact.
“In a world where hundreds of companies, countries and global organizations are setting public-facing net zero goals, U.S. dairy’s leadership is critical in keeping dairy – and animal protein overall – positively positioned within global discussions around what constitutes sustainable food systems that can nourish both people and the planet,” O’Brien said.
“It has taken a lot of work to get where we are as a dairy community, and yet we know there is more that we can do to ensure that dairy continues to earn a place in homes and in communities around the world.”
Other meeting highlights included:
- Donald Moore, executive director of Global Dairy Platform, and Jim Mulhern, president and CEO of the National Milk Producers Federation, assessed the potential policy and market impacts that the UN FSS and COP26 will have for dairy. They offered views on how these events will influence global expectations not only for exports but for sustainable businesses in all markets, as well as what is needed for U.S. dairy to provide solutions and to remain competitive.
- Dairy farmers Sam Schwoeppe (Indiana), Matt Freund (Connecticut), Tara Vander Dussen (New Mexico) and Jim Werkhoven (Washington) participated in a discussion to share how they are approaching sustainability and what the broader value chain can do to support their efforts.
- Sustainability author and strategist Dan Esty provided a keynote address where he explored dairy’s place in a rapidly evolving business landscape. Esty touched on how nearly every aspect of business is viewed through a sustainability lens, and investors are incorporating Environmental, Social and Governance (ESG) principles into their approach, putting pressure on companies to demonstrate how they will operate in a net-zero economy and resource-restrained world. He said the U.S. dairy industry taken steps that have it positioned to be part of the solution.
For information about the industry’s sustainability work and the dairy checkoff, visit www.usdairy.com.
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National Dairy Board Scholarship Applications Being Accepted
Applications are being accepted for college scholarships that are awarded by America’s dairy farmers and importers through the National Dairy Promotion and Research Board (NDB). Eleven scholarships worth $2,500 each will be awarded, as well as a $3,500 James H. Loper Jr. Memorial Scholarship to one outstanding recipient. NDB funds, in part, Dairy Management Inc. (DMI), which manages the national dairy checkoff program.
Undergraduate students in their sophomore through senior year for the 2021-2022 academic school year and majoring in one of the following fields are eligible: communications/public relations, journalism, marketing, business, economics, nutrition, food science and agriculture education.
Scholarships are awarded based on academic achievement, an interest in a career in a dairy-related discipline, and demonstrated leadership, initiative and integrity. Candidates must complete an application form, submit an official transcript of all college courses, and write a short statement describing their career aspirations, dairy-related activities and work experiences.
Applications can be found at www.usdairy.com/about-us/dmi/scholarship
Completed applications must be received no later than May 7 at 11:59 p.m. CST. Questions about the program can be submitted to ndbscholarships@dairy.org
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USDA Dairy Roundtable Delivers Record Exports to Indonesia
The USDA-sponsored “U.S.–Indonesia Dairy Roundtable” event, held in Jakarta on September 30, 2019, has delivered record results for U.S. dairy exports. In the year since the seminal event concluded, U.S. exports of dairy products to Indonesia surged to more than 160,000 metric tons, valued at more than $346 million. Moreover, U.S. market share of Indonesia’s nearly $1.4 billion dairy import market dramatically increased from 14 percent to 25 percent. In calendar year 2020, as of September, the U.S. had already exported a record volume of dairy products to Indonesia and is on track to reach a record value by the end of the year. The event was an excellent example of FAS collaboration with host government officials, local importers, and U.S. industry stakeholders to increase U.S. exports.
Background
Held at the Grand Hyatt Ballroom in Jakarta on September 30, 2019, the U.S.–Indonesia Dairy Roundtable was a groundbreaking event designed to increase trade in dairy products between the U.S. and Indonesia. Led by USDA Undersecretary for Trade and Foreign Affairs, Ted McKinney, U.S. Ambassador to Indonesia, Joseph R. Donovan, and Indonesia’s Minister of Trade, Enggar Lukita, the gathering brought together key stakeholders from both countries for day-long discussions on dairy trade and policy. In addition to hearing from senior level officials from both governments, participants engaged in one-on-one business meetings designed to expand importer knowledge of U.S. dairy products and exporter knowledge of Indonesian buyers’ requirements. Arranged by the U.S. Dairy Export Council (USDEC) and FAS Jakarta, industry representatives from 13 dairy exporters and producers met directly with buyers from 60 Indonesian companies representing importers, processors, and retailers. FAS Jakarta collaborated closely with USDEC to organize and manage this USDA- sponsored event. The event was an excellent example of how FAS can join with host government officials, local buyers, and U.S. industry stakeholders to increase U.S. exports.

Ambassador Joseph R. Donovan speaks at the U.S. – Indonesia Dairy Roundtable event alongside Agricultural Counselor, Chris Rittgers (center) and USDA Undersecretary for Trade and Foreign Affairs, Ted McKinney (right). Results
In the immediate months following the roundtable, exports of U.S. dairy products to Indonesia accelerated across key product categories including Non-Fat Dry Milk (NFDM), Whey, Lactose and Cheese. This strong performance in the final quarter led to a record quantity of U.S. exports to Indonesia in 2019. Despite market and demand disruptions related to Covid-19, strong demand for U.S. dairy products continued throughout 2020. Far outpacing the record 2019 year, in the year since the roundtable concluded (October 2019 – September 2020), U.S. exports of dairy products to Indonesia surged to more than 160,000 metric tons, valued at more than $346 million.

Source: USDA – GATS Importantly, the gains for U.S. dairy were not solely derived from Indonesia’s growing dairy consumption. Global trade data in the year following the roundtable demonstrates the vast majority of growth in U.S. exports were a direct result of increasing market share. The U.S. market share for Indonesia’s $1.4 billion dairy import market increased nearly 80 percent in the year following the roundtable. This impressive growth, from 14 percent to 25 percent market share, came almost exclusively at the expense of dairy exports from the EU.

The gains in U.S. exports have made Indonesia the fourth largest market for U.S. dairy by volume and the sixth by value. Significantly, this achievement is not the result of increased exports for any one particular product, but rather an upsurge across various dairy product categories:
Top Destinations for Key U.S. Dairy Products by Value and Volume

Seizing Opportunity
The success of the U.S.–Indonesia Dairy Roundtable can in a large part be attributed to the fast response by U.S. Ambassador Donovan, FAS Jakarta, and the dairy industry to seize an opportunity to expand U.S. exports. Upon hearing reports of trade tensions between the EU and Indonesia related to palm and palm- derived products spilling over into trade of other commodities, FAS Jakarta and the dairy industry moved quickly to mobilize a high-level event that could capitalize on the changing trade environment. Ambassador Donovan spearheaded the engagement with the Ministry of Trade, which ultimately brought together U.S. exporters and Indonesian importers together at an opportune moment when Indonesia sought to diversify trade in dairy products away from the EU.
Following the roundtable event, both FAS Jakarta and USDEC have continued to work aggressively to link U.S. dairy exporters with Indonesian buyers. This collaboration is perhaps most clearly demonstrated in the successful efforts to register new U.S. dairy facilities for export to Indonesia. Since concluding the roundtable, over 30 new U.S. dairy facilities have submitted applications to the Ministry of Agriculture seeking approval to export. Accordingly, USDEC has expanded its counseling to members on the application process and halal product requirements for Indonesia, while FAS Jakarta has actively engaged U.S. exporters to review and troubleshoot applications before submission and continually advocate with the Ministry of Agriculture for expedited review of U.S. applicants. As a result, 13 U.S. dairy facilities have been approved for export to Indonesia in 2020 and an additional 19 are undergoing the review process. Currently, 114 U.S. dairy facilities are approved for export to Indonesia, more than double the number of any other country. — By Garrett Mcdonald, USDA Foreign Agricultural Service
