The rising generation of wine consumers are uniquely different from those that came before in so many ways. As growers, wine makers and marketers seek to navigate changing trends and behaviors, watch this video featuring beverage alcohol consultant Danny Brager as he shares how to meet today’s wine consumers where they are.
Please thank this video’s sponsor Ranch Systems for their industry support.
As we’ve learned so painfully during the pandemic, one thing leads to another; and the actions of one politician in Australia have had a domino effect leading to severe challenges in the global red wine market. Watch this brief interview with Mike Veseth, The Wine Economist and Professor Emeritus of International Political Economy at the University of Puget Sound, and learn more about the state of the wine industry in American Vineyard Magazine.
Please thank this video’s sponsor Ranch Systems for their industry support.
While different sectors of the wine industry have embraced words describing their vineyard practices and wines such as “sustainable”, “Organic”, “Biodynamic” and “regenerative”, could “Climate Friendly” be the next buzz word and focus for wine grape growers? And would it interest consumers? Watch this brief interview with Liz Thach, Master of Wine, who recently addressed the industry at Unified Wine & Grape Symposium in Sacramento. Read more about it in American Vineyard Magazine.
Please thank this video’s sponsor Ranch Systems for their industry support.
In this California Ag Network interview, watch Mike Needham from Turrentine Brokerage share current wine market dynamics for the Central Valley of California, which accounts for the highest portion of the nation’s wine grape crush. Read more about it in American Vineyard Magazine.
Please thank this video’s sponsor Ranch Systems for their industry support.
Watch this interview featuring Audra Cooper from Turrentine Brokerage as she describes results of the 2022 Central Coast grape harvest and its impact on the local wine market. The lighter crush was followed by unusually early activity in the wine market. Read more about it in the March Crush Report issue of American Vineyard Magazine.
Please thank this video’s sponsor Ranch Systems for their industry support.
When compared with natural vineyard attrition taking place, grapevines are being planted at a higher rate according to Allied Grape Grower’s recent grapevine nursery survey report discussed at The Unified Wine & Grape Symposium. Watch this video with Jeff Bitter to learn more about what varieties are being planted and where.
Please thank this video’s sponsor Ranch Systems for their industry support.
Due to concerns about COVID-19, organizers of the 2021 Unified Wine & Grape Symposium announced the event will be presented online as a virtual conference on January 26-28, 2021. In addition, the Unified will host a virtual trade show throughout the three days, with an additional half day on Friday, January 29, 2021, from 8 to 11 a.m. The Unified was scheduled to occur on January 12 – 14, 2021 at the Cal Expo grounds.
The 2021 Unified Wine & Grape Symposium’s LLC Managing Committee decided to host the show as a virtual online event after consulting with risk experts at Arup, an international design and engineering firm. The Managing Committee believes hosting the Unified as a virtual event is the responsible decision under difficult circumstances. Industry members will be able to access vital business, research and marketing information, while avoiding the many challenges associated with the current COVID-19 pandemic.
“First and foremost, the Unified Symposium is about serving the interests of the people who make the wine industry so special. The decision to host the event online comes at a great cost, but the welfare of our attendees, exhibitors and the people of California is our greatest priority,” said John Aguirre, CAWG president. Aguirre added, “We will deliver an excellent event online and provide the quality of service our attendees and stakeholders expect.”
For 26 years, the Unified Symposium has been the industry’s leading trade show, drawing tens of thousands of guests from all over America and the world to learn about the emerging trends, new products and ways to be more efficient and successful. The 2021 virtual format will allow the same experts to exchange information, while being responsive to the new realities of a world facing a pandemic.
“There has been strong interest in continuing the Unified tradition of starting the new year by accessing this vital information,” says ASEV Executive Director Dan Howard. “We’ve already met with our Program Committee and are confident that we can deliver the same invaluable content in a convenient and safe virtual format. Because of similar interest in the trade show, we’ve included that as well in our virtual format for 2021. It will be different, but in these uncertain times, we have to be flexible and innovative.”
Built with the joint input of growers, vintners and allied industry members, the Unified Symposium serves as a clearinghouse of information important to wine and grape industry professionals. The Unified Symposium also hosts the industry’s largest trade show of its kind, with over 700 vendors displaying their products and services. The Unified Wine & Grape Symposium’s LLC Managing Committee is comprised of representatives from the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG). For additional information, go to www.unifiedsymposium.org.
The American Society of Enology & Viticulture (ASEV) is excited to present their 69th Annual Conference this coming June in Monterey for growers, vintners, researchers and industry representatives. Watch this brief interview with ASEV President James Harbertson who shared what ASEV brings to the industry throughout the year. Read more in American Vineyard Magazine.