California Ag Network

Tag: The U.S. Highbush Blueberry Industry

  • First-Ever Blueberry Boost Accelerator Seeks Next Generation of Food and Consumer Product Innovation

    The U.S. Highbush Blueberry Council(USHBC), in partnership with VentureFuel, today announced the launch of the Blueberry Boost Accelerator — a new program designed to discover and support emerging startups that are redefining the future of blueberries. Applications are now open and will be reviewed on a rolling basis through July 11, 2025, at 11:59 pm PT.

    The nine-week hybrid accelerator program will connect early-stage, revenue-generating companies of products using blueberries as a prominent ingredient with top blueberry, food and Consumer Packaged Goods (CPG) industry leaders to fast-track growth through expert mentorship, tailored commercialization support and strategic guidance. Participants will receive professional brand assets like video commercials and sales materials; gain media exposure; and connect with buyers, investors and innovation leaders. Startups will refine their pitch with 1:1 support and showcase their product at The Blueberry Convention, Oct. 8-10 in Seattle, where the grand prize winner will receive $20,000 and the runner-up will win $10,000. To be eligible, companies must have a safe, working product prototype that has been reviewed under USDA oversight.

    “USHBC’s vision is to make blueberries the world’s favorite fruit by fueling demand through innovation, partnerships and research,” said Kasey Cronquist, president of USHBC. “Blueberries are packed with possibilities — from health and nutrition to snacking, culinary creativity, functional ingredients and beyond. This program is about uncovering the next generation of ideas that will help blueberries earn a larger role in consumers’ everyday lives.”

    The Blueberry Boost Accelerator is seeking startups of CPG products across a wide range of categories, including but not limited to:

    • Snacks
    • Frozen
    • Beverages (including alcoholic options)
    • Confectionery
    • Personal care items (e.g., skincare, cosmetics)
    • Wellness/performance
    • Ready-to-eat meals
    • Sauces and dressings
    • Pet products

    Interested entrepreneurs are invited to RSVP for a virtual information session on June 25 at 12 p.m. ET to learn more about the program, areas of interest and the application process.

    “Blueberries are beloved by consumers for their taste and health benefits, yet there is so much untapped potential when it comes to new formats, uses, and applications,” said Fred Schonenberg, founder and CEO of VentureFuel. “Our accelerator connects the best startups working with blueberries with industry leaders and commercial opportunities to fast-track their innovations and unlock new growth opportunities for the category.”

    The Blueberry Boost Accelerator underscores USHBC’s commitment to leadership in the food system through innovation. By investing in new ideas, technology and entrepreneurs, USHBC continues to unite stakeholders to strengthen the industry’s global competitiveness.

    For more information or to apply, visit blueberryboostaccelerator.com. For more resources on using blueberries as an ingredient or to find supplier, visit foodprofessionals.blueberry.org.

    About the U.S. Highbush Blueberry Council
    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers, exporters and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org and blueberry.org.

    About VentureFuel
    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at venturefuel.net, LinkedIn, X, and Instagram, and listen to The VentureFuel Visionaries podcast wherever you get your podcasts.

  • New Study Reveals Blueberry Growers Strengthen U.S. Economy by the Billions

    Growers of U.S. highbush blueberries generate more than $4.7 billion in annual economic impact, translating to more than $12.7 million flowing into the U.S. economy every day of the year.

    “The U.S. highbush blueberry industry – including 12,739 blueberry farms – is a powerful financial force,” said Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC). “Behind every farm are growers who not only tend a truly remarkable superfruit, but also stimulate business activity, create thousands of jobs and contribute mightily to the economy.”

    In addition to the $4.7 billion in total economic impact, which includes several factors related to increased business activity as a result of growing blueberries, a new economic impact study commissioned by the USHBC further reveals:

    • Jobs: U.S. highbush blueberry growers alone create and sustain more than 44,535
      full-time equivalent jobs each year. These jobs are a result of the business activities of growers and the multiplier effect their purchases generate in a variety of farming and nonfarming sectors.

      It is important to note that this substantial job number does not include the jobs supported by blueberry processors or handlers. We would see even higher numbers if the full blueberry supply chain was considered, but for the purposes of this study, we focused exclusively on the economic impact of highbush blueberry growers, said Cronquist.

    • Labor Income: Nearly $1.8 billion in labor income is generated by the business activities of growers – equating to more than $4.9 million each day. These are dollars going to wages and salaries for new employment, as well as expanded incomes to those already in the labor force for activities such as overtime pay. These dollars are then diffused throughout the U.S. economy as the funds are spent on crucial goods and services such as food, housing, transportation and health care, Cronquist added.

     

    • Indirect Business Taxes: Each year, more than $145 million in indirect business taxes, not including income taxes, are generated by U.S. highbush blueberry growers. These collective indirect business taxes translate to nearly $400,000 per day. To put this in context, the annual tax revenue generated from U.S. highbush blueberry growers is more than the 2019 U.S. Department of Homeland Security’s Operations and Support budget ($129 million) or the 2019 U.S. Department of Energy’s Cyber Security, Energy Security and Emergency Resources budget ($96 million).

    “It is clear that blueberry growers play a significant role in strengthening the economic climate of the United States,” said Cronquist. “Their activities are diffused throughout the economy, touching nearly every aspect of life throughout the country.”

    U.S. Highbush Blueberry Growers Stimulate Major Economic Impact in Key Growing States

    In addition to the dramatic national economic influence of highbush blueberry growers, contributions are also significant at the state level in terms of financial influx and jobs created. A breakout of the grower impact in the top eight highbush blueberry states is included here:

     

    State Economic Impact
    (Millions/Annual)    		 Jobs Created
    (Full-time Equivalent/Annual)
    Michigan $530.4 6,600
    Georgia $521.8 4,140
    California $458.6 4,240
    Washington $464.4 4,450
    Oregon $353.5 3,505
    Florida $295.3 2,540
    New Jersey $149.3 1,885
    North Carolina $125.9 990

     

    About the U.S. Highbush Blueberry Council
    Established in 2000, the U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.org.