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Tag: The National Watermelon Promotion Board

  • Watermelon Retail Merchandising Contest Now Open for Entries!

    The National Watermelon Promotion Board (NWPB) is excited to announce the call for entries for their 16th annual Watermelon Retail Merchandising Contest. Retail chains, independent retailers, and commissaries are invited to compete for over $10,000 in cash and prizes. The grand prize winner will receive $5,000, with $2,500 awarded to the second place, $1,000 for third place, and $500 each for three honorable mentions. In addition to starting the contest a month earlier in an effort to capture the early summer market when watermelon demand begins to soar, the first 25 entries will receive a $15 gift card as an early bird incentive.

    Thanks to a continued collaboration with Tajín® for the 2024 season, the first 100 entries featuring watermelon and Tajín® seasoning in their in-store displays or across social, digital, print, and web marketing efforts will each receive a $20 Amazon digital gift card. This partnership not only increases the contest’s appeal but also offers retailers a fantastic cross-merchandising opportunity. The combination of fresh watermelons and Tajín’s chili-lime seasoning provides a unique and flavorful experience for consumers.

    “We are excited to infuse our contest with an extra ‘zing’ through our partnership with Tajín,” stated Juliemar Rosado, Director of Retail and International Marketing. “Combining watermelons with Tajín enhances a variety of dishes and cuisines, offering a fantastic opportunity for cross-merchandising promotions to showcase the unique benefits of both products.”

    Eric Patrick, Partnership Brand Manager, remarked, “Our enduring collaboration with NWPB consistently delights consumers. We look forward to seeing the creative merchandising and marketing strategies from retailers of all sizes this year. The combination of watermelons and Tajín creates substantial interest in both products.”

    Retailers can enter by submitting their entries, including photos, links, screenshots, etc., online or via email. All entries must be received or postmarked by midnight Eastern on September 13, 2024. For more information, including official contest rules and entry forms, visit Watermelon Retail Contest or contact NWPB at retail@watermelon.org.

    About National Watermelon Promotion Board

    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 700 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    A serving of nutrient-dense watermelon provides an excellent source of Vitamin C (25% DV), a source of Vitamin B6 (8% DV), and a delicious way to stay hydrated (92% water), with only 80 calories per 2-cup serving. Watermelon consumption per capita in the United States was nearly 16.9 pounds in 2023. Watermelon consumption in the United States was nearly 5.6 billion pounds in 2023. The United States exported an additional 377 million pounds of watermelon. For additional information, visit www.watermelon.org.

    About Tajín Seasonings 

    Industrias Tajín is a 100% Mexican company, leader in Mexico and United States markets in chili powder, and one of the most important in the production and commercialization of products derived from chili worldwide. It has presence in more than 65 countries around the world. It was founded in 1985, surprising consumers with the perfect blend of lime, chili, and sea salt. In 1993, Tajín exports to the United States for the first time and Tajin International Corporation is established in Houston, TX, from where all the commercial activity of the brand in the U.S. is managed. The brand arrived in the Central American and European markets in 2006.

  • Scientific Literature Review Confirms Watermelon’s Health Potential

    Watermelon is a unique fruit with compounds that may have health effects throughout the body, supporting normal cardiovascular and metabolic health. According to a new comprehensive review of the scientific literature on watermelon, eating watermelon regularly may help promote health. This research paper, authored by Britt Burton-Freeman, Ph.D., and colleagues from Illinois Institute of Technology was recently published in the journal Current Atherosclerosis Reports.

    “Research is unveiling the health-promoting potential of watermelon. The current literature review provides evidence that watermelon intake and citrulline supplementation lower blood pressure in human trials. Although more research is needed, favorable effects on lipids/lipoprotein metabolism are emerging based on the data we reviewed and reported in preclinical models,” said lead author Burton-Freeman.

    According to the research, watermelon contains essential vitamins, minerals, antioxidants and amino acids. It also contains the amino acids citrulline and arginine, which both act as a precursor to nitric oxide, a molecule that plays a role in blood pressure regulation, lipid reduction and glucose control. Polyphenols and carotenoids, particularly lycopene, are also abundant in watermelon. The nitric oxide benefits of citrulline and arginine coupled with the bioactivity of polyphenols and carotenoids found in watermelon suggests that this fruit may support normal cardio-metabolic health.

    Burton-Freeman and colleagues reviewed the preclinical and clinical trial evidence published from 2000 to 2020 to assess watermelon intake and citrulline (a signature compound found in watermelon) on cardiovascular and metabolic outcomes, and to identify future directions important for establishing dietary guidance and recommendations. They explored studies related to the whole fruit as well as citrulline supplementation, focusing on key cardio-metabolic risk factors. More research is needed to confirm findings of the studies identified in this literature review.

    The investigators concluded that watermelon provides a combination of nutrients and phytochemicals working across multiple mechanisms to induce biological effects. Citrulline and arginine are central to these cardio-metabolic effects, and polyphenols, lycopene, potassium and magnesium contribute as well.

    Continued research is needed to determine the level of sufficient intake for clinical outcomes and will also need to be studied in a variety of populations. Research on the whole fruit and its products (i.e., juice) is also needed to help determine the level of sufficient intake. The research identified additional potential benefits from watermelon consumption that warrant further research, such as body weight control (possibly through satiety mechanisms), glucose control, and brain and gut health.

    Low fruit intake is one of three dietary factors associated with death from cardiovascular disease (CVD) and type 2 diabetes (T2DM), as are high salt intake and low whole-grain intake. These dietary factors affect people regardless of age, sex and other socio-demographic variables.1 Recent research also

    shows that eating a variety of fruit helps reduce the risk of T2DM2, while the amount of fruit and the type of fruit selected provide cardiovascular benefits.

    About National Watermelon Promotion Board

    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 800 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C (25% DV), a source of Vitamin B6 (8% DV), and a delicious way to stay hydrated (92% water), with only 80 calories per 2-cup serving. Watermelon consumption per capita in the United States was an estimated 16 pounds in 2020. Watermelon consumption in the United States was approximately 5.3 billion pounds in 2020. The United States exported an additional 359 million pounds of watermelon. For additional information, visit www.watermelon.org.

    References

    1. Afshin A, Sur PJ, Fay KA, Cornaby L, Ferrara G, Salama JS, et al. Health effects of dietary risks in 195 countries, 1990–2017: a systematic analysis for the Global Burden of Disease Study 2017. Lancet. 2019. https://doi.org/10.1016/S0140-6736(19)30041-8.

    2. Cooper AJ, Sharp SJ, Lentjes MAH, Luben RN, Khaw K-T, Wareham NJ, et al. A prospective study of the association between quantity and variety of fruit and vegetable intake and incident type 2 diabetes. Diabetes Care. 2012. https://doi.org/10.1016/S0140-6736(19)30041-8.

    3. Bhupathiraju SN, Wedick NM, Pan A, Manson JE, Rexrode KM, Willett WC, et al. Quantity and variety in fruit and vegetable intake and risk of coronary heart disease. Am J Clin Nutr. 2013. https://doi.org/10.3945/ajcn.113.066381

    4. Burton-Freeman B, Freeman M, Zhang X, Sandhu A, Edirisinghe I. Watermelon and L-Citrulline in Cardiometabolic Health: A Review of the Evidence 2000-2020 

  • National Watermelon Promotion Board Seeks Directors

    The National Watermelon Promotion Board (NWPB) will hold a nomination teleconference on Wednesday, February 16th, 2022 at 8:00 A.M. (PT) for district 4 and Wednesday, February 16th, 2022 at 10:00 A.M. (PT) for district 5 to nominate qualified watermelon producers and watermelon handlers to fill open positions as directors of the Board.

    District 4 — The States of: Connecticut, Delaware,Illinois, Indiana, Kentucky, Maryland, Massachusetts, Maine, Michigan, NewHampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont,Virginia, West Virginia, Wisconsin, and Washington, DC.District 5 — The States of: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, and Wyoming.

    The NWPB encourages all women, minorities and persons with disabilities who qualify as watermelon producers and handlers to attend the meeting and run for nomination to the NWPB.

    All watermelon producers and handlers in District 4 & 5 are encouraged to attend and vote to nominate their representatives to the NWPB. Nominations are submitted to the U.S. Department of Agriculture (USDA), and the Secretary of Agriculture makes the final appointments to the NWPB. The newly appointed Board members term of office will begin on January 1st, 2023, and end December 31st, 2025.

    The Board members administer promotion and research programs for watermelon. The NWPB works to increase consumer demand for watermelon and expand domestic and foreign markets through its marketing, consumer public relations and education programs. The non-profit Board works with an administrative staff to enact retail, foodservice and media promotions and research programs.

    All Board members are required to attend two meetings each year to become familiar with and develop the Board’s variety of marketing, research and education programs.

    The NWPB represents about 800 commercial watermelon producers, handlers and importers that finance all of the Board’s programs through assessments on watermelons as authorized by the Watermelon Research and Promotion Act. The 30-member Board is currently comprised of 10 producers, 10 handlers, 9 importers, and a member who represents the public.

    Board members are nominated by their peers, and nominations are submitted to the U.S. Secretary of Agriculture, who makes final appointments to the Board. These board members oversee all aspects of the Board, including setting policies and deciding how the Board’s budget is invested in promotion, research and education programs. The USDA’s Agricultural Marketing Service monitors the Board’s operations.

    To be eligible for nomination, producers must grow 10 or more acres of watermelon, and handlers must be the first handler of watermelon, according to §1210.306 and §1210.308 of the Watermelon Research and Promotion Plan.

    Consistent with §1210.403, the NWPB will allow proxy voting for Board nominees. Individuals wishing to vote by proxy should prepare signed, dated statements, including the proxy voter’s printed name, address, telephone number, identity as a producer or handler, and the name of the individual authorized to cast the proxy vote. These statements should be given to those authorized to cast the proxy vote, who will then provide the statements to the NWPB no later than Wednesday, February 2nd, 2022.

    The producers and handlers appointed to the Board will represent the NWPB’s interests throughout the district in meetings and other forums, and should be dedicated to supporting the Board’s marketing, promotion, research and education programs.

    Additional information regarding the elections and nomination procedures may be obtained by contacting NWPB Director of Operations & Industry Affairs Rebekah Dossett (407) 605-5984 or Industry Affairs Manager Andrea Smith (407) 613-2972.

  • National Watermelon Promotion Board Partners with Disney and Pixar’s Luca

    It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.

    “Luca” is a fun and heartwarming story about friendship, stepping out of your comfort zone and an extraordinary pair of sea monsters who experience a life-changing summer. Watermelon makes a special cameo in the film as sea monsters Luca and Alberto, who look human when they’re dry, venture beyond the surface to the Italian seaside town of Portorosso to see—and taste—all this new world has to offer.

    The Joy of Watermelon Meets the Thrill of Pixar

    As part of its collaboration, NWPB has developed the “Unforgettable Summer” campaign, connecting watermelon and Luca’s inherent themes of summertime joy and happiness.

    Throughout the month of June, NWPB will encourage people nationwide to visit a special landing page (Watermelon.org/PixarLuca) to either share an unforgettable summer adventure they’ve had or would like to have in 2021.

    Individuals who share their stories and dreams are entered for the chance to win weekly prizes, such as Lucamerchandise or one grand prize of an “Unforgettable Movie Night” prize pack which includes an Outdoor Movie Projector, Projector Screen, Popcorn Maker, Watermelon Slicer and a BlendJet.

     

    “Watermelon and summertime adventures go hand-in-hand, which makes our collaboration with Disney and Pixar’s Luca a perfect pairing,” said Stephanie Barlow, Senior Director of Communications, NWPB. “While watermelon is incredibly versatile, there’s no denying most everyone associates enjoying watermelon with our best summer memories – whether it’s family picnics, weekend getaways or unforgettable vacations. That connects directly with the themes of Luca, which arrives just as we find ourselves in peak watermelon season.

    “Our members are incredibly excited about the “Unforgettable Summer” campaign, as well, and look forward to sharing with their stakeholders in the months ahead,” Barlow added.

    On the Watermelon.org landing page, visitors also will find:

    • The world of Luca brought to life.
    • The film’s trailer.
    • Watermelon recipes inspired by Italian cuisine – such as “Watermelon Pizza alla Italia” and “Watermelon Caprese alla Feta.”
    • A chance to enter the “Unforgettable Summer” Sweepstakes*.

    Promotions Online and In Social

    To draw people to the landing page, NWPB will promote the collaboration on its social channels as well as via pre-roll digital ads – all targeting watermelon lovers while drawing new fans and followers of Pixar and Luca.

    About National Watermelon Promotion Board

    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 800 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C (25% DV), a source of Vitamin B6 (8% DV), and a delicious way to stay hydrated (92% water), with only 80 calories per 2-cup serving. Watermelon consumption per capita in the United States was an estimated 16 pounds in 2020. Watermelon consumption in the United States was approximately 5.3 billion pounds in 2020. The United States exported an additional 359 million pounds of watermelon.

    About Disney and Pixar’s LUCA

    Set in a beautiful seaside town on the Italian Riviera, Disney and Pixar’s original feature film “Luca” is a coming-of-age story about one young boy experiencing an unforgettable summer filled with gelato, pasta and endless scooter rides. Luca (voice of Jacob Tremblay) shares these adventures with his newfound best friend, Alberto (voice of Jack Dylan Grazer), but all the fun is threatened by a deeply-held secret: they are sea monsters from another world just below the water’s surface. Directed by Academy Award® nominee Enrico Casarosa (“La Luna”) and produced by Andrea Warren (“Lava,” “Cars 3”), “Luca” debuts exclusively on Disney+ on June 18, 2021.

    *Open to legal residents of the 50 United States and D.C., age 18 or older. Void where prohibited. Sweepstakes starts June 1, 2021 and ends at 11:59 p.m. EST on July 2, 2021. For full official rules and to enter, visit www.Watermelon.org/PixarLuca. Sponsored by National Watermelon Promotion Board, 1321 Sundial Point, Winter Springs, FL 32708.

  • Watermelon Board Launches 2020 Recipe & Carving Challenge

    National Watermelon Promotion Board (NWPB) kicked off its annual consumer recipe contest – but this time with a twist. Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website. The contest launched Memorial Day and closes August 21st.

    After visitors chose which recipe or carving they will personalize, home chefs can customize it by swapping out up to five ingredients, changing the way the dish is served or adding something new to the dish. Watermelon fans can then enter the contest two ways: by posting their recipe/carving image to their public profile on Instagram using #WatermelonRecipeContest or at watermelon.org.

    “Not only will this contest be more approachable to consumers who may have been intimidated to create a recipe, but they will have all summer long to experiment with the recipes and carvings from the Watermelon.org website and show us how they add their own unique flair,” says Stephanie Barlow. “Additionally, this time period, more than any other, is all about finding new stay-at-home activities for consumers and continuing to source the best products in health, value and versatility.”

    To help launch the contest on Instagram and gain exposure and momentum for the hashtag #WatermelonRecipeContest, NWPB recruited six influencer partners, all of whom have chosen their own recipe or carving to recreate and inspire their followers. Each partner is scheduled to post images and versatility messaging at different times throughout the summer in order to maintain a steady cadence of contest visibility.

    In addition to pushing fans to master watermelon carving techniques and recipes, the contest helps to drive traffic to the new website and capture user-generated content. Other benefits include:

    • Increase page views and engage with on-site with comments
    • Populates NWPB’s database of assets and editorial content with captured UGC and can use for promotion on owned channels
    • Crowd-sources recipe ranking by interest in entries, as well as tweaks for improvements
    • Incentivizes Instagram posts and tags during peak watermelon visibility showcasing versatility for the people, by the people
    •  Real-time feedback on watermelon techniques and recipe steps

    Prizes will be awarded in three categories including Food, Beverage and Carving. All winners will receive a watermelon prize pack of goodies, plus first place winners will receive a $250 gift card, second place a $100 gift card and third place a $50 gift card. Judging criteria will be a mix of the recipe or carving’s unique spin, visual presentation and appearance.

    For more information about the Recipe & Carving Challenge, including official contest rules and to submit an entry, visit watermelon.org/recipe-challenge prior to August 21, 2020.

    About National Watermelon Promotion Board
    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 800 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C (25%), a source of Vitamins A (8%) and B6 (8%), and a delicious way to stay hydrated (92% water), with only 80 calories. Watermelon consumption per capita in the United States was an estimated 15.6 pounds in 2019. Watermelon consumption in the United States was approximately 5.1 billion pounds in 2019. The United States exported an additional 321.2 million pounds of watermelon. For additional information, visit www.watermelon.org.

  • Connecting the Watermelon Industry with Retail and Foodservice Buyers

    The new National Watermelon Promotion Board (NWPB) Watermelon Supplier Database is the perfect platform to connect retail and foodservice buyers with suppliers as the summer season takes off for America’s favorite melon.

    Each year the NWPB staff promote watermelon to retail and foodservice audiences, both in-person and digitally. When a contact asks where they can get watermelon, this new database with help connect the dots. The new Watermelon Supplier Database is based on the new watermelon.org in the Industry, Retail and Foodservice sections and at watermelon.org/supplierdatabase, so all interested groups can easily access the database.

    The Board is still working to populate the database so if a member of the watermelon industry is interested, please visit watermelon.org/supplierdatabase. Multiple roles in the industry are encouraged to be a part of the database including wholesalers, growers, importers, brokers, processors, seed, transportation companies and more.

    Please reach out to supplierdatabase@watermelon.org with any questions.

    About National Watermelon Promotion Board

    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 800 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C (25%), a source of Vitamin B6 (8%), and a delicious way to stay hydrated (92% water), with only 80 calories. Watermelon consumption per capita in the United States was an estimated 15.6 pounds in 2019. Watermelon consumption in the United States was approximately 5.1 billion pounds in 2019. The United States exported an additional 321.2 million pounds of watermelon. For additional information, visit www.watermelon.org. 

  • National Watermelon Promotion Board Wraps Up Fitness Sponsorships

    The National Watermelon Promotion Board (NWPB) recently wrapped up a cross-country tour of fitness events including the Fit Foodie Festivals in Denver and San Diego and concluded with the Marine Corps Marathon in Washington D.C.

    From 5ks to ultra-marathons, and distances in between, over 35,000 watermelon samples found their ways into participants and attendees’ hands helping them rehydrate, refuel and replenish.

    “Watermelon is such a perfect fit for these events: healthy, hydrating, great for families and all fitness levels,” said Stephanie Barlow, Senior Director of Communications at NWPB.

    The tour kicked off at the Denver Fit Foodie Run on National Watermelon Day (August 3). Upon finishing, the 1,000 participants received a watermelon medal, fresh watermelon juice and were able to sample a variety of refreshing watermelon skewers, including Classic Watermelon, Mediterranean Caprese and Mexican Chile.

    In October, watermelon again found its way into fitness fanatics hands at the San Diego Fit Foodie event. In addition to the watermelon medal and fresh juice, the 2,000 San Diego participants were able to DIY their watermelon flavor pairings including lemon juice and salt, Tajín chili lime seasoning and jalapeño, cinnamon and vanilla, and ginger, sesame and soy. The watermelon “bar” was such a hit that attendees formed lines to try all the flavor pairings. Fitness enthusiast and influencer, Jennifer Fisher from The Fit Fork, taught watermelon cutting techniques and additional flavor pairings at a culinary demo during the finish festival.

    To round out the tour, fourteen board members attended the Marine Corps Marathon (MCM) at the nation’s capital for NWPB’s seventh year of attendance. Over 26,000 participants and their supporters received more than 32,000 samples of fresh watermelon in a record-breaking six hours. In addition to the tasty treat, runners could capture their success with a Mission Accomplished banner and two watermelon carvings featuring “Oorah” and MCM logo.

    “It was great to see the runners react when they were offered a cup of fresh, cold watermelon chunks. Their faces lit up like it was the greatest thing in the world,” recalled Lee Wroten, National Watermelon Promotion Board Vice President.

    At 92% water, watermelon makes an ideal partner for fitness events as a delicious way for athletes to rehydrate, refuel and recover. Not only is it hydrating, but as a source of potassium (6%), watermelon may help with water balance and avoiding muscle cramps. Pre- or post-workout, watermelon’s nutritional line-up delivers a simple and tasty way to fuel a healthy lifestyle.

    About National Watermelon Promotion Board

    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    Watermelon packs a nutritious punch, with each serving providing an excellent source of Vitamin C, 8% of your daily vitamin A, and a delicious way to stay hydrated, with only 80 calories. Watermelon consumption per capita in the United States was an estimated 15.8 pounds in 2018. Watermelon consumption in the United States was approximately 5.2 billion pounds in 2018. The United States exported an additional 325.4 million pounds of watermelon. For additional information, visit www.watermelon.org.