California Ag Network

Tag: SunMaid Raisin Marketing

  • Sun-Maid Marketing Plan to Increase Demand for California Raisins

    The California raisin industry maintains their reputation for producing the highest quality raisins in the world; however, they are no longer the highest yielding raisin community in the world.  The dynamics of raisin marketing also need to evolve with changing economic and consumer trends.  Sun-Maid CEO Harry Overly addressed this at their Annual Meeting and shared Sun-Maid’s plans to increase the demand for California raisins.  Watch this interview with Overly and read more about it in the coming issue of American Vineyard Magazine.

    Enjoy our Ag video news?  Be sure to let our sponsor Duarte Nursery know & thank them for their industry support!

  • Sun Maid Rationale Behind Opting out of the Raisin Bargaining Association

    Sun-Maid made a big decision this year to opt out of the Raisin Bargaining Association’s negotiated field price for the first time ever.  While growers were excited about receiving the highest price ever for their raisins, Sun-Maid representatives felt the price was too high under current circumstances in the world raisin market.  Watch this interview with Sun-Maid Chairman Jeff Jue, as he shares their stance on the raisin market and what this means for the industry moving forward.  Read more about it in the coming issue of American Vineyard Magazine.

    Enjoy our Ag video news?  Be sure to let our sponsor Duarte Nursery know & thank them for their industry support!

  • How the CA Raisin Industry will Stay Competitive with the World Market

    With record low raisin inventories in California this past year, record high imports of raisins flooded the US market. Foreign competitors also took larger shares of key export markets for the California raisin industry. With increasing production costs and declining raisin grape acreage, what can the California raisin industry do to remain competitive in the world market? Harry Overly answered this question at Sun-Maid’s 106th annual Meeting on Dec. 1st, and in this video interview with California Ag Network. Watch this brief interview and read the full report of Sun-Maid’s Annual Meeting in the coming issue of American Vineyard Magazine.

    Enjoy our Ag video news?  Be sure to let our sponsor Duarte Nursery know & thank them for their industry support!