Poorly timed rains led to difficulties in the 2025 harvest, but California raisin growers might benefit from international market conditions.
This includes a below average crop in Turkey and tariffs boosting domestic sales. At Malcolm Media’s Grape, Nut & Fruit Tree Expo and in an interview with Matthew Malcolm on California Ag Network, Sun-Maid Growers President/CEO Steve Loftus shared the state of raisin industry. Watch this quick video and learn more in American Vineyard Magazine.
Tag: Raisin supply
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Global Raisin Production Decline Could Help Growers After Rains
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Sun-Maid Marketing Plan to Increase Demand for California Raisins
The California raisin industry maintains their reputation for producing the highest quality raisins in the world; however, they are no longer the highest yielding raisin community in the world. The dynamics of raisin marketing also need to evolve with changing economic and consumer trends. Sun-Maid CEO Harry Overly addressed this at their Annual Meeting and shared Sun-Maid’s plans to increase the demand for California raisins. Watch this interview with Overly and read more about it in the coming issue of American Vineyard Magazine.
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How to Keep California Raisin Vineyards in the Ground
Over the last couple years, Central Valley raisin growers have been receiving great prices for their crop; however, that hasn’t stopped the continual raisin grape vineyard pullouts going on. So what’s going to change the tide and bring more balance and longterm prosperity for this much needed industry in California? Check out this interview with Sun-Maid Chairman Jeff Jue and CEO Harry Overly to find out, and read more about it in the coming issue of American Vineyard Magazine.
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Sun Maid Rationale Behind Opting out of the Raisin Bargaining Association
Sun-Maid made a big decision this year to opt out of the Raisin Bargaining Association’s negotiated field price for the first time ever. While growers were excited about receiving the highest price ever for their raisins, Sun-Maid representatives felt the price was too high under current circumstances in the world raisin market. Watch this interview with Sun-Maid Chairman Jeff Jue, as he shares their stance on the raisin market and what this means for the industry moving forward. Read more about it in the coming issue of American Vineyard Magazine.
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How the CA Raisin Industry will Stay Competitive with the World Market
With record low raisin inventories in California this past year, record high imports of raisins flooded the US market. Foreign competitors also took larger shares of key export markets for the California raisin industry. With increasing production costs and declining raisin grape acreage, what can the California raisin industry do to remain competitive in the world market? Harry Overly answered this question at Sun-Maid’s 106th annual Meeting on Dec. 1st, and in this video interview with California Ag Network. Watch this brief interview and read the full report of Sun-Maid’s Annual Meeting in the coming issue of American Vineyard Magazine.
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Record High CA Raisin Price Established for 2018 Crop
The Raisin Bargaining Association and packers came to an agreement on October 19th to establish the highest price ever in California raisin history for the 2018 California raisin crop. Watch this brief interview with RBA CEO Kalem Barserian as he shares the price and update on inventory. Read more about it in American Vineyard Magazine, and be sure to attend the Annual Grape, Nut & Tree Fruit Expo on November 13th at the Big Fresno Fairgrounds for a complete State of the Raisin Industry report.
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RBA & Packers Make Progress Toward Record CA Raisin Price
Raisin Bargaining Association Board Members and packers are making progress towards finalizing the high price ever in California raisin history for the 2018 California raisin crop. Watch this brief interview with RBA CEO Kalem Barserian as he shares the progress being made, as well as the recent rainstorm impact on the crop. Read more about it in American Vineyard Magazine, and be sure to attend the Annual Grape, Nut & Tree Fruit Expo on November 13th at the Big Fresno Fairgrounds for a complete State of the Raisin Industry report.
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RBA Makes Record Price Offer on 2018 CA Raisin Crop
Raisin Bargaining Association Board Members gathered Monday evening (September 10th), and came up with a record high price offer for the 2018 California raisin crop. Watch this brief interview with RBA CEO Kalem Barserian as he shares the price and how they came to that number. Read more about it in American Vineyard Magazine.
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2018 CA Raisin Crop Update with Kalem Barserian
It’s looking like California raisin growers are going to be experiencing an average crop this year; however, raisin acreage is down tremendously, and so are raisin inventories. Watch this brief interview with RBA CEO Kalem Barserian with a crop/raisin price update, and read more about it in American Vineyard Magazine.
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CA Raisin Price Likely to Hit Record High this year
Special Thanks to This Video’s Sponsor! “The raisin price is going up this year” is what raisin growers were looking to hear at the 51st Annual Meeting of the Raisin Bargaining Association (RBA), and that is exactly what RBA representatives shared at their recent gathering in downtown Fresno. Watch this brief interview with RBA CEO Kalem Barserian following his address at the meeting, and read the full report in the April issue of American Vineyard Magazine.