The Raisin Administrative Committee is eager to push California-grown raisins. They are hoping to get a windfall of $7.6 million left over from the California Raisin Marketing Board to aid their efforts. Raisin Administrative Committee President Jeff Smutny spoke with Matthew Malcolm from California Ag Network about the Committee’s plans and efforts. Watch this quick video and learn more in American Vineyard Magazine.
Tag: Raisin Administrative Committee
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The Purpose of the California Raisin Administrative Committee
Monte Schutz, Chairman of the Raisin Administrative Committee (RAC), was among the panelists sharing their views of the current State of the California Raisin Industry this year at the annual Grape, Nut & Tree Fruit Expo. Watch this brief interview with Monte as he reminds growers of some of the essential roles the RAC plays in serving the industry. Read more about it in American Vineyard Magazine.
Please thank this video’s sponsor Suterra for their industry support.
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California Raisin Marketing Board Gets Shut Down
Just last month, a vote passed to shut down the California Raisin Marketing Board. But what of generic California raisin marketing and the iconic dancing raisins? Watch this brief interview with Dwayne Cardoza from the Raisin Bargaining Association and read more about it in American Vineyard Magazine.
Please thank this video’s sponsor Vmech for their industry support.
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Sun Maid Rationale Behind Opting out of the Raisin Bargaining Association
Sun-Maid made a big decision this year to opt out of the Raisin Bargaining Association’s negotiated field price for the first time ever. While growers were excited about receiving the highest price ever for their raisins, Sun-Maid representatives felt the price was too high under current circumstances in the world raisin market. Watch this interview with Sun-Maid Chairman Jeff Jue, as he shares their stance on the raisin market and what this means for the industry moving forward. Read more about it in the coming issue of American Vineyard Magazine.
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