Blueberries have become a global industry with growing demands creating opportunities for California growers, thanks in large part to the adoption of improved cultivars. David Magaña from Rabobank spoke with Matthew Malcolm of Malcolm Media Ag Publishing about his findings at the World Ag Expo. Watch this quick video and read more in California Fruit & Vegetable Magazine.
Please thank this video’s sponsor, Simplot for their industry support.
Despite a lighter crop, California table grape growers enjoyed a good season in 2025, and the global appetite for grapes is increasing. In an interview with Matthew Malcolm on California Ag Network, David Magaña from RaboResearch at Rabobank discusses the state of table grape industry with global market insights. Watch this brief interview and read more in American Vineyard Magazine.
The future looks bright for the California almond industry with the release of a special five-year almond economic forecast. In an interview with Matthew Malcolm on California Ag Network during the Almond Conference in Sacramento, Roland Fumasi from RaboResearch at Rabobank discussed their five-year almond outlook and what growers can expect in the coming seasons. Watch this brief interview and read more about it in Pacific Nut Producer Magazine.
California blueberry growers are gearing up for harvest, and market trends appear to be in their favor this season with strong demand and lower global competition, according to David Magaña, Raboresearch Senior Analyst of Horticulture at Rabobank. David met with Matthew Malcolm on California Ag Network to highlight opportunities for the California blueberry market heading into the season. Watch this brief interview and read more in California Fruit & Vegetable Magazine.
To date, H5N1 avian influenza virus type A (bird flu) has been confirmed in dairy cattle across 17 states, and has infiltrated the epicenter of the nation’s milk production — the Central Valley of California. As of April 7, it has been detected on 758 California herds. While new cases and the spread of the virus has slowed with the onset of springtime (and conditions have improved since the time of the interview), the virus’ impact on lower milk production in the Central Valley was felt by the nation. California Dairy Editor Matthew Malcolm met with Senior Dairy Analyst at Rabobank Lucas Fuess at the World Ag Expo to discuss the impact the virus has had on cows, national production and prices. Watch this brief interview and read more about the economic impact of H5N1 in the latest issue of California Dairy Magazine.
After a challenging 2023, what can dairy producers expect of the milk market moving forward, based on current global supply and demand trends. California Dairy Editor Matthew Malcolm met with Senior Dairy Analyst at Rabobank Lucas Fuess to discuss the challenges and opportunities for the California and U.S. dairy industry arising from these trends. Watch this brief interview filmed at the World Ag Expo, and read more in California Dairy Magazine.
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Strawberry planted acreage in California is up YOY in 2020 from its lowest level in almost 15 years, and increased plantings in the Santa Maria producing region continue. Florida’s acreage remains flat, while strawberry plantings in Mexico continue to expand.
Updated estimates, based on our proprietary analytical tool, show that weekly strawberry shipments will increase in 2020, especially during California peak season in May and June, bringing prices down in specific weeks, compared to observed prices in 2019. We now include estimates for the organic strawberry market. Higher yields and acreage will boost weekly shipments during spring/summer 2020. Despite general price-pressure, there are market windows with potentially more favorable opportunities in the organic space for cost-competitive firms.
Impacts from COVID-19 are a mixed-bag for the strawberry industry. Food-service sales are in decline, while retail grocery sales have jumped. Labor availability is being negatively impacted, and remains the biggest issue.