American Pistachio Growers is marketing at the international level, and it’s bearing fruit across the globe. This includes Mexico, where excitement over pistachios resulted in a new word in the country’s vocabulary. Ines Masallach from Imalinx spoke with Matthew Malcolm about how American pistachios have exploded onto the Mexican market. Watch this quick video and learn more in Pacific Nut Producer Magazine.
Tag: pistachio marketing
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2026 Pistachio Week Kicks Off August 10th
Pistachio Week is returning for its fifth year. Restaurants across California are creating new dishes to showcase American-grown pistachios with everything from desserts, to drinks and main entrees. Hannah Young of American Pistachio Growers spoke with Matthew Malcolm from California Ag Network to talk about the event and some of the creations that will be available. Watch this quick video and read more in Pacific Nut Producer Magazine
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Mike Forbes Named Next CEO of American Pistachio Growers
Mike Forbes will take over as CEO of American Pistachio Growers on Sept. 1, bringing over 20 years of experience in the food, ag and health and wellness industries. Forbes spoke with Matthew Malcolm at the 2026 APG Pistachio Industry Insights Day in Visalia to talk more about his incoming role with promoting American-grown pistachios. Watch this quick video and learn more in Pacific Nut Producer Magazine.
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Market Growing for Organic Pistachios
The conversion to organic can take three to four years for pistachio growers, but it has significant potential as the market grows. Leading these efforts is Setton Farms, the largest producer of organic pistachios in America. Setton COO Mia Cohen recently spoke with Matthew Malcolm from California Ag Network to discuss the recent trends in marketing and the industry. Watch this quick video and read more in Pacific Nut Producer Magazine.
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Introducing American Pistachio Growers’ New President and Vision
American Pistachio Growers (APG) has announced a new President & CEO to lead their organization — veteran sports marketing leader Zachary Fraser. Following the Interim services of Joel Nelsen, Fraser has taken the helm with a new vision to expand the influence and consumption of American pistachios around the world. Watch this brief interview as Matthew Malcolm from California Ag Network meets with Fraser and APG Chair Rich Kreps to get to know the new dynamic leadership and vision of the organization.
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Introducing American Pistachio Growers New VP of Global Marketing
American Pistachio Growers (APG) has a new Vice President of Global Marketing. Watch this brief interview introducing Scott Fryer to the pistachio industry, and come hear from him at their Pistachio Industry Conference, Feb. 26-28th to see what APG is doing to build demand for American grown pistachios.
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APG Meeting Evolving Consumer Needs (American Pistachio Growers Summer Series 3/7)
As gathering has not been possible due COVID-19 restrictions, American Pistachio Growers (APG) launched a video series with Pacific Nut Producer in lieu of their summer grower luncheon. Watch Part III of the series featuring APG Vice President of Global Marketing Judy Hirigoyen as she explains how they have shared APG’s message with consumers worldwide over the past six months. Please enjoy the full seven part video series and read Pacific Nut Producer Magazine to get a full picture of what is going on in the American pistachio industry.
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American Pistachio Marketing Plans for 2019 to Include India
With the largest pistachio crop ever in the west last year coupled with international trade issues, some might be concerned about prices and how to move such a large inventory; however, American Pistachio Growers (APG) reported that the demand is out there at their annual conference, and APG unveiled some exciting new marketing plans for the coming year, including a new market in India. Watch this brief interview with Judy Hirigoyen from APG, and read more about it in Pacific Nut Producer Magazine.