It appears that aflatoxin will not be the only naturally occurring mold sabotaging pistachio shipments destined for the European Union. The EU is proposing a new MRL regulation on Ochratoxin A in pistachio imports to go into effect January 1, 2023. But what is Ochratoxin A and what should the pistachio industry know about this? Watch this brief interview with Thomas Jones from the Safe Food Alliance as he explains. Read more about it in Pacific Nut Producer Magazine.
Please thank this video’s sponsor Trece for their industry support.
Many tree nut growers are aware of the pistachio industry’s investment and government support of sterile insect technique as another tool to suppress navel orangeworm populations in the orchard, but recognize that the research takes time and money. So how far have we come and does the technique still have promise for combatting the tree nut industry’s number one insect pest? Watch this brief video to find out, featuring Ted Sheely, a cotton and pistachio grower who has been following this program long before it was used for navel orangeworm. Read more in Pacific Nut Producer Magazine.
Please thank this video’s sponsor Trece for their industry support.
Whole orchard recycling has been a great alternative to the traditional burning of aging almond orchards; however, incorporating the carbon rich wood chips back into the soil presents concerns for nitrogen availability upon replanting. Watch this brief interview with UCCE Farm Advisor Brent Holtz as he shares his nitrogen application recommendations for replanting almonds following orchard recycling based on recent studies, and be sure to read his monthly Almond Tasks column in Pacific Nut Producer Magazine.
Please thank this video’s sponsor Trece for their industry support.
As growers prepare to begin monitoring their orchards for walnut husk fly emergence in June, watch this brief interview with Jhalendra Rijal from the Tree & Vine Expo, as he shares more about the nature of this pest and the limited tools growers have to control it. Read more in-depth information about walnut husk fly control in the May issue of Pacific Nut Producer Magazine.
Please thank this video’s sponsor Trece for their industry support.
Planting a new almond orchard? Watch this brief interview with UCCE Stanislaus County Director & Farm Advisor Roger Duncan as he shares some considerations for varietal selection based on his recent presentation at the Tree & Vine Expo. Read more about in Pacific Nut Producer Magazine.
Please thank this video’s sponsor Trece for their industry support.
Growers in the San Joaquin Valley are not alone in dealing with the harsh impacts of drought. The Sacramento Valley has been hit pretty hard as well, and almond growers are concerned with how this will affect the quality of their crop over the next few years. Watch this brief interview with UCCE Orchard Systems Advisor Luke Milliron as he shares his insights, based on his presentation at The Almond Conference, and read more about in Pacific Nut Producer Magazine.
Please thank this video’s sponsor Trece for their industry support.
“On behalf of Malcolm Media and our partners at UPL, I am very excited to announce the realization of an initiative that has been in the planning stages to serve grape and nut growers for a long time,” shares Dan Malcolm, Publisher of American Vineyard and Pacific Nut Producer Magazines.
Dan Malcolm
What started as a school video project inspired Malcolm Media to create a series of videos that will tell the stories of individual growers, not just to share within the industry, but with the real purpose of sharing the stories of farmers with the general public. ““A Grower’s Story” will serve to introduce our urban neighbors to the good people who grow the food we all consume,” Malcolm reports.
As told by Emmy Award winning documentarian Joseph Malcolm, “A Grower’s Story” is part of the ongoing commitment at Malcolm Media to serve the agricultural community. By telling the stories of grape and nut growers, providing farmers a platform from which to tell their own stories, this facilitates a relationship to develop in the hearts and minds of people everywhere with their rural benefactor. It could certainly be argued that consumers need to know about the food they eat, but more importantly, if they could learn from growers themselves, getting to know more personally the good people who feed the world, we can establish bonds between farmers and consumers that will make us all friends.
“We want to provide growers with success in farming,” Malcolm explains. “It is so important in our current climate that there be positive buzz about growers and their endeavors so that they may be free to feed the world without misunderstandings that often occur when there is minimal or incomplete information available to those wanting to know more. We at Malcolm Media believe it is key to grower success that we invest and help share with our friends who consume the bounty which growers provide, the work and deeds of good farmers. This is what “A Grower’s Story” is all about.”
UPL, a leader in global food systems and one of the top five agricultural solutions companies worldwide, also has vision to help spread the good word of what growers do and have generously invested to assist Malcolm Media in the creation and worldwide distribution of short “A Grower’s Story” documentaries that will tell the stories of the people who grow food. “We are so grateful that our good friends at UPL are enthusiastically partnering through funding the “A Grower’s Story” initiative for 2022,” Malcolm shared.
Malcolm Media will publicize this video series utilizing their own in-house social media tools, both print and digital (American Vineyard, Pacific Nut Producer, AmericanVineyardMagazine.com, PacificNutProducer.com, CaliforniaAgNet.com), as well as new tools specifically developed for the purpose of outreach to the general public, outside their traditional ag channels. GrapeGrower.org and NutGrower.orgwere launched on April 1st for this exclusive purpose of hosting “A Grower’s Story” three to five minute non-commercial documentaries. Additionally, and perhaps more importantly, Malcolm Media will use social media and other means to get viewership of many more outside of agriculture to elevate the image of growers and those who work in farming to consumers. A Grower’s Story has been launched on Facebook, Twitter, YouTube and LinkedIn for the purpose of connecting with the community. The goal is to reach as many as possible with positive messages about grape and nut growers, the good people they are and the essential work they do.
Beginning in April, Malcolm Media will begin to distribute “A Grower’s Story” documentaries regularly through the end of 2022 to feature twelve growers this year. The plan is to continue beyond 2022 with as many stories as there are to be told, reaching as many members of the general public, making new friends for agriculture, for many years to come.
Joseph Malcolm first took an interest in video journalism as a high school student at Buchanan High School in Clovis, California, where he graduated valedictorian in 2018. As part of an advanced and award winning team of student journalists, he learned skills behind the camera, and earned the opportunity to serve as an on camera personality telling the stories of members of their campus community. Under the tutelage of Digital Filmmaking/Videography teacher Dan Pearce, Joseph learned his craft through participation in the production of regular broadcasts, commercials, music videos, and documentary storytelling, for which he won his first Emmy at the ripe young age of 18, titled “A Grower’s Story.”
Joseph Malcolm
“With the directing and camera skills of documentarian and photojournalist Joseph Malcolm, we are confident stories will be told that will bring farmers into the hearts of people everywhere,” shares Malcolm. “We are so excited to serve our grape and nut industry community in this unique and heartfelt way, and have ultimately envisioned an extensive collection of “A Grower’s Story” documentaries representing all of the industries we serve.”
As the US Pistachio industry continues to ramp up in production, global marketing efforts have never been more critical to keep demand ahead of supply. Watch this brief interview with Judy Hirigoyen from American Pistachio Growers as she shares how American Pistachio Growers is leading the charge.
Please thank this video’s sponsor Trece for their industry support.
American Pistachio Growers gathered in record numbers recently for their annual conference in Carlsbad, CA.
Watch this brief interview with Richard Matoian, President of American Pistachio Growers as he shares highlights, and how the record attendance is also a reflection of the growth of the industry and new heights in pistachio acreage and production being reached.
Please thank this video’s sponsor Trece for their industry support.
India has quickly become the number one export market for the California almond industry, and the Almond Board has increased its marketing investment there by 80%. Watch this brief interview with Emily Fleischmann from the Almond Board of California, as she shares details about their strategic partnerships there and how these funds are being used to drive demand. Read more about it in Pacific Nut Producer Magazine.
Please thank this video’s sponsor Trece for their industry support.
