California Ag Network

Tag: Lodi American Viticultural Area

  • Lodi Winegrape Commission Honors Executive Director Stuart Spencer for 25 Years of Service

    The Lodi Winegrape Commission Board of Directors proudly recognizes Executive Director Stuart Spencer for his 25 years of service to the organization. Spencer joined as the Program Manager in 1999, before his promotion to Executive Director in 2018. The Board honored Spencer at this week’s annual meeting in Lodi, which was attended by over 150 community members and friends of the region.

    “During the past 25 years, Stuart has been an asset to the wine industry, specifically for the Lodi region,” said Board Chair Diego Olagaray to the group in attendance. “As a winemaker and winegrower, Stuart possesses unique perspectives on the wine industry’s domestic and international issues, which have helped to expand and strengthen the region and set him apart from his peers.”

    Upon joining the Commission, Spencer championed the installation and opening of the Lodi Wine Visitor Center, the first of its kind when it opened in 2000. Today, this wine shop and tasting room serves as a central hub for Lodi producers which lack brick-and-mortar venues to showcase their wine. The center also serves as an education station and guide to the Lodi Appellation, annually welcoming thousands of visitors. Since its opening, the center has undergone two redesigns to maintain a modern and on-brand aesthetic – efforts Spencer has helped guide.

    Since early on, Spencer has overseen the Commission’s marketing program, providing instrumental guidance and support on branding, advertising, public relations, and regional events. Notable initiatives include:

    • ZinFest – Wine, Food & Fun at Lodi Lake (2005)
    • LoCA – The Wines of Lodi, California Branding and Marketing Campaign (2011)
    • Lodi Wine Rebranding and Marketing Campaign (2020)
    • Save the Old Vines Marketing Campaign (2020)
    • “A Rising Tide” Lodi Grower Video Series and Marketing Campaign (2023)

    During his tenure, Spencer has also been heavily involved in educational efforts for the Lodi winegrape industry, including recent initiatives to focus attention on California winegrower challenges and opportunities in the current wine industry. He has played a critical role in developing the LODI RULES for Sustainable Winegrowing program which celebrated its 20th year of certification in January. Since 2005, the program has grown from 1,555 acres of certified sustainable Lodi vineyards to over 75,000 acres of planted vines certified in California, Washington, and Israel.

    “Stuart is a remarkable individual with great insights, and a strategic vision paired with the tactical expertise to know what’s possible,” stated Mark Chandler, the Lodi Winegrape Commission’s first executive director who hired Spencer in 1999. “His steady influence and advocacy for our winegrowing community continues to make great progress for the region. Stuart enhances and elevates the position of our wines on the world stage, while still being authentically Lodi every step of the way.”

    The Lodi Winegrape Commission represents more than 750 winegrape growers farming over 100,000 vineyard acres, and includes 80+ wineries in the Lodi American Viticulture Area (AVA). The Lodi AVA is the second largest in California and crushes a little over 20% of California’s premium winegrapes. The region’s annual yield of over 592,000 tons of winegrapes was valued at over $360 million in 2024.

    “Stuart and I both come from multi-generational Lodi winemaking families and it has been a pleasure to see all the work he has done bringing our amazing people, place and wines into the spotlight,” said Joan Kautz, Lodi Winegrape Commission Grower Marketing Committee Chair and Global Sales & Marketing Director for Ironstone Vineyards. “His 25 years of service are nothing short of tremendous, and I am excited to continue working with him on behalf of the region for years to come.”

    About the Lodi Winegrape Commission

    Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture. The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers. For more information about the Lodi Winegrape Commission, visit lodigrowers.com.

    About the Lodi American Viticultural Area (AVA)

    A historic winegrowing region since the 1850s, Lodi is perfectly situated 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and distinct soils allow its growers to cultivate more than 130 winegrape varieties, making Lodi the most diverse winegrowing region in the United States. The region also serves as home to 80 boutique wineries specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions.

    Lodi is naturally a leader in sustainable viticulture. Created by California farmers and accredited by world-renowned scientists, LODI RULES is America’s original sustainable winegrowing program. Held to a high standard of scientific rigor and excellence, the program emphasizes environmentally and socially responsible practices, while keeping economic feasibility in mind for long-term business success. Today, there are more than 75,000 acres certified throughout California, in Washington, and Israel. For more information about the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.

  • Twenty Years of Groundbreaking Lodi Rules Sustainable Winegrowing Certification

    The Lodi Winegrape Commission proudly celebrates 20 years of certification under its pioneering LODI RULES for Sustainable Wine growing program. LODI RULES has led the way in promoting farming practices that respect the environment, support employee well-being, and ensure long-term economic viability. What originally began as an integrated pest management outreach program in 1992 grew into the infamous Lodi Winegrowers Workbook (1999), which formed the basis for LODI RULES. In 2005, 1,555 acres of Lodi vineyards owned by six growers were the first to become certified sustainable. Today, over 75,000 acres are certified across California, Washington, and Israel, and the influence of this groundbreaking program resonates across the globe.

    “Today, LODI RULES stands as an internationally recognized model for sustainable agriculture – emulated around the world – born from the dedication of Lodi growers who built this program from the ground up and the scientists who supported their courageous endeavor,” said Stuart Spencer, Executive Director of the Lodi Winegrape Commission.

    A Grassroots Program with a Global Reach

    Developed by growers for growers, LODI RULES is comprised of more than 150 rigorous farming practice standards, holistically addressing multiple facets of viticulture, including ecosystem enhancement, soil health, water conservation, community relations, human resources, pest management, and successful business policies. More than 70 of the program’s farming practices can measurably reduce the emission of greenhouse gases, helping to mitigate the negative effects of climate change.

    “It feels amazing to be part of a community dedicated to learning how we can do better and then implementing those changes in a meaningful way,” noted Dr. Stephanie Bolton, LODI RULES Sustainable Winegrowing Director. “Growers and wineries find immense value in LODI RULES, sharing with us that the program helps them farm in a more thoughtful manner, feel more connected, and communicate their story to the world.”

    Honoring the Sustainability Pioneers

    Recently, at the LODI RULES annual meeting, five of the original six growers were honored for achieving the milestone of 20 years of certification:

    • Mohr-Fry Ranches (Jerry Fry, Bruce Fry, and Mohrgan Fry)
    • Vino Farms, LLC. (John Ledbetter, Craig Ledbetter, and Kim Ledbetter-Bronson)
    • Watts Vineyards (Keith Watts)
    • Colligere Farm Management (Robert Pirie and Brandon Anderson)
    • Trinchero Family Estates (Chris Trinchero)

    Each of these five family farms has played a key role in shaping the foundation of LODI RULES, demonstrating how purposeful, science-based viticulture leads to better wine quality, healthier ecosystems, and thriving communities. Their leadership continues to elevate sustainability within Lodi and serves as an inspiration to growers around the world – encouraging others to adopt, adapt, and raise the bar on sustainable practices in their own operations.

    “These families represent the unwavering spirit of Lodi growers,” Spencer added. “They’ve proven that sustainability is far more than a buzzword. Their commitment sets the standard for winegrowers everywhere.”

    Robert Pirie reflects: “We take sustainability seriously. I am honored to have been a member of the original group who created the region’s LODI RULES for Sustainable Winegrowing program. It’s humbling to see how far the program has progressed and to see its influence on farming practices here in Lodi, throughout the entire state, and now, the world.”

    Looking Ahead

    As the Lodi Winegrape Commission celebrates two decades of sustainable leadership, it remains dedicated to continued innovation, grower education, and global collaboration. By evolving its standards and expanding its reach, LODI RULES will continue to champion winegrowing practices that protect the environment, benefit local communities, and ensure the legacy of vineyards for generations to come.

    About the Lodi Winegrape Commission

    Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture.  The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers. For more information about the Lodi Winegrape Commission, visit lodigrowers.com.

    About the Lodi American Viticultural Area (AVA)

    A historic winegrowing region since the 1850s, Lodi is perfectly situated 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and distinct soils allow its growers to cultivate more than 130 winegrape varieties, making Lodi the most diverse winegrowing region in the United States. The region also serves as home to 80 boutique wineries specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions.

    Lodi is naturally a leader in sustainable viticulture. Created by California farmers and accredited by world-renowned scientists, LODI RULES is America’s original sustainable winegrowing program. Held to a high standard of scientific rigor and excellence, the program emphasizes environmentally and socially responsible practices, while keeping economic feasibility in mind for long-term business success. Today, there are more than 75,000 acres certified throughout California, in Washington, and Israel. For more information about the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.