California blueberry growers had a good season, with the crop arriving at the right time to get a good price. Kasey Cronquist of the U.S. Highbush Blueberry Council and North American Blueberry Council spoke with Matthew Malcolm from California Fruit & Vegetable about some of the ways his organizations are promoting American blueberries and helping growers, including September’s Blueberry Convention in Monterey. Watch this quick video and learn more in California Fruit and Vegetable Magazine.
Tag: Kasey Cronquist
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U.S. Blueberries ‘Go Big’ on Domestic & Global Marketing, California Hit a Sweet Spot This Year
According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, California blueberry growers hit a sweet spot on the market this year and had a successful harvest season. Meanwhile, the two councils “Go Big” on their latest marketing efforts, determined to position blueberries as the world’s favorite fruit. Watch Cronquist’s brief interview with Matthew Malcolm on California Ag Network and learn more in California Fruit & Vegetable Magazine.
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Tapping into Growing Market Opportunities for U.S. Blueberries
According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, the global market potential for U.S. blueberries has been largely untapped, considering the tremendous growth opportunities he sees for the industry. The U.S. may reach a new record this year in blueberry production, and the increased supply is poised to meet the growing global demand for this nutrient-dense product. Watch Cronquist’s brief interview with Matthew Malcolm at California Ag Network and read more in California Fruit & Vegetable Magazine.
Please thank this video’s sponsor Southern California Gas Company for their industry support.