Tag: Judy Hirigoyen

  • American Pistachio Growers Ramps Up Marketing Efforts Ahead of Industry Growth

    As the US Pistachio industry continues to ramp up in production, global marketing efforts have never been more critical to keep demand ahead of supply. Watch this brief interview with Judy Hirigoyen from American Pistachio Growers as she shares how American Pistachio Growers is leading the charge.
    Please thank this video’s sponsor Trece for their industry support.
  • APG Meeting Evolving Consumer Needs (American Pistachio Growers Summer Series 3/7)

    As gathering has not been possible due COVID-19 restrictions, American Pistachio Growers (APG) launched a video series with Pacific Nut Producer in lieu of their summer grower luncheon. Watch Part III of the series featuring APG Vice President of Global Marketing Judy Hirigoyen as she explains how they have shared APG’s message with consumers worldwide over the past six months. Please enjoy the full seven part video series and read Pacific Nut Producer Magazine to get a full picture of what is going on in the American pistachio industry.

  • APG Marketing in India Key with Growth of Pistachio Production

    As pistachio growers anticipate tremendous growth in production over the next several years, American Pistachio Growers continue to invest in new markets across the world. Watch this brief interview with Judy Hirigoyen from APG to learn more, and read more about it in Pacific Nut Producer Magazine. Don’t currently receive the magazine? Subscribe for free at: https://malcolmmedia.com/pacific-nut-producer-magazine-subscriptions/

  • Pistachio Extract Fights Off Bacterial & Viral Infections

    With the panic of an international pandemic, citizens are flocking the grocery stores stockpiling essential food and supplies. Recent studies suggest that pistachios should be on that list of groceries to stock up on too. In addition to their known health properties, recent published research shows that pistachio extract can thwart and even kill certain bacteria and viruses. Watch this brief video with Judy Hirigoyen from American Pistachio Growers and read more about it in the coming issue of Pacific Nut Producer Magazine.

  • American Pistachio Marketing Plans for 2019 to Include India

    With the largest pistachio crop ever in the west last year coupled with international trade issues, some might be concerned about prices and how to move such a large inventory; however, American Pistachio Growers (APG) reported that the demand is out there at their annual conference, and APG unveiled some exciting new marketing plans for the coming year, including a new market in India.  Watch this brief interview with Judy Hirigoyen from APG, and read more about it in Pacific Nut Producer Magazine.