Hass Avocado Board — According to the latest volume count, accumulated through the course of 2025, and collective projections for the balance of the year, the Hass Avocado Board has concluded with a high degree of confidence, that the total avocado volume in the U.S. market is on track to exceed 3 billion pounds in 2025 — a historic milestone that underscores the fruit’s growing popularity and the strength of the avocado industry’s supply chain. This has been a number that has been on the industry’s radar since 2020, and after five years of weather-related impacts on crops from almost every country of origin, it appears that 2025 will be the year when we cross the 3 billion pound threshold.
“This is a landmark moment for the avocado industry,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “Surpassing 3 billion pounds is not just a number — it’s a testament to the tireless efforts of producers, importers, and marketers who have worked together to meet the growing demand for avocados in the U.S. market.”
The projected volume represents a four percent increase from the previous year and reflects sustained consumer interest in avocados as a versatile, nutrient-dense food. It also highlights the success of industry-wide initiatives to promote year-round availability, enhance quality, and educate consumers on the benefits of avocados.
There has been tremendous amounts of hard work and collaboration across the industry to transform avocados from being a misunderstood specialty fruit to today’s produce aisle powerhouse. Avocado Nation: An American Success Story, now streaming at HassAvocadoBoard.com/HAPRIOImpact, looks at how the business opportunity for avocado producers and importers has transformed since the Hass Avocado Promotion, Research and Information Order (HAPRIO) created the Hass Avocado Board (HAB) in 2002.
“Avocados have become a staple in American households, and this milestone reflects how deeply they’re woven into our food culture,” Escobedo added. “As we look ahead, HAB remains committed to supporting the industry through data-driven insights, strategic marketing, and collaborative innovation.”
“Avocados have become a staple in American households, and this milestone reflects how deeply they’re woven into our food culture,” Escobedo added. “As we look ahead, HAB remains committed to supporting the industry through data-driven insights, strategic marketing, and collaborative innovation.”
Congratulations to everyone in the Hass avocado industry for this monumental achievement. It is the result of the hard work and dedication of every grower, every association, every packer, shipper, exporter and importer, and marketers, to have collectively reached this mark. A big thank you to our customers and consumers who have made our avocados one of America’s favorite fruits – and we will continue our work on behalf of all our stakeholders, on our way to number one!