California Ag Network

Tag: Field Fresh Farms

  • Field Fresh Farms to Introduce Organic Baby Hemp Greens at PMA Foodservice

    Field Fresh Farms (fieldfreshproduce.com), a leading grower/shipper of conventional and organic produce, will be introducing its new baby hemp greens product at PMA Foodservice at booth 506 in Monterey, CA July 21-22.

    Available as a baby leaf offering and as an ingredient in leafy green mixes—to both foodservice and retail—this specialty, new-to-market salad green is packed with nutrients (including Omegas 3, 6 and 9, potassium and calcium) and features unique flavor profiles ranging from citrusy to earthy. Containing extremely minimal to no THC, baby hemp greens allow consumers to receive the exceptional health benefits of hemp without the effects of THC. This product is certified organic and will be marketed under the Beach Road Organics label.

    Grown by Field Fresh Farms’ fourth-generation, family-owned parent company Dobler & Sons in an exclusive growing partnership with Solare Ventures Inc. (solareventures.com), the licensee of various proprietary certified industrial hemp seeds, this new product has undergone extensive trials and testing to ensure it meets and exceeds USDA, FDA and California state regulatory guidelines. 

    “We look forward to introducing this new, healthful specialty green to our foodservice and retail customers. Even though this product contains no controlled substances, we conduct thorough THC testing of each crop to ensure we meet the rigorous FDA and USDA standards. Since this is such a new product, we look forward to educating customers and consumers about the benefits of this hemp-based edible green,” said Craig Dobler, owner of Dobler & Sons. “We believe the effort is worth it as this novel product is sure to catch the interest of chefs and consumers. It is also a sustainable crop that can be grown year-round on California’s Central Coast.”

    With a short crop cycle of 18 days from planting to harvest, and a long shelf life of over 17 days, baby hemp greens are an excellent transition and shoulder crop with production that can be quickly ramped-up to meet demand. 

    Product branding and retail packing is in development and will be unveiled later this year, while raw product is available now for foodservice and other producers. “In addition to being an excellent source of nutrients and complement to a variety of salad greens, we’re excited to see how chefs and consumers get creative with the unmistakable leaf shape, taste and texture,” Dobler concluded. 

    About Field Fresh Farms:
    Field Fresh Farms is a leading grower/shipper of sustainably grown conventional and organic produce. Headquartered in Watsonville on California’s Central Coast, the company provides top-quality head lettuce, arugula, romaine hearts, spinach, spring and Mega mixes, proprietary baby hemp greens, and other products to foodservice and retail customers across North America under the Field Fresh Farms and Beach Road Organics labels. They operate year-round in California and Arizona. Visit fieldfreshproduce.com or call (831) 722-1422 to learn more.

    About Dobler & Sons:
    Dobler & Sons is a fourth-generation grower and wholesaler of quality fresh produce. Founded in 1953 and based in California’s Central Coast, Dobler & Sons provides high-quality fresh vegetables including lettuce, arugula, spinach, spring mix, and proprietary baby hemp greens to foodservice customers and growing partners, year-round. Call (831) 722-3057 to learn more.

  • Field Fresh Farms Expands Retail Distribution in Response to Market Changes

    Field Fresh Farms (fieldfreshproduce.com), a leading grower/shipper of conventional and organic produce, has responded to market changes and consumer demand created in part by the COVID-19 pandemic, by building upon existing relationships and expanding its retail presence by establishing new collaborations. In conjunction with this move, the company has refreshed its branding and website, and developed new conventional and organic retail packaging.

    “Field Fresh Farms and Beach Road Organics are a trusted supplier of high-quality leafy greens to the foodservice industry. We built our business with strong food service partnerships, and they have been our sole supporters for decades,” said Fernando Ramirez, sales manager.  “We have a long history of responding to market needs quickly and decisively. When it became clear retailers were looking for additional sources of conventional and organic produce, we quickly adapted. Now we have the capacity to continue to meet the needs of our foodservice customers, while also filling a gap for the growing retail segment.”

    Field Fresh Farms and Beach Road Organics will continue to grow, pack and ship to their existing and new foodservice partners. The retail initiative, which has already gained significant momentum, will broaden our offerings.

    “As our business moves into a new phase, we thought it was the perfect time to refresh our website and our branding,” said Jacob Dobler, marketing manager and fourth generation farmer whose family founded the company in the 1950s. “People familiar with Field Fresh Farms will notice that the iconic seaside cypress tree that has been a key element of our farm and visual identity for many years is still featured. However, it’s been updated to make an even bolder, modern statement. We feel the change is a great metaphor for what’s taking place at our company, as we leverage our legacy to build new relationships with respected retailers around North America.”

    Field Fresh Farms’ business model emphasizes innovation, sustainability and product quality through careful stewardship of the land and practices such as operating packing facilities that are minutes away from the company’s fields so that teams can harvest, pack and ship products at the peak of freshness. The company is also known for providing attentive and proactive customer service.

    The updated logo and website were designed by Salinas, CA-based Moxxy Marketing, an award-winning agency focused on serving agriculture and food/beverage companies. Moxxy also designed the new retail packaging including clamshell labels, bags and cartons to help showcase the high-quality, fresh-packed products, and grow brand awareness for both Field Fresh Farms conventional, and Beach Road Organics, products.  

    About Field Fresh Farms:
    Field Fresh Farms is a fourth-generation grower/shipper of sustainably grown conventional and organic produce. Founded in 1953 and headquartered in Watsonville on California’s Central Coast, the company provides top-quality head lettuce, arugula, romaine hearts, spinach, spring and Mega mixes, and other products to foodservice and retail customers across North America under the Field Fresh Farms and Beach Road Organics labels. They operate year-round in California and Arizona. Visit fieldfreshproduce.com or call 831-722-1422 to learn more.