California Ag Network

Tag: export opportunities

  • USDA Launches TRUMP Mission to Vietnam to Expand Market Access for American Farmer

    The U.S. Department of Agriculture launched a Trade Reciprocity for U.S. Manufacturers and Producers (TRUMP) Mission to Vietnam this week to open new markets, strengthen export opportunities, and secure fair, reciprocal trade for American farmers, ranchers and producers.

    Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg is leading a delegation representing a cross-section of American agriculture that stands to benefit from expanded access to one of Asia’s fastest-growing markets.

    “American farmers, ranchers and producers thrive when they have strong, reliable markets for their high-quality products,” said Under Secretary Lindberg. “By strengthening our trade relationship with Vietnam, we’re opening doors for U.S. agriculture, ensuring they have a fair chance to compete and succeed, and that they can bring the benefits of that success to communities here at home.”

    Vietnam has become a top destination for U.S. agricultural products. In 2025 alone, agriculture, fishery and forest products exports surged by 45% to a record $5.6 billion, making Vietnam the United States’ eighth-largest market. This mission will build on that momentum by expanding market access, connecting suppliers with new buyers, and advancing negotiations under President Trump’s strategy to deliver fair, enforceable trade for American farmers and ranchers.

    During the visit, USDA’s Foreign Agricultural Service will lead industry tours, host business meetings, and engage with Vietnamese officials to advance U.S. trade priorities and support U.S. producers. The delegation includes:

    1. California Fresh Fruit Association – Fresno, Calif.
    2. California Prune Board – Roseville, Calif.
    3. Potatoes USA – Denver, Colo.
    4. USA Poultry & Egg Export Council – Tucker, Ga.
    5. U.S. Dairy Export Council – Arlington, Va.
    6. U.S. Grains and Bioproducts Council – Washington, D.C.
    7. U.S. Meat Export Federation – Denver, Colo.
    8. U.S. Soybean Export Council – Chesterfield, Mo.
    9. U.S. Wheat Associates – Arlington, Va.
    10. Washington Apple Commission – Wenatchee, Wash.

    This is USDA’s third TRUMP mission of 2026. Later this year, USDA will return to Vietnam with a broader agribusiness trade mission to continue expanding opportunities for U.S. food and agricultural exports.

    For more information on USDA trade missions, visit https://www.fas.usda.gov/topics/trade-missions. — By the USDA Foreign Ag Service

  • Opportunities for CA Tree Nuts & Dairy in Upcoming Trade Mission to Mexico

    The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) is now accepting applications for its upcoming agribusiness trade mission to Mexico City, Mexico, scheduled for November 3–6. U.S. exporters interested in exploring trade opportunities in Mexico’s dynamic agricultural market must apply by Thursday, July 31.

    “Strengthening export opportunities for American farmers, ranchers, and agribusinesses is a top priority of USDA,” said Deputy Under Secretary for Trade and Foreign Agricultural Affairs Michelle Bekkering. “This trade mission will connect U.S. producers with key buyers in Mexico, expanding economic opportunities, supporting rural prosperity, and keeping American agricultural products globally competitive.”

    Mexico was the largest export market for U.S. agricultural products in 2024, with sales totaling more than $30 billion, supporting approximately 190,000 U.S. jobs. Agricultural trade between the United States and Mexico under the United States-Mexico-Canada Agreement (USMCA) reached nearly $79 billion in 2024 and has shown consistent growth over the last decade.

    To ensure the protection of U.S. livestock herds, in June, Secretary Rollins launched a Bold Plan to combat New World Screwworm (PDF, 434 KB) by protecting our border at all costs, increasing eradication efforts in Mexico, and increasing readiness. USDA also announced the groundbreaking of a sterile fly dispersal facility in South Texas. This facility will provide a critical contingency capability to disperse sterile flies should a NWS detection be made in the southern United States.

    Growing U.S. exports to Mexico are supported by factors such as rising disposable income among Mexico’s upper middle class, familiarity with U.S. products and food trends, and strong demand for high-quality agricultural goods.

    Consumer-oriented products represent the largest share of U.S. agricultural exports to Mexico and have increased by more than 75 percent between 2020 and 2024. USDA anticipates strong export opportunities across several product sectors, including:

    •Beef, poultry, and related products

    •Dairy products

    •Seafood

    •Tree nuts

    •Pet food

    •Baking and food processing ingredients

    Additional opportunities exist for U.S. products such as animal feed, rice, pulses, seed potatoes, and livestock genetics.

    During the trade mission, U.S. agribusiness representatives will connect directly with buyers from Mexico City and surrounding regions through business-to-business meetings, market briefings, site visits, and networking events led by FAS staff and regional experts.

    For more information or to apply, see the Mexico Agribusiness Trade Mission webpage. The application deadline is Thursday, July 31, 2025.

    The Mexico trade mission is part of USDA’s broader 2025 export promotion strategy. Recent trade missions to Thailand, Guatemala, Hong Kong, and Peru have delivered measurable success for U.S. exporters. Applications are now closed for the trade mission to Taiwan. To learn more about FAS agribusiness trade missions, visit https://www.fas.usda.gov/topics/trade-missions.