Tag: Export Markets

  • Secretary Rollins Announces New Priorities for Research and Development in 2026

    U.S. Secretary of Agriculture Brooke L. Rollins has signed a Secretary’s Memorandum that puts forth a focused effort to establish new priorities for future research and development activities funded by the U.S. Department of Agriculture (USDA) to strengthen U.S. Agriculture for farmers and consumers.

    The American farm economy suffered under failed Biden-Harris Administration policies that drove up inflation, created a weak trade agenda that resulted in no new trade deals for American commodities, and propagated crippling overregulation. Further, misguided policies focused on DEI and environmental justice in agricultural research, extension, and education programs diverted resources away from solving actual programs that American farmers and ranchers are facing.

    Since January, the Trump Administration has been working nonstop to strengthen the farm safety net, create new export opportunities for American commodities, lower the cost of critical agricultural inputs, and root out DEI from all USDA programs. However, strategic investments in agricultural research and development will help American farmers and ranchers increase profitability while continuing to provide consumers with the safest, most abundant, and most affordable food and fiber supply in the world for decades to come.

    “When he created the People’s Department and the land-grant university system in 1862, President Lincoln had a vision for American agriculture rooted in agricultural innovation and education. Since that time, research coming from USDA and our colleges of agriculture have successfully helped American farmers and ranchers address countless challenges,” said Secretary Brooke Rollins. “The priorities we are announcing today further reiterates President Trump’s commitment to put Farmers First and provides our agricultural researchers with a strategic roadmap to help keep our producers at the forefront of productivity.”

    New Research and Development Priorities:

    Moving forward, new research and development activities funded by USDA will be focused on projects that address one or more of the following priorities that put Farmers First:

    1 Increasing Profitability of Farmers and Ranchers: While research to increase productivity has allowed American farmers and ranchers to provide the safest, most abundant, and most affordable food and fiber supply, the volatility in profitability of American agriculture leads to significant uncertainty for producers. Research and development that results in increased profitability—such as reducing inputs or increasing mechanization and automation—will benefit American farmers and ranchers.

    2 Expanding Markets and Creating New Uses of U.S. Agricultural Products: With many producers experiencing record yields this growing season, it is more important than ever to ensure USDA is expanding markets and creating new uses for these American-grown commodities. Research and development that seeks to open new markets—such as generating science and data to resolve longstanding sanitary and phytosanitary trade barriers—or expand the utilization of these commodities in novel biobased products and bioenergy (including biofuels) will result in increased demand.

    3 Protecting the Integrity of American Agriculture from Invasive Species: The resurgence of New World Screwworm in Mexico, continued westward expansion of the Spotted Lanternfly, persistence of Highly Pathogenic Avian Influenza in poultry flocks, and decimation of our domestic citrus industry due to citrus greening are just a few examples of how invasive pests and diseases threaten American agriculture and natural resources. Research and development focused on new and effective methods for preventing, detecting, controlling, and eradicating these threats is a top priority for USDA and the security of U.S. agriculture.

    4 Promoting Soil Health to Regenerate Long-Term Productivity of Land: American farmers and ranchers are the original conservationists as no one stewards their land more than those whose entire livelihood, and that of their successive generations, depend on it. Research and development that promotes soil health practices, increases water-use efficiency, and reduces inputs will ensure farms and ranches remain productive for generations to come.

    5 Improving Human Health through Precision Nutrition and Food Quality: Substantial and increasingly robust evidence shows that a healthy diet can help people achieve and maintain good health and reduce the risk of chronic diseases throughout all stages of life. Rigorous research on precision nutrition is needed to better understand how healthy dietary patterns impact people at the individual level with the goal of more targeted nutritional recommendations to encourage healthy choices, healthy outcomes, and healthy families. Additionally, research and development on increasing the nutritional content and quality of foods will lead to increased demand for American agricultural products.

  • Strong Endorsement from Growers and Processors Results in Continuation of California Prune Board

    Following a successful public hearing and comment period, the California Prune Board (CPB) has been authorized by the California Department of Food and Agriculture (CDFA) to continue for another five years through July 31, 2030, reaffirming the industry’s collective commitment to market leadership, innovation, and long-term success. The decision follows a review conducted by CDFA to evaluate whether the Marketing Order should remain in effect. Testimony and evidence from prune growers and handlers overwhelmingly supported the continuation, highlighting CPB’s critical role in delivering impact to the industry.

    The Marketing Order guides strategic promotion, research, and issue management initiatives designed to strengthen the position of California Prunes in an increasingly competitive global marketplace. The program is funded by mandatory assessments from California prune growers and handlers, with activities directed by an industry-elected board under CDFA oversight.

    “This outcome is a reflection of our industry’s shared belief in the future of California Prunes,” said George Sousa, Jr., Chairman of the California Prune Board. “We remain united in our pursuit to promote, protect and grow the value of California Prunes by supporting a stable industry to drive long-term success.”

    The continuation — without requiring a referendum — reflects not only confidence in the board and staff but also trust in the strategic direction it provides. It reinforces the industry’s ability to invest exponentially more in market development, brand value, and consumer demand than any other prune-producing region of the world, setting California Prunes apart through quality, innovation, and sustained consumer demand.

    This renewal ensures that:

    • Promotional programs will continue to be tailored to consumer preferences in key markets around the world, helping to drive consideration and purchase intent for California-origin prunes.
    • California Prunes remains a premium offering to retailers, importers, and food professionals, with a clear value proposition: unmatched quality, consistency, and brand support.
    • Marketing efforts will continue to strengthen the category, by highlighting health, taste, and versatility—inviting new audiences while deepening engagement with loyal consumers.
    • Trade partners benefit from the strength of a fully aligned industry, with growers, handlers, and a dedicated Board actively investing in innovation, nutrition research, and marketing to ensure long-term supply, quality, and market relevance.

    California’s Difference, Backed by Action

    This continuation affirms California’s unique position: no other origin matches its combination of scientific investment, consumer-driven promotion, and strategic trade support. It also underscores the industry’s resolve to lead, not just compete, in an evolving global food landscape.

    “We stand with our trade partners in delivering a product and a program that adds value to their business,” said Donn Zea, Executive Director for the California Prune Board. “This renewal reinforces our commitment to growing the category, protecting premium positioning, and staying responsive to consumer trends—now and into the future.”

    ABOUT THE CALIFORNIA PRUNE BOARD

    The California Prune Board was established in 1980 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of premium prunes with orchards across the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.